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Marketing with Amy

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25.01.2022 What do you think I love most about what I do?? You know that you are doing what you were made to do when you finish the week and you just want to keep working and skip the weekend. Or maybe that is super unhealthy?? I am really not sure haha. ... In the marketing world there are a million things that you could love doing. You could love design, writing content, photography, telling stories, writing code, creating great user experience, growing Instagram accounts, doing PR, booking ads, building relationships- there are legit SO many things. I love to get people on my team that know what they love within marketing, as the people who have worked out what they love, generally work to be the best at that area. Which makes for a super awesome team of people who are all the very best at what they do (which equals great results for our clients!) For me personally, within marketing, my favourite area is the strategy. There is nothing I love more than meeting a client and delving deep into what they do, where they want to go and then putting together a strategy that will get them there. I have always been a dreamer, so I love that strategy is all about looking to the future and seeing what is possible and then placing steps around that. What do you love most about running your business?

25.01.2022 How I feel when I find out that you have been investing many MANY hours into social media without a strategy....... If you want to scale your business, make more money, achieve more freedom, and build something really great- social media can totally help you. But you MUST have a strategy so that you can be targetted with your approach and make sure you are putting your time and energy into actions that will actually achieve your goals. Is this you? ... Then I'd love to have you join me in my Marketing Membership so that we can grow your business together! https://smalltownacademy.com/

24.01.2022 What area of marketing makes you feel like you are banging your head against a brick wall?? Successful marketing of your business can really support you in achieving your business dreams- but sometimes it does feel like you go from road block to road block, feeling like you aren't actually moving forward. So tell me via emoji, which you struggle with the most?? ... Creating Content Staying Consistent Coming up with Ideas Choosing what to actually invest time into Getting Results It All I am so interested to know

23.01.2022 YOUR MARKETING STRATEGY First things first- before you start any advertising in your business, you need to know who your dream customer is If you are not clear on who it is that you are marketing too, then it is going to be very hard for you to create marketing material (advertisements, social media posts, radio ads, website posts) that will attract your dream customer. ... So this morning, spend some time writing down the things you know about your dream customer. Or the type of person you want to attract. Once you get clear on who your dream customer is- watch your marketing start to really soar as you create content specifically for that person Ps. If you are ready to delve deeper into attracting your dream customer so you can sell more, I have a full module that takes you through this step by step in my Membership Course. [Check it out at www.mountainmarketing.com.au ]

23.01.2022 Is this the face you are pulling because of all the talk about TikTok getting banned.... and now you are worried about what happens if you lose your whole audience on any of your social media platforms??? If you are relying on one platform to grow your audience and get all your leads/sales from and you DON'T have a strategy to funnel them to an owned platform, then you are putting your business at a lot of risk. As businesses we don't own our space on TikTok or Facebook o...r Instagram... we just get to rent a space and the landlord can kick us out at any time they want! I have seen huge online businesses with millions of followers get their accounts hacked and then have to start from scratch with a huge drop in income in that time. Or even what I am seeing now is businesses who have blown up on TikTok, but not thinking of how they can leverage their growth on the platform to set themselves up well for the long term. This is what a good funnel strategy looks like: Social Media Platform- Let's go with TikTok for this example Cross promote content onto Instagram (this is your secondary platform) Lead audience to YouTube Encourage audience to Subscribe to email list for exclusive content Nurture audience on your email list So, do you have this set up well for your business??

22.01.2022 It’s time to re-align with your goals for a strong finish to 2020! This past few weeks I have sat down and reminded myself of what I am working towards and how I can make the most of the time I have left in 2020 to get where I want to go. These are some things I have done that might help you: ... Wrote down in a journal the vision of what I am working towards to remind myself. Looked at where I was with my goals and planned out what I need to do each month to achieve them by the end of the year. Set small tasks each month that contribute towards big things I want to do in my business. Planned out all my content for the rest of the year so I can focus on being present and engaged with my academy members. What are you going to do this week to finish strong?

21.01.2022 It's the weekend babayyy Super excited to fill the weekend in with time with my favourite people and good food! What are your plans for the weekend??

21.01.2022 What would you think if I told you that you actually have to be social on social media??? If you thought about the main purpose of Social Media... would your answer be... to be social?? The more social you are, the more likely you are going to find success on the platform. ... So what does it mean to be social? 1. Reply to DM's 2. Reply to all your comments 3. Engage with other pages Are you social on social media, or just a lurker??

19.01.2022 These are 5 things I have learnt. 1 Work hard. 2 Learn from others mistakes. 3 Know where you want to go. ... 4 Don't always be 'selling'. 5 Be authentic. Tell me something you have learnt in running your business??

18.01.2022 Know who I am here to serve and what I am here to do Over the last year or so I got really clear on who I feel like I am here to serve with my business and how I can best do that. I did some deep inner work, spoke with hundreds of business owners during the hardest year of their business life, let go of others expectations and boxes that I had on me and started forging my own path. ... I started to own who I am and stopped shying away from the parts of me that I had spent a decade trying to tone down and hide. It took a while, but I realised that the parts of me that I felt were too much, was actually my magic. And that this magic was what could really change others lives if I was willing to be vulnerable and share the magic with the world. I feel like I have been operating in this freedom for some time now and I just needed a visual identity that best represented this. So that is what you are seeing roll out now- Marketing with Amy, owning who she is and ready to serve and empower incredible business owners around Australia. Tell me in the comments if you feel like you’ve found your magic?

17.01.2022 working on your MARKETING MINDSET If you don't know where you are going then you are going to end up somewhere you don't want to be. It's time to become more confident in looking inwards rather than listening outwards when it comes to what we should be doing in our business. ... Action: Write down a paragraph of what your dream life would look like in 5 years. Now look at if the actions you are taking now with your business are actually getting you closer to that life or further away from it?

17.01.2022 "Great things never come from comfort zones" Words I am currently living by. ... Ps. If you have been following me for a while and loving consuming all my free-content, then you might be ready for your next step... Direct message me now if that's you and I will send you details on my secret project, which is launching very soon. If my free content has been helping you, then this is for you. See more

17.01.2022 Have you felt burn out in your business before? When you first started you had such passion and excitement for your business. You were so proud for backing yourself and making your dreams a reality. You lived with anticipation of the adventures that were coming next and the ideas you had buzzing ready to be fulfilled. But somewhere along the way something changed ... At some point on the journey, you started waking up less excited about the day. You found it hard to find inspiration and come up with ideas. You felt like you stopped hitting milestones as often and every task felt draining. At some point, you got burnt out. I just wanted to say, that if this is you, don’t be too hard on yourself or feel like you're the only one. This is super common and more people have been through it then you might realise. The first step is acknowledging where you're at and how you feel and that you're NOT alone in it!! This doesn’t mean you don’t love your business anymore, it just means you get to go on a journey of finding your love and passion for it again and that’s the best part! Anyone else been through this before? Ps. If you need help with this, my membership might be exactly what you need to get back on track.

17.01.2022 This is how excited I am feeling because it is a new month and that means setting expectations for all the amazing things we will achieve this month!! I am excited to work on: - 3 websites for new clients (which are going to be so fun and creative!) - New fitness goal for my recently found running hobby ... - Creating another months worth of Reels - Some big projects on the go for my coaching clients - A month focused on growing on Instagram in my membership I would love to hear something you are excited to work on in this month!

16.01.2022 working on your MARKETING MINDSET This week we are going to be chatting all things regarding your marketing mindset. If your mind is not set up in the right place when it comes to your marketing, then it doesn't matter how often you post or how great your feed looks or any of those other marketing tactics because you just won't grow. That's why I am so passionate about working on your marketing mindset. ... So this week I will be dropping into your feed every day with a simple tip surrounding your marketing mindset and how to action it (because let's be honest, there is a lot of fluff on social media that isn't practical ). I am excited to hang out, are you?

16.01.2022 Tell me what I need to put on my reading list before the end of 2020?! There is nothing more that I love than sitting down each day with a good cup of coffee and a good book! So many things that I have learnt in business have come from what I have read. So because I know so many of you are business owners too- tell me what you've read that you've loved.

16.01.2022 If you have already finished off your reading list for 2020, then here are some extras to squeeze in before we finish off the year. Estella & I put together a list of some of our favourite reads from this year. https://www.mountainmarketing.com.au/8-must-read-books-for/ We would love to hear what has been on your reading list this year too, so we can add them to ours ... Ams & Estella

15.01.2022 Does your website integrate well with your marketing strategy as a whole?? Is it built on a platform that can evolve with your business as your business grows? Does it tell the story of how you make a difference in the life of your dream customer?... You own your website! It should be the foundation of your marketing strategy in which everything can easily flow from. You can use it to leverage your brand for greater reach, higher exclusivity, increased income, minimised admin work and to attract the people you really want to be working with. If you are fully booked then you want your website to compliment your brand and future-proof your business. I promise you that pretending it doesn't exist is doing your brand more harm then good... Ps. If it was on your business goals list to get your website done before the end of 2020, then jump into my DM's quick as I only have a few spots left in November for 2020 websites.

15.01.2022 working on your MARKETING MINDSET Are you struggling to attract your dream customers because your messaging is unclear? If you don't know what your magic is then you are going to have a pretty hard time communicating to your dream customer in your marketing why they should choose you.... Action: Write down what your magic is. What is the special thing that makes your brand stand apart from everyone else. Drop an emoji in the comments if you have found this easy or hard?

15.01.2022 Don't forget to email your list! Seriously! Don't forget. They are people who really want to hear from you and the highest potential for conversion if you nurture them well.

15.01.2022 Am I the only one that feels this way?!

14.01.2022 I have been challenged a lot lately about stepping past the fear I feel and into what my future has for me. Because there are far greater things ahead and opportunity for growth if we can do that. I scribbled down some words about this and also threw in some tips about how you can find growth in your business through showing up for your brand with your face ... You can read it here; https://www.mountainmarketing.com.au/stepping-past-fear-an/ Let me know if you have been thinking any similar thoughts?

14.01.2022 A few days ago we chatted about getting clear on your dream customer so that you can create marketing material that really resonates and will attract them. When I talk to clients about creating content that aims to attract their dream customer, they often get worried that it will turn away other customers and therefore reduce their potential sales value. I will let you in on a little of my own experience with getting clear on my dream customer ... When I first started my business, I knew I was passionate about helping business owners with their marketing, but it took me delving deeper into: What I was passionate about What made me feel inspired What I was the best at and who I really wanted to help for me to become clear on who my dream customer was. That was when I knew that I wanted to help small business owners find clarity in their marketing so that they can feel confident to implement strategies that help them achieve their dreams. When I got clear on who I wanted to serve and what my mission was, everything changed!! Ps. If you are my dream customer , then my membership has been perfectly created for you. You can check it out at the link in my bio.

12.01.2022 Hey friends, it is September + Spring!! Tell us one thing you are going to focus on this month in your marketing??

12.01.2022 It was exactly 2 years ago today that my husband and I sat on a rock watching the sun set over this mountain in the middle of nowhere in Oregon. We chatted for hours about our dreams, the type of life we wanted to live and the impact we wanted to leave on the world. It was at this time where I said to him, "one day I am going to own my own marketing agency and I am going to work as hard as I can to help business owners love marketing their business!" ... And now I can't believe I am actually living in that dream.

11.01.2022 When I got clear on who I was here to help, everything changed... Like many of you, 2020 has looked totally different than what I planned. My husband and I were expecting to spend the year road tripping Canada & the States in a van. Once I was able to move past the shock of everything now looking different, I decided I would take some time to re-asses everything in my life (yes I am that person) and work out where I wanted to go. (Yes I am also the person who w...rites lists ) This was the list I wrote of the things that fulfil me Quality people to do life's adventures with (I'm a 93% extrovert, so people are SUPER important!) Incredible food & wine (hello being locked in Tasmania ) Giving back to community (super passionate about empowering the next generation ) Using marketing to help small business owners grow That last dot point took me a little while to work out how I could best help, because my agency wasn't set up to work with small business owners... So, I just decided to turn the traditional agency on its head and make it so I could serve exactly who I wanted to be able to help! I've been working all hours the past 5 months to get to today where I am beyond excited to open the doors tonight to my founding members to welcome them into the membership. If you are a business owner ready to level up, then direct message me with a emoji and I will send you the details. See more

10.01.2022 Don't forget to show up this week for your audience to build that Know, Like & Trust factor we always talk about. Do you have your stories planned?

10.01.2022 Okay okay okay... I know you are gonna hate me for bringing this up... But if you haven't started planning out your Christmas marketing campaign yet... you need to get on that now!! Even if you are not a retail business that sells gifts, you need to have a strategy coming into the holiday period. Are you gonna run a sale to boost your income at the end of the year? Maybe you need to improve your community reputation and so you might focus on giving back? Maybe you are goin...g to launch a new product or service? Whatever it is, you need to start planning it out. Don't leave it to the last minute and end up doing last minute activities that don't support your business goals. Let's plan it out and smash it!!

09.01.2022 If you woke up feeling some of that yuck imposter syndrome today, then this is your permission to let that go. Right now, just drop that. You are on the path you are meant to be on.

09.01.2022 Introducing you to Jayde & Co’s sparkly new website!! I am so proud of this project. It was such a fun time getting to work with Jayde, who is building a hair empire in a small town as a young female boss. She is smashing it and I loved getting to be part of bringing her vision to life through this new site that captures her brand and personality. You can check it out here. ... https://www.jaydecohairsalon.com.au Ps. If you are ready to take your business to the next level, apply for one of my website spots this November. I only have two spots left for November websites. Let’s get your new site done before Christmas! https://www.mountainmarketing.com.au/websites/

09.01.2022 There is a test you can do that tells you what percentage of an introvert or extravert you are... Can you guess what my results came back as??

09.01.2022 If you know me well you will know I am a bit of a crazy when it comes to goals. If I don't have goals to work towards, then it is hard for me to know why I am doing something. The last few months I have put aside the time in my business to really nut down my business goals and where I want to go over the next 12 months. I have achieved things in my business in the past nearly 12 months that I thought would take me 3+ years to get to, so it has been super fun to allo...w myself to sit down and dream bigger than I have before. I have got big dreams to help more business owners, to make a difference in this world, to become a better human, to be part of empowering the next generation and so much more! Do you need to take the time to do this as well? Even if you just set goals for the next 3 months to get you to the end of 2020. See more

09.01.2022 Have you got your content scheduled in for September yet?? I totally don’t want to shock you that it’s only 5 days until September But yes it is! Scheduling in your content for the upcoming month now will save you SO much time and stress during the month ... Are you gonna do it??

08.01.2022 YOUR MARKETING STRATEGY A huge part of creating your marketing strategy is to set goals. To set goals about increasing your engagement rate or getting x number of people onto your website, you need to first know why you want to work towards these things in the first place. Those goals are good, but those are more measuring KPI's that we use to see if we are getting closer to achieving your dreams.... What I encourage you to do is to paint a picture of your future. Where do you want to be in 3 years, 5 years, 10 years. What do you want your life to look like? What do you want your business to look like? When we know this, then we can work backwards to setting goals for the next 6 months, 3 months and for the next month that will help you take steps towards your dream life. Ps. I take you through this much more in-depth as the first thing you do when you start The Small Town Marketing Academy. [To get immediate access, go here: https://smalltownacademy.com/ ]

07.01.2022 You’ll never be able to make your business work if you keep abandoning ship each time you feel like you’re lost at sea. When in reality, what you need to do is go back to the map This is something I see all the time with business owners. They have a good idea for an offer or product, they launch, the launch doesn’t go the way they expected it to and they don’t hit their goals, and they abandon ship, throw that offer or product in the bin.... When what they really need to do is head back down under deck, pull the map out and have a good deep look at where they were going, who is on the ship with them and what the best route is to get there. Often when things aren’t working out or we aren’t getting where we want to go, it’s because we are too deep in our business that we can no longer see what needs tweaking or what isn’t working. So I encourage you, to take a step back, go back to the map and renavigate your route. Do you need to do this for your business?

06.01.2022 What an amazing night it was last night at the BEAST Gala celebrating the impact of an incredible program by the most amazing organisation JCP Youth. This is an organisation that was dreamt up by a young person who wanted to make an impact on this world. And it is creating young leaders who are stepping into all their potential and truly creating change in our state and around Aus as a whole. @will_smith_jcp, thanks for leading the way for what we as young people can do in the world. Super excited to see what’s next- your just getting started!

06.01.2022 This is the face Estella constantly pulls at me when I am coming up with my next big idea... Then once she understands my idea she works out how we can make it happen! Because I am a huge dreamer. ... I love thinking outside of the box and dreaming about the potential something or someone or a business has. Then I have the best people around me who can help make it happen! It's the dream team. Are you a dreamer or a doer??

05.01.2022 YOUR MARKETING STRATEGY Okay, so let's talk about how creating your marketing strategy helps you get really clear on your branding. Just because you have an amazing logo, doesn't mean you have a strong branding strategy. ... Your branding includes a range of things, but to put it simply, it is how you are presenting your business to every single person that comes across it in any capacity (written, video, photos). When you put together a marketing strategy you actually go through working out a range of things including: Your messaging (tag line, slogans, values, the problem you solve for your dream customer) Your brand personality (tone of voice, brand personality, the language you use and your writing purpose Your brand identity (visual elements including your logo, colours scheme, font and images) All these things together are what creates your brand and they communicate to your dream customers on a regular basis. Then as you are consistent in your branding you stay top of mind with your dream customers and you sell more. Ps. I walk you through the above steps in the module all about branding in my Marketing Strategy Course. You will get access to this full course and my support in my membership. https://smalltownacademy.com/

05.01.2022 I never felt like I fit the cookie-cutter mould. When I was in college and everyone was choosing their careers I honestly just didn’t know what to choose, as all I knew I wanted to do was to help people and build something that was my own. Well, that didn’t align with those quiz things they make you fill out in career class No one could seem to tell me a career path that would fulfil my creativity, sustain my analytical & problem-solving skills and give me endless ...opportunities for growth, challenges and create that dream life I desired. All of these things while also making a difference in this world and helping others while I’m at it. I was feeling doubtful until I found marketing!! So thanks marketing, for meeting all my career needs and more. Ams See more

05.01.2022 Welcome to the sparkley new Marketing with Amy [actually I am still the same hehe, I've just been renovating ] Welcome to my house, please come in, you are so welcome here. ... Make yourself at home I am so excited to be able to show up visually in a way that perfectly represents the heartbeat of my brand. Vibrant - I hope my energy and passion inspires you to go after your dreams. Homely - I hope you feel connected and like you can be yourself around here. Authentic - The way I teach marketing is unique to me and I want my brand to visually be unique too. So here is something really out of the box to show you that you don't have to be the same as everyone else. You can own who you are and let that be your business magic. So from your biz bestie, I am so glad you are here. Let's reach your dreams together. Ams

04.01.2022 Let's get to know each other better! I'm Ams, if we haven't chatted yet, jump straight into my DM's once you read this post so we can get to know each other better. I am an ambitious and bold creative who lives on an island, Tasmania ... I have experience working in marketing in corporate for a big company with big marketing spend, to agencies and now to running my own business where I get to work with small business owners and help them take real steps towards their dream business and therefore their dream life. Here are some things you might not know about me: I can't host but yet we always have people in our house. I can't cook and I will forget to offer you a drink, I also generally don't have time to clean before you come. But yet you are so welcome and I just love people dropping by all the time. I am obsessed with personality tests I love learning about people and finding out what makes you YOU! 6 months ago I starting running, I was always that person who was like "I'm not a runner, I hate running" but then I started running and now I am obsessed I love good music! I love songwriting as my form of journaling I am a business owner interested in more than just making money. I am interested in making genuine impact and designing a life I love. Which fact about me do we have in common?? Let's chat more in the comments.

03.01.2022 Okay, so it's an argument in our virtual office... help us sort it! How do you pronounce gif?? Is it Ghif? Or Jif??

02.01.2022 Let's strip it all back to basics We are in the final stretch of another year, which is the perfect time to look back at our businesses marketing strategy. I know, I know, I see your eye roll ... You are probably saying "Amy, it is just too much work to put together a marketing strategy... There is way too much information out there about what I should be doing in my marketing and it just confuses me as to what will even work for my business" So, let's do it together! As I always do, I will break it down for you so that you can easily understand. So let's start from the start... What even is marketing? It short, it is basically the process of telling a story so a business can sell its products or services. Let's help you find clarity in your marketing strategy this month. I would love to know what you struggle most with your marketing, so I can make sure I cover it over the next few weeks

02.01.2022 YOUR MARKETING STRATEGY For the last few weeks we have been chatting about creating your marketing strategy. Today I want to talk to you about how showing up online is key to growing your brand. ... Okay, so I know you are saying "Amy you've already told us to show up, but I hate it, I never know what to say..." This is super normal! And this is why we have a marketing strategy! Because when you put together your marketing strategy, it makes you confident on what your purpose is and then you are able to show up knowing exactly what you need to communicate to your dream customers. Ps. Ready to start showing up confidently?? https://smalltownacademy.com/

02.01.2022 This might sound harsh but... These are the top reasons I think your marketing might not be growing your business. 1. You spend all your time just 'selling'... 2. You don't have a clear idea of your strategy 3. Your advertising isn't cohesive 4. You only using organic channels and not investing in any paid marketing 5. You only speak about yourself rather then speak to how you can help your dream customer 6. You are not investing time in creating quality content If these are a bit of a smack in the face... I apologise! But I am known for being honest with my clients about their marketing, as that is how they get the best results! Jump into my DM's to tell me which number you need the most help with.

01.01.2022 Okay let’s chat about Organic vs Paid on social media Organic: These are the free spaces to promote your business where you need to attract people to come hang out on. Eg) The newsfeed or stories. Paid Advertising: This is where you are paying to place ads in front of someone. This is done through the Facebook ads manager. ... So if you are a small business just starting out, how do you know which you are supposed to be doing?? The biggest mistake I see business owners making with their social media, is treating the organic spaces as advertising and then not having any advertising strategy at all. Organic Social Media = Branding Paid Social Media = Advertising So make sure your marketing strategy supports you well in both these areas, as from my experience, the businesses that grow use a perfect combination of both. If you want to hear more about this, then let me know below and I will create some more content to help you in this area.

01.01.2022 Hey friends, I just wanted to let you know that I won't be around for the next week because I am going to participate in an immersive leadership retreat that I was nominated and accepted into. This is such a big deal for me! I have wanted to do this program for so long. RYLA is an intensive leadership experience for young people aged 18-30 focused on developing your skills as a leader so that you can have a greater impact on community and the world. I am so beyond excited... to meet the other amazing like-minded people and to spend a whole week outside of my comfort zone throwing myself into all the challenges that present during the week. I will miss you all this week, but have scheduled some posts that will help you to keep growing in your marketing mindset while I am gone. I will see you on the other side. Wish me luck! Ams

01.01.2022 We are very quickly coming into the final stretch of 2020. The craziest year of all our lives is finally about to wrap up. I can hear you saying ‘finally’! It’s got me thinking a lot about how we are going to finish this year. Are we going to crawl across the finish line of a year that has been tough for many of us? Or I have been thinking about the alternative. How can I finish this year strong, running across that finish confident that I gave it my all and worked hard t...o serve and achieve my goals? I know it might not be the easy choice. Especially for many of you reading this who are stuck in lockdowns still <3 But I have been challenged lately to do the best with what is in my control. So that’s what I am going to do for the remaining 58 days we have of 2020. 2020 has been nothing like what I planned, but I am going to finish it well. Are you with me? Let’s cheer each other on to this finish line of 2020. Because if 2020 has taught me one thing, it's that doing life in community is more important then ever!