Kaiza Media | Advertising/marketing

Kaiza Media

Phone: +61 2 4062 9711

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• Marketing agency
• Advertising agency
• Advertising/marketing
• Social media agency

25.01.2022 Luke visiting Olivia to workshop their Facebook/Instagram advertising strategy so that they can build audiences to reach their ideal clients. (Look at all that natural light in their office! ) The design duo that is Something More Design, (Olivia and Keeley) have designed some absolutely *gorgeous* spaces, notably Meet on Darby St. It was a pleasure to work with them and we can't wait to see what they do next!

25.01.2022 "They shall grow not old, as we that are left grow old; Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them."

23.01.2022 Do you have the Facebook pixel on your website? If not, you're missing out BIG TIME on the opportunity to do highly-targeted advertising on social media. It only takes a few minutes to check and I promise you can do it! 1) install the Facebook Pixel Helper chrome extension tool https://chrome.google.com//fdgfkebogiimcoedlicjlajpkdmockp 2) go to your website and click on this chrome extension tool. It will let you know whether you have the pixel installed or not. AND whether you have events setup (to track actions like add to cart, complete purchase, submit enquiry form, etc).

21.01.2022 Google rolling out a max of $1000 in ad credit for small-medium businesses to help during COVID-19 to those with a historical ad spend. Hopefully this should help boost some businesses who've had to cut back. https://searchengineland.com/google-ads-credits-for-smbs-st

17.01.2022 Need some guidance on what TYPES of content you can use at each stage of your marketing funnel? This graphic from Shopify is gold! https://www.shopify.com.au/partn//content-marketing-funnel

15.01.2022 ROAs - Return on ad spend measures the amount of revenue your business earns for each dollar it spends on advertising. So if you have 2x ROAs it means for every $1 spent in ad cost you made $2 in revenue. We’ve recently started working with a client - an eCommerce brand (for Facebook/Instagram advertising) who has been through several agencies before but never felt like they were really getting that one-on-one attention paid to their account Here are our results thus ...far: Month 1: account setup and tracking, don’t have a complete picture of the data yet Month 2: 3x ROAs Month 3: 6x ROAs Month 4: We’ll see! Not going to lie, it feels pretty damn good to achieve those figures ...and we know that it’s not going to go up every single month...there will be some months that are lower than others and some (like last month May/month 3) that are absolute winners! But to know that we are making a real difference to their business and taking this journey with them is so rewarding. See more

11.01.2022 https://www.facebook.com/157880067610260/posts/3317289698335932/

08.01.2022 During the current situation, consumers WANT brands to be communicating... what's more is that nearly 3 in 10 US consumers bought brands they don't normally buy. Here are some great insights on how retailers can be there for their customers during the current situation. https://www.thinkwithgoogle.com/consume/coronavirus-retail/

08.01.2022 Happy long weekend! (Which also happens to be our wedding anniversary and first time out without bub). Had a lovely meal and dessert and even a glass of wine (first one in about 17 months)! It was so nice to be out and see things starting to return to normal. What are you getting up to this long weekend???

08.01.2022 How the Facebook algorithm works in 2020... https://blog.hootsuite.com/facebook-algorithm/

07.01.2022 Don’t wait until you have a sale coming up to start Facebook ads - start NOW. Why? Because when it comes time to advertise for the sale you won't have as much data or techniques available to use on short notice. IF you start with just a few dollars at a time promoting your best organic posts, you'll start building up those pixel audiences to use later when it IS time to advertise for the sale. You'll be able to use targeted audiences such as 'users who engaged with my FB or I...G page last 180 days' or 'users who visited my website last 60 days' - people who are already interested in what you do! That way you're not trying to sell to COLD audiences and your sale will be wayyy more successful.

07.01.2022 Have you gotten into the Dalgona coffee trend? Soooo yummy. Made by whipping the coffee before putting it on top iced milk. Probably not as good as the cafes in Melbourne do it but pretty good for homemade! If you don't usually work from home, this might be one of the perks and a small pleasure to enjoy amongst the current situation. Hoping you are all keeping safe and well. X Kelsey

05.01.2022 So you've decided it's time to outsource help to get more website traffic and sales....but should you go for a big player or choose a smaller agency or freelancer? In this video, we cover some of the benefits (and a drawback) of choosing a smaller digital marketing agency/freelancer.

05.01.2022 I do my hair toss Check my nails Baby how you feelin'? Feeling good as hell... Feeling good with our **brand new** website thanks to Sheree @brugelcreative

02.01.2022 Hey small business owners who want to upskill so they can DIY when it comes to Social Media and Wordpress - take advantage of these FULLY SUBSIDISED workshops run by my talented and knowledgeable friend, Sheree. I guarantee you will learn loads and come away feeling more confident in your biz!