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L I I K H A Creative

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24.01.2022 Has your insta growth P L A T E A U E D ?? Before giving up and throwing your phone at the wall, first ask yourself these questions - Am I posting enough? Daily is best, but make sure it’s valuable content! - Am I using the right hashtags? Keep them specific and relevant to your brand eg: Liikha Creative = #socialmediamanagement... - Is my content subpar? Quality images could mean the difference between an okay brand presence and a GREAT one - Am I selling myself too much? Balancing your content is paramount and an 80 - 20 ratio of ‘engaging content’ vs ‘promotional content’ seems to be the sweet spot

21.01.2022 With so much tragedy going on in the United States right now, it’s difficult to know how we, as Australians, can show our support to those protesting for change half a world away Many wanting to help have been posting a on Instagram and tagging #blacklivesmatter which has unfortunately proven to be counterproductive, as it clogs up the hashtag specifically designed to EDUCATE others on the relentless, turbulent history of African American struggles and offer GUIDANCE on ...the appropriate avenues to take to inspire permanent change FOUR ways we can make a difference from here? DONATE DO RESEARCH SHARE KNOWLEDGE CALL RACISM OUT The rest is up to the American people to get very SPECIFIC on their call to action and VOTE for the leaders who are known to support those actions and the #blacklivesmatter movement This is a well overdue revolution and to all of those fighting for justice... we see you, we hear you, we stand with you

06.01.2022 Got any burning questions about social media?? Drop ‘em in the comments below and we’ll answer them for you

06.01.2022 Are you being S M A R T about your social media goals? Goal-setting is IMPERATIVE for success and without a solid plan, you may as well be running at your socials with your eyes closed... and your arms in the air... screaming [insert Homer Simpson gif here] S M A R T goals are:... SPECIFIC - instead of saying more engagement say X number of saves, comments, likes, DM’s and emails MEASURABLE - track this engagement (hint hint: insights) ATTAINABLE - meaning realistic, so none of this I want to gain 50,000 followers by the end of the week baloney RELEVANT - are these goals going to help your business get to where you ultimately want it to be? TIMELY - deadlines keep you accountable, so set a date to have those goals achieved by! Need extra support? DM us

02.01.2022 What if I told you daily posting could actually HURT your brand?? Okay... hear me out Yes us social managers are ALWAYS banging on about how important it is to post every. single. day. on the platform (which, don’t get me wrong, it truly is) but on some occasions it can be super detrimental to your digital strategy... How exactly?? If you’re posting just for the sake of it - meaning you’re uploading any random, old, irrelevant photo just to meet the daily requirements - you’ll wind up getting less interaction, insta will therefore show that piece of content to less people, which will accumulate even less engagement and thus, the horrendous cycle continues Your posts will then be rendered less valuable to the community and each time you post, your content will drop straight to the bottom of the feed Instagram will also punish those who aren’t posting consistently... Yep, that’s right! So if you’re only just managing to post daily and all of a sudden drop to once a week, the algorithm will label you as ‘inconsistent’ and again your content will rank lower in the feed If you’re struggling, it’s far better to post every second or third day than to go an extended period without posting at all So find your rhythm and keep up with it you can thank us later