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Marketing to Mums

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25.01.2022 Great to contribute to an article on Flying Solo this morning about women in small business. Which one resonates for you?

25.01.2022 Marketing to Millennial Mothers Millennial parents are increasingly becoming more conscious about what they disclose online. Privacy is far more important to them than a decade ago. This is only set to increase as Gen Z parents arrive on the scene. This presents challenges for brands in coming years. Joining me on the Marketing to Mums podcast today is Eddie Geller, co-founder and CEO of Tinybeans, a photo and video sharing app which allows you to share your babys milestone...s within a closed social network, accessible only to people you invite. We talk about how Tinybeans has built a business focused on catering to a parents need for privacy. Eddie also shares his learnings about marketing to Millennial mothers and he points out some of the differences between Millennial mothers in Australia versus the US. You can listen in here: https://www.marketingtomums.com.au//ep36_eddie_geller_mar/

25.01.2022 Want to know how Australian Millennial Mothers are feeling? According to new research from Marketing to Mums, mothers in Australia feel undervalued and unsupported by society, businesses and government. The State of Motherhood in Australia survey of more than 400 mothers, largely Millennial mothers, found 63% believe society does not do a good job at understanding and supporting mothers. The expectation to still function as you use to, do all that you use to, be the same... as you use to is insane and unrealistic. Theres no acknowledgement, support or understanding in most cases of women stepping into motherhood. https://marketingtomums.com.au/motherhood-report/

24.01.2022 I recently had the pleasure of being interviewed by Paul McCarthy on The Marketers Club Podcast. We spoke a lot about how mothers are rejecting corporate sales messages and discussed ways to attract mothers to your business. We covered lots of ground - customer experience, brand advocates, purchasing power, mums as influencers and the power of niching. A big thanks to Paul for having me along. He's a terrific host and I love getting together with other marketers to share insights about marketing to mums. Here's the link to listen: https://www.marketersclubacademy.com/podcast61

23.01.2022 Delighted to feature on the Flying Solo podcast today where I'm sharing key reasons why you need to attract more women into your business in 2021.

23.01.2022 Women over 45 who are working and balancing the needs of dependent older children and the increasing health needs of their aging parents feel overlooked by the media and brands. They feel as though they are 'invisible mums', our Marketing to Mums research has revealed. Despite often controlling the finances of three generations - their children, their parents and themselves - these women say they are rarely seen in advertising let alone catered for with services and products ...they may want. Marketers are missing out on an increasingly affluent shopper who holds great influence over spending. Invisible Mums represent one of eight segments of the Mum market which represents enormous opportunity for brands and business owners. You can read more in my latest book, The Mother of All Opportunities available at all the usual places. #themotherofallopportunities #marketingtomums #marketingtomoms #marketing

23.01.2022 New podcast episode on creating winning content As mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content. In this episode Andrea Scalzo Yi, founder of Raising Dragons, shares how she successfully built a community of more than 1,000,000 parents organically by creating simple STEAM activities which parents could do at home with their young ch...ildren. Andrea shares her insights and tips to help brands connect and engage with mothers by using the right content formats and channels. Listen to my interview here: https://marketingtomums.com.au//ep32-with-andrea-scalzo-y/

20.01.2022 Marketing to Indian Mothers By 2024, India is expected to overtake China and become the worlds most populated country. According to the World Economic Forum, India will have 1.5 billion people by 2100, more than three times the population of the US. In the latest Marketing to Mums podcast episode Anoushka Gungadin shares her expertise as both leader of the Australia India Chamber and Global CQ consultancy. Anoushka shares her insights to help brands connect, engage and convert this growing and lucrative audience, as well as identifying key challenges that need to be overcome when entering the Indian market. You can listen here: https://marketingtomums.com.au//ep29-marketing-to-indian-/

20.01.2022 I'm absolutely delighted to contribute to the new edition of Marketing, by Grewal et al. This book has just been published by McGraw Hill and will be used in universities across Australian and New Zealand as their Marketing textbook. My contribution was a case study about product innovation and I featured the great work of Kristy Chong and her wonderful femtech business, Modibodi.

20.01.2022 Wonderful to feature on Kochie's Small Business First. Watch the video as the offer still stands.

18.01.2022 I'm honoured to be judging the international Gerety Awards along with these fabulous, inspiring women. I can't wait to share some of the finalists with you.

18.01.2022 Here are 5 podcast episodes to set you up for a successful 2021 1. Key mistakes brands make Ep.1 https://www.marketingtomums.com.au//ep1_Katrina_McCarter_/... 2. Major Mum trends Ep.17 https://www.marketingtomums.com.au//ep17_katrina_mccarter/ 3. Success Factors Ep.25 https://www.marketingtomums.com.au//ep25-with-katrina-mck/ 4. What brands are getting right Ep.41 https://www.marketingtomums.com.au//ep41-with-katrina-mcc/ 5. Understanding the impacts of home isolation Ep.37 https://www.marketingtomums.com.au//ep37-with-katrina-mcc/ Download them today on Apple Podcasts, Stitcher, Google Play etc via Marketing to Mums Podcast.

16.01.2022 Empathy is an incredibly effective tool for building a deep, lasting relationship with mothers. In our Marketing to Mums research, mums repeatedly made it clear they feel a disconnect between advertising and their reality. They expressed a desire for marketers to stop portraying perfect lives with mothers who have it all together, because it's just not the life they are leading. It is not one they are aspiring too either. They feel like their lives are being trivialised and s...o they dismiss the brand's marketing messages. In times of great uncertainty it is vital that brands understand how mothers are feeling and changing. I encourage you to download the #ISOMums report to understand the impacts home isolation has had on their thinking, beliefs and behaviours. Link to the report: https://www.marketingtomums.com.au/isomums-report/

16.01.2022 Empathy is an incredibly effective tool for building deep, lasting relationships with mothers. In our Marketing to Mums research, mums repeatedly made it clear they feel a disconnect between advertising and their reality. They expressed a desire for marketers to stop portraying perfect lives with mothers who have it all together, because it's just not the life they are leading. It is not one they are aspiring too either. They feel like their lives are being trivialised and so they dismiss the brand's marketing messages. If you want to really understand Australian mothers I encourage you to download The State of Motherhood in Australia report here: https://marketingtomums.com.au/motherhood-report/

16.01.2022 I absolutely loved chatting with Jane Hillsdon on her podcast The How to Do Marketing Show. Sharing a love of marketing and consumer behaviour, we could have talked for hours. In this interviewed we focused on the power of marketing to mothers and talked about: * The value of the Mum economy to businesses, * How Mums are using social media and other technology. ... * The mistakes to avoid when it comes to marketing to Mums * Behavioural nuances of Mums around the world * Insights from my #ISOMums report sharing the impact home isolation has (and will have) on Mums' buying behaviours. Here's the link to listen: https://podcasts.apple.com//the-power-of-mar/id1509190750

14.01.2022 The Rise of Femtech There is a significant shift taking place in the business world right now: women are using technology to solve real pain points they have experienced for years and that up until now have been largely ignored by brands. Known as femtech, it involves using technology to create innovative new products and services which focus on womens health. Femtech will impact women of all ages, across generations. Frost & Sullivan predict this market will grow to US$50... billion by 2025. As womens purchasing power increase, femtech will provide growing opportunities for brands and investors over the next decade and beyond. In our latest podcast Marketing to Mums episode, global femtech spokesperson and advocate, Marija Butkovic joins me to discuss the growing opportunities within the femtech industry and shares with us how brands and business owners can get involved. https://marketingtomums.com.au//ep33-with-marija-butkovic/

14.01.2022 Mums are the powerhouse of the Australian economy yet they remain the most misunderstood, misrepresented and undervalued consumer segment in the country. With more than 6.2 million mums in Australia, responsible for spending $132 billion every year, marketers who ignore mums, do so at their peril. Research from Marketing to Mums reveals that brands are failing to connect with mums, that figure of 63% represents the percentage of Australian mums who believe that advertisers d...ont understand them. There is growing dissatisfaction from mothers around the country who are fed up with the lame, irrelevant marketing efforts being directed at them. This growing disconnect between advertising and mums reality is, in part, explained by the AdNation research which revealed the people working advertising agencies are young, tech savvy and less likely to have children than the average Australian. How can these people manage to relate to the day to day life of a mum, create campaigns that appeal to her, communicate with her and maintain a good brand relationship with her? To read the full article I wrote for Pinstripe Media's Small Business First community see the link in the comments. #themotherofallopportunities #marketingtomums #opportunity

14.01.2022 Marketing to Tech-first Parents I caught up with David Butler to discuss our shared passion around tech-first parents for the the latest Marketing to Mums podcast episode. In this episode David highlights the enormous opportunity for brands and business owners in catering for the growing segment of Tech-first parents. He explains why we are seeing so much disruption and innovation within the parenting industry and how this is only set to continue in the coming decades. David ...demystifies how to appeal to Tech-first parents and shares examples of businesses getting this right. He identifies the mistakes to avoid and the opportunities to be enjoyed for astute marketers. David is the former VP of Innovation and Entrepreneurship at The Coca-Cola Company, where he worked in a global role to lead disruptive innovation, so he understands the disruption tech-first parents will bring to many industries. He is the co-founder of Be Curious Partners, a venture capital firm focused on early stage companies reinventing parenthood including Motherly, Good Buy Gear and KidBox. And he also happens to have contributed to my latest book, The Mother of All Opportunities. https://www.marketingtomums.com.au//ep43-with-david-butle/

13.01.2022 I get asked a lot about my entrepreneurial journey so it was a lot of fun to get together with Jules Brooke from She's The Boss to talk about my early influencers and motivators to go into business. To share my first business, current business and the launch of my new business also. If you want to learn more about the behind the scenes part of running my businesses, this is a great podcast episode to listen to. https://shestheboss.com.au/chats/?r_done=1

13.01.2022 #ISOMums: Understanding the impacts of home isolation Today, Marketing to Mums releases a comprehensive study of more than 1300 Australian mothers and the impact of Covid. The #ISOMums study identifies emerging behaviours, drivers and sentiment formed during isolation and is of critical importance to brands, retailers and business owners. Marketing to Mums #ISOMums delivers insights that help brands make informed choices and adapt their strategies for better commercial outc...omes. I believe there is an opportunity for brands and business owners to rethink their strategy and relationship with the largest, most influential consumer in Australia, Mums. To access the #ISOMums report please click on the link here: http://marketingtomums.com.au/isomums-report/

13.01.2022 Reaching the Media PR Engine is a Do It Yourself platform allowing you to distribute your media releases to up to 3000 journalists to help you grow your business's profile. This is so important in building awareness among mothers and it acts as third party endorsement for your business. The reason I share this with you is that PR Engine is currently 60% off making it $397 + GST for a year when you use promo code BIRTHDAY at checkout, representing a great option for small bus...iness owners. Check it out here: https://www.handleyourownpr.com.au/prengine

12.01.2022 I recently had the pleasure of speaking with Adrian Fadini from Tradesformational to speak on his new podcast about the value of trades based businesses marketing their services to mothers. We highlighted some of the trends, the pitfalls I see many brands make and some of the new opportunities opening up for trades businesses. You can listen here: https://podcasts.apple.com//podcast/tradesfor/id1521560448 #podcast #marketingtomums #themotherofallopportunities

11.01.2022 The Maternal Wall is Real Mums in Australia are acutely aware that choosing to become a mother will likely limit their career progression and have significant detrimental impacts on their superannuation. Overwhelming, 83% felt that there were significant career trade-offs in becoming a mother. They want businesses to stop making assumptions about their ability and capacity to take on a bigger role which might require interstate travel or greater hours. They want greater ackno...wledgement, open discussion and to be treated on equal terms to dads and other colleagues in their workplace. They want more support from government too. Great to see Flying Solo publish my article about the real state of motherhood in this country. Read the full article here: https://www.flyingsolo.com.au//63-of-australian-mums-dont- #women #womenatwork #genderequality #mums

11.01.2022 New Back to School research released.

11.01.2022 Pinterest Marketing In case you missed it, I highly recommend listening in to this episode where I interview the Country Manager for Pinterest Australia/New Zealand. Super eye opening and practical. Here's the link: https://www.marketingtomums.com.au//ep35_carin-lee_skelt/

11.01.2022 I had a great morning presenting to Gymnastic Clubs today on behalf of Gymnastics Victoria. I shared 5 key marketing activities which need to be implemented over the next four weeks to assist welcome back all their families.

11.01.2022 Wanting to understand the impact of home isolation on mothers? I recently recorded an episode with Business Essentials Daily to share findings of Marketing to Mums research into more than 1350 Mums across Australia. In this interview we cover key findings of the report, some of the research outcomes which surprised me and spoke about what this means for brands who are wanting to attract more mothers (and their families) to their business. You can listen here:... https://bedaily.com.au/episodes/changing-habits-of-isomums/ Thanks to SoundCartel for this podcast episode.

09.01.2022 Today marks the official return to remote learning across Victoria so it was great to see the Herald Sun share my latest Marketing to Mums #ISOMums report findings revealing the real impacts of home isolation. You can download the complete report from www.marketingtomums.com.au

09.01.2022 Understanding the impacts of home isolation on buyer behaviour No one could have predicted just how challenging 2020 was going to be. Covid19 and extended periods of home isolation in many regions of the world has dramatically altered mothers behaviours. These changes, many of which are long term, are proving particularly challenging for brands. In my latest #podcast #episode I'm sharing some of the key findings of the Marketing to Mums #ISOMums study into more than 1350 mothers. I identify key insights from the report and shares some surprises findings which may provide new opportunities for brands. The #ISOMums report is significant as it provides insights into important behavioural changes which can assist brands update their strategies and messaging. https://www.marketingtomums.com.au//ep37-with-katrina-mcc/

09.01.2022 Podcasts are growing in popularity among mothers. Marketing to Mums research found that 40% of mothers had listened to a podcast in the past month. Mums said they loved the intimacy of podcasts and the opportunity to switch off from their day to day and learn new things and be entertained. In my latest podcast episode Elissa Ratliff, leading Australian audio expert (and Head of Podcasts at Mamamia), shares why all brands should consider podcasting to reach mothers. Elissa shares her insights and tips into the options brands have in the podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world. Take a listen here: https://www.marketingtomums.com.au//ep38-with-elissa-ratl/

09.01.2022 Do you want to understand how a pandemic has changed Millennial Motherhood in Australia? Throughout May, Marketing to Mums undertook a study of more than 1300 Millennial mothers to look at how Covid has changed their behaviours. The study highlights that mothers around the country have looked to re-evaluate their lives and identifies significant, potentially long lasting changes which will impact many brands and retailers. Marketing to Mums' #ISOMums report will be essential... reading for marketers, retailers, brand leaders and business owners in developing their new marketing strategy to attract, connect and engage this lucrative segment. This comprehensive report will be made available on Monday. To ensure you receive our Marketing to Mums #ISOMums report please ensure you are signed up for our newsletter. You can do this over at our website or via the link in the comments section.

08.01.2022 Today we celebrate all the Mums around the world. Last week Marketing to Mums asked Australian mums what theyd really like this Mothers Day. It was very apparent that they are not seeking things. Instead they are seeking greater acknowledgement for their role as well as some more domestic help. Here's what some Mums had to say:... A technology free day The kids to put the Zooper Dooper wrappers in the bin and put the scissors away each time My family reunited Gluten free donuts delivered to my door Time to myself Go shopping A hug from my mum My kids to clean their bedrooms Sleep More of their thoughts were captured in the Herald Sun in the article below.

08.01.2022 Don't dismiss the Mums market Great to be part of Be Essential Daily Podcast, talking about the power and influence of mothers in their role as chief household officer. This is essential listening for businesses undergoing a 'reset' and reconsidering their market opportunities. Mums have enormous influence over their own household spending but also the spending in other people's households and businesses. It's essential you are considering Mums in your strategy. https://bedai...ly.com.au/episod/dont-dismiss-the-mums-market/ Business Essentials Daily SoundCartel

08.01.2022 Why every business owner needs to consider using Pinterest Pinterest is an underrated, powerful platform for businesses wanting to drive traffic to their website and it is fast gaining popularity in Australia. Since 2014, Pinterests Australian users have grown from 2.7 million to 7.4 million this year, with 2 million of Pinterests new Australian users occurring in the last two years alone. Interest in Pinterest has increased so significantly that they recently opened an off...ice in Sydney, providing further support to brands and business owners. But for businesses and brands who arent yet using Pinterest; how do you start and what do you need to know? To answer these (and more) I recently interviewed Pinterests Country Manager of Australia and New Zealand, Carin Lee-Skelton, to find out all you need to know about using Pinterest in your business. You can read the rest of my latest article for Flying Solo here: https://www.flyingsolo.com.au//why-every-business-owner-ne

08.01.2022 With mums increasingly choosing brands around delivering against convenience and saving them time, Coles are doing a great job with the introduction of Click and Collect Rapid. Well done.

07.01.2022 Want to understand how Melbourne parents might be feeling about the return to remote learning next week? Marketing to Mums recently released a new report about the impact of home isolation on our largest consumer segment in our economy. The #ISOMums study surveyed more than 1350 mothers across Australia and looked at their views on a range of subjects including understanding how they coped with remote learning. To access this comprehensive and complimentary report and hear t...he views of mums across the country, click here: http://marketingtomums.com.au/isomums-report/ #marketingtomums #insights #themotherofallopportunities #inmumswords #isomums

07.01.2022 Diwali... a missed opportunity

07.01.2022 Home isolation has seen the acceleration of the sustainability trend among mothers across Australia. You can read more of their thoughts around sustainability in the #ISOMums report here: https://www.marketingtomums.com.au/isomums-report/

06.01.2022 Delighted to be featured in Inside Small Business sharing my Marketing to Mums research of more than 1350 Millennial mothers and pregnant woman identifying the impacts of home isolation on their behaviours. This report is available from the Marketing to Mums website with a link in the comments section. #marketingtomums #themotherofallopportunities #marketing #smallbusinesstips

06.01.2022 Marketing to Working Mothers As the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming mothers. In my latest podcast episode Kate Christie, founder of Time Stylers, gives us a deep insight into the minds of working mothers and how they view time. She identifies core differences between Millennial ...and Gen X working mothers and how they prioritise their time. Kate offers a series of recommendations for brands wanting to position their business for greater appeal among working mothers and demonstrates why every brand wanting to appeal to working mothers needs to understand how they prioritise time. https://marketingtomums.com.au//ep31-with-kate-christie-m/

05.01.2022 There have never been more single mothers in the world than right now. There are 320 million children across the world who lived in a single-parent household, with the majority of these headed by women. Single mums have emerged as a powerful segment who are overlooked by most brands. In this video I explain why more brands need to be considering single and solo mums in their strategy and communications. https://lnkd.in/geMs788... #marketingtomums #marketingtomoms #themotherofallopportunities

05.01.2022 Marketing Partnerships are a passion of mine and there are SO MANY opportunities out there right now for business owners. I'm teaming up with the wonderful Andrew Griffiths tomorrow morning at 10:30am to review some of the interesting new developments in marketing partnerships since Covid started. We are going to be looking at both small and big brand marketing partnerships and talking about what worked and what didn't and highlight where some of the opportunities are for bu...sinesses right now in collaborating with others. We'd love you to join us. You can register for the webinar here: https://us02web.zoom.us//regist/WN_r9Tk6TzaQVOJ7rS74Pp7RA #marketingpartnerships #collaborativemarketing

03.01.2022 Who would like to learn how to do PR for their business? Jules Brooke from Handle Your Own PR is running a PR Accelerator for female founders and women in business. The 3 month program (which has a 95% success rate if you do the work) includes:... * 6 hour PR Accelerator intensive LIVE online event with one journalist per attendee every 6 weeks. Work one-on-one with your journalist for up to 4 hours at every event. Write your media releases/articles and we will edit them at the event! * Unlimited use of the PR Engine and media contact database for 3 months * Six video lessons about PR to learn at your own pace. The A - Z of how to do and get PR * Build your perfect media contact lists at any time * Schedule your media releases to go out * Online group mentoring with Jules every three weeks * Access to our closed Facebook Members group * Bonus eBook "How to get a lifetime of FREE publicity for your business" This is the perfect opportunity to start the year with publicity for your business and then continue getting published for the rest of the year. Find out more information here: https://www.handleyourownpr.com.au/femalefoundersaccelerator (And you can also learn more about Jules in my interview with her on Marketing to Mums the podcast here: https://www.marketingtomums.com.au//ep39-with-jules-brook/ )

03.01.2022 Recently I had the pleasure of speaking with Stewart Hillhouse on Top of Mind, a Canadian based podcast which caters for marketers and business owners. We spoke about marketing to mothers and looked at some of the big opportunities within this lucrative segment, the emerging Tech First mothers and social media preferences. Here's the link to listen: https://pod.link/topof/episode/c3Vic3RhY2s6cG9zdDo0NzQwMTk=

03.01.2022 LET’S GET PHYSICAL! Zoom was fine last year when we needed it most, but now I’m so excited about getting back into real rooms and getting real with real people. I’m craving the personal contact, so I’ve made more space in my diary for speaking engagements, and am available to do webinars and in-person keynotes as well as develop short exclusive courses for groups and organisations. What makes me a standout? I never, ever leave after my bit is done. I stay and play all day. An...d on that note...... It wasn’t just my hair that had a little post-lockdown makeover. My Speaker’s Kit also has a fresh new look for 2021, with everything you’ll need to know if you’re thinking about booking me for an event. From international awards and what I love sharing with audiences to my different presentations, you can download it here, hot off the press. Feedback most welcome let me know anything that catches your eye or that you’d like to hear more about. Link to download in the comments.

02.01.2022 Without question the Covid19 pandemic has presented an enormous challenge and opportunity for many businesses and brands, but how has it impacted consumer behaviour and will these behaviours be long term? Joining me today on the podcast I speak with Jola Burnett, VP of GfK Consumer Life, to discuss new research they have released to help brands better understand how mothers are feeling and how their behaviours have changed in comparison to other consumer segments. My interview with Jola aims at helping brands and business owners understand messaging preferences of mothers to guide your strategy as the world starts to re-open. Listen here: https://marketingtomums.com.au//ep_34-with-jola-burnett-m/

02.01.2022 Get Pinterest on your radar in 2021 I have been eagerly watching the growth of Pinterest and how effective it is proving for Australian brands. Many brands think they are not suited to the platform but I encourage you to rethink this. Have a read of this article today of unlikely Australian brands enjoying Pinterest success here: https://www.bandt.com.au/how-suncorp-modibodi-che-proximit/ And for more information about marketing to mothers using Pinterest, I encourage you to listen to my interview with Pinterest's Country Manager, Carin Lee-Skelton here: https://www.marketingtomums.com.au//ep35_carin-lee_skelto/

02.01.2022 Pinterest Marketing Pinterest is an underrated, powerful platform for brands wanting to drive traffic to their website and is fast gaining popularity in Australia. Since 2014, Pinterests Australian users have grown from 2.7 million to 7.4 million this year, with 2 million of Pinterests new Australian users occurring in the last two years alone. Interest in Pinterest has increased so significantly that they recently opened an office in Sydney, providing further support to br...ands. But for businesses and brands who arent yet using Pinterest; how do you start? who does it well? what are the mistakes to avoid? In the latest Marketing to Mums podcast I interview Pinterests Country Manager of Australia and New Zealand, Carin Lee-Skelton, and we deep dive into all your need to know about using Pinterest for business. Here's the link to the episode: https://marketingtomums.com.au//ep35_carin-lee_skelton_pi/ #themotherofallopportunities #marketingtomums #marketingtomoms #podcast #pinterest #pinterestmarketing

01.01.2022 Attracting Mums to your brand using PR Having your brand spoken about within the media is incredibly influential. While most businesses see value in appearing in the media they have reservations about the investment required to engage a PR agency. Today on the show we are talking about the merits of DIY PR. We are speaking through the process of doing your own PR. Our guest is taking us through the best ways to identify and approach a journalist, how to follow up and the mis...takes to avoid. This is a practical episode which will appeal to small and medium business owners and marketers who are looking to use PR to reach mothers, without the expense. You can listen in here: https://www.marketingtomums.com.au//ep39-with-jules-brook/

01.01.2022 Learn to do more with less I've spoken to lots of businesses who have been impacted by Covid. These businesses now need to do more, with less. One key resourceful way to grow a business, is by working collaboratively with other businesses. Recently I got together with Heather Dawson from the Business Essentials Daily podcast to talk about how businesses can be using strategic marketing partnerships to achieve their objectives. It's a nice short interview, no fluff at all, wh...ich I thought might be helpful to some of you who have small businesses. Business Essentials Daily SoundCartel https://bedaily.com.au//buddying-up-to-build-your-business/