Ironbark Marketing in Brisbane, Queensland, Australia | Marketing agency

Ironbark Marketing

Locality: Brisbane, Queensland, Australia

Phone: +61 406 702 177

Address: Level 20, 300 Queen Street, Brisbane, QLD 4000 4000 Brisbane, QLD, Australia

Website: http://www.ironbarkmarketing.com/

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25.01.2022 It's great to see that events are slowly making their way back to our day-to-day life! The MEC Mining team were delighted to exhibit at the 18th edition of Africa Down Under (ADU) last week, and check out the signage in the background, courtesy of the Ironbark Marketing team. When it comes to a successful event or exhibition booth bold, colourful and eye-catching signage with strong branding can be the key to a good return on your investment. With the right signage, your sp...ace can be exciting and inviting, attracting attention and drawing in new business opportunities. Stand out from the crowd at your next event ironbarkmarketing.com #Exhibition #Design #Creative #Business #Marketing #Signage

24.01.2022 Ironbark Marketing Director Emelia Chalker recently presented a personal branding workshop for our valued client MEC Mining. Far from an exercise in vanity or the preserve of ambitious entrepreneurs, personal branding is valuable to anyone pursuing any kind of career. Find out why > https://www.mecmining.com.au/why-everyone-needs-a-personal/ #Branding #PersonalBranding #Marketing #Profile #Workshop

24.01.2022 Not all marketing companies are the same. We know there are only 4 ways to grow a business: Attract new customers; Sell more to your existing customers; Cross-sell other services to your existing customers; or Find new customers in complementary markets.... At Ironbark Marketing we know that any marketing effort has to align with one of these business strategies. Our digital marketing expertise focuses on getting the best results from targeted and consistent marketing conversations by regularly communicating with the right audience for your business. Learn more at ironbarkmarketing.com #IronbarkMarketing #Marketing #Business #Digital #GrowthSpecialists

23.01.2022 With internet use up 70% since March, are you capturing the right attention online? COVID-19 is changing how we interact - its time to adapt and find the right path for you. Ironbark Marketings Digital Producer, Alex Chuc explains that "We all understand the importance of setting the tone of your business, but you may not understand how it can directly tie into the design of your website. From your audiences perspective, you have three seconds to make an impression which d...etermines whether they will stay on your website or leave. This is why ensuring you have a reputable website is crucial. All factors such as an intuitive interface, responsive design to cater for all devices, and aesthetic principles have equal opportunity to consciously alter your audiences perception of your business and your brand." Discover more ironbarkmarketing.com #IronbarkMarketing #Marketing #Website #Design #Tone

23.01.2022 Small progress is still progress. #MondayMotivation #IronbarkMarketing

23.01.2022 Hannah Frankish, Director of Ironbark Marketing recently interviewed Ben Hailes, Director of Components Only for our ‘In The Spotlight’ series where we shine a light on some of the ground-breaking work companies are doing that is affecting real change and making a difference in industry. Put simply, the Components Only pursuit is to see what they can become. The team and brand are looking to launch meaningful services that strategically support their client's needs. Watch th...e full interview: www.youtube.com/watch?v=AwhZVjxt0BA Watch more episodes like this: www.ironbarkmarketing.com/in-the-spotlight #IronbarkMarketing #ComponentsONLY #InTheSpotlight #Mining #Construction #Earthmoving #Marketing #Innovation

23.01.2022 Ironbark Marketing Director Emelia Chalker and Account Executive Ellie Blumel have been on location this week collecting marketing content for our client, Hy-Performance Fluid Power. It has been fantastic to see their high performing team manufacture high quality hydraulic and drive components for the mining sector. We look forward to showcasing their team and products to the industry! #IronbarkMarketing #Marketing #ContentMarketing #Photography #Product #Mining

22.01.2022 Life begins at the end of your comfort zone. #MondayMotivation #IronbarkMarketing

22.01.2022 The power of search engines is undeniable. This statistic shows just how important it is to invest in proper SEO practices as this can increase your ranking on Google and other search engines. Essentially, ranking your company or business website high on search engines can turn out to be the best form of advertising for your product or service. Learn more at ironbarkmarketing.com #IronbarkMarketing #Marketing #SearchEngine #SEO

22.01.2022 Congratulations to skill-building marketplace Skill Finder on receiving a $2.7 million grant from the Australian Government . With this grant, the platform will be able to improve and offer in-demand digital micro-skills free of charge. Discover more > https://www.marketingmag.com.au//government-grants-2-7-mi/ #Digital #Skills #Marketplace #SkillFinder #Australia

22.01.2022 Our team is passionate about collaborating with our customers, to bolster the growth of their business and achieve meaningful results. We offer a broad range of marketing and communications expertise and believe that businesses deserve flexible and affordable access to high quality resources and support. Ready to grow? https://www.ironbarkmarketing.com/ #Marketing #Communications #Collaboration #Resources #Support #Growth #Results #IronbarkMarketing

21.01.2022 Life is as good as your mindset. #IronbarkMarketing #MondayMotvation #Mindset

21.01.2022 Organisations exist and flourish as a result of their customers, so our team at Ironbark Marketing put them at the heart of the marketing strategy. We focus on creating more leads and better quality leads, and believe that: The customer should be at the centre of the marketing strategy The marketing strategy should focus on fulfilling the wants or needs of the customer, or solving their consumer issues. In todays business environment, the power is in the hands of the c...onsumer. As such, it is critical that your marketing strategy focuses on delivering exceptional value to them. Learn more at ironbarkmarketing.com #IronbarkMarketing #TeamIBM #Marketing #Consumers #Strategy

21.01.2022 A Monday morning reminder that you can handle anything that is thrown at you this week. #MondayMotivation #IronbarkMarketing

20.01.2022 SEO, or Search Engine Optimisation, is a powerful set of tools that directly affect how discoverable your company is online. SEO impacts how highly your business is ranked across all search engines, so the higher your business appears in search results, the more traffic your website will receive. It also communicates to potential customers that your business is credible and establishes initial trust. When managed correctly, SEO has proven to be a highly effective way of givin...g businesses an edge over their competitors. Our team’s top ten tips on how to quickly improve your SEO: Remove anything that slows down your site Link to other websites with relevant content Write for humans first (search engines second) Encourage other trustworthy sites to link to you Have web analytics in place at the start Write unique and relevant meta descriptions for every page Use readable and meaningful URLs only Build momentum with social signals Use the right keywords in your images Create & publish unique content consistently to improve your rankings Improve your SEO > ironbarkmarketing.com #IronbarkMarketing #Marketing #SEO #SEORank #SEOScore #SearchEngine #Optimisation

19.01.2022 If you blog, you will know that it is good for your business. But did you know that companies that blog get 55% more web traffic. So what are you waiting for? Learn more about how blogging can help you reach your marketing goals > ironbarkmarketing.com Source: Hubspot, 2020... #IronbarkMarketing #Marketing #Blogging #ContentMarketing #Engagement

19.01.2022 Inhale courage; exhale fear. #MondayMotivation #IronbarkMarketing

19.01.2022 Life is as good as your mindset. #IronbarkMarketing #MotivationMonday #Mindset #Optimism

19.01.2022 They say that content is king, but how powerful is it at driving conversions? A company blog can have a huge impact on your reach. Even more, with the right content marketing strategy, it can become a crucial contributor throughout all stages of your sales funnel. If youre wondering in what ways you can use your blog to grow your business profits, here are a few tips on what you can do. ... Address current events - we have a blog on our website all about creating a seasonal marketing strategy which is a great first step. Targeting long-tail keywords - web searches (over 70 percent of which are performed on Google) focus on one of three things: gathering information, making a purchase (or download) and/or visiting a digital or physical location Build authority - with well-written, informative content that adds value to your consumer Promote new products - the best way to appeal to potential customers is through emotions. And no other sentiment in the human repertoire sells as well as excitement. Customer retention - once you get a few sales, dont stop blogging there. Your content is clearly valuable to your target audience. Learn more in a discussion with one of our marketing consultants ironbarkmarketing.com #IronbarkMarketing #Marketing #Blog #Content

18.01.2022 Account Executive Ellie Blumel was thrilled to interview MEC Minings management team yesterday as we collect new footage for their new corporate video. Video is the most powerful medium on the planet and if youre in business, corporate video production is your ticket to making it happen. Corporate videos often have a pesky reputation for being boring, but they can actually be some of the most compelling videos youll see online, with the power not only to inform, but a...lso to educate, entertain and inspire viewers to heed your call to action. Learn more > ironbarkmarketing.com #IronbarkMarketing #WeareMECMining #Corporate #Video #Marketing

18.01.2022 We are looking forward to hearing the insights that will be shared at MEC Mining's upcoming industry networking event where Professor Ross McAree will outline the proposed structural change to The University of Queensland’s delivery of mining engineering which is anticipated to produce enough capable graduates to sustain the sector. Date: Thursday 3 December 2020 Time: 7:30 am 9:00 am AEST Location: Alchemy Restaurant & Bar (Brisbane City)... Register now for the breakfast or live streaming > https://www.eventbrite.com.au/e/mec-mining-industry-breakfa #Mining #Engineering #Networking #Education #Events #Marketing #IronbarkMarketing

18.01.2022 An engaged customer is one who keeps coming back. While many businesses are doing it tough, theyre continuing to invest in the future by looking, listening and learning. As digital channels become more important to our customers, are you adapting to the technology advances to keep customers engaged? The Ironbark Marketing team can assist with the implementation of: Webinars and Virtual Events Content Marketing... Social Media Website Chatbots Video Lead Nurturing Customer Stories, Testimonials, Case Studies Learn how: ironbarkmarketing.com #IronbarkMarketing #Marketing #Digital #Technology

17.01.2022 Everyone Googles everything, right? With close to 7 billion searches handled on average by Google in a day, the number of people using Google on a daily basis comes to roughly 1.7 billion. Where do you rank in your search engine results? Founding Director of Ironbark Marketing, Hannah Frankish explains that SEO, or Search Engine Optimisation, is a powerful set of tools that directly affect how discoverable your company is online. SEO impacts how highly your business is ran...ked across all search engines, so the higher your business appears in search results, the more traffic your website will receive. It also communicates to potential customers that your business is credible and establishes initial trust. When managed correctly, SEO has proven to be a highly effective way of giving businesses an edge over their competitors. Is your website SEO optimised? ironbarkmarketing.com #IronbarkMarketing #Marketing #SEO #Website #SearchEngine

17.01.2022 Happy Birthday to our Digital Producer, Alex Chuc from the Ironbark Marketing team! We wish you a great day and excellent year ahead. #IronbarkMarketing #TeamIBM #HappyBirthday

17.01.2022 Congratulations to our valued client Universal Field Robots who has been named as a finalist in this years Queensland Mining Awards in two categories: the Greyhound Innovation (METS) Award and the METS Ignited Australia Ltd Collaboration Award, in partnership with Imdex Limited. They are in fantastic company with 9 other finalist technology and services companies with innovative industry solutions ranging from Industrial Internet of Things (IIoT) condition monitoring, autono...mous industrial drone mapping, and a global online crowdsourcing competition for diverse site access solutions. Congratulations to all 26 finalist companies and a special thanks to Bowen Basin Mining Club, Queensland Resources Council and the award sponsors. #IronbarkMarketing #AwardApplications #Mining #Innovation #QMA2020

17.01.2022 Ironbark Marketing is coming to Mackay! Emelia Chalker, Hannah Frankish and Ellie Blumel are looking forward to visiting Mackay next week (22nd & 23rd) to catch up with some of our valued clients as well as attend the Queensland Mining Awards. If you are in town and would like to catch up please let us know > [email protected]... #IronbarkMarketing #Marketing #Consultants

17.01.2022 Life is too short for mediocre dreams. If you can't imagine it, it will never be - the sky's the limit! ironbarkmarketing.com #MondayMotivation #DreamBig #Ambition #Drive #Resilience #Motivation #IronbarkMarketing

16.01.2022 The proof is in the pudding! It is no surprise that, particularly for B2B marketing, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively. Statistic Source: Pardot, 2020. #IronbarkMarketing #Marketing #FunFactFriday #B2B

16.01.2022 Join our valued client, Corporate Doctors Plus for their webinar series "A Heads Up" by Corporate Doctors Plus. In the series, Occupational Health Doctors Dr Maria Boulton and Dr Fiona Raciti dive into all things health and safety relevant for industry. To launch this series they're on a mission to tackle mental health in the workplace. Introducing wellness initiatives provides an opportunity for workplaces to improve productivity, reduce sick days and attract and retain tale...nted staff. Research has shown that an integrated workplace strategy that includes health promotion, wellbeing initiatives and support for workers achieves a positive return on investment. Effective wellbeing strategies provide a framework for your workplace to promote emotional and physical wellbeing, reduce sick days, increase work satisfaction and engagement and/or support people experiencing mental health issues. Every workplace is unique, so your approach needs to be tailored to fit your workplace. You will hear Dr Maria Boulton and Dr Fiona Raciti discuss some of the strategies they have implemented with some of their Corporate Doctors Plus Clients to improve emotional wellbeing in workplaces. Tune in https://lnkd.in/dwKSbzh #Corporate #Health #Doctor #MentalHealth #Webinar #Marketing

15.01.2022 Digital marketing involves online marketing strategies that are used to identify, build, and target an audience to turn into paying customers for a product or service. This type of electronic marketing involves using many digital channels to connect with current and prospective customers including: Search Engine Optimization (SEO) Email Marketing/Marketing Automation Content Marketing Social Media Marketing... Pay Per Click (PPC) Affiliate Marketing Native Advertising Online PR Inbound Marketing Asking yourself why is digital marketing important? Lower cost Global reach Potential for viral content Measurable results Keep up with competition Personalisation Discover how we can help with your digital marketing efforts: ironbarkmarketing.com #IronbarkMarketing #Marketing #Digital #Benefits

14.01.2022 Ironbark Marketing is a boutique consultancy, specialising in the strategic direction and implementation of marketing activities for customers in the energy, resources, healthcare, construction, and technology sectors. Our team is passionate about collaborating with our customers, to bolster the growth of their business and achieve meaningful results. We offer a broad range of marketing and communications expertise and believe that small to medium businesses deserve flexible ...and affordable access to high quality resources that may otherwise be out of their reach. Learn more ironbarkmarketing.com #IronbarkMarketing #TeamIBM #Marketing #Communications #Growth

14.01.2022 Happy Fathers Day from the Ironbark Marketing team! We hope you enjoy your special day, get spoilt and take some time to relax. #FathersDay #IronbarkMarketing #TeamIBM

14.01.2022 Your website acts as your sales, marketing, customer support and HR team! How is your business website tracking? In consultation with our team at Ironbark Marketing we offer complementary grading of your website to see how we can help can improve its performance resulting in more leads for you. Our upgrades include: Performance Page speed, load time, page requests, page size, and more Search Engine Optimisation (SEO) Page index, meta descriptions, content plugins, a...nd descriptive link text Design Responsive design, legible font size, and tap targets Device friendly PC, laptop, tablets and mobile optimised Security HTTPS and secure javascript libraries Optimise your website with our expert team ironbarkmarketing.com #IronbarkMarketing #Marketing #Website #SEO #Performance

13.01.2022 Ironbark Marketing Directors Hannah Frankish and Emelia Chalker and Account Executive Ellie Blumel were delighted to attend the Young Mining Professionals Brisbane Riverside Chat last night at Alchemy. It was fantastic to hear the insights shared from Commit Works Founder and CEO Paul Moynagh who shared his mining technology entrepreneurial journey. We look forward to welcoming more events back on the scene and engaging with many more bright and engaged industry professionals.... If you haven't already, be sure to sign up as a member of Young Mining Professionals Brisbane to be the first to hear about upcoming events, awards and other opportunities > https://lnkd.in/gcGird7 #Mining #Networking #Leadership #Entrepreneurship #Technology #FutureOfMining #IronbarkMarketing #Marketing #Events

12.01.2022 Truth be told, it is much easier (and less costly) to retain an existing customer than to acquire a new one. So, how do you use the data that you have on hand to encourage repeat customers? There are a variety of ways that small and medium-sized business can leverage data insights to serve their customers better. Track total cost of purchase overtime much like a loyalty program, reward your customers when they hit a milestone in spend. This approach can tap into the psyc...hological benefits of gamification strategy, encouraging customers to return for repeat business. Identify complementary items or services making links between products can help you to anticipate a customers needs before theyre even aware of it themselves. Use the dates to your advantage Key dates can be useful tools to encourage repeat business. This is equally true of routine transactions, such as recurring hairdressing appointments for returning customers, as well as less frequent events like annual car services. Delivering outstanding service and knowing your customer is what gives small business an advantage over big spending, larger competitors. Learn more ironbarkmarketing.com #Marketing #Customer #Experience #IronbarkMarketing #Data

10.01.2022 And 88% use social media marketing! Did you know that more than 50 million small businesses have a Facebook Page for their company? And there are millions of users on other social platforms such as LinkedIn, Twitter, YouTube, Google +, Instagram, Pinterest and so on. However, to develop a successful campaign, you need to identify what platforms suit best your business strategy and where your buyer personas are active at. Focusing on one or two social profiles will be easier ...since youll be able to track progress, see where you need improvements, and which platforms are helping you convert leads. Learn more ironbarkmarketing.com #IronbarkMarketing #Marketing #SocialMedia #DigitalMarketing #Company Source: Digital Connect, 2020

08.01.2022 Trust the signs, trust your gut, and start the conversation #RUOK?

08.01.2022 Investor partnerships can support the rapid changes in technology and emissions compliance that our mining customers are facing. Investing millions of dollars in capital for a mine’s power plant is a risk for any company, and, as a partner, Aggreko takes on this risk instead of the mining company. It is a smart way for miners to do business in the post-COVID and renewables era - Aggreko Australia Pacific Managing Director, George Whyte Discover more > https://im-mining.com//aggreko-energise-mine-power-space-/ #Mining #Collaboration #Partnerships #Technology #Emissions #Compliance #PowerPlant #Aggreko

07.01.2022 Congratulations to our incredible Digital Producer, Alex Chuc who is celebrating his first year on the Ironbark Marketing team! Alexs drive, dedication and commitment to all of our projects and clients make him an asset to TeamIBM. Heres to another equally successful year - we are looking forward to seeing all you can achieve! Happy Anniversary, Alex - thanks so much for always going above and beyond. #IronbarkMarketing #TeamIBM #WorkAnniversary

06.01.2022 Did you know that our team is well versed in writing winning award submissions for our customers, with a 95% success rate to date? We take note of relevant industry and business awards and write successful submissions on behalf of our clients. Whether youre looking for assistance with your application, or want to know of upcoming awards that will help put you and your business on the radar, the Ironbark Marketing team have you covered. ... Get in touch for a free quote and discovery discussion ironbarkmarketing.com #IronbarkMarketing #Award #Submissions #Applications #Marketing

06.01.2022 Doubt kills more dreams than failure ever will. #MondayMotivation #IronbarkMarketing

06.01.2022 Today’s companies need to do more with less. They need to connect with their audience in a highly personalised way, while staying on budget. Businesses that commit to connecting with their prospects and customers in a highly targeted way, will be successful in delivering ROI and revenue back to the business. Account Manager Candice van Rooyen believes that "email marketing is the opportunity to attract and retain your audience right in their inbox at a time when it is most co...nvenient for them. It is a fundamental component of digital marketing and allows for your business to personalise the message sent directly to your audience allowing for brand, product/service promotion and relationship development." Connect with your audiences inbox > ironbarkmarketing.com #IronbarkMarketing #Marketing #EmailMarketing #Email #TargetMarket #Audience #EDM

06.01.2022 It is vital that your logo and collateral are an accurate visual representation of your business. Digital Producer at Ironbark Marketing Alex Chuc explains that The design of your companys logo represents the first chance to visually promote your brand identity to your target audience. It is the foundation of your brand and should be considered of high importance when communicating to potential customers. They are a central point of identification and the uniqueness of your... logo directly affects the memorability of your brand, especially to differentiate your company from your competitors. Learn more ironbarkmarketing.com #IronbarkMarketing #Marketing #Design #Logo

05.01.2022 At Ironbark Marketing we use marketing conversation strategies to build a strong and efficient sales pipeline of prospective customers for our clients. We employ a range of strategies to reach customers across the six core lifecycle marketing stages: Attract new leads Nurture quality leads Engage your prospects Delight your clients... Upsell/cross-sell strategies Build sustainable referrals #IronbarkMarketing #FunFactFriday #Marketing #LeadGeneration Source: Webfx, 2020.

04.01.2022 Congratulations to our Account Executive Ellie Blumel who completed a Professional Diploma of Digital Marketing with Distinction! The way clients consume your marketing efforts are changing, and the ability to target your audience better is one of the most obvious reasons why digital marketing is important. Since the entrance of COVID-19, we saw a surge in digital marketing interest from a wide range of industries a trend that couldnt be ignored. As lifelong learners we ar...e driven to learn, test and optimise new strategies and discover new innovative digital marketing tools. We are thrilled to bring Ellies developed skill set to our clients and enhance our digital marketing capability. #IronbarkMarketing #TeamIBM #LifeLongLearning #Digital #Marketing #ProfessionalDevelopment

04.01.2022 Whether its daily operations or a major project, the adage if we fail to plan, then we plan to fail holds true. Failing to plan can hurt the bottom line, and even worse, might hurt our people. Join SmartCap Technologies Pty Ltd CTO Dr Daniel Bongers who will interview Commit Works CEO Paul Moynagh, to learn some of the practical challenges that businesses face in getting organised for greater safety and productivity. Date: Tomorrow! (3rd September 2020)... Time: 9:30am AEST Register now https://lnkd.in/d--zqBw #Safety #Productivity #CommitWorks #SmartCap #Webinar #Mining #Technology #Innovation #HomeSafeEveryDay

04.01.2022 The Ironbark Marketing team are thrilled to welcome Fiveways Surgery onboard as our newest client! Fiveways Surgery has been offering excellence in primary healthcare since 1945 in Taringa, Brisbane. They are now part of iHealth Australia offering patients access to multidisciplinary healthcare services, leading-edge technology, research and education, all supporting integrated person-centred care. Learn more > fiveways.online... Looking for a marketing team? ironbarkmarketing.com #IronbarkMarketing #FivewaysSurgery #Marketing #Health

04.01.2022 In an unstable market, there is a lot of pressure on brands to adapt and differentiate and do it quickly. Change is tough. For big, complex organisations, change can feel almost impossible. Unfortunately, today the market demands it. No brand or category is safe from the disrupters that enter the market every single day. This article contemplates how brands can be brave and make changes without damaging core assets or what theyve built. Read on https://www.marketingmag.c...om.au//opinion-how-to-be-brave-/ #IronbarkMarketing #Marketing #Brand #Innovate #Differentiate

04.01.2022 It's our favourite day of the week, and it feels like a great week to give it our all. #MotivationMonday #IronbarkMarketing

03.01.2022 We are here for the trailblazers. The ones that go where there is no path and leave a trail. #IronbarkMarketing #MotivationalMonday

03.01.2022 Congratulations to the 100 women who have been featured in Women in Mining’s 2020 Edition of 100 Global Inspirational Women in Mining! A very special congratulations to our connections Catriona Bell (Young Mining Professionals), Holly Bridgwater (Unearthed), and Loreto Acevedo (InDiMin) who we were delighted to see listed. These incredible women are selected due to their inspiring contribution towards a stronger, safer and more sustainable mining industry. This includes mak...ing positive and impactful changes, advocacy and a desire to empower others, perseverance in the face of adversity, and an ability to find solutions to challenges. Who made the list? > https://www.womeninmining.org.uk/women-in-mining-uk-launch/ #WIM100 #WomenInMining #Mining #Leadership #Diversity #Inclusion #FutureofMining #IronbarkMarketing

03.01.2022 Did you know that 93% of companies claim they got a new customer because of their video content on social media? So, what are the most engaging types of video content that viewers love to watch? Here are 17 of the best video content ideas: Vlogs Behind-the-Scenes/Company Culture... Interviews/Q&A Webinars Events Presentations Tutorial/How To Product Reviews Testimonials Animations Live Streaming Brand Film Video Emails 360/VR User-Generated Content Contests/Giveaways Personalised Videos At Ironbark Marketing, we create engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Statistic Source: Single Gran, 2020. #IronbarkMarketing #Marketing #Video #ContentMarketing

02.01.2022 You may already be familiar with content marketing, but have you considered introducing a seasonal approach? So, what is seasonal content marketing? Its all about tailoring your campaign content to match with current trends that are relevant to your customers to best capture their attention and provide them with interesting, valuable and engaging information. The team at Ironbark Marketing believe seasonal content marketing is beneficial to your business for three main reaso...ns > https://www.ironbarkmarketing.com/the-benefits-of-adopting/ #IronbarkMarketing #Marketing #ContentMarketing #Trends #Seasonal

02.01.2022 Video marketing is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because its easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles in marketing performance, at minimal cost. Emotionally charged, creative video marketing can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: only the creative survive! #IronbarkMarketing #Marketing #FunFactFriday #Video #Content

02.01.2022 Content marketing is changing. This year is different. Clients have different ideas. Agencies and marketing departments have new and adapted capabilities. Customers have shifted their focus, their wants, and their needs. What does this mean for your marketing strategy? Director of Ironbark Marketing, Emelia Chalker explains that "With the increase use of digital communication, especially in the light of COVID-19, virtual events have proven to be a key component of marketing s...trategies. It is not only time effective and efficient for both businesses and consumers, but it also allows for flexibility and opens the door for connections and engagement in a new, innovative approach." Looking to host a webinar? ironbarkmarketing.com #IronbarkMarketing #Webinar #VirtualEvent #NewNormal

02.01.2022 The digital marketing industry is dynamic and ever-changing. This is why you must keep up with new advancements in the sector. The last thing you want, especially if you have a startup business, is to lag behind and watch rivals get ahead, simply because they’re better informed. If you’ve been underestimating the power of social media platforms to advertise your products or services, you might want to give it a second thought. According to Emarsys, there are 3.2 billion socia...l media users who are active every day, which translates to about 42% of the population. If you’re adept in social media marketing, you could reach a greater audience and help your business reach new heights. Pivot with digital marketing > ironbarkmarketing.com #Marketing #IronbarkMarketing #DigitalMarketing #SocialMedia

02.01.2022 A fresh week to implement your next steps! #MondayMotivation #IronbarkMarketing