Longreach Media in East Perth, Western Australia | Advertising/marketing

Longreach Media

Locality: East Perth, Western Australia

Phone: +61 402 984 467

Address: 3/22 Brown Street 6004 East Perth, WA, Australia

Website: http://www.longreachmedia.com.au

Likes: 186

Add/Update information

Reviews

Tags

• Advertising/marketing

22.01.2022 Tactical ads - we love 'em! :)

20.01.2022 "Happy birthday to us!" Following a year of remarkable growth, headed by Angela Nutton and John Driscoll, last week Longreach celebrated our first birthday welcoming clients and media friends to the spectacular Gioia Restaurant on the water in East Perth. We thank and acknowledge the support of all our clients whove joined the agency over the past 12 months, and express our sincere appreciation for the ongoing goodwill extended to Longreach by all our media partners.

18.01.2022 "An experienced, respected and credentialed team working hands-on on our business." Or, put another way, #smartsoundunbiased

16.01.2022 "Focus on the basics, do the basic better. Innovation is not one thing, it is doing 100 little things better and that will have a much greater impact on your business than if you are constantly chasing the next new sexy thing, which is like looking for the Lost Ark." Joe Tripodi is talking about marketing, but insert media planning & buying. At Longreach, quality control extends to putting considered thought into even the simplest of tasks. It makes a difference. #smartsoundunbiased

15.01.2022 Innovative solutions can come with potential drawbacks.

14.01.2022 Last-touch attribution? Yeah, maybe not. "Almost half of purchase decisions are made at the AWARE stage. These people did search, but they already had an idea of what to buy based on longer-term awareness. A further 25% of people decided to re-buy the same brand, which is a reflection on how good their customer experience was." [Source: McKinsey] For Smart + Sound + Unbiased advice on advertising targeting and sales attribution, please contact us to set up a meeting.

13.01.2022 Some of our staff are masters of disguise. Mais oui, monsieur!

12.01.2022 "[Both parties] must commit to maintaining long-term relationships that will solve brand growth problems switching agencies only if they do not succeed. Also, they need to work jointly as partners on complex issues of spend level and mix: Whats the minimum spend that will work, and what is the appropriate mix of the spend? Finally, they must mutually commit to understanding the economics of their own relationship, so agencies can succeed." We believe a major part of the structural makeover is to be found in the rise of independent media agencies such as ourselves. Media planning is not about - should not be about - mere order taking. The true practice of the discipline necessitates smart, sound and unbiased counsel. #longreach #media #smartsoundunbiased

11.01.2022 "Theres a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market share." For Smart + Sound + Unbiased advice on how advertising investment can help grow your business, please contact us to set up a meeting.

10.01.2022 Our very own Angela Nutton, Perthanality extraordinaire! #longreach #media #smartsoundunbiased

09.01.2022 Grab the popcorn, its Q&A time with our very own Angela Nutton!

07.01.2022 Just what we all need - a good news headline!

06.01.2022 "Everything's changed. No it hasn't." is a line from our credentials brochure. Our agency's role is to guide our clients through what has changed in the world of brands and advertising, and, crucially, through what has not. #longreach #media #smartsoundunbiased

06.01.2022 Tactical ads - we love em! :)

05.01.2022 Reach. Weve banged on about this before - you can read our Head of Strategy Paul Hindles article Reach isnt reach via his LinkedIn profile. Heres a just-published study (USA) on the reach effect of adding OOH to Digital/Video activities.... And heres a response by the research guru Edward Papazian, who we quote in full: "If a brand bought time in every TV show on every channel and/or network it would attain the reach shown in this table for the time period specified. If the same brand then bought every OOH poster in every market and every ad position in every digital OOH venue it would add significant reach, as shown in the table. But no brand can ever do that, so this type of comparison has little meaning. The proper comparison takes actual media plans with actual media buys at a certain cost and compares the reach differences if some of the money is re-allocated to another medium. Also, this needs to be done per the target group and a relevant time frame - like a week or a month - as dictated by the brands marketing and communications objectives." Ah, context and expertise. The reach of those really should be greater. #longreach #media #smartsoundunbiased

04.01.2022 We love a great ad (especially when its a branding one that will also drive sales). Plus we love Simple Minds!

03.01.2022 "Our annual opportunity to ask a bunch of smart people three simple questions: 1. What was the book you loved this year? 2. What is the book youre looking forward to reading next year? 3. What is the book you wish someone would write because you would read it in a heartbeat?"... Some top reading tips for 2020 in here, including from our Head of Strategy, Paul Hindle.

03.01.2022 Strategic direction. We know our Easts from our Wests ;)

01.01.2022 "Delighted to renew our association with Curtin University." #longreach #media #smartsoundunbiased

01.01.2022 "Everythings changed. No it hasnt." is a line from our credentials brochure. Our agencys role is to guide our clients through what has changed in the world of brands and advertising, and, crucially, through what has not. #longreach #media #smartsoundunbiased