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Immij
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24.01.2022 UV printing is a form of digital printing that creates stunning, high-impact images for marketing and branding materials. Here at Immij, we offer UV printing solutions capable of producing a wide selection of special effects, available on a vast range of materials and surfaces. To give you a true understand of this evolutionary technology, the experts at Immij are going to provide an extensive look into everything you need to know about UV printing. What is UV printing? UV pr...Continue reading
24.01.2022 How to Get the Best Creative Print Solutions Whether you're producing a direct mail advertising campaign, or you want to find the best strategy to make your products stand out on the shelves, you'll need to consider your printing options. While your design choices and the kinds of materials you use will have an impact on how great your materials look, the best way to accomplish your visual goals is with the right printing techniques. At Immij, we pride ourselves on using so...Continue reading
24.01.2022 Using Promotional Games and Merchandise in your Marketing Everyone loves a chance to win something. Taking part in games gives a feeling of exhilaration. While the games you choose to play with your customers require careful planning, the correct strategy could help your brand to become more memorable and engaging too....Continue reading
23.01.2022 The Top 5 Ways to Promote Your Aged Care Facility Using Print and Direct Mail Media Getting the word out about your aged care facility to potential residents and their families can be a difficult marketing task. Firstly, you are trying to send a message about a service offering that hinges on a fair amount of trust, which is hard to do if your only tools are print or direct mail media. Secondly, youre communicating a lot of information into a fairly small space. There may b...Continue reading
23.01.2022 Getting the word out about your financial business to potential clients can be a difficult marketing task. You are trying to send a message about a service offering that hinges on a fair amount of trust, which is hard to do. As a business in the finance sector, you need your marketing media to not only capture the attention of the right audience but convince them they can trust. Investing into high-quality printed materials, from leaflets, to booklets and direct mail marketing, shows your audience that youre a legitimate, trustworthy business. The key to success when it comes to earning credibility with print marketing, is quality. Continue reading...https://www.immij.com/financial-printing-tips-every-agency/
22.01.2022 Why More and More People Choose UV Printing Printed promotional materials are an important part of advertising your business. Whether you're creating brochures that showcase exactly what your company can do or you're printing direct mail ads, you need an amazing printing process. The perfect printing strategy is how you make sure that your company looks as professional as possible to your target audience. One of the most popular forms of printing to emerge in recent years i...Continue reading
20.01.2022 Once youve designed some incredible promotional materials for your company, the next step is getting those assets printed. The correct printing strategy ensures that your packaging solutions and advertising materials look just as great in person as they do on your computer. If youve never worked with a printing company before, you may be unsure of which questions you need to ask to improve your chances of a high return on your investment. Fortunately, the team at Immij is here to help. Here are the 5 things you should always ask when youre thinking of working with a printing team. Continue reading...https://www.immij.com/quality-image-and-packaging-printing/
20.01.2022 Everything You Need to Know about Aged Care Information Packs for Potential New Residents and Families When a elderly or disabled person is looking for a new place to call home, their families also get involved. For many families in Australia, the search for a new home for the aged or elderly is a united effort, which means that the information packs you disburse should be appropriately designed and worded for their target audience. There is a lot of trust riding on the deci...Continue reading
20.01.2022 How to Get Customers to Remember Your Brand with Personalised Print Ask any profitable business owner for the key ingredient of their success and they are likely to reply that it is all down to one particular thing - exceptional customer experience. From start to finish, businesses need to provide the ultimate customer journey to ensure loyalty and the most crucial factor of all; repeat business. ... So how can businesses set themselves apart and provide their customers with an experience that keeps them coming back time and time again? One of the most effective methods is to utilise personalisation. Just look at the impact of putting peoples names onto Coke bottles. Coca Cola saw sales rise for the first time in a decade after introducing the personalised bottle campaign. Traffic on their Facebook page increased by 870% while the overall consumption of Coke rose from 1.7 to 1.9 billion cans a day. Thats a whole lot of new business! With this in mind, its easy to see why personalisation is set to become one of the biggest marketing trends of all time. Not only does it speak directly to the customer, but also provides a tailored experience that is likely to bring them back for repeat business. So, its vital for businesses to stay ahead of the curve and make the most of using personalised print for their customers. The best way to provide a personalised experience is to know your customer. Researching your target market is a key step in understanding them. Figure out who it is that you want to reach and the best way that you can speak to them on their level. Then you need to connect with your audience. Once a customer feels that the experienced is designed just for them, they are much more likely to develop a loyalty to your brand. As customers are constantly bombarded with advertising from all angles, its key to make yours stand out by speaking directly to them so that they feel important and that the brand cares about them. Finally, its important to get people talking about your campaign. The easiest way to do this is to create a personalised print that is so awesome that they have no choice but to tell their friends. This is where Immij come in. We can help you to create the best personalised print for your business, contact us directly on 1300 794 139!
18.01.2022 From Design to Mailbox, All Your Marketing and Distribution Needs Covered with Immij Marketing and distribution are critical components of running a successful business - but they're not always easy to manage. Even the most innovative teams today struggle with staying on top of their promotional campaigns when they have complex businesses to run and demanding customers to satisfy. To make sure that you have time to focus on what you do best, you need the support and experti...Continue reading
18.01.2022 A well structured and quality printed brochure can make a huge difference to your businesses market campaign. So to get your business started on the right track today, we are going to go through our top 5 questions we ask every client when creating the ultimate brochures for their businesses. Question 1# Who is Your Target Market? A target market is the desired sector of the population that your business or services relate to. For some sectors this is more relevant than other...s, as some product or services are more specific to a niche, others fairly broad. Knowing who your target market is will alter the design, images and content of your brochure. For example: A gym might target young males A florist might target senior women A bed and breakfast might target middle age couples The clearer your picture of who you are creating your brochure for, and what their problems are, the more likely they will pick it up, read it and act. Question 2# What Is the Problem Your Business Solves? Customers use a product or service because they have a problem that needs solving. To capture your audience's attention your brochure needs to clearly address their problem and offer them a solution. Question 3# Where Will Your Brochure Be Seen and Used? Is the brochure for a one-time event, or to be used over an extended period? Will you be handing the brochure out, mailed, put on a counter or shelf? This is where you can adapt the design and materials to maximise your brochures effectiveness. Question 4# How Will the Finish Brochure Look? Researching and thinking carefully about your answers to the questions above will go a long way to providing the right answer this question. Things you will need to finalise before printing your brochure include: Your cover Your message Your tones and colours Your visuals Question 5# What Action Do Customers Take After Reading the Brochure? Some of the largest advertising failures around happened because someone just didn't ask for an action. So be sure to tell people reading your brochure exactly what you want them to do: Call your business Email your business Book an appointment. If you would like to find out more about creating the ultimate brochure for your business please give us a call on 1300 794 139 and one of our friendly sales team will be able to give you support and advice on your project.
17.01.2022 Which is the best printing company for you? When it comes to marketing your business, using the right materials is one of the most important steps in promoting the quality of your brand. Not only do good marketing materials make your business look good, but they also ensure that your customers have a great first impression of the services that you offer. But, with so many printing companies both online and locally, how do you go about choosing the right one for you?... The first factor to consider is price. Sure, it might be easiest to go with the cheapest option that you can find, but when it comes to your business then it pays to get it right first time. Cheaper quotes can mean lower quality materials and poor design, so you may find that you have to have the printing re-done at a later stage which will increase costs. Kind of defeats the object of getting them cheap in the first place, right? Avoid buying into this false economy by looking for a printing company that delivers high standards at a competitive price. You will also want to check the quality of the work that the printing company produces by requesting samples. Almost all printing companies will be happy to send samples which should give you a good idea of how good your materials will look once they have been finished. Take advantage of this service to make sure that you will be happy with the finished result. Another key point to consider is whether the printing company has a good reputation for customer service. If you have a tight deadline or complex requirements, using a printing company that has a track record of responding quickly will ensure that your product is delivered correctly and on time. Its important to remember that each printing company is different, some can offer a range of on-site printing capabilities while others are brokers who act as the middle man. Which one you need will depend hugely on what you need a printing company for. Spend some time chatting with a representative of prospective printers to outline the products and services that your business needs to determine whether that particular business has the capabilities that you need. While its true that everyone likes to be heard, when it comes to collaborating with a printer its essential that you choose one who really listens to what it is that your company needs and effectively communicates with you on key points so that you dont end up with any nasty surprises. If you are looking to collaborate with an expert manufacturer who produces quality results using the latest techniques and highly skilled, dedicated staff then Immij are the printing solution for you! Give us a call today on 1300 794 139.
17.01.2022 For FMCG products a lot of the buyer journey takes place at the point of purchase. In other words, your customers dont spend much time weighing pros and cons before they decide whether to buy a product. Instead, they make their choice based on how they feel in the moment. Knowing the ins and outs of the industry provides your packaging the opportunity to influence those split-second decisions. To help guide you through the print packaging process, we have provided you with... the ultimate guide for successfully launching a product. Step 1: Select your Target Market If youre thinking of upgrading your packaging line to potentially improve your sales, then youll need to start by doing your homework. Plenty of companies make the mistake of changing their packaging process before theyve had a chance to audit their existing strategy. However, moving too quickly means that you could end up spending money on the wrong things. Before you speak to a packaging expert, think about what your customers need. The more you know about your customers, the easier it will be to adjust your packaging line to suit their preferences. The problem is, there are various factors that can impact the performance of your packaging strategy. For instance, an ineffective packaging line could mean that youre not using the right designs or materials to attract your customers. Step 2: Select the Most Influential Strategy for Your Target Market Theres more to great packaging than how much it costs and focusing too much on money could mean that you overlook some of the things your business need most. For instance, personalised print packaging can help you to build a stronger relationship with your customers, which leads to more loyalty in the long-term. Step 3: Partner with a Great Print Packaging Supplier Finally, once you know what your customer wants, and what your brand needs from your packaging line, you can begin to talk to a supplier that understands your company. A good packaging supplier will be able to discuss the pain points in your packaging line with you and help you come up with solutions. They could even give you tips and advice on how to improve the ROI of your packaging strategies. Ultimately, a successful product launch is simply, great print packaging that aligns with your customer, and your business goals. Need help creating the perfect packaging? Contact Immij today on 1300 794 139.
14.01.2022 One of the most commonly overlooked aspects of any online business is the packaging that is included with every order. Its easy to forget about the importance of packaging when there are so many other aspects of a business that take precedent: sales, accounting, customer service, planning, and much more. So, why is packaging so important, and why should you spend your time developing packaging for your online business? Continue reading...https://www.immij.com/the-importance-of-packaging-for-your/
14.01.2022 Once you’ve designed some incredible promotional materials for your company, the next step is getting those assets printed. The correct printing strategy ensures that your packaging solutions and advertising materials look just as great in person as they do on your computer. If you’ve never worked with a printing company before, you may be unsure of which questions you need to ask to improve your chances of a high return on your investment. Fortunately, the team at Immij is here to help. Here are the 5 things you should always ask when you’re thinking of working with a printing team. Continue reading...https://www.immij.com/quality-image-and-packaging-printing/
14.01.2022 When it comes to choosing the perfect commercial print company for your business, its important to remember that your choice is about more than just ink and paper. The perfect print marketing products is a huge call to action for your customer, telling your clients that your brand is the best option for their needs. Because of this, its important that companies invest time and effort into selecting the right commercial printer so that they can set themselves apart from the...ir competitors and ensure that they stand out in the marketplace. This is particularly important for smaller brands, who need to be seen and heard over the noise of bigger brands. Here are just a few tips to help you make the right choice when selecting the best commercial printer for your business. Continue reading...https://www.immij.com/why-you-should-use-commercial-printe/
13.01.2022 Your printed materials are a valuable part of your promotional strategy. For vivid, high-quality images, packaging and marketing materials, you need the support of a professional printing services team. However, if youve never worked with printing pros before, it can be difficult to know what you need to look for in your local marketplace. Continue reading...https://www.immij.com/everything-you-need-to-know-about-pr/
13.01.2022 We have a Coles Myer Gift Card to give away valued at $100! We'd love the opportunity to share our brand with more people online, so for the chance to win we're just asking you to give us a hand. * Like our page ... * Share this post * Tag two friends (or more!) below The prize will be drawn 15th December. Good luck everyone!
13.01.2022 The festive season is just around the corner, and you know what that means its time to update your marketing strategy. At this time of year, competition is fierce, but if you know how to print stunning campaigns that engage and delight your audience, youll be one step ahead in time for the new year. Print advertising is one of the best ways to capture your customers attention as they browse the stores at this time of year. Whether youre sprucing up your brick-and-mortar location with some stunning banners, or youre sending innovative direct-mail campaigns, Immij has you covered! Continue reading... https://www.immij.com/5-christmas-print-marketing-ideas-to/
13.01.2022 When it comes to designing FMCG packaging there is a lot to know, whether youre designing print packaging for a commercial product thats about to go on a retail shelf or labels for a pharmaceutical product, its crucial to get the details right. To help, we are going to go through all the basic information you need to know about print packaging and labeling for FMCG. 1. How to Select Perfect Font Font, you want something thats clear, concise and easy to read, but also uni...Continue reading
12.01.2022 Merry Christmas - From the immij team
11.01.2022 Wide-format printing technology has been around for decades, but only recently has it become so accessible and affordable. Today, virtually any organization can obtain impactful, eye-catching printed marketing materials that truly stand out. Heres how to empower your existing marketing strategy to take full advantage of all that wide-format printing has to offer. Continue reading... https://www.immij.com/how-to-take-your-marketing-to-the-ne/
11.01.2022 We're Hiring! Graphic Designer required preferably with a Pre-Press background seeking an interesting and varied role in a strong team environment based in Mt Waverley. In this role, you will work closely with the sales team to bring creative ideas together for packaging, point of sale and other marketing and branding projects.... A traditional Pre Press all-rounder who has a flair for design will be well regarded. Essential Skillset * Graphic Design and Printing industry experience * Proficiency in Adobe Creative Suite Programs, Acrobat and Pit Stop * Strong communication skills * Ability to work well in a team environment You will be well rewarded for your experience and will work with a supportive team that values professionalism and reliability. Please apply below, or contact [email protected] for further information. ------------ * We are an equal opportunity employer. Applicants must have full work rights in Australia. We are not in a position to offer visa sponsorship for this role. * Only shortlisted candidates will be notified
09.01.2022 There are more benefits to going green than simply appeasing local regulations. After all, we all want a planet thats clean and safe. If youre still trying to figure out how a sustainability programme will deliver value to your company, youve come to the right place. Here are just some of the most significant advantages of investing in sustainable product packaging. 1. Minimise Carbon Footprint Carbon emissions are having a serious impact on the world we live in.... Many scientists believe that theyre contributing to the depletion of the ozone layer while diminishing outdoor air quality. The moment your business switches to sustainable product packaging, you begin to reduce your carbon footprint. Using recyclable materials and lightweight structures eliminates much of the energy that goes into producing finished goods. Since many of todays customers care about the impact theyre having on the environment, you might find that your lower carbon footprint helps you to build affinity with clients. You can even put a small environmentally-friendly symbol on your FMCG packaging so your efforts in sustainability become part of your brand identity. 2. Free of Toxins and Chemicals This is a particularly important point to consider for those selling food products. Biodegradable packaging is often non-toxic and chemical-free. This means that you dont have to worry about dangerous substances from plastics and inks seeping into your products. As consumers grow increasingly concerned with what their products and their packaging are made from, its important to ensure that your solutions are as natural as possible. Choosing a sustainable packaging option could give consumers more incentive to purchase your products. 3. Boost Your Sales We all prefer to invest our money in companies who share the same values as us. If you show your customers that you care about the world they live in, you can start to build a stronger relationship with each client. The more you consumers can resonate with you, the more theyll go out of their way to help your business grow. You may find that your green packaging even encourages some customers to: Refer your brand to other people Advocate on behalf of your company Boycott other brands in favour of yours Pay more for your products. 4. Versatility Not only is eco-friendly product packaging great for the environment and your customers, but just like other packaging options, you can design it any way you like. If you purchase your packaging from the right company like immij, youll find that there are plenty of high-quality aesthetic features to choose from, perfect for drawing the attention of your target customer. Take your brand to the next level with sustainable packaging options! Contact Immij today on 1300 794 139.
09.01.2022 As manufacturing technology develops and new features and benefits are integrated into consumer packaging, it can be hard to stay on top of the current trends. Being a leader in the printing industry, Immij not only keeps up with the latest and greatest in packaging design we help to set the trends themselves! Without making investments in the machinery and equipment that produce the worlds greatest print product packaging, wed still be using linen wraps and wax paper to ...Continue reading
08.01.2022 At Immij, we know how valuable your product packaging is. After all, packaging needs to sell your product and your brand to your potential customers. This means that you cant afford to invest in anything less than the best. So, how do know what are the best choices to make for your packaging? To make your life easy when making decisions regarding product packaging, the product packaging experts at Immij have put together their top printing tips for creating spectacular prod...Continue reading
06.01.2022 Everything you Need to Know about Package Printing, Design, and Manufacture When it comes to choosing the perfect packaging for your product, it's important to remember that your choice is about more than just putting a box around the item you're trying to sell. The right packaging is a huge call to action for your customer, telling your clients that your brand is the best option for their needs. Because of this, it's important that companies invest time and effort into sel...Continue reading
06.01.2022 The Benefits of Using Print Marketing and Advertising Services in the Healthcare Industry Print marketing and advertising is one of the most effective ways to reach out to your clients in the healthcare industry. The right printed materials can demonstrate the credibility of your company, help you to connect with a wider audience, and more. As a business in the health sector, you need your marketing media to not only capture the attention of the right audience but convince t...Continue reading
06.01.2022 How to Utilise a Membership Program as Part of Your Business Even the most super popular businesses in the world can be hit with periods of instability and unpredictable income. From a downturn in the market to frequently cancelled appointments and no shows, every now and then it can get a little tricky to try and make ends meet. This is why membership programs are super useful.... They are a great way of creating a revenue stream for those times when business takes a downturn. Once a few customers have signed up and started paying their monthly membership fees, a stable, predictable stream of income is generated which helps the rough patches to go a little more smoothly. One of the best examples of a membership program working super well for a business is Netflix. By offering members the chance to watch programs that arent available anywhere else, Netflix have created the feeling of being part of an exclusive club which members are more than happy to pay for each and every month. This means that their monthly revenue stream is consistent and reliable, regardless of how often their content is streamed. Customers will need incentives to keep coming back and allowing their membership to continue. If you give them a reason to care about your brand, then you are much more likely to retain them in the long run for repeat sales. A great way to keep customers actively engaged with your business is to send them promotional games such as scratch cards as this will make them feel as though they are being rewarded for their membership. Remember to be ready to move with the times. If you see a membership program working well for another business, find out why their customers are satisfied with the service and try to emulate it in your own. Contact us today to find out more about our promotional games printing service. Not only are we able to manage large volumes of uniquely coded pieces but they are always of the highest quality, ensuring that your customers feel truly valued.
05.01.2022 Best Lenticular & 3D Printing Centre: Immij When it comes to creating stunning commercial materials, the right printing methods can help you to accomplish incredible things. With digital printing, you can produce fantastic high-quality images quickly, without blowing your budget. Through UV printing, you can display your designs on a range of different materials, from floors and plastic, to point of sale banners. Lenticular & 3D printing is another powerful way to capture the... attention of your audience and make your brand stand out in this competitive marketplace. Using a series of images interlaced into a single visual, 3D printing allows you to give depth and motion to your pictures. Whether you want to show a flower in the stages of growth, or simply catch your customer's eye with a 3D picture, Immij can help. What Effects Can You Get with 3D Printing? If you've seen examples of lenticular printing before, you probably already know that there are different styles available. For instance, the most popular effect is the "flip" which simply switches your image from one to the next with a quick turn of the wrist, or when your customer moves from one space to another. As the technology available for lenticular printing becomes more impressive, there are countless new ways for companies to engage their audience at the point of sale. You can even amaze your customers with morphing flips where one image literally transforms into another, and images that look as though they've been animated! At Immij, we offer affordable Lenticular & 3D printing services using the latest technology. We can design everything you can think of, including: Brochures Shelf talkers Hanging signs Posters Postcards How Is Lenticular Printing Evolving? Several years ago, if a company wanted to make the most of moveable images for their brand materials, they would have to use much thicker lenses, which often meant that the images weren't very appealing. Additionally, printers had to avoid using text on the lenticular image, because it would be difficult to read, or even reproduce accurately. Now, thanks to the rise of new technology, there's been a huge improvement in the visual clarity of lenticular & 3D printing designs, with much more accurate image sequences and thinner lenses that can fit better into almost any environment. A Great Way to Stand Out While lenticular & 3D printing might be slightly more expensive than your standard print, they're a great way to make sure that your company really makes a lasting impression. In today's competitive industry, where companies everywhere are struggling to differentiate themselves, a lenticular picture could earn you the attention you need from your target audience. Ready to make your printed materials jump off the page? Contact Immij today on 1300 794 139.
05.01.2022 Knowledge is power.Thats a phrase youve probably heard a thousand times, but it rings true in the world of print packaging. The more you know about your customers, competitors, and your marketplace, the easier it is to carve a place for yourself as a stand-out business. Thats one of the reasons why some of the most successful brands invest a lot of time and effort into product development research. With the right research, you can discover niche customers your competitors ...Continue reading
04.01.2022 Business Services and Digital Printing Solutions Human beings are naturally drawn to beautiful things. Whether it's a stunning display in your commercial store or packaging for your new product, you'll achieve higher sales and more loyalty with the right aesthetic....Continue reading
04.01.2022 Immij is committed to making the world a more beautiful place. That means that we continuously invest and innovate, creating the most incredible printing results available in Australia. Our printing solutions range all the way from forward-thinking lenticular materials, to UV printing, commercial printing and more. However, theres more to Immij than stunning print.... Continue reading... https://www.immij.com/immij-proud-sponsors-of-salvos-trekk/
03.01.2022 Commercial Printing and Extreme Personalisation Today's consumers want more than just another copy-paste experience from their favourite brands. As the marketplace grows increasingly saturated, customers are searching for more personalisation from companies. The question is, how can your brand achieve that high level of personalisation without spending a fortune on printed media? The simple answer is: work with a company like Immij. At Immij, our commercial printing services...Continue reading
03.01.2022 The Top 5 Packaging Design Trends of 2018 Companies and marketing experts alike both understand the value of high-quality packaging. The right package printing has a ripple effect on your customers. When someone finds your packaging beautiful, they'll often take a picture to share it with their friends on social media, which triggers a chain that could make your product go viral. In today's highly-connected world, it's more important than ever to make a good first impression....Continue reading
02.01.2022 We have a vacancy for a permanent Print Assistant on a multi-colour perfecting sheet-fed press in our Mount Waverley premises. To be successful in this role you will need to be a self-motivated person who is enthusiastic and dedicated. Attention to detail is a must.... On offer are excellent working conditions, a great team culture and a permanent roster. You will work as part of a busy team that values quality outcomes. You must be reliable and committed to working within a supportive team that takes pride in their work. Previous experience in print or bindery is preferred but not essential. For a confidential interview please apply below. Only candidates with full Australian working rights will be considered for this position. Only shortlisted applicants will be contacted. Immij is an equal opportunity employer. To apply, please head over to seek: https://www.seek.com.au/job-apply/36743359
01.01.2022 The financial services market has changed drastically in recent years. The rise of things like "fintech," and new technologies like blockchain has transformed the way that people manage their money. However, one thing that remains consistent in the financial services sector is the need for a strong marketing and advertising plan to help companies strengthen their connections with their target market. In an environment where clients are extra cautious about who they trust, th...Continue reading
01.01.2022 Customer service is currently one of the most important ways to differentiate your business. A study by Bain & Company found that organisations capable of delivering better customer experience earn revenues up to 8% better than their competitors. In other words, the experiences you give to your target customer can make or break your company. Continue reading...https://www.immij.com/4-ways-to-personalise-customer-servi/
