Heidi Lou Design | Product/service
Heidi Lou Design
Phone: +61 437 496 949
Reviews
to load big map
23.01.2022 This morning I went for a little bush walk with a girlfriend. Something I’ve been really wanting to do since I set my monthly moodboard theme as ‘Woodlands’. Instead of hitting the gym, we moved our bodies in the outdoors. ... And it felt so good. I really want to get back into hiking again and explore some of the beautiful parts of my corner of the world. All while treating my body to movement, fresh air and sunshine, and my mind to space and inspiration. One of my favourite quotes is I took a walk in the woods and came out taller than the trees. Also, I’m totally Tay Tay in this pic right?
23.01.2022 Heidi Lou Design turns two today! I feel so emotional writing this as I sit in a cafe with this naked photo of myself on the screen. I’m not sure this is going to be very eloquent or cohesive but here goes This time two years ago, I resigned from my job at the police and threw everything into Heidi Lou Design. ... In some ways it feels like a lifetime ago, and in others it feels like yesterday. At the beginning, I was taking whatever graphic design jobs I could for little money in order to get my name out there. I learnt so much in such a short amount of time. I quickly shifted to work with the kind of projects that light me up and created some beautiful brands for female-empowered businesses. I slowly refined my packages, increased my prices and attracted some absolute dream clients. I then followed a calling to turn my designs into prints for the home. I held my first nude shoot, created 44 art pieces and released my Freely collection. Now I feel like HLD is going through another shift as I expand into another print collection, more nude shoots and commissioned designs. I’ve been blown away by the feedback I get from women. Women who’ve resonated with my journey. Women who’ve found some inspiration to feel comfortable in their own bodies, chase their own dreams and to live freely. Two years. Wow. I’ve had extreme lows and incredible highs. I think out of it all, I’m just so grateful for each of you. For connecting with me, trusting in me to create, for buying my pieces, for liking and engaging with my posts, or for just following along. I’ve made such beautiful friendships along the way and had some incredible opportunities. And there is so much more to come. This is just the beginning for HLD. While I’m not quite where I want to be yet, I’m just so proud of where I am. I’m also going to take stock today, reflect on the last two years and sit still within the beauty that surrounds me. I’ve stepped into my power and it feels pretty amazing. Thank you. From the bottom of my heart. Gorgeous photo by the incredible @Charlotte.gk See more
21.01.2022 NEW MOON IN VIRGO Happy new moon friends! Yesterday really knocked me around but I’m happy to welcome in the new energy today. This month I’m setting an intention to go hiking. ... A simple and practical one. Connecting to this month’s print ‘Forest Dweller’, I’m craving being in nature and feeling grounded. I think I always have in my head that I need a partner to go hiking which is crazy right? I think I’ve just enjoyed these things in the past with previous partners and have been waiting for someone to sweep me off my feet and take me hiking. But yo, I’m a strong independent woman. Imma hike by myself or with a friend who is good around snakes. What are your intentions for the new moon?
20.01.2022 Introducing this month’s limited print F O R E S T D W E L L E R The theme for September’s moodboard is ‘Woodlands’. ... With last month’s focus on abundance and attracting big rewards after a lot of effort, I wanted this month to be about being in stillness. I know I have a bad habit of always moving forward and looking ahead. I’ll achieve a milestone and rather than celebrating the win, I’ll be moving on to the next. When I stop and look at what I’ve built around me, I’m pretty bloody proud. So this month my aim is to pause. To breathe it all in. To take stock of the beautiful things in my life. And the support the universe shows me everyday. I hope Forest Dweller hangs in your home to remind you to find the stillness. Available in A5 / 14.8cm x 21cm - $35 A4 / 21cm x 29.7cm - $45 A3 / 29.7cm x 42cm - $70 A2 / 42cm x 59.4cm - $90 Forest Dweller will only be available until September 30, so if she speaks to you, don't miss out! Shop here: https://www.heidiloudesign.com/shop/forest-dweller Also a huge thank you to my model @taylabubeck_ and for everyone’s input on this piece also. It feels like it’s been created by the collective x
19.01.2022 I get so much enjoyment out of putting together these monthly curations. And my gosh, do I have some magical businesses in November’s post for you! This curation fits in with November’s ‘Dreamer’ moodboard. So it’s full of clouds, soft materials, blue skies, days spent outdoors and dreamy vibes. Please show these businesses lots of support, follow their accounts, like their posts, share their products and if you love something, treat yourself, pop it on your Christmas wishli...st or purchase it as a gift. Because gifting a present from a small business really is the gift that gives twice. And let me know if you do pick up something! I’d love to hear.
18.01.2022 The HLD print collection will drop on Friday October 30! I’ve had so much love and support for my first print collection Freely, so I’m so excited to bring you the second one just in time for Christmas. I’ll be announcing the theme this week though some of you may have guessed from my stories and a few hints I’ve been dropping!... If you’re in the Toowoomba area, I’d so love to see you at my collection launch party to help me celebrate. It’s at Ortem, Toowoomba on Friday October 30. Tickets are available at the link in my bio. There are currently 52 tickets out of 80 sold so I recommend jumping on before they all sell out! The website will go live as the party kicks off, so you will be seeing them in person before everyone else! In the meantime, I’ll be dropping some BTS and bits and pieces in the lead up to the launch. I can’t wait to share with you my baby x Oh and before I forget, Freely will completely end on October 23 to make way for the new pieces. So if you have your eye on a piece, be sure to grab it before it disappears forever.
18.01.2022 Today I’ve been running my over the printed proofs of my new Dreambound collection and I AM SO EXCITED. And also really nervous! This new collection feels so different to the 44 pieces in my Freely collection. ... It feels so dreamy and so mellow. And the femininity has been raised by about one thousand percent. Knowing what were my bestsellers in my previous collection, I feel so nervous that these won’t be a hit. But I love them, they feel so me. I hope you love them also when they launch on October 30. It feels amazing to see all of this hard work in print, they are beautiful. And in saying how different this collection is, I don’t want you to miss out on pieces you love from the Freely collection when the new one comes out. If you love a piece from Freely, don’t get the FOMO feeling after it’s gone forever! Jump on now and place your order!
17.01.2022 Oh deer, let’s get wild my fawnds
17.01.2022 Treat your life as a masterpiece. Know that you get to decide how you paint every inch of your canvas - the colour, the texture, the size, the light, everything. It really is all up to you. Don’t be afraid to try new things or add new designs because that’s what your canvas is for. Use bold colours, paint over mistakes, start over whenever you want. This is your life and your masterpiece, create one you love. - Nikki Banas... This is my beautiful ‘Lucy’ commissioned art print which was posted to her new home yesterday. This one was created from a photograph sent to me, which is a new service coming soon to HLD. Watch this space! P.S. Commissioned pieces are not for general sale I’m sorry! Just for their owner alone. But I have a full beautiful collection of 44 prints for sale on my website x
16.01.2022 She has the kind of courage where she lights candles while naked This print is one of my faves and I love seeing it in women’s homes to remind themselves to take time out for them. The 44 pieces of my Freely collection are only available until October 23, never to be sold again. So if you love a piece, do not miss out. Get your hands on it now! Which piece have you been eyeing off? ... *Free shipping **Sent with so much love See more
16.01.2022 Welcome to September's mood...
14.01.2022 This time last week I was modelling for my gorgeous friend Elisabeth’s fashion brand Zale The Label. I think as my business and account grows more, one of the things I’m most excited for is being able to give a bit of a platform to some beautiful businesses. It can be so hard to start a biz and get those sales coming through. Then it’s always an actual happy dance when they do! I was a little nervous to ‘model’ for the day, but I had so much fun. Just act confident and no o...ne will question you right? And I kept thinking about the woman sitting at home shopping thinking ‘her body looks like mine. If it fits her lumps and bumps, it will fit me’. So in these photos, I’m wearing Grace - Ladies Pearl Denim Jacket - Size L Harper - ruffle maxi dress (Currently sold out) Georgia - long sleeve maxi - Size XL (and no bra!) There are so many gorgeous things on the site! Head on over to www.zalethelabel.com to check them out and show some small biz love to a fellow boss babe of a gorgeous woman. Tan by @bronzedbyjanae Hair by @hayley_m11 Makeup by @meraki__artistry
14.01.2022 My BF (Best Friends not Black Friday) sale starts Thursday at 7am. Are you ready to get some prints for you and for your bestie? Because you know I’m all about the sisterhood here...
13.01.2022 I don’t know how many times I’ve apologised on behalf of my body. Sorry I haven’t shaved my legs. Sorry I haven’t tanned and I’m so blindingly white at the moment. ... Sorry, this doesn’t fit my body. Sorry, I’m a curvy woman. Trying to excuse myself for its existence, for taking up space, for doing what it does naturally. Body positivity doesn’t come easily. A lot of it is a process. And a large part of that process is unlearning. I still catch myself making these mistakes. But now I have so much more respect for my body and what it can do. So I’m sorry body. I’m sorry for every time I’ve apologised on behalf of you. I can’t imagine how my words would have affected you. I promise to love you more. Let’s be friends. I’ll have your back since you always have mine. See more
12.01.2022 Welcome to the second of my new monthly series T H E C U R A T I O N Each month is a new curation of businesses and products that fit in with my monthly moodboard theme. It’s basically a big shopping list of things I want to add to my cart (and often do!). The first curation did so well! I think everyone loved it. ... This month’s theme was ‘Woodlands’ so I’ve selected businesses that revolve around woodland creatures, forest trees and the premise of stillness. This is such a beautiful selection of very heartfelt businesses. I love emailing back and forth with each of them to collect their photos and details. I can really feel their passion for what they do. Please give them lots of love. I know right now, times are a little tough for small business, so if you see something you like, please support them, spoil your loved ones, spoil yourself or add them to your Christmas wishlist. I hope you meet some new businesses to follow and adore. Link is in my bio to read about each of them x @fauna.lune @feltinbloom @botanist.aromatherapy @sirenandstone @fabelabypolina @huskiacreative @loveteaofficial @nourishedforlife @lunar.vibrations
11.01.2022 Friends. LAST NIGHT, A MAN I MATCHED WITH ON TINDER, PURCHASED THIS PIECE FROM MY WEBSITE. ‘Bondage’ is all about freeing ourselves as women by embracing our own power. ... So I’m absolutely over the moon that this will be hanging in a man’s home. It already hangs above my own bed. In the meantime, new marketing opportunity? See more
10.01.2022 Last week I saw some businesses advertise their products for Father’s Day and I made a mental note to do a plug... Then I remembered who I am and what I sell
09.01.2022 I think I have a new leader for the most popular print from my new Dreambound collection. Hummingbirds have always been really special to me. I walked into a gift shop one day after a session with my psychologist and I picked up the most beautiful hummingbird necklace. I went home and googled what they are a symbol for. I learnt that they are a often a symbol for mental health, because of their persistence, resilience, lightness and search for the simple pleasures. ... So I created ‘Nectar’ as a reminder that dreams take persistence and determination. In childlike wonder, the hummingbird is unwavering in its pursuit for sweetness. In a world where we often expect things to fall into our laps, I wanted this piece to be a reminder that dreams come true when you work for them. Stay on track while enjoying the process. Keep humming away slowly and drink up the sweet nectar. The perfect Christmas present for that friend who has been pushing through a hard time. Available in A5 / 14.8cm x 21cm - $35 A4 / 21cm x 29.7cm - $50 A3 / 29.7cm x 42cm - $80 A2 / 42cm x 59.4cm - $120 A1 / 59.4cm x 84.1cm - $170 And free shipping always x
07.01.2022 ‘Spine’ is about doing things your own way. So often we are expected to behave a certain way, life a certain lifestyle and follow the ‘right’ pathway. My print collection Freely is about letting go of expectations and embracing freedom in your life. ... So when they say ‘hold this pot plant’, you do a back bend and say ‘ok’. Hang ‘Spine’ in your home to remind you that it’s more than ok to do things your own way and on your own timeline.
07.01.2022 I HAVE BEEN IN THE BIGGEST FUNKIEST FUNK TODAY AND I ACCIDENTALLY TYPED THIS OUT IN CAPITALS AND I’M NOT EVEN GOING TO RE-TYPE IT. I asked in my stories what you do to get out of a funk and nearly everyone said ‘dance it out’. But I put on some Harry Styles, my go-to dance song. And my body wouldn’t move. So instead I tuned into my body and asked what it really needs from me. It’s days like today where I draw inspiration from my own prints. And think about connecting ...back to me, myself and I. And sleep it was. I have been non-stop lately. So. Much. Creating. And I still have so much on my to do list. But I needed to cave. So I don’t even really know what my point is to the post. Because of the aforementioned funk. But I did want to say that I hope my pieces make you feel like you’re not alone. They’re so much more than just art hanging on the wall. They are stories, inspiration, reminders and you. HLD. Helping you out of your funk since 2020. See more
06.01.2022 As the self appointed queen of nature and nude designs, it felt remiss of me not to acknowledge the first day of spring with a little sketch. Even though I’ve felt exhausted and hibernated all day. So let’s combine the two ... Happy spring lovers
06.01.2022 Introducing to you the theme for my new collection coming October 30 But first let me take you back to 2016, the most hectic year of my life where everything I knew was flipped on its head, turned inside out and taken for spin. In January 2016, I was diagnosed with Crohn’s Disease, an autoimmune disease with no known cure. Sitting in the doctor’s room going through what this diagnosis meant, my partner of seven years and I were told I may not be able to have children. ... After that appointment, we went home and had a serious discussion. I knew how much he wanted kids and I didn’t want to be the one to stop him from fulfilling that dream. We decided to stay together because at the end of the day, we had each other. Unknown to me, he started an affair that weekend. In May, he proposed to me on my birthday. I had started a biologic drug treatment that was working. Life was looking up. One month later, I found the messages to this woman. They had been sleeping together ever since that discussion. Everything I had planned for my life fell around me in an instant. We ended our relationship that night and I saw him once more when he collected his things. And my life on my own began. I began to really question what it was I wanted. I went travelling, I went on beach trips by myself, I began to feel more comfortable in my own skin, I wore the bikini without board shorts or a t-shirt, I got a tattoo, I made new friends, I explored and I dreamt. I enrolled to study graphic design, I quit my corporate job, moved back home and started HLD. And I have some big dreams where I want to take my life. I thought my life had to look a certain way. Get the job, get the hubby, have the kids. And I’m not saying that’s a bad thing! What I am saying is that we don’t have to do what we think is expected of us. You’re allowed to dream. Whatever that looks like for you. If you can make something exist in your mind, you can bring in into reality. You can make that dream happen. So, here she is D R E A M B O U N D A collection of 33 art prints to inspire you to imagine a life with no limitations, and to make your dreams come true. Coming October 30, 2020.
03.01.2022 My bed hair and I are just over here dreaming about our next visit to @profilehairdesign_ These beautiful Profile Hair Design x Heidi Lou Design t-shirts are now available for pre-order! I’m wearing the beautiful Vera tee and the Coco is just as cute. Do you just love your hairdresser so much that you buy a tee with their branding on it?... We started out these t-shirts for the staff to wear with different hairstyle ideas for their guests to be inspired by. Then Profile were of course inundated with requests to purchase them, because we all can’t get enough of Profile in our lives! So Profile have opened up pre-orders until WEDNESDAY DECEMBER 2 with orders arriving around two weeks after that- just before Christmas! Jump on over to their website so you can have a little bit of Profile in your life all year round (and not just hang out for your salon visits!)
02.01.2022 I was going to write a long message about body positivity to go with this picture, maybe as a ‘justification’ for posting it. But you know what? I just got a new bikini so I wanna show it off, pre-period belly and all. Wear the bikini gal. AND post the picture. That’s body positivity for you.
