Jo Wilson Design | Local service

Jo Wilson Design

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25.01.2022 I have had many people come to me with just a .jpeg file of their logo which they think will do, but in fact this limits the quality of your business brand in terms of using your logo for many different things within your business. I have made a quick summary to show you all the different files that you actually need your logo supplied in and what you need them for so that you can use it across your different media (or pass onto for eg. a web developer) to keep it consisten...t and professional. It also allows you to enlarge your logo to any size without losing any quality. When a great designer creates a logo for you they take into account all the things that you will need to use your logo for. They will also supply you with all these files types. Many online/free logo generators will only supply you with the one file type. Let me know if this has helped explain a little on the different logo file types and how important it is to have them in your business :)

25.01.2022 I have just sent off this freebie to all the lovely people on my email list and would love to offer it to you too. H A B I T T R A C K E R I have found that a simple HABIT TRACKER is super helpful for creating consistent habits that help me achieve my goals. I have created one that you can download here for free. You can use it for personal and business goals :) ... https://www.subscribepage.com/habit_tracker Write down a habit you want to create and then make sure you tick it off each day for the next 31 days until it becomes second nature. You will be amazed at how motivating this is!

25.01.2022 Today is a day of tribute to all the men and women who have served and are still serving in our defence forces. We remember all those who fought and died in the line of duty to keep us free and we honour their courage, loyalty and sacrifice. "They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, We will remember them." It is also my dear friend of over 30 year's birthday x So happy birthday Jess x Giggling about all those years ago when we had a minutes silence for "your birthday" at school assemblies xxx

25.01.2022 Love this quote #slowdown #anchoryourself #yourpower #stepintoyourpower #donthurry

24.01.2022 I have just been working with this gorgeous soul, Lianne and her new business branding. She has an amazing offer on at the moment for her Goddess Massage so if I was you I would jump on it! Based in Fremantle, Perth. I will share more of her branding that we worked on very soon!

24.01.2022 So it took a little while for me for this to sink in (being a self confessed perfectionist) but I have graciously come to accept that we will always stuff up and make mistakes And that's why it is such an important part of the process of being successful. Getting comfortable with failure is the best thing you can do for your business because you learn so much for the next step that you take. You learn how you can do things better and possibly in a new light which you would otherwise never have learnt Have you ever gone through something that you thought was the.end.of.the.world only to realise that you learnt a super valuable lesson on how to make it better next time? Wishing you a great week ahead

24.01.2022 BRANDED PRESENTATIONS As part of the branding package that I created for SWAN, Danielle needed a template that she could use for the presentation of her workshops. This is an example of what I set up for her in Powerpoint. So this way, she has a presentation that keeps the look and feel consistent in her brand and gives it a professional touch with easy to read slides. The same can be used for online presentations, webinars etc. If you need help with something like this, get in touch and lets see how we can make your next presentation looking eye catching and on brand.

24.01.2022 This is one of the branding elements I included in Liannes package for Helios Self Healing Facilitation The hand drawn sunflower adds another element of radiance. If you are looking to add any extra elements like this to your brand, would love to hear from you.

23.01.2022 The lovely Lisa from Cherished Cherubs Babysitting also asked me to create some extra illustrations for her branding. So I just wanted to show you how these elements can enhance the overall aesthetic. I used the drawings to create some branded patterns which can be used across the different media, for example social media images as shown. I also supplied the drawings separately, so Lisa can use them for all sorts of things like on her website and another example here i...s using them as custom icons for her Instagram stories highlights. Illustrations and icons can add so much to your branding, giving it that extra special visual layer. If this is something that you would love some help with in your branding, get in touch!

23.01.2022 I did this a few years back but still applies today Reach out. Ask the question. Listen. Just be there. Such an important day today. And everyday. #ruokday #ruok #support #mentalillness #listen

23.01.2022 My favourite kinda list Seriously though we need to always remember to celebrate when we have actually got something done

22.01.2022 M Y S H O P Did you know that I have some of my illustrations available as digital downloads on my website? I love to work on these in between branding projects as another creative outlet The images are available as high resolution square sized images. You can use the artwork to decorate your home or office. ... All you need to do is simply BUY - DOWNLOAD - PRINT and FRAME. Ikea has some great affordable frames too @tracy o'meara smith is the lovely model here with one of my images - Vintage Birds. Tracy has been an absolute godsend with my health over the last few years xx To check out what is available just head over to https://jowilsondesign.com.au/shop/

21.01.2022 This has been a really great brand to work on with the powerhouse that is Danielle SWAN supports women by providing tools, resources and education to empower them to take/regain control of their lives and finances. SWAN-Supporting Women Advisory Network Workshops to be run include: What financially wise women know, Becoming suddenly single and Helping your parents age with dignity. There will also be a membership with ongoing support.... THE LOGO DESIGN AND BRAND To give the feeling of connection and flowing femininity, the swan is drawn as one continuous flowing line. It is also placed on the arc which represents support. The feathers of pinks and green reference to happiness/feminine (for pink) and growth/money/finances (for green). The lower case soft flowing feminine italic Lora font (used for swan) connects on the a and n adding to the flowing feel and the brand representing community, connection and support. If you swipe though you can see the different variations of the logo and submark and also the original logo that Danielle had before and how we have uplifted it to be more in alignment with her brand. *If you are needing help with a more aligned brand, get in touch on [email protected] and lets see how we can help you grow your business.

21.01.2022 B R A N D I N G Such an amazing new brand to work on for the beautiful Lianne Helios Self Healing Facilitation The meaning of Helios - the personification of the sun often depicted in art with a radiant crown driving a horse drawn chariot through the sky.... The illustrated icon is made up of a female goddess with golden sun wavy rays as hair streaming from her head and the sun flower at the bottom adding to the vibrance. The idea for the logo came from the idea of taking ones own power back - showing strength/joy/beauty/happiness/radiance - being your radiant self. Liannes mission is helping people see their own light and running with that to facilitate healing in their own lives to be able to achieve their dreams. Her services include: Goddess Massage Origin Activation Healing Facilitation Healy Frequency Sessions and Meditation Classes (coming soon) Our brand words were: empowered, nurturing, intuitive and joyful with a strong feminine flow and an Ancient Greek influence. Head on over to Liannes page @Helios Self Healing Facilitation and follow her to see all her amazing offerings based here in Perth, Fremantle.

20.01.2022 So these 2 here, are a big part of my WHY of starting my business. I wanted the freedom to be able to spend time with these 2 little humans while they were still little humans (and actually wanted to spend time with me ) I dont know about you, but sometimes I get it all wrong. ... Business can take over. You become snowed under with never ending TO DO lists with more and more things making their way onto the list and then creeping into time that you were meant to spend with the little humans :( Its a tough gig and it takes hard work to keep the balance, set those boundaries and then actually stick to them. We all know that time is our biggest currency (and thank you Covid for making us stop and re evaluate this yet again). So this is just my small reminder to you that we are all human and doing the best we can with what we have. I know there are things that I need to ask for help with in my business to help me save time. If there is something in your business that you can ask for help with that will save you heaps of time - go for it!

20.01.2022 Working on some extra branding element ideas today. Luckily Spring is in the air and giving lots of inspiration Isnt it great that it finally feels like Spring!

19.01.2022 T I P Have you ever wondered what the heck the difference is between all the different versions of colour? I have made a simple infographic to show you each one.... It is important when getting your logo as well as your branding colours designed, that you have them supplied in all these different colour formats as you can see that each platform that you use it on requires a different colour set. As you can see my branding colours have different breakdowns for each platform. Also note that colours can vary from screen to screen and even on the final product if printed. There are many tools and apps that can also help us find these different breakdowns :) Let me know if this has helped explain it a little more

19.01.2022 Hi everyone x As you may know I also love creating patterns when not working on my branding projects. I have entered a competition with the lovely folk at Wraptious to have the opportunity for my designs to be put on a range of products :) I would so love it if you wanted to help by taking a few seconds to click on this link and click the like button on the submissions page. https://www.facebook.com/Wraptious/posts/3326380790757689... If you wanted to share too that would be fabulous! x Thank you so much The actual cushions/prints are also available to buy until the 27th July

19.01.2022 Did you know that when I set up social media images for my clients in my packages, I set them up in Canva so that they have their own custom editable Canva templates to work with and create new ones as and when they need :) No more looking like everyone else. You have your own branded images to work with. These are some examples that I set up for Lisa at Cherished Cherubs. Let me know if this is something you may need help with

19.01.2022 T I P I think this is one of the biggest mistakes I see people making when DIYing their work - not leaving enough (equal) space around their logo, which essentially helps their logo breathe. To ensure the legibility of your logo, always keep a minimum clear space around the logo (at least 5mm). ... This space around the logo isolates it from competing graphic elements like photography, text or background patterns that may conflict, detract attention and lesson the overall impact of your logo. And try to leave this equal space around your logo especially when placing it near the edges or in the corner of a document :) Always let your logo breathe and remember space is your friend :) Let me know if this tip helped you :)

18.01.2022 S O C I A L M E D I A As part of Liannes branding package for Helios, I also helped create some branded social media images that she can use on all her socials. Keeping consistent with the colours help to build a stronger brand making it more recognisable and easier to build trust with potential clients. I set these up in Canva so that Lianne can edit and change to what she needs.... Head on over to Helios Self Healing Facilitation to see all the amazing offerings that Lianne has. And get in touch if this is something you may need help with too

18.01.2022 Its the weekend! Have you got anything fun planned? *Fun model: Lilly with strategically placed Wilson ball

17.01.2022 Starting the week on a positive note But I have to say the feeling is totally mutual. When you find your absolute dream clients who want to work with you, the whole process is just beautiful and seamless and totally not feeling like work at all How do you feel about your dream client? Do you know who she is? And how to find her? And how you can be the best person to solve her problems? In my initial briefing stage we discuss all this so that you have a clear idea on ...who you are trying to reach and how you can help them Thank you gorgeous Christina for such a lovely testimonial

17.01.2022 This has been such a beautiful branding project to work on with the lovely Nicole and all her amazing products that she offers. I will share more on this project soon.

16.01.2022 This is too funny I have done a few designs for packaging over the years and it's pretty funny to wonder who decides these things...

16.01.2022 In the lead up to Christmas, we are asking everyone to make a small pledge - #MySmallPledge - to buy some of your Christmas gifts from a small business. Together we really can make a difference. We thank the Government of Western Australia for supporting this movement.

16.01.2022 T H A N K Y O U I just wanted to say a massive THANK YOU to every one of you that supports me on this rollercoaster of a business journey ride. I cannot tell you how grateful I am for every single one of you that follows along, tags me in a post for amazing potential opportunities and recommends me on social media or by word of mouthTHANK YOU It means the absolute world to me and I am forever grateful xxx Just like Robert Ingersoll so wisely says We rise by lifting ...others. The ride is so much more fun when we have others to share it with x I hope you have an amazing Friday and coming weekend!

16.01.2022 Do you agree? Its all the LITTLE things that we do CONSISTENTLY that helps us achieve the BIG things. And these little things called habits are amazing patterns to create in your life I will be posting a link to a habit tracker that I have made for you to download for FREE. Its a simple tool to track all the little things that you do everyday to help you towards your big goals.

15.01.2022 I always want to shy away from posting testimonials but it was so special to receive this message from Lisa @Cherished Cherubs Babysitting A very big part of what I do is to try and give you as much value as possible when working with you, so knowing that the work I helped Lisa with had an impact on her time, money AND pride just means the world to me Thank you Lisa xx

15.01.2022 In your business you may find that you need not only printed booklets but also electronic (ebooks) that you can place on your website for downloading. This was another part of Cherished Cherubs branding that we created to visually explain all the services, costs and contact info. These can also be used to email all Lisas clients for a quick summary of info :) We have kept the branding consistent with colours, elements and fonts. What do you think?

12.01.2022 Looking through my videos and just sharing my drawing process on #ipadpro with #procreate Find peace in nature Full video on my IGTV

12.01.2022 Hi everyone! So this comp entry deadline has been extended to Monday 3rd August! These are my designs that I have entered. I would absolutely love it if you wanted to click on this link and click "like" xx And if you wanted to share it too that would be soo fabulous! Thank you!! Thank you!! ... And thank you so much to those that have already supported me xx https://www.facebook.com/Wraptious/posts/3326380790757689

10.01.2022 Im not one for themed days but couldnt resist with this one... Happy #internationaldogday today Heres a pic of my bestie, colleague and mindfulness mentor, Lilly. Gotta love these guys so much for all that they give Hope you are giving your furry friend an extra cuddle today xx

09.01.2022 About a week ago I attended an online masterclass hosted by the fabulous Jodie Bruce-Clarke from Rise Women (run by Business In Common) focussing on Confidence. One of the many helpful things I took away from it was that. Fear is Fear.... Did you know that feeling fear for one thing is the same fear as feeling it for another - so for example if you are afraid of speaking in front of a large amount of people and you need to try and work on overcoming that fear, doing something else that scares you (for example diving into the ocean with huge scary waves) helps you work on your fear? I was amazed when I found that out so I hope it gives you a bit of hope too As Jodie says - the trick is to feel MORE fear MORE often so you actually get COMFORTABLE with the feeling of fear We all know that everything we want is on the other side of fear - so go ahead and Do something every day that scares you!

08.01.2022 Have a great start to the week!

06.01.2022 This has been such a lovely project to work on for Lisa and her amazing team at Cherished Cherubs Babysitting We wanted to create a brand that evoked feelings of comfort and care, as well as the love and professional care taken when looking after the most cherished of cherubs aka our little ones. The colour palette has been refreshed to a brighter more playful palette balanced with the soft calming teal/turquoise. The logo icon is made up of an illustrated Teddy Bear ...with the arms outstretched and rounded like a hug. Let us know what you think :) I will share more posts of the visual brand elements that we developed to bring it all together.

05.01.2022 So many learnings for me in this conversation with Guy Raz about his new book: "How I Built This" based on his incredibly successful podcast by the same name.... Not only do I agree with this quote, I also believe that our failures make our successes possible! Although failure and setbacks can be painful and tough to navigate, they teach us the most about ourselves and the next right thing to do. Listen to this episode of the #DaretoLead podcast at https://bit.ly/2UvDRw3

04.01.2022 Do you know what a Style Guide is? And why it is so important? A Style Guide (or a more detailed Brand Guideline) is an essential tool for you to have to keep your branding consistent across all your media. We all know that consistency is key when building your brand. The more consistent your brand, the more professional and recognisable you become and the greater chance of people getting to know, like and trust you A style guide is a break down of the elements that mak...e up your visual brand, so the Fonts Colours Icons Branding elements like patterns and textures Photography style can also be included Having a style guide allows you to also pass on the fundamentals of your branding to any other web developers, printers, marketing departments etc so that you can keep the consistency as well as the integrity of your brand. *HINT* Its also super handy to print out your style guide and always have it near by when creating new content or social media images etc for your business. When I work with my clients I always supply them with a Brand Guideline which includes all these things and also the correct usage of the logo files. All my packages that I offer come with a style guide. Do you have a current Style Guide/Brand Guideline that you often refer to when creating new material? #styleguide #brandconsistency #brandguideline

03.01.2022 Hands down one of the best investments I have made in my business is saving up and buying a Mac Book Pro. Just being able to go anywhere and work anywhere has given me so much freedom. I have always been a desktop girl my whole career but having a laptop is so great especially when I need a different creative space to work in Plus when someone else makes you a cuppa it tastes so much better :) What about you? Do you like working remotely or do you prefer to stay in one spot to work?

02.01.2022 As you may well know I absolutely love working with clients to help build their visual brand. But there is a lot more that goes into just the visuals. We dive really deep to figure out exactly who they are, why they are doing what they do and how they can connect to their ideal clients.... Your brand includes your vision, your mission, your purpose, your values AND your personality. This strategic approach helps me to create the best result for a brand identity. * I also love working on projects where I can add my illustration skills into the mix to create something very unique. I have been working on some really fantastic branding projects that are doing such great things that I am hoping to share with you soon.

01.01.2022 Absolute cracker of a sunset this eve with fam and doggo walk #anotherdayinwa #photodoesnotdoitjustice Hows the week ahead looking for you?

01.01.2022 Following on from my previous post - this is an example of a style guide/ brand guideline that I include in all my logo design and branding packages. This one was for the lovely Kelly at Bottleshots Photography. The style guide now helps her to keep your brand consistent with her colours, fonts, elements etc. It guides her on the best way to display her logo too! Pop me a message if you are needing help with your style guide :)

01.01.2022 Happy place - Listening to music (waaay too loud on my headphones )working on a branding project with some drawing involved... Do you love working with music in the background? Have you got a favourite track you always listen to (on repeat )? Luckily I have my headphones or I would probably blow my speakers on my computer!

01.01.2022 I am not sure about you guys but I am finally beginning to feel like this year is finally taking a new turn. It has been a really unpredictable last few months for so many and I am super thankful that we are all still here and getting through it all. But now, it feels like almost a new beginning and I wish for everyone that they just go for what they want, in business and in life... fearlessly