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22.01.2022 JAPANESE WOMEN - 75th year from casting their first vote On April 10, 1946, Japanese women were given the right to vote. For a women’s voice on Japanese politics, 39 female House of Representatives entered into the government. Japan comes very low in the ratio of women to men in politics, it is 9.9% in the House of Representatives, coming 166 from among 193 countries. One of the women who voted in 1946, Mrs Morosawa, was 21 years old in 1946 and is now 96 yrs old. She was car...rying a full bag of precious rice in her shoulder bag as she was traveling to Tokyo to cast her vote. She said that she only remembers Wars from when she was a child and she wanted to use the privilege to vote in Japanese politics. There were 39 female politicians in the House of Representatives in 1946 (8.4%) and today in 2021 there are 46 (9.9%). Please open the URL where there are photos and charts if you would like to view them. Source: NHK Business Japan, https://www3.nhk.or.jp/n/html/20210410/k10012967761000.html Text (summary translation) by Japan Unlimited, Adelaide #japan #australia #japanesehistory #Japanpolitics #japanculture

22.01.2022 Japanese Youth consumption behaviour According to the Japanese Government's Consumer Affairs Agency (), young people do not consume as much as they used to due to the casualization of employment and the uncertainty of the future. Across both genders, single-person households tend to not be spending as much on alcohol and clothes. However, using a smartphone is very important in their lifestyles, such as gathering information and sharing SNS. Eighty percent of Japanese you...th believe that a smartphone is an essential tool for them. Source: Consumer Affairs Agency, Government of Japan ***I believe that if anyone is planning to sell products in Japan aiming at the younger generations, marketing and planning are essential and need to be tuned to the right path to connect with the targeted generation groups. Text by Japan Unlimited, Adelaide #japan #youth #youthgroup #australia #consumerbehavior #southaustralia #southaustralianbusiness

16.01.2022 MATSUTAKE () in Kumamoto; 155,000 for 3 mushrooms Matsutake (mycorrhizal mushrooms), especially in Spring are quite rare and some were recently auctioned at Amakusa () City; it ended successfully at 155,000 (A$1854.23 as of April 8) for 3 mushrooms weighing 215gm. The auction took only 20 seconds to finish the bidding and it ended up more than 10 times higher than at the Autumn Matsutake auction. The successful bidder is an owner of a convenience store and the Matsuta...ke will be sold there. People in the region believe that the Spring matsutake brings 'fortune and happiness’. Source: NHK Business. https://www3.nhk.or.jp/n/html/20210406/k10012958251000.html. Text (summary translation) by Japan Unlimited, Adelaide #japan #mushroom #australia #matsutake

16.01.2022 Who are the more optimistic consumers, Australians or Japanese? Over the weekend I was reading McKinsey’s article on consumer behaviour (published August 2020), and it was most interesting. The Covid-19 in 2020 affected everyone in all countries; Australians at 20 % were more optimistic regarding economic recovery than the Japanese at 5%. From a pessimistic outlook, Australians were at 20% while the Japanese were at 42%. Source; McKinsey & Company 2020. From my viewpoint, Jap...an has been hit hard by Covid-19, but at the same time Japanese consumer behaviour has changed. I will talk about this in my next post. Text by Japan Unlimited, Adelaide #japan #australia #japanbusiness #southaustralia

13.01.2022 Tokyo predicts Covid-19 infections will reach 1,000 a day by April 22nd The Tokyo Metropolitan Government has released their prediction that if the number of Covid-19 infections continues to rise, by April 22nd in Tokyo alone daily infections will go to over 1,000 people. By April 6 the number was 397 and it might go up to 2,000 by early next month, and even to 4,000 by around May 12th. Both Central and State governments are endeavoring to prevent it spreading further. Source...: NHK Business. https://www3.nhk.or.jp/n/html/20210407/k10012961461000.html Text (summary translation) by Japan Unlimited, Adelaide #japan #Australia #covid19 #TokyoOlympics