HESK Digital

Locality: Sydney

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• Marketing agency
• Internet marketing service

25.01.2022 OMG this is too good! Comment below if you can relate #resultsbyhesk

24.01.2022 If youre building a new website or taking a new look at the role it plays in your digital marketing strategy, then youre likely to have heard about the importance of SEO before. Search engine optimisation is, effectively, what dictates how soon your site appears on search engine results pages (or SERPs.) Due to the sheer amount of traffic that you can get from a high ranked spot in SERPs, as well as the brand authority and recognition this can build, SEO is considered a wo...rthwhile investment by most. But how do you start optimising a new website? Head over to the link below to look at a few starting points to kick you off. https://heskdigital.com.au/i/optimising-a-new-site-for-seo/ #resultsbyhesk

23.01.2022 Posting a Story is a great way to step away from your carefully polished, on-brand feed and show off a different side of your businesss personality. Its a unique chance to share a bit more about the people behind the feed that your followers are already interested in. Since there are no likes and comments, its the perfect way to step out of your comfort zone in a relatively risk free way. We especially love that Stories foster interactions as your followers can send you messages directly through the slideshow. #resultsbyhesk

21.01.2022 Meet Farrah, our Graphic Designer. Enthusiastic, passionate and with creativity and innovation on her side she makes magic happen by bringing the meaning of business to life through visuals. #resultsbyhesk

19.01.2022 So on point that it hurts #resultsbyhesk

19.01.2022 If you change your structure on a site that is established, then you will lose your social media shares and you may also run the risk of losing your ranking. One way for you to get around this would be for you to use redirects.

18.01.2022 Heres why you should be using schema markup for your website. By using it properly, you will see your website ranking better for a wide range of content. There are countless types of markup varying from local pet shops to movie scheduling to bring customers and potential customers up to speed with what is going on with your business by bringing people to your website. Any data associated with your business is likely to have been associated with itemscope or item type.... Users of schema markup are going to rank higher on search engine results pages than those who choose not to use markup. Studies have shown that websites with the schema markup rank four positions higher on average on the SERPs than those without this markup. Although it is inconclusive as to whether the higher ranking is due to the markup alone, there is some correlation between websites that use it. There are, however, one-third of websites that appear on the search engine results page do not utilise schema markup, meaning that there are millions of sites that miss out on a massive amount of SEO potential for their websites and their businesses alike. By using this valuable source, youll get a huge leg up on your competition on the SEO rankings.

18.01.2022 SEO-friendly URLs will contain words that explain the overall content of the page. The main thing that you need to do here is to make sure that the URLs you have are friendly to humans and search engines. If you want to get the best result out of your site then you have to make sure that you are following the rules, properly.

18.01.2022 Many web designers will be familiar with HTML tags being used on the pages, which would usually be used to tell the browser how to display the information included within the tag. An example would be

Frozen

will instruct the browser to show the word Frozen formatted to display in heading 1 format on the page. However, this HTML tag fails to give information about what the text means. Frozen could easily refer to the hit animated kids film as much as it could be... translated to what to do with veggies to keep them fresh. This example shows that it can be more challenging for search engines to display the correct content relevant to the searchers intent. https://hesk.com.au/

17.01.2022 If youre just starting out with your site, then you will need to choose whether you want: http://www.example.com Or http://example.com... Search engines really do consider these to be two different sites, so choose one and then stick to it. You can change your site address, site title, and anything else you need. You can add www- or you can choose to avoid it. The choice is completely up to you, but as mentioned above, if you change it at a later date then you may find that your URLs all need redirecting. This isnt a complicated process, but it can be time-consuming, so make sure that you explore that option before you go ahead and make the decision. https://hesk.com.au/

16.01.2022 Laser Cut Fire Pits design and fabricate personalized fire pits. They are known for their intricate designs that really WOW a crowd. @lasercutfire is a 100% Australian owned and operated company with all of their products being sourced and made locally in Victoria. Were helping them reach more customers through our in house team of digital marketing experts. Check out their website to shop these awesome fire pits! www.lasercutfirepits.com.au #reultsbyhesk

15.01.2022 Meet Gabrielle, Social Media Marketing Manager at Hesk Digital. She has over 7 years of digital marketing experience helping a vast array of businesses; think music festivals, governments, fashion brands, artists, tech, fitness and food. Gabrielle is who you want to work with to help bring your visions to life and build loyal online communities. Shes driven by strategy, meaningful content and results. #reslutsbyhesk

14.01.2022 When you begin to understand the plethora of item types, you will soon see how much content on your websites can be marked up. The more content that is marked up, the better, however, you should only mark up relevant information, and not any hidden page elements which will enhance SEO rankings. Schema markup is an SEO innovation that will develop over time. Use the skills and expertise of dedicated Digital Marketing Experts to make sure your website remains on top of the ranks.

14.01.2022 Meet Emil, Founder and Chief Strategist at Hesk Digital. With over 15 years of experience in the digital marketing world and a serious passion for entrepreneurship, Emil uses his vast experience and laser-sharp focus on helping businesses at all stages excel and grow. #resultsbyhesk

13.01.2022 Schema markup is a code that is used on websites to help search engines to return more informative results for searchers. Schema.org was the result of the collaborative efforts of Google, Bing, Yandex, and Yahoo to give the information that search engines need in order to understand the content of a site to provide the best search engine results at any one time. Adding Schema markup to HTML makes improvements to the way in which a page is displayed on SERPs by enhancing the s...nippets that are shown underneath a title page. https://hesk.com.au/

13.01.2022 Meet Souzan, Co-founder and Chief Operations Officer at Hesk Digital. Honesty, transparency and determination are what drive Souzan to get results for our clients, and with over 15 years of marketing experience under her belt shes definitely a force to be reckoned with. Trust us when we say you want this all-star on your team. Marketing can be so vague, I like to link every campaign back to ROI and show people what each campaign is truly worth to them. #resultsbyhesk

12.01.2022 Meet Michael, our Head of Digital. With a background in applied statistics and 10 years working with some of the largest SEO, analytics and PPC clients in Australia and worldwide, Michael provides world-class digital marketing strategy with the technical ability to match. #resultsbyhesk

11.01.2022 This is where we use Googles own guide book, work out what it is looking for, and we make your website fit within the criteria. Sounds simple enough, but Google does not make it easy, because it wants you to buy ads. The ultimate goal is to get listed in search results without having to pay Google every time someone clicks on our link. When you search on Google, you will see the first 4 or so results, have ads written in the top left. These companies are paying per click t...o be there. The fifth result does not have to pay Google. They have just worked harder than their competitors to create relevant pages that meet Googles requirements. These companies get amazing traffic from being in that position, and if they have a good website, they get great leads as well. SEO takes time and effort but can reap lasting results. The reality is that digital marketing can help grow your business despite the extra burdens of the royal commission and all other compliance changes that eat up time and profit margins. Planners as always have to be more conscious about the message they are putting in their ads, and the perceived promises made in websites, and marketing material. But with a solid strategy and good content, you cant get sustained results for your business. We have been in the Digital Marketing Agency for over 10 years, working with all sorts of financial industry clients, and weve seen the impact a poor marketing strategy can have on financial planning practice. Remember, you have a service that can help change a clients life, and with a marketing strategy that reaches potential clients at every stage of the conversion funnel, you can achieve that objective. If you liked this post please like and share

10.01.2022 Based in Sydney, @theplantco._ specialises in transforming urban spaces. With an eye for detail, this team of hands-on horticulturalists takes a fresh approach to greenery design to bring the outdoors in. Weve helped them reach their ideal customers and generate more sales through a customized digital marketing strategy focused on SEO, PPC and Social Media. Check them out for all your plant needs! #resultsbyhesk

10.01.2022 Websites that use the schema markup can display what theyre all about once shown on a search engine results page. Searchers will then be able to see what a website is about, what a company or organisation does, the costs of products or services, as long as who they are. Theres plenty that the schema markup can do to the visibility of a websites displays on a SERP. Think of it as a business flyer giving a potential customer a brief overview of who a company is and what it does. Search engines are designed to educate and inform users about what they wish to find out. With Schema markup in place, this user-focused improvement does exactly that.

08.01.2022 Your websites content will get indexed and then returned in the results of a search. Thats what search engines do. However, with added schema markup, some of your content will be indexed in an entirely different way. The markup will tell the search engine exactly what the content means, and how it should be interpreted as a search result. An example of this is if the words John Smith should be written into an article on your website, a search engine will see this, and the... search engine results page entry will highlight the words, John Smith. Thats how search engines work, however, if the correct schema markup is placed just around the name John Smith then the search engine now knows that John Smith had written some of the content, and was not just a couple of random words. Search engines will then also display more informative content about John Smith for the user who was searching for that name. https://hesk.com.au/

08.01.2022 Happy World Photo Day! A recent report found that press releases with photos received 1.4 more views than text-only releases, while those with video earned 2.8 more . Visuals across all social media platforms, blogs, websites, and email marketing are hot tickets . They should definitely not be overlooked in your marketing strategy. #resultsbyhesk

08.01.2022 Facebook continues to be the most used social platform with 2.45 billion monthly active users! (Sprout Social) This is why we particularly like using Facebook in marketing as its the most targeted form of advertising. Facebook gives us the ability to target users by age, interest, location, and behaviour. It also allows us to get very specific when setting up ads, meaning you can speak directly to the people you want to reach.... #resultsbyhesk

07.01.2022 WordPress has a built-in option that gives you the chance to hide your site from search engines. The idea of this is that it gives you the chance to work on everything you need before your site goes public. Sometimes, this option is checked without you even realising it. Ideally, you need to make sure that this isnt the case. https://hesk.com.au/

06.01.2022 Social media users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks and messaging apps. Understanding consumer behaviour and preference when using different social networks is important when targeting specific audiences. Where are you reaching your audience from? #resultsbyhesk

05.01.2022 Think about it- do you know the difference between whitehat and blackhat SEO? If you dont then there is a high chance that all of your hard work is going to waste. If you want to make sure that this isnt the case with your site.

05.01.2022 Whitehat SEO is otherwise known as being just SEO. It uses various search engine optimisation techniques which Google actually approve of. Some examples of whitehat SEO include: Making your site very easy to navigate Lowering the time it takes for your site to load... Attracting various backlinks from authority sites And more https://hesk.com.au/

05.01.2022 Were busy bees over here making all things digital AWESOME! #resultsbyhesk

04.01.2022 Dont feel like you have to give too much detail out in each of your posts across all social media platforms. Simply entice people to click on the link youve provided - this is a great way to drive traffic to your website. #resultsbyhesk

04.01.2022 Happy National Dog Day ! Every digital marketing agency needs a mascot, and boy have we got the cutest one ever! Meet Milo, hes our 5 month old Cavoodle with enough energy to power all of Sydney #nationaldogday

02.01.2022 Due to the covid crisis, were all spending more time looking at screens and as a result media consumption is WAY up worldwide. According to Engineland, being housebound has resulted in 42% of consumers saying theyre now shopping more online, and many are trying new things as a result. #resultsbyhesk

02.01.2022 So weve looked into what schema markup does as well as why you should use it. Here are some tips to dive deeper to get better results from a schemer. Find the most commonly used schema The Schema.org website has an extensive list of the most common types of schema markup, which can be found on the Organisation of Schemas page.... https://hesk.com.au/

01.01.2022 Renting 2 Buy is shaking up the home buying process across Australia. They work with developers, brokers, lenders and third party Australian financial services licence holders to facilitate zero deposit home purchases for everyday Australians. Over the past year, weve helped them generate a massive amount of registrations towards their webinar consultation platform, and in return theyve helped over 700 Australians enter the property market with zero deposit. Head over to their website to learn more https://www.renting2buy.com.au/ #resultsbyhesk

01.01.2022 Meet Maryanne, our Content Manager at Hesk Digital. Maryanne brings strong copywriting skills to our team and uses her abundance of experience working with a range of industries to elevate our clients content. #resultsbyhesk