Hoop Group in Surry Hills, New South Wales, Australia | Market Research Consultant

Hoop Group

Locality: Surry Hills, New South Wales, Australia

Phone: +61 419 893 138

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• Market Research Consultant

24.01.2022 Thinkbox.tv (UK's thinktv) have just released their 'Year in TV' report. Great reading - click on link to download A Year in TV 2019-2020 https://bit.ly/3aUJ5s8

20.01.2022 https://www.behavioraleconomics.com//the-behavioral-econo/ The new 2019 guide just released. A great resource for all things BE.

20.01.2022 Always interesting to see who owns what - with takeovers diascussed

14.01.2022 A great overview of SXSW by first timer Greg Graham. This is a conference that all at Hoop would love to go to, predominately for the diversity of speakers and topics.

14.01.2022 Results of the YES plebiscite by region

13.01.2022 The Q4 2018 Grit report has been released. This is a great resource to understand what is happening in Market Research and the direction it is taking. The report explores emerging methods, evolving researcher role & skills & the buzz topics in the industry. Follow the link to download. https://www.greenbook.org/grit

12.01.2022 Infographics for some current research we conducted for the IAB Audio council. Ads on streaming services and podcast gaining traction.

11.01.2022 Good start to the new season of Masterchef. Helped by #stay@home and the new format?

11.01.2022 Interested in Zoom video stock? Be careful of what your buying https://bloom.bg/2R6vS7k

11.01.2022 Summary of TV viewing during the pandemic - more people staying home = more TV viewing (linear and BVOD)

10.01.2022 Some great insights from ThinkTV on what drives effective advertising campaigns and what components work in maximising ROI for the client.

10.01.2022 Good article that includes some common sense!!

10.01.2022 Building the future?

09.01.2022 3rd year of the IAB audio industry state of the nation presentation this morning - got to IAB Australia website for more information

08.01.2022 Recent project completed for NEC (and Carat0

07.01.2022 Hoop has been involved with IAB Australia's 4th annual audio advertising State of the Nation report. Click on the link to access the information available. - https://www.iabaustralia.com.au//2847-audio-advertising-st

06.01.2022 While we might not be all hunting for loo roll anymore, the lifting of COVID-19 restrictions will set in motion some fresh consumer behaviour - what does that mean for your brand or service?

04.01.2022 Great report on the state of TV in Australia (BVOD & Linear)