Lauren Bird | Web designer

Lauren Bird

Phone: +61 413 072 846

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• Public figure
• Web designer
• Graphic designer
• Digital creator

25.01.2022 Ahhhhhh animated gifs! They really are a lot of fun to create. If you're a product based business you can get seriously creative with such a simple tool. I love that in such a short period of time literally 5 seconds, you're able to showcase a featured range of your products. The movement from the animation is also helpful in stopping the mindless scroll that can happen from screen-fatigue. With so much information bombarding us daily it is important to find ways to cut thr...ough the noise and truly connect with your customer. This simple device is able to portray different products within your range whether it is different styles, colours or even your sale items it is a truly powerful visual tool. If you are ready to create some magic in your email marketing get in touch I would love to help you make your product jump out of your customers screens.

24.01.2022 How much time would you save each day if you didn't have to send out emails to all of the people who have interacted with your site? I'd bet my bottom dollar that if you're running a successful online business, this makes up a significant part of your day. Well, I'm here to tell you that this cumbersome task can be fully automated you can make your email systems work for you. The best part is that setting up these triggered sequences respond to certain events on your site, ...for example when a customer buys from you sending a heartfelt thank you email with instructions on when their item is to shipped. Your customers have come to expect these kinds of interactions with the sites they browse through. Triggered emails help to nurture the relationships with readers which does wonders for building trust between you, your email send platform and your customers. If you need help building your triggered email sequences and freeing up your day for more important things like the running of your actual business get in touch. I would love to have a chat about all things email with you.

23.01.2022 I spend way more time on the client work than I do my own business, and I have a sneaking suspicion that I am not the only one. What is that thing that you keep putting off because you're so focused on making sure your clients are the happy ones? I would hazard a guess that for most small business owners, it's your marketing the thing that every business mentor will tell you is the most critical part of growing your business. I get it! I'm guilty of this behaviour too. My t...ime management was swayed so far in the client domain that I hadn't worked on my own business in months. I had convinced myself that I was too busy to work on my business when the reality was that I was procrastinating like a champion with regards to my work. It's taken a little while, but I have managed to change my mindset around this and started treating my business with the same care and attention that I would give to my clients. Setting aside the time each day to work through each of my marketing ideas and creating new things to put out into the world has not only been fun, but it has changed the way I view my work. I know how much time your marketing activities can eat into your day, which is why I am here to help you! If your procrastination levels are reaching Olympic champion status get in contact with me I'm here to help.

22.01.2022 Welcome to this week's design lesson today I'm going to talk to you about why it is crucial to choose contrasting colours when you're creating your own graphics! I know a lot of people have taken to creating their graphics for their site and socials using Canva and I wanted to share a little tidbit with you. Yes, I know you have your favourite colours, but it is super important that you colour palette consists of colours that have a high contrast when you're using a light... colour make sure you have a darker colour that is on the opposite end of the spectrum. This contrast is significant is, so the eyes have something to distinguish the different aspects of your creation. Have a swipe through, and you'll see what I mean. If you get stuck, get in touch for a FREE initial consultation, and I can see how best help you fine-tune your colour palettes!

21.01.2022 Social media can be used for so much more than posting your holiday snaps and memories. It’s an amazing tool for businesses to reach customers and having a strong brand presence helps boost your recognition and brand trust. Creating a beautiful feed goes a long way to making you stand out in a sea of memes and puppy pictures. If you’re a cafe owner, using this platform to communicate your daily specials is a great way to increase foot traffic through your store. Showcasing your delicious menu can make influencer foodies take notice of what you’ve got to offer. If you need help curating a beautiful feed that reflects your business and drives foot traffic to your cafe or restaurant, slide into my DMs for a free consultation.

19.01.2022 You know how gift certificates are the perfect gift for the person that has everything? What I do is design your gift certificates to life so that your customers are proud to hand them over to the lucky recipient. In fact, did you know that customers shopping with a gift certificate are 2.5 x more likely to pay full price for your products than those making cash purchases? If it has been a while since your gift certificates have received some lovin' perhaps it's time for a redesign in time for the Christmas rush. Drop me a DM I'd love to help you boost your sales with this simple marketing tool.

16.01.2022 Informational booklets are an incredibly useful marketing and communication tool for any business. You can fill them with a tonne of information about your products or services and the benefit you can add to your customers' lives. More importantly, every page of these booklets will reflect your branding and show that your business means business. Handing your booklets over to a potential customer continues the connection long after they leave your shop. Combining beautiful... designs with interesting paper texture choices creates an experience for your customers to appreciate. It also shows that you are willing to invest a certain quality standard into your business which is a reflection of your product or service. If you are considering some new brochures to showcase what your business is all about, get in touch with me I would love to help you create something extraordinary. See more

14.01.2022 Sometimes I think my job description could be changed to Chief Problem Solver! I spent most of today solving my own problems some of the little business-y things that I conveniently sweep under the rug because I would much prefer to design for my clients. When I can stand in front of a problem and look at it from every angle and find the most creative solution, there is a real sense of achievement. I must admit that I do love the little rush of happiness you get when you finally figure it out like putting the final piece in a puzzle. How do you tackle your problems? Or do you leave them at the bottom of the to-do list in favour of your customer's satisfaction?

13.01.2022 You know how the world has changed in 2020, and the majority of our shopping and business interaction is now online? Well, what I do is take your brand and products and turn them into beautiful, highly functional emails to enable your interactions with your customer to continue. In fact, promotional emails influence the buying decision of 50.7% of customers. Amazingly, email marketing boasts a 4200% ROI ($42 for every $1 spent).... Is that really an opportunity you want to squander? If you're interested in getting your email marketing to work for you, slide into my DM's for a free consultation to see how I can get you better connected to your customers. See more

12.01.2022 My grandad used to tell me to smile every day and smile so much that everyone who sees you wants to know what you're always smiling about. I know that things are tough for a lot of people right now and it's not looking like it'll change anytime soon. I am going to issue you a challenge! I challenge you to stand in front of the mirror, look yourself in the eyes and smile. Do this every morning after you've brushed your teeth and start to see how the simple act of smiling at yourself and change your mindset towards a positive mindset. What made you smile this week?

10.01.2022 What was the first thing that you read on this post? My guess is the bigger, bold type caught your attention first because that's what I wanted you to read first. Making sure that you break your message into a level of importance will help you to determine how to set your hierarchy. Too often, people place all of their graphic elements and text at the same level of importance, meaning that the entire design gets lost and has no impact. The most important part of your mess...age should be the first thing that your audience will see. Allow yourself to get creative with how you place your elements in relation to each other. Scale some things up especially the bits that are super important. You can also use bolder or darker colours in contrast with your point having the pale colours form your background design. Most of all, have fun with what you're creating play with shapes, sizes, colours and your brand fonts to create a design that will capture your audience's attention!

08.01.2022 CONFESSION TIME: I have fallen in and out of love with design more times than I can count in my career. I have come to realise that this has mostly been when I have been in employed situations. There is a general lack of respect for designers being at the end of the supply chain, and despite our best efforts, we are always the ones that are an afterthought in big business. I struggled a lot over the years to understand that I didn't hate design or the design industry; I didn'...t love working for the man. I felt that in some way, I had been continuously handing my soul, my happiness and my worth over to an entity that really didn't value my input. Queen Bey said it best when she belted out the lyrics "I will have another you by tomorrow/So don't you ever for a second get to thinking/You're irreplaceable (Irreplaceable)." In every position I held, my replacement was pretty much pushing me out of my seat with me doing a handover in the background. I had been searching for what I wanted in life, but always felt uncomfortable with the idea of running my own business. It turns out that discomfort is exactly where I needed to be to find my passion for design again. I love knowing that I am helping small business owners with a similar journey to mine to grow their business. I am so grateful for the trust that my clients place in me to create their vision for where they want their business and brand situated in their market. Are you passionate about what you're doing? If not, why not, and what are you willing to do to change your situation? See more

07.01.2022 I will always be in awe of the business that I have created and the freedom that it allows me to work with clients from all over the globe. I always wanted to be a digital nomad the irony being I have become one during a global pandemic when I have barely left my house! I quite often joke with my parents that I am travelling the world from my office and it is seriously cool! Working with Jaylene was such a pleasure all the way over in Canada. Helping her out with her pro...motional emails and creating a conversation with her customers was so much fun. If your communication is en-point there is no reason why you can't work in the industry you want with people all over the world that's how incredible life is in the digital age! Are you ready to travel the world with me?

07.01.2022 Are you a product-based business? Getting your product online can be one of the most time-consuming and daunting parts of your daily life. It takes time, patience and a little bit of magic to get your product selling itself on any e-commerce platform. I had the absolute pleasure of supporting @infused.creativity.co the whole way through her online journey taking away all the stress and anxiety of trying to navigate a platform that was new to her. I had so much fun playing a...round with her beautiful products and I am so excited to see her new business flourish with her new online storefront! If getting your Shopify website up and running is causing you a serious technology-induced headache allow me to help take the pressure off. While you get down to the bits of your business that you enjoy I will get your website up and running in no time slide into my DM's for a free consultation to kick off your new website project

07.01.2022 I know that there is a perception that designers are there to help you make things look good; the truth is we are so much more than the colouring-in department. There is a strategy to what we do, and a tonne of consideration goes into the choices we make to portray your brand best. One of the most significant and most challenging decisions we have to make as a designer is font choice! There is a TONNE of really wicked fonts out there, but there is a reason for that too. The styling of your letters can portray messages in entirely different lights. Swipe through, and you'll understand what I am getting at with precisely the same message I have been able to portray two VERY different ideas. The only thing that is different between those two slides is the font choice. So do you believe me now that font choice matters?

05.01.2022 One of the things that I love the most about running my own business is that I can literally work from anywhere. I have clients from all over the world it's a really cool way to work and you get to meet so many different people with different ideas and seriously amazing business ideas. At the beginning of all this Covid hullabaloo, I made the tough decision to leave sunny Perth for the family home. Moving back with my parents has been one of the best decisions I have mad...e in a long time. I have loved my adventure to some of Australia's most beautiful cities but there's really nothing like the warmth of your family in such a weird time. Living in Bathurst again has allowed me to really focus on my clients, my business and realise that this is what I was meant to be doing all along. I love working with small business owners on their ideas and helping them achieve real growth in their customer engagement all through the use of beautiful designs. If you are in need of a new design direction or someone to jazzy up your marketing bits and pieces get in touch with me, I'd love to help you make your ideas a real thing. See more

04.01.2022 Because sometimes, your inner child is braver than your outer adult! Remember back when life felt a little less complicated, and all you had to worry about was what delicious snack you're going to have for lunch! When imposter syndrome strikes take a deep breath, put on your cape and show yourself that the fear that is keeping you planted is nothing more than an anxious story told you by your control-freak adult self. Get silly, have a laugh and don't take yourself too seriously!

03.01.2022 It's so cool to be able to work with businesses that align with your own personal values. For me, self-care is more than a buzz word it's an important part of life. Taking care of your physical body is also more than eating healthy and going for the occasional gym session, it's taking the time to seek professional help to get your body back into perfect alignment. Earlier this year I helped Misty at Amistana Wellness redesign her logo to better reflect how she felt about... her business and what she has to offer. As a massage therapist, she needed something that was able to communicate what she does and incorporating some softer hues gave this logo a completely different feel. If you're at a point in your business where you feel like your logo is no longer working for you please reach out, I would love to help you get something that you are proud to show to your customers. Just like that first haircut after years of hair neglect I can create something for you that you'll want to show it to everyone with pride. See more

03.01.2022 What is your why? Starting a business always has a why behind it my why: to live a life on my terms. I have always wanted to help people and finally figured out how I can use the skills that I have acquired over the years to help. So I help small businesses like you to grow quicker than your newborn in their first year. For years I had fought hard against the idea of starting a business absolutely terrified of the process and not knowing the first thing about running one.... But life, as always, pushes you in the direction you're meant to go and I jumped with two feet and honestly, I LOVE IT! It is such an honour to be able to create cool things every single day. I love that no two days are the same and sure it can be a rollercoaster at times but it's exciting and so much fun to work with such a vast array of interesting business and the people behind them. So tell me what is your why?

02.01.2022 Excuse me? Has anyone listened to the latest Taylor Swift album and then listened to it again, and once more for good measure! No... Just me? Seriously though, since she went out on her own and started creating for herself her music has changed and is actually worth the listen. Folklore has been on repeat in my office for the last few weeks and I can't get enough. So many of her songs in the last two albums are created straight from the heart which is something that I can ...totally relate to. Since I started my own business it's like the creativity in me has just exploded and I no longer have enough hours in the day to put them all out into the world. Has anyone else found that walking away from traditional employment has blown their life apart for the better?

02.01.2022 How to entertain a designer: Give them ridiculous tasks like photoshopping someone else's face onto recognisable characters just for laughs. I always have fun doing these! Happy birthday little sister!

01.01.2022 I've had a few questions recently asking what a branding package entails. I know that branding can be a very loose term and it really does encompass everything pertaining to your business. Visually speaking your brand begins with your logo it is your recognition piece. Just as you name a new baby, you need to give your business the same respect. Once you've got your logo sorted, making sure it appears on literally everything product tags, business cards, brochures, we...bsites and across your social media. Making sure that all of your marketing collateral works together and looks like it is part of the same suite. Your brand imagery is another part of your visual voice. All of your imagery needs to be shot in the same professional style helps to make your product recognisable. Your digital platforms also act as a platform upon which your brand is thrust upon the world. The style of your website will again be informed by your branding your imagery, your logo style, the colours you've chosen and the typography. If you're ready to make some magic but need the professional help, get in touch for a free consultation to see what direction your brand could head in. See more