Marketing Broker Australia | Advertising/marketing

Marketing Broker Australia

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25.01.2022 Don't set and forget your Google My Business listing! We are all told that we need a Google My Business listing but often we simply claim it, set it and just leave it. The reality is however that Google is constantly making changes and adding features. Additionally, bugs can affect your listing so it is important that we check in occasionally. ... Here are the top 10 Google My Business changes and bugs that you may not have been aware of in 2020. Google post rejection bug Google adds suggested categories for GMB Products Google launches several COVID-related features GMB adds telehealth appointment and COVID links GMB adds more hours option Google adds the ability to flag user profiles New preview call history module in GMB dashboard COVID-related health and safety attributes launch GMB adds performance metrics to direct edit experience Google confirms April/May local ranking fluctuations were bugs To put this in perspective that is one change or bug every month. What will November and December hold? To read more we invite you to read the article located in the comment section written Colan Nielsen for MOZ. https://zcu.io/t84W

25.01.2022 We are incredibly proud of our Community Director Matthew Hooper who had the privilege of hand delivering this wonderful quilt created by Edith Blanck of Villa Blanck Quilts & Retreat to say thank you to the Bli Bli Rural Fire Service. For those of you that don't know the Bli Bli & Districts Rural Fire Brigade were one of the first crews on the scene during the Peregian bushfires. One volunteer showed us some incredible footage of the horrendous conditions they found themse...lves in when they arrived. These are incredibly brave volunteers who put thier lives on the line to ensure people and property remain safe and deserve our respect and thanks. Matthew spends much of his free time volunteering with Bli Bli Neighbourhood Watch in an effort to reduce crime and create an impact in the local community.

24.01.2022 Is it time to re-think the way we advertise through on our website and social media profiles? When we click on a website often we are bombarded with pop-ups and call-to-action buttons that are there to encourage us to engage. This can turn people off and could even damage your brand if done poorly. According to Jaysen of Hulk Media who is a strategic partner of Marketing Broker Australia, we need to put greater focus on rewarding and incentivising people to encourage engage...ment. How can we do that? We invite you to learn more by reading Jaysen's article: https://zcu.io/v9It

24.01.2022 We know we need to market our business but have we ever stopped to think about why? Google defines marketing as the action or business of promoting and selling products or services, including market research and advertising. But this definition while straight forward is perhaps too simplistic. ... Hubspot expands upon this definition: "Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising."

23.01.2022 Are you looking for fast and easy content creation app? Then Canva might be for you! Canva is a free web-based graphic-design tool offering a drag-and-drop interface that provides access to hundreds of design layouts for creating presentations, social media graphics, posters, flyers, invitations and more. The tool can be used by both non-designers and professionals to create custom web and print media.... Here are some of its features: - Social media graphics - Library of fonts - Drag & drop editor - Multiple document types - Graphs, mind maps, charts, & diagrams - Layouts for every occasion - Stock images and illustrations - Basic photo editing - Much, much more! If you would like to try it out for yourself click this link: https://zcu.io/CsTB

20.01.2022 What collaboration software is right for your business? If you manage a large project or team, it can be difficult to keep track of it all. Regardless of whether you work remotely, in an office or even in a large corporation, collaboration software is a must-have. From check-ins and real-time status updates to an ongoing project, there is a collaboration to suit businesses of different shapes and sizes. Additionally, many of these tools are free with paid upgrades available.... Niel Patel has created a complete review of the best collaboration software to help you choose the right one for your business.

17.01.2022 Linkedin announces 'LinkedIn Learning Hub' The new Learning Hub will be focused on three key elements to help maximize opportunities: Personalized content recommendations, based on your LinkedIn profile and related job listings, helping users and businesses identify key industry trends and opportunities to maximize growth.... Community-based learning to help users find relevant mentors and network connections, along with internal experts and peers, who can help them build their career prospects and keep moving in the right direction. Skills development insights based on LinkedIn data, using the platform's job listings and usage trends to highlight areas of increasing interest and demand, shining a light on emerging pathways and opportunities, and the specific elements required to take the next steps. Currently, LinkedIn Learning Hub is in beta but will soon be rolled out to the general public. Read more here: https://www.socialmediatoday.com//linkedin-announ/598991/

16.01.2022 "I know I should be posting on Facebook and Instagram, but I simply don't have the time. Does this sound like you? In September of this year, Facebook announced a new tool called Facebook Business Suite to help take the headache out of managing both Facebook and Instagram. ... Business Suite enables users to: Save time - Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities. Stay up-to-date - Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers easily. Business results - See what’s working with Facebook and Instagram insights and learn what your customers are looking for. Facebook is also planning to integrate WhatsApp messaging functionality into the app shortly. This app is completely free and available now.

15.01.2022 Community, Connection and Neighbours. During the lockdown, it was hard for even the deepest of introverts among us not to feel lonely and isolated. It makes sense then, that online platforms such as Facebook Groups became one of the primary ways of connecting with people in the community. Now it appears that Facebook is doubling down on this trend by developing a new feature called Neighbourhoods. This new feature is designed to connect users in the immediate vicinity to thi...ngs like events, fundraisers and even support within thier local neighbourhood. This new feature could have a profound impact on local community organisations and businesses but we will have to wait and see. Currently, this feature is only available in Canada but if it proves successful it will no doubt roll out to Australian users. To learn more click the link here: https://www.socialmediatoday.com//facebook-launche/587490/ #Facebook #Neighbourhoods #Socialmedia #Marketingbrokeraustralia

14.01.2022 Is organic reach dead? When experts talk about organic reach, they are referring to posts that your audience see organically in their feed without the need to boost or run ads. As of the end of 2020, organic reach is still on the decline. The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). ... But you can still grow and reach your audience using organic reach if done strategically. So while in decline, organic reach is not quite dead. Read how to improve your organic reach on Facebook by reading the article below.

11.01.2022 Online reputation management...have you considered outsourcing? Managing your online reputation management is very important. For example, do you know what you need to do when you receive a bad Google review from someone you never did business with? According to Neil Patel, your online image can determine how long you stay in business and if your profits grow year after year. Protecting your brand and business is critical. ... But this can be easier said than done...there are only so many hours in a day. So outsourcing your online reputation may be the solution for you. Neil Patel has shared a list of the top online reputation management companies you should consider using.

10.01.2022 Love it or hate Facebook is still the largest social media platform on the market with over 2.8 billion users. If your serious about marketing your business on Facebook check out these interesting statistics provided by Hubspot that you need to know in 2021. Whether you want insights on where to invest your ad dollars, or you’re interested in where to begin the buyer’s journey on Facebook or considering whether it's even worth it to use Facebook in 2021, you'll find all the Facebook statistics you need to know here.

10.01.2022 Selfie filters...Are they just a bit of fun or are there hidden dangers? Not too long ago magazine companies were condemned for generating a dangerously idealised version of beauty through glossy photoshopped ads. With the advent of social media, however, the issue has now shifted and amplified. Dove claims that by the age of 13, 80% of girls distort the way they look online. Sadly this has only become a larger issue due to the pandemic as children and teenagers spend more t...ime on digital devices. To highlight the issue, Dove created an ad that raises awareness around the dangers of social media and encourages all to have a 'selfie conversation'. Watch the ad for yourself below. https://www.thedrum.com//ad-the-day-dove-reverses-selfie-e

05.01.2022 A HOT topic for discussion "misinformation on social media". There are no easy answers. We have seen the impact this is having on a global scale. Mass manipulation, foreign interference, fake news and conspiracies on social media is a bipartisan issue that requires a bipartisan solution. During the 2020 presidential election, both Facebook and Twitter developed and tested a wide range of tools to battle the spread of misinformation. ... Facebook and Twitter set up ad transparency measures, improved detection systems to identify coordinated inauthentic behaviour, blocked dangerous hashtags, added warnings on some content and even updated user-reported content responses. Facebook may have an internal measurement tool which it uses to predict the likelihood of potential real-world violence, based on rising discussion trends. If true, this tool could allow the platforms to take action faster and block misinformation before it becomes a problem. What does this mean for the future of social media? We don't know, but if these tools help fight the spread of misinformation like conspiracy theories and outright lies, it will likely become a permanent feature not just in the U.S but around the world.

05.01.2022 Luke Hawley, Managing Director of Marketing Broker Australia, explains what a marketing broker does, what a campaign ready website is and why it is essential that your business has one. Thanks to Noosa Business Connect for allowing us to LIVE stream the presentation. #marketingbrokeraustralia #marketing #website #campaignready

04.01.2022 Do you use TikTok for business? TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. So putting it bluntly it's definitely a social media platform for the younger generation. If this is your target market however TikTok could be a valuable tool to reach your audience.... But what sort of content works best on the platform? Find out more by reading the article: How to Create TikTok Videos the Algorithm Loves https://www.socialmediaexaminer.com/how-to-create-tiktok-v/

04.01.2022 Last week Luke Hawley Managing Director of Marketing Broker Australia joined Michele Purvis on her Business Talking Blondes podcast. He covered a variety of topics including the story behind Marketing Broker Australia, the importance of websites for any marketing campaign and a few helpful tips for DIY marketers. He also talked about his comb-over at school with very very slick gel. Check it out, the link is below.