Industrial Ideas in Melbourne, Victoria, Australia | Business service

Industrial Ideas

Locality: Melbourne, Victoria, Australia

Phone: +61 1300 269 422

Address: Level 5, 171 Collins Street 3000 Melbourne, VIC, Australia

Website: https://www.industrialideas.com.au/industrial-marketing-consultants

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25.01.2022 Be part of the first-ever research study of industrial sales and marketing in Australia and New Zealand - "State of Industrial Sales and Marketing 2020". The findings will provide insight into the determinants of individual and organizational sales and marketing success. Industrial Ideas is proud to be associated with our research partners Deakin Business School and Salesforce to launch this research study!... Link to launch the survey below

24.01.2022 The power of story telling for industrial brands cannot be underestimated with your marketing efforts. Your industrial brand influences your customers every day The way you communicate your value and deliver on your promise will influence the way your customers behave towards you. Adding storytelling to your marketing will help humanise your brand. After all, youre not selling to robots. Youre engaging with humans, who will value knowing more about you and why you exist. Want to learn more -> https://www.industrialideas.com.au/the-power-of-story-tell/ #brand #storytelling #marketing #industrialmarketing #b2bmarketing

23.01.2022 Most industrial companies aspire to be customer-driven, but very few succeed. Transformation must be driven by the top down to build the only competitive way to serve customers. Truly understanding your target audience, customers and markets allows for value to be communicated and delivered in a distinct and memorable manner. To learn more visit www.industrialideas.com.au and call us on 1300 269 422.

23.01.2022 Doing the heavy lifting involves the clever use of market research to first understand your target audience what are their Challenges? Issues? Drivers of choice? Business Needs? To learn more download the free paper in our bio Industrial Ideas #marketing #industrialmarketing #construction #mining #excavation #b2bmarketing #marketingconsultant #marketingtips #marketingstrategy

22.01.2022 At Industrial Ideas, We exist to help industrial companies plan develop, execute and measure marketing programs that produce real, bottom-line results. To learn more visit https://www.industrialideas.com.au/b2b-marketing-consulting/ and call us on 1300 269 422 to discuss your marketing requirements.

22.01.2022 We have found sales people spend the majority of their time servicing existing customers, forever trying to climb to the top doing the same thing! Having a pipeline of new business opportunities can help generate new business to fill any gaps. Also allowing sales to venture into new markets, products, services and geographies. Prospecting activity will allow sales to grow their territories and buffer against loss of existing business. If marketing supported this activity by p...roviding highly qualified and ready to purchase sales leads sales could then focus on what they do best. At Industrial Ideas, weve assisted many industrial brands to achieve their new business development initiatives by: -> Identifying prospects that match the criteria of key existing customers in select markets and geographies. -> Targeting these prospects with tailored communications to introduce your product and service offerings. -> Building trust with engaging content and evidence of winning case studies to showcase your value proposition. -> Telemarketing with purpose and the sole objective to nurture a prospect into a sales qualified business opportunity. -> Reporting and integrating into CRM systems like Salesforce to provide sales with the information required to build their case and sell. Want to learn more call us today! #mining #construction #industrial #industrialmarketing #civilengineering #manufacturing #fabrication #transport #construction

22.01.2022 View from MyLord Tokyo... #tokyo #mylordtokyo

21.01.2022 Albert Einstein once said creativity is intelligence having fun. With a mix of precision and creativity Marketing will deliver for many industrial brands. Thought must be given to the target audience and how you will make their life easier in the form of cost savings and business growth. Always think about your customer, be obsessed with their challenges and needs, and the marketing will become simple. To learn more download our free e-paper in our bio or visit us at www.industrialideas.com.au . . #manufacturing #construction #mining #building #transport #industrial #industrialmarketing #b2bmarketing #b2b #melbournemarketing

20.01.2022 On our way to visit a new client! It doesnt get more industrial than this... Always feeling inspired to generate new ideas for growth. Remember if youre not growing and delivering value with your marketing whats the point. If you want to have a chat about your challenges and growth plans give us a call - visit @indideas for more. . . #industrialmarketing #b2b #b2bmarketing #construction #mining #manufacturing #transport #mining #brand #branding #marketingconsultant

20.01.2022 Speed to market smashes perfection every time. If you’re scared to fail and scared to create with your marketing efforts you’re stuck. You need to get unstuck quickly! Dwelling, pondering and procrastinating will not get you there. You either make it happen or you don’t. Make your decision to launch something and improve along the way. It is far better in our experience to test the market with your marketing efforts, then look for the best triggers to drive sales growth. ... Thinking this through now, and executing decisively will prove to be the greatest preparation for tackling unexpected threats when they emerge. If you'd like some help with your approach to B2B marketing, let's chat. Link to read the full article -> https://bit.ly/3eBZQK8

20.01.2022 Moving one piece at a time in a planned and methodical manner will deliver the desired result. With a mix of precision and creativity Marketing will deliver for many industrial brands. Thought must be given to the target audience and how you will make their life easier in the form of cost savings and business growth. Always think about your customer, be obsessed with their challenges and needs, and the marketing will become simple. To learn more visit www.industrialideas.com.au . . #manufacturing #construction #mining #building #transport #industrial #industrialmarketing #b2bmarketing #b2b #melbournemarketing

16.01.2022 You have to keep on plowing on even if you feel like you are going nowhere #b2b #industrialmarketing #marketingideas #branding #tokyo

16.01.2022 Building brand and retaining customers were identified as the two key priorities for marketers followed by increasing brand awareness, acquiring new customers, and improving marketing ROI in a recent special edition CMO Survey - June 2020. The survey focused on understanding the impact of the Covid-19 pandemic on marketing. The key questions examined how marketing performance and leadership have been affected as well as the expectations for 2021. We have found it is critical ...to now: Engage with your customers - effective communication will help build and maintain connections with your customers. Manage expectations and help solve challenges - provide your people with the tools and support required to help your customers with their key challenges. Offer flexibility - listen to your customers carefully and help quickly. Its imperative to not only do what you can to keep your customers happy, and at the same time create a clear understanding of who you are, what you stand for, and how you will deliver on your promise. If you'd like some help with your approach to B2B marketing, let's chat. Link to the full article below

15.01.2022 From the simplest of ideas comes remarkable execution with powerful results. Thinking outside the box is key which is why we love these images from @arqsketch - Developing captivating marketing content requires a true understanding of your audience. What will they be interested in seeing, reading and engaging with? What will appeal to them? What will help them with their businesses, products and services? And what will they remember about you? To learn more visit @indideas #industrial #industrialmarketing #b2b #marketingmelbourne #marketingtips #marketing #brand #branding #brandingdesign #b2bmarketing #architecture #construction #building #repost @arqsketch

15.01.2022 On site today for a special client. Awesome photography and video work to follow - allowing for remarkable marketing content to be created! For more check out: https://www.industrialideas.com.au/bluescope/ #marketing #marketingagency #b2bmarketing #industrialmarketing #manufacturing #steel #melbourne

14.01.2022 Remaining positive and creative through these uncertain times is the key to not only surviving but thriving. Here are six quick ways to transform your marketing and become customer centric: 1 Be Visionaries - You must have a vision, 2 Be Scientists - You must conduct experiments, 3 Be Optimists - Even in the darkest of times lets feast upon uncertainty, especially right now 4 Be Adaptable - You must pivot, 5 Be Radically Open To New Ideas and 6 Be Confident - Believe in yourself and your business. To learn more visit www.industrialideas.com.au and call us on 1300 269 422 to discuss your marketing requirements.

14.01.2022 Learnt from and met the great @garyvee this week! Thanks for the inspiration and putting yourself out there! . #marketing #success #successresources #industrialmarketing

14.01.2022 Industrial companies are perfectly placed right now to bring power back to their brands, guided by purpose and stakeholder value. By following these 5 principles, your actions have the potential to leave a lasting, positive legacy with your marketing efforts: 1 Stakeholder Review - listen carefully to the stakeholders (employees, customers, suppliers, partners, wider community) that are well placed to inform you. 2 Focus On Your Core - take inventory of your key strengths... that can be leveraged to make the biggest difference. 3 Remain True To Your Brand Purpose - always test your decisions against your brand purpose. 4 Engage Your People - involve your employees in solutions. Build a common sense of purpose with your people. 5 Culture - a flexible and nimble culture will ensure survival. When culture is aligned back to your brand purpose, promise, and values your company can only be strengthened by the outcomes of your decision-making. Do you need to create change with your marketing efforts? If you'd like some help with your approach to B2B marketing, let's chat. Link to the full article below

12.01.2022 Your industrial brand influences your customers every day. The way you communicate your value and deliver on your promise will influence the way your customers behave towards you. Adding storytelling to your marketing will help humanise your brand. Here are five essential elements of brand storytelling: 1. Brand Value Proposition , 2. Know Your Customer , 3. Research , 4. Develop Campaigns With Customer Stories , and 5. Make It Personal . The more you involve your customer in your story the bigger the connection you will make. To learn more visit www.industrialideas.com.au and call us on 1300 269 422 to discuss your marketing requirements.

12.01.2022 Did you know a Reactivation Campaign could be as simple as reaching out to your current database to create new sales from lapsed customers? Time and time again we are astounded by the amount of customers our clients have sitting dormant in their database! It's as simple as engaging with tailored communications and following up with a few phone calls. Suddenly that customer that hasn't purchased from you for months or years is a regular again! Reactivation Campaigns are quick ...and simple to set up and offer real, measurable returns for your investment. Now that's food for thought and easy money! Remember - the right type of marketing tactic will pack a powerful punch for your business. We are confident you will succeed with your marketing and not leave any money on the table with a tailored Reactivation Campaign. -------------------------- At Industrial Ideas, we understand industrial products, markets and brands involved in manufacturing, construction, transport, agriculture, energy, mining, oil and gas. Feel free to contact us on 1300 269 422 for an obligation free chat. #campaigns #marketingtips #industrialmarketing #b2b #b2bsales #b2bmarketing #construction #mining #transportation #manufacturing #industrialideas #leadgeneration

11.01.2022 Our work for Architectural Cladding Suppliers - proud sponsor of the Karingal Football Club. A community video taken with some great fun had on the day! For more information visit www.industrialideas.com.au

10.01.2022 Speed to market smashes perfection every time. If youre scared to fail and scared to create with your marketing efforts youre stuck. You need to get unstuck quickly! Dwelling, pondering and procrastinating will not get you there. You either make it happen or you dont. Make your decision to launch something and improve along the way. It is far better in our experience to test the market with your marketing efforts, then look for the best triggers to drive sales growth. ... Thinking this through now, and executing decisively will prove to be the greatest preparation for tackling unexpected threats when they emerge. If you'd like some help with your approach to B2B marketing, let's chat. Link to read the full article -> https://bit.ly/3eBZQK8

10.01.2022 In Tokyo for a break and some work. Inspiration comes easy in this amazing country. #marketingideas #tokyo #b2b #industrialmarketing

10.01.2022 Its always a good idea to put your brand on something delicious for your customers to enjoy. #cronuts #branding #marketingideas #cronuts #steelaustralia

10.01.2022 Do your customers trust you? Even more importantly do you know how to build trust with your marketing efforts? We have found customer trust is formed with the following attributes: engagement, integrity, keeping promises, and a strong guiding purpose - If you find yourself needing help with your industrial marketing communications - web, social, capability statements, fact sheets, brochures -> to help gain and build trust with your customer relationships give us a call on 1300 269 422 and visit www.industrialideas.com.au to learn more.

09.01.2022 Had the pleasure of meeting and watching the great @garyvee today. Thanks for the inspiration and . #marketing #branding #marketingstrategy

09.01.2022 There are 5 simple ways to grow your industrial business: 1. Listen to your customers; 2. Understand their challenges; 3. Improve your offer; 4. Test every day; and 5. Have the courage to change. Visit www.industrialideas.com.au for more.

08.01.2022 Climbing to the top can seem daunting and hard. Great marketing will get you there! You need to first understand your customer then create an exceptional brand promise superior to all others. This is where the others become irrelevant and you stand out from the pack. Want to learn more download our free e-paper in our bio. Keep creating!!! . . #marketing #marketingtips #marketingb2b #industrialmarketing #manufacturing #mining #construction #melbourne #marketingagency #brand

06.01.2022 Sometimes you need to do the heavy lifting with your marketing. At Industrial Ideas, we have found there are FIVE keys to creating captivating B2B marketing content: 1. Video - can achieve multiple objectives: improve branding, demonstrate concepts and benefits, answer questions and solve challenges, provide customer case studies, and/or entertain your audience; 2. Blog Posts - posting regularly on your website or creating news feed content in the form of a newsletter will ai...m to engage your existing and new customers; 3. Infographics - will get your message across in a simple yet distinct way; 4. Reports - can provide information to your audience in a tailored manner. If youre aiming to become a thought leader in your industry, reports will generate content in an engaging manner; and 5. Webinars - the more niche and specific your webinars are the better. B2B marketing content can become captivating when its done correctly. It takes hard work, testing and some risk taking to get it right. Remember the right type of B2B marketing content will pack a powerful punch for your business. Utilising these 5 keys, we are confident you will succeed with your marketing. Want to learn more check out the free e-paper in our bio @indideas . . #civilengineers #constructions #branding #industrialengineering #manufacturing #marketing #b2b #b2bmarketing #industrialmarketing #mining #miningengineering #mininglife See more

05.01.2022 In London having a break! There is always a crane in site to improve even the most beautiful of cities! . . #london #construction #crane #marketing #b2b #b2bmarketing #industrial #industrialideas

04.01.2022 We exist to help industrial companies plan, develop, execute and measure marketing programs that produce real, bottom-line results. Industrial Ideas offers a range of marketing services to assist our valued clients to: -> learn more about their target markets, competitor offerings, customers and key influencers; -> examine market sentiment and uncover your customers real drivers of choice utilise research findings to further improve, innovate and achieve business transform...ation; -> increase sales capability and effectiveness generate sales leads and acquire new customers; -> increase brand awareness in both existing and new markets; and -> improve customer experience and build on customer loyalty Industrial Ideas can help you develop your marketing strategy and implement marketing activities on an ongoing basis. Our job is to manage your marketing, come up with new ideas and ensure that we execute on time and deliver profitable results to achieve the return on investment you deserve. To learn more visit www.industrialideas.com.au and call us on 1300 269 422 to discuss your marketing requirements.

04.01.2022 Proud to be a guest on The Digital Marketing Show with Alba Prime Skip to 4:05 for the start of the podcast recording.

03.01.2022 Give your customers your HEART during this difficult time. It will help ensure they will stay with you in the future. Call us on 1300 269 422 with your requirements or visit www.industrialideas.com.au for more information.

03.01.2022 My thoughts on B2B Industrial Marketing. Thanks Alba Prime #b2bmarketing #industrialmarketing #branding #b2b #manufacturing #construction

03.01.2022 Heavy lifting at its best! Does your marketing do the heavy lifting for your brand? Are your customers aware of the value you deliver and why? If you need some support or to simply learn more about our approach to marketing check out the link in our bio @indideas . #b2b #branding #industrialmarketing #marketingideas #industrial #b2bmarketing #construction #manufacturing

02.01.2022 With many industrial solutions having similar product attributes and features, potential customers are likely to choose the option with the lowest price in an attempt to commoditise your offerings in a highly competitive and volatile market environment. To overcome this, branding and content are more critical than ever to ensure relevance with your marketing. Think of what makes your brand a better choice than the alternatives by clearly explaining the problem that you solve.... For example: - You take the headache away from project management by providing a streamlined estimating and programming service. You solve the misalignment between project teams by being present and approachable at every step. You solve the problem of technical support when any quality or certification issues arise. You solve the issue of traceability by offering a technical library to your customers. Communicate these solutions as part of your brand promise and content curation. If you'd like some help with your branding and content approach, let's chat. Link to read the full article -> https://www.industrialideas.com.au/why-industrial-business/

02.01.2022 We have uncovered 5 Ways Market Research Can Deliver For Your Brand. Learn more here. Industrial Ideas aims to make industrial businesses successful with dedicated marketing to deliver real value. We wake up every morning wanting to work with industrial brands to listen, learn, challenge and re-invent your approach to marketing. Feel free to contact us on 1300 269 422 for an obligation-free chat. #marketing #digitalmarketing #marketresearch #b2bmarketing #multichannelmarketing

02.01.2022 We have found that focusing on customer experience may be the single most important investment you can make with your marketing funds.