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Heartland Initiative & Rocky the Interview

Phone: +61 478 130 545



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19.01.2022 To find the hidden stories and the spirit of 'place', we interviewed hundreds of people in all walks of life to identify the good and the not so, of what makes community thrive. Sports, Arts and Business leaders with an international story in excellence is what we photographed and interviewed to compline a unique knowledge base.



19.01.2022 HEARTLAND INITIATIVE 'arts at the centre of place' - Case Study - collaboration and creative risk taking, both an exercise in cross generational and cross cult...ural enterprise - three people who had never met before, but wanted to create something awesome together knowing the vitality of a specific site narrative, and who worked in the spirit of just that, the unknowing junction of coming together, that can reach beyond original hopes. (Special thanks to Niklas Henke, Sue Palmer Gard and Tom Upton at Rockhampton Regional Council ) See more

16.01.2022 Just a glimpse of why we like Japan and say #ThankyouJapan https://vimeo.com/160301271 #VisitJapanAU

15.01.2022 View from the Burnet Highway lookout on the way to Mt Morgan. Photo: PJ Ryan 1996



12.01.2022 Much of the Heartland Initiative across rugged north Australia, was shot on the design classic Nikon F3, one of the best cameras ever made.

11.01.2022 During our 30 years of activity in the north Australia and central Queensland region, we captured many of the people stories, a leading collection of social history - meat workers at the famous Lakes Creek meat factory, international ballet dancers, Olympic sportsmen (rowers, swimmers, hockey players, cyclists) and festival parades! This photograph captures the late Alec George in his travelling sales rig to service rural and outer region from Rockhampton.

09.01.2022 It is said the 'coal industry' is amongst the most hazardous of industries, perhaps an easy call a very timely initiative to address perhaps just some of the arts and cultural sectors neglected shadowy habits and impacts.



09.01.2022 What's more it actually works!

09.01.2022 Tired of an old story locally re-hatched time and time again, 500 art patrons across the region of central Queensland provided a unique 'citizen commissioning' model to assist in addressing an issue of significant societal concern - to create a new and authentic story of 'place'. Poster by Derek Lamb 2012.

04.01.2022 30th ANNIVERSARY COMING SOON... "It seemed a good idea at the time." To explore, research and create the 'regional story', over 100,000 kilometres of travel around central Queensland and Rockhampton, an extensive knowledge base and archive on 'what is this PLACE', numerous barriers followed, artists rights abused and our purpose: 'to tell a different meaningful re-story (cultural products) as a counter to a dominant negative 'image problem' - undermined from within Our 'cu...ltural mapping' of the Central Queensland, honoured by the Australia Council for the Arts acknowledgement as "probably the most comprehensive community cultural development in the country". Heartland's CULTURAL HACK - a 30 year longitudinal study shines a light, through its Cultural Mapping program on identifying how some regional communities THRIVE while others just survive.. what are the drivers behind poor growth and some systemic social and economic issues? How 'the arts' can provide an indicator of community health, liveability and wellbeing. Like why as some Grammar school girls asked 'why is our arts a mouse and not a lion? Doing the hard research that some governments and communities just can't explore, and yet ignore at their peril.

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