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Local Area Marketing & Networking Group

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21.01.2022 THURSDAY'S COFFEE CLUB MEETING RESCHEDULED - FREE ONLINE SESSION REPLACEMENT Due to the flood crisis, the scheduled in-person meeting for Thursday 25 March at the Nepean River Coffee Club has been rescheduled to Thursday 22 April. For scheduling continuity, it will be replaced by a FREE online meeting at 9.30am this Thursday. You can register for the online meeting here: https://localareamktg.link/penrith-march-online ... Information and bookings for the rescheduled meeting in April here: https://localareamktg.link/penrith-networking-april

18.01.2022 TONIGHT'S BUDGET ANNOUNCEMENTS SUMMARY

17.01.2022 PARRAMATTA NETWORKING GROUP GETS A BUSINESS LAW LESSON Lessons for business owners on interpreting taxation, work health and safety, licensing, contact and comp...etition law featured at today’s Local Area Marketing & Networking Group Parramatta meeting. The keynote address by Etienne Lawyers Chairman, Steven Brown, was part of the Group’s Small Business Knowledge Program. Case studies illustrated the differences between ‘black letter law’ and ‘fuzzy law’ and how legal compliance is not open to negotiation, even if a business has ‘inadvertently’ made a mistake based on incorrect information from a government authority. Steven emphasised the important of getting legal advice at business set-up stage to avoid costly problems down the track. Parramatta group also had its first live Business INSIGHT interview for a new YouTube channel. Tutor Hadar Bensaul, described her difficult personal and health challenges, her battle with depression and anxiety and her life re-start with a new business, Brilliant Learning Solutions, an English language tutoring business for adults and children. The INSIGHTS are a component of a relationship building focus emphasising the importance of business storytelling to build relationships based on trust. This a key factor in creating business referral and collaboration opportunities. Parramatta group’s 15 April meeting is scheduled as a face-to-face session (Venue tba). The next Knowledge Program - Business Sustainability and Profitability, will be a breakfast meeting hosted by Penrith group on Thursday 25 March. It will demonstrate how business owners can interact with clients to create ‘win-win’ situations by separating ‘wants’ from ‘needs.’ Your knowledge will provide profitable results for your client and for you. Information and tickets for all our Greater Western Sydney networking groups: http://localareamktg.eventbrite.com

15.01.2022 SALES & MARKETING IS THE NOVEMBER KNOWLEDGE PROGRAM TOPIC HOSTED BY LOCAL AREA MARKETING & NETWORKING GROUP - BAULKHAM HILLS (NORWEST). Tell us what Sales and Marketing knowledge would help you most in the lead-up to Christmas & we'll tailor Thursday's keynote to present it. More details below. https://localareamktg.link/sales-marketing-baulkham-hills... #businessnetworking #smallbusiness #localareamarketing

14.01.2022 HOW NEW AIRPORT ZONE CHARGES WILL AFFECT PENRITH DISTRICT PROPERTY OWNERS This month's program reveals controversial extra charges Penrith and surrounding districts property owners and developers may face under Proposed NSW Government Airport Zone planning changes due for implementation on 26 April 2021. Information and FREE registration links: Eventbrite: https://localareamktg.link/local-area-penrith ... Meetup: https://localareamktg.link/local-c939e See more

13.01.2022 NETWORKING COLLABORATION & RELATIONSHIP BUILDING A morning of relationship-building and collaboration featured at the online fill-in Penrith Local Area Marketing & Networking Group meeting on Thursday. Members included Joe Kowalewski,, Ralph Rintoule, Chris Mathers, Donny McGregor, Tim Bertrand, Happy Home Loans; Terence Kam - iSecurityGuru, Noela Mcintosh and John Groarke (JEGMC).... It was organised after the scheduled in-person meeting, at the Nepean River Coffee Club, was rescheduled due to the flood emergency affecting Penrith and Surrounding areas. Members had extended Business Primers and were encouraged to share information on any storm impacts affecting their business or home environments. Rotating five-minute collaboration discussions and requested discussions completed the session. Members were also given an insight into the rescheduled in-person meeting on Thursday 22 April. It will host the Group Small Business Knowledge Program on Sustainable and Profitable Businesses. The topic is Wants Versus Needs. Posing the question: Are your customer or client ‘wants’, really what they need?" this interactive session will guide attendees through a technique to enhance their skills to differentiate customer ‘wants’ from ‘needs’. By focussing on the ‘need,’ better outcomes can be achieved for all involved. Details and bookings here: https://localareamktg.link/penrith-networking-april

12.01.2022 PENRITH'S SEPTEMBER ONLINE BUSINESS NETWORKING THEME: SUSTAINABLE, ADAPTABLE & PROSPEROUS BUSINESSES. Introducing the Business Health Insulation Program How Well are Your computer and online Business Assets Insulated Against Cyber Terrorism? An Interactive Q+A session to self-assess your business exposure. Coaching segment: Developing Your 60 Second Business Introduction + A guide to Finding Safe Personal Transport + Creating your business Pandemic Transition Plan (PTP) + ...five-minute face-to-face meetings in private virtual rooms. FREE Registration below.

12.01.2022 BUSINESS SUPPORT THEME CONTINUES IN PARRAMATTA NETWORKING GROUP Unique Selling Propositions/Points (USPs), business pitch coaching and an introduction to the Business Health Insulation Program are included in Wednesday’s Local Area Marketing & Networking Parramatta group meeting on Wednesday 16 September. Register here: https://localareamktg.link/parra-sept... The strong small business support focus continues following last month’s double header keynote with Service NSW and Etienne Lawyers. Service NSW Business Regional Engagement Manager, Antony D'Cruz, discussed and took questions following his Surviving After the Stimulus Stops presentation outlining small business support services and funding options from the NSW Government. Highlights included the Service NSW single contact point Business Concierge service for State and Federal support service information, NSW grants, fee waivers, licences, mediation and advisory services. Chairman of Etienne Lawyers, Steven Brown, completed the program with the Group Small Business Knowledge Program business law presentation on basic building blocks of a business. He discussed Terms & Conditions and its importance as a checklist for business operations, employment including employees, payments, contractors, and Work Health Safety. Steven also demonstrated the Australian Government’s Business Registration Service website, a comprehensive resource with interactive guides to help with starting a business, licences and permits needed, grants and assistance. THIS WEEK'S PROGRAM USING MULTIPLE UNIQUE SELLING POINTS This week’s meeting keynote focuses on crafting individual Unique Selling Propositions using demographics including, culture, age, sex, location and language as starting points. How to get this data will also be explained. SPEAKER: Ralph Rintoule - Property Specialist - Gem Developments & Marketing. E: [email protected] DEVELOPING YOUR 60 SECOND BUSINESS INTRODUCTION. We continue our Group tuition helping members to perfect their business pitching techniques. SPEAKER/TUTOR John Groarke - Australia’s Mentor to Consultants" is Principal of JEGMC (Management Consulting) and mentor with the Small Business Mentoring Service (SBMS). E: [email protected] BUSINESS HEALTH INSULATION PROGRAM A program designed to keep member businesses sustainable, adaptable and ultimately prosperous. Find out how it operates and how it can help you create and maintain a Pandemic Transition Plan (PPT) to guide your business objectives now and into the foreseeable future. SMALL BUSINESS MONTH - Activities to support our members. SPEAKER Joe Kowalewski - Chief Marketing Officer - Local Area Marketing. Five-minute 1-1 business discussions in our private virtual meeting rooms.

12.01.2022 HIGHLY RECOMMEND THIS PLAIN SPEAK SESSION FOR SMALL BUSINESS OWNERS

10.01.2022 RU OK? SOMETHING WE ALL NEED TO ASK DURING THIS DIFFICULT TIME WHEN SO MANY ARE NOT! Download 'How to" guides + contact details for support organisations: Workplace Guide: https://localareamktg.link/workplace-guide What to Say guide: https://localareamktg.link/What-to-say-guide-... All Support Services: https://www.ruok.org.au/findhelp See more

08.01.2022 BAULKHAM HILLS, PENRITH & PARRAMATTA - WHAT A BIG NETWORKING WEEK! All September Local Area Marketing & Networking Online groups included a fun segment - ‘How to Spice-up Your Zoom Sessions and a tutorial on business pitch structure. Baulkham Hills hosted the Small Business Knowledge Program Sales & Marketing and Penrith hosted Phase 3 of the new Business Health Insulation Program.... Business introductions and rotating one-to-one meetings in virtual private meetings are standard in all groups. John Groarke ran the business pitch tutorials featuring the three-part international business school Gaddie construct and introduced his four-part Groarke construct. John, Principal of JEGMC (Management Consulting) and mentor with the Small Business Mentoring Service (SBMS), is known as Australia’s ‘Mentor to Consultants’. Western Sydney Business Connect Advisor, Graham Fitzpatrick’s Knowledge Program keynote, a Member’s Call session, focused on Smarts for Sales & Marketing During Crisis. He warned businesses not to go dark or they risked disappearing. He emphasized consistency was crucial, repetition helps build reputation and you don’t need gimmicks to connect with people. He used examples of major brands and local small businesses running successful campaigns. A first-time member collaboration brought together iSecurityGuru Director and author, Terence Kam, with Insurance Made Easy National Manager, Philip Watson. Their joint presentation focussed on the Business Health Insulation Program Phase 3 topic: 'How Well are Your Online Business Assets Insulated Against Cyber Terrorism?' Terence ran a Cyber security Threat Assessment segment with a series of questions with points-based answer options for members to score their preparedness in areas from password management, software update and hardware disposal practices to secure file management and phishing safeguards. Cyber security management tips, the role of cyber insurance and a preview of a member exclusive, new small business cyber insurance product was Philip’s focus. We will host its launch as part of NSW Small Business Month on 8 October. Parramatta Group hosted a keynote on creating Unique Selling Propositions/Points (USPs) and how to use demographic data for better targeting. Speaker Ralph Rintoule, Property Specialist with Gem Developments & Marketing, demonstrated the effectiveness of multilingual messaging in promotional and information material. Group Organiser, Local Area Marketing Chief Marketing Officer, Joe Kowalewski, demonstrated the new Zoom filters, and updated members on the Business Health Insulation program.

06.01.2022 APRIL'S COMING NETWORKING HIGHLIGHTS - CYBER CRIME - BUSINESS SUSTAINABILITY - MENTAL HEALTH Local Area Marketing & Networking Group Baulkham Hills (Norwest) will unwrap why we don’t hear about the rapidly increasing rate of cyber-attacks against small business and how to avoid being a victim. This special online business networking event from 9.30am Thursday 8 April, part of the Group’s Business Health Insulation Program, leads the monthly Group program. ... Program details and registration here: https://localareamktg.link/norwest-cyber-april Lower Mountains Glenbrook and Springwood groups combine for their Business After Five networking trial (free session) on Tuesday 13 April at 5.30pm. The event is in conjunction with Ahead for Business, a Blue Mountains small business owners mental health and wellness initiative. Details and registration: https://localareamktg.link/lower-mtns-April Parramatta group meet online on Thursday 15 April 9.30am. Details here: https://localareamktg.link/parramatta-Online-April Penrith has a breakfast session at the Coffee Club, Nepean River (9.30am Thursday 22 April) hosting the Group Knowledge Program - Sustainable & Profitable Business - Wants vs Needs. Details and registration: https://localareamktg.link/penrith-networking-april To simplify registration across all groups, event information and bookings have been centralised to a single web page: http://localareamktg.eventbrite.com #localareamarketingandnetworkinggroup #smallbusinessowner #AHeadforBusiness

05.01.2022 MANAGING SMALL BUSINESS SALES & MARKETING IN A PANDEMIC 'Smarts’ to help small business owners during crisis times, is the Sales & Marketing Knowledge Program topic at Thursday’s Baulkham Hills, Local Area Marketing & Networking Group online meeting. Register here: https://localareamktg.link/sales-marketing-program... The meeting begins at 9.30am (9.15am for pre meeting networking). It includes business introductions, a Business Pitching tutorial; Knowledge Program keynote; update on the Group Business Health Insulation Project and face-to-face business meetings in private, virtual meeting rooms. New, fun enhancements to spice-up Zoom video meetings will be demonstrated. KNOWLEDGE PROGRAM KEYNOTE: 'SMARTS' FOR SALES & MARKETING DURING CRISIS There's never been a more critical time for businesses to keep up their profiles than now. But how? This presentation will guide you in achieving effectiveness when budgets are tight and ideas hard to come by. SPEAKER: Graham Fitzpatrick. Business Advisor. @Western Sydney Business Connect. E: [email protected] SPECIAL: PERFECTING YOUR 60-SECOND BUSINESS PITCH Getting your business message into a 60-second effective 'pitch' can be challenging. This interactive session will teach you the technique. It will illustrate the construct used by the most successful business people to bring attention to their products & services. SPEAKER: John Groarke, Principal of JEGMC (Management Consulting). E: [email protected] All business owners get to introduce themselves and what they do. You also get to be part of our 1-1 personal meetings in our virtual & private meeting rooms. During the pandemic all our sessions are FREE sponsored by Local Area Marketing in support of Small Business owners. Register here: https://localareamktg.link/sales-marketing-program

05.01.2022 HOW WELL ARE YOUR COMPUTER & ONLINE BUSINESS ASSETS INSULATED AGAINST CYBER CRIMINALS? Please join us this coming Tuesday 15 September when we pose this question - and find answers for you in a special Local Area Marketing & Networking Group online meeting. Free Registration here: https://localareamktg.link/business-networking-62940... It will feature an interactive audit to check cyber security risks to your computer and online business data. A member-only small business owner cyber security insurance policy will also be previewed. The policy is the work of Penrith Group member, Philip Watson, National Manager, Insurance Made Easy (IME) supporting the Group's new Business Health Insulation Program. This is the Group's first Business Health Insulation Program (BHIP) themed dual-member collaboration. iSecurityGuru Director, Terence Kam, will run the group cyber security risk analysis. It was developed as BHIP as pandemic conditions saw a huge increase in people working from home, heavily reliant on online commerce and communication, and a consequent significant rise in cyber security attacks against small businesses and individuals. JEGMC (Management Consulting) Principal, John Groarke, will coach attendees to develop and perfect their business pitching skills. There's also a member INSIGHT from Access and Go Transport Owner, Brendan Harrison on what to look for when selecting 'safe' personal transport. Our 60-second Business introductions continue along with a five-minute face-to-face meetings in private, virtual rooms helping you enhance your networking relationship building experience. Group organiser, Joe Kowalewski, CMO, Local Area Marketing, will update members on the BHIP and Small Business Knowledge Program. Free Registration here: https://localareamktg.link/business-networking-62940 All Local Area Marketing & Networking Group events at Penrith, Glenbrook, Springwood, Parramatta and Baulkham Hills (Norwest) are currently online and FEE FREE sponsored by Local Area Marketing in support of small business owners during the pandemic.

04.01.2022 LOCK-IN THESE BUSINESS NETWORKING DIARY DATES In conjunction with October NSW Small Business Month and Mental Health Month, Local Area Marketing & Networking Group has created a month-long events program focussed on Business Health Well-being. Over four weeks we are staging a series of online events covering practical business knowledge and support as well as mental health first-aid and personal motivation in difficult times.... All events are free to attend (via Zoom) as part of our Group commitment to support small business owners during the pandemic. Baulkham Hills (Norwest) group is hosting Digital First Aid - preventative measures to protect your business and individual identity from cyber and personal exploitation. This event will be run on 29 October coinciding with Cyber Security Week. Three speakers will cover three aspects: 1. Managing Business and Personal Relationship Break-Ups and Protecting Your Digital Identity. 2. Securing the Home Office. 3. Cyber Security Insurance for Small Businesses the launch of a small business /home business custom designed and affordable cyber security insurance plan. Free registration and more information here: https://localareamktg.link/digital-first-aid More program details coming!!

02.01.2022 IT'S ON TODAY - LAST CHANCE TO REGISTER!