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Marketing Your Brand

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25.01.2022 Ask yourself: What resonates? When it comes to your branding: What resonates with your ideal customers? When it comes to your marketing messages: What resonates? When it comes to your products and offers: What resonates?... And when it comes to your business: What resonates for you? Branding and marketing really just comes down to resonance. What will resonate with the right people, at the right time? And when it comes to building a fulfilling business, it's about what resonates with us too. So have you asked yourself lately: What resonates? See more

25.01.2022 Does that statistic surprise you? Instagram plays a HUGE part in the way consumers are connecting with brands, learning about products and services, and ultimately making purchasing decisions. Even if a customer finds you on Google or by referral, surveyed users reported they will still check out a brand’s Instagram to inform their purchasing decisions. So if your target market is on Instagram it’s ESSENTIAL to have a strong presence with a strategy that aids them in their customer journey, regardless of whether they’re finding you on Instagram first, via paid ads, organic search, or some other way!

24.01.2022 Ready to get on the fast-track to your dream brand in 2021? Well we have great news for you - our brand building workshops are coming! These workshops are designed to take you from business hopeful to brand building master. Join the waitlist now and get your earlybird pass for 50% off the price when we launch tickets in 2021! Head to our website to sign up.

23.01.2022 YOU'LL WANT TO SAVE THIS POST When you have a feminine focused brand it can be hard to find modern, high quality imagery - so we found them for you! Paid stock photography doesn't have to be expensive - in fact most of these options offer extremely affordable memberships or packages - and are the perfect upgrade from the same old free stock images we've all seen one million times. PS. Like this carousel post template? You can grab them for yourself ove...r at the Marketing Your Brand shop - link in bio! #businessbydesign #intentionalbusiness #lifeonyourterms #growyourbiz #createlounge #smallbizmarketing #entrepreneurher #aussiebusiness #shopsmallau #lovemybusiness #australiansmallbusiness #dreamersanddoers #smallbizau #smallbiztips #hersuccess #savvybusinessowners #smallbusinesstips #goaldiggers #buildyourbrand #dontquityourdaydream #womenwholead #buildingmyempire #createcultivate #dreambigger #befearless #beingboss #communityovercompetition #womenempoweringwomen #marketingtips #entrepreneurmindset See more

23.01.2022 Swipe to learn some of the important considerations for choosing the right e-commerce platform for your business Want to learn more? Head on over to our blog! #aussiebusiness #entrepreneurher #smallbizmarketing #createlounge #growyourbiz #womenwithvision #thebossbabesociete #motivatedwomen #lifeonyourterms #smallbizau #sheconquers #intentionalbusiness #businessbydesign #bossbabeco #australiansmallbusiness #dreamersanddoers #gottastayfocused #lovemybusiness #smallbusinessaustralia #designalifeyoulove #solopreneurs #caffeinateandconquer #bossladystatus #goafteryourdreams #sayyestosuccess #businesschicks #hersuccess #buildyourbrand #beingboss #creativeentrepreneur

21.01.2022 You need a brand voice and tone to create consistency for your audience. Without it, it's hard to trust, and potential customers will be turned off your brand. TIPS TO DEVELOP YOUR BRAND VOICE AND TONE: Do a 'We're this, not that' exercise to flesh out what your brand is, and isn't for example, your brand may be authoritative, without being intimidating... Create a list of words that personify your brand, and decide how to best utilise those words in your brand marketing strategy Have you developed a consistent brand voice and tone? If you need help be sure to reach out, we specialise in brand & marketing development for businesses See more

20.01.2022 Are you constantly overwhelmed with all the tasks you need to keep track of? From your day-to-day to-do list, to content marketing plans, new ideas, team management, client management, and more? Here's our insider secret weapon for staying organised: TRELLO! Make more time for the work that matters most! Trello is the work management platform our team uses to stay focused on the goals, projects, and daily tasks that grow business. ... The best part? IT'S FREE! You can quickly & easily organise anything & everything in Trello. Use it to... Compile your standard operating procedures & brand info as a training hub for new team members Manage your daily to-do lists & track progress on long-term goals Onboard new clients by using it to house information, instructions, contracts, & relevant content Plan out your content marketing strategy Keep track of all your brilliant new ideas You can view more of our Insider Tools and recommendations on our website. Comment below and tell us what system you use to stay organised? See more

20.01.2022 DO YOU HAVE A BRAND PROMISE? Your brand promise is what your customers and clients expect to receive every time they interact with your brand. It's the benefit or benefits your brand delivers, and to be effective, it needs to be credible, sustainable, and consistent.... Unlike your corporate mission or vision statement, your brand promise is a front-facing message it's a description of the experience you promise to deliver to your end-users. To be credible, your brand promise needs to be attainable, measurable, and repeatable. For example, promising to provide your customers with the lowest prices on a particular service or product may boost your business in the short term, but over time it might be impossible to do consistently. A brand promise that lacks consistency, is false or exaggerated can quickly kill your reputation, so be sure to only make promises that you can deliver on. What about you? What's your brand promise? See more

18.01.2022 Are you ready for the new year? While we hope you are enjoying a much-needed break, if you're ready to get back into the swing of things, here are a few things you can do to get your business prepared for the new year: Review your 2020 financials. Okay, depending on what the year wrought for your business, this might be a tough one, but it's good to check in with where you're at. Review your marketing plan. Have you checked in with ...your analytics lately? Updated your marketing plan? Maybe it's time to finally plan a new website makeover, or build your perfect logo? OR even try Tik Tok or Reels? Learn a new skill. Perhaps a self-paced course is just what you need to give you a skills boost & get you ready for a great 2021!. Refresh your website. Those photos you've avoided uploading, the copy that needs refining, the URL redirects that need putting in place. Now is the time! Map out your 2021 goals. Of course! We might be a little plan-shy considering the year we've just had, but we've also learned you can always change the plan (pivot! pivot! ) Our suggestion though? After you have written down your wish list... give yourself one final holiday hoorah! Put on some Netflix or head into the great outdoors! Business will be back as usual and ready to see you fresh-faced for a great year ahead (whatever it may hold)! See more

18.01.2022 Do you know your top 5? Don't know what we're referring to? We're talking TOP 5 BUSINESS TASKS that move your business forward with intention and impact. We know what it's like to get bogged down with endless random tasks in small business. There's always something else that needs to be done, changed, fixed up.... The hard truth? Most of those things can wait. You're spending your precious time and energy on things that WILL NOT have the most impact on your business. Focus on activities that bring in the most growth and revenue FIRST. And work smarter at those things, not harder. One simple way to do that? Swap out all that time you spend on social media content creation for templates. We use them here at Marketing Your Brand to make content creation easy. Want to shop our templates? Head on over to the link in our bio to get your time-saving templates! See more

18.01.2022 Copywriting mistakes that are turning off potential customers or clients Spelling and grammar mistakes. If there's one way to kill trust with your audience, it's with spelling and grammar mistakes. These kinds of mistakes are typically associated with spam emails or scam websites, so ensure all your copy is 100% perfect before hitting publish.... Too long and complicated. If you aren't saying it in the simplest way possible, you're doing it wrong. Website users shouldn't need to have a degree to understand messaging, or have to wade through paragraphs of information to get to the point. Get to the point! Unclear or un-targeted messaging. Who is your target market? Does your copy speak directly to them? Is it relatable and relevant? Getting as specific as possible and speaking to the hearts and minds of your target market will ensure far more trust & connection from users. Copy should be clear, correct, and concise! If you need help with copywriting we offer a range of copywriting services. Take a look at our website at the link in our bio for more information! See more

17.01.2022 Want a beautiful feed without having to spend the $$$ on a graphic designer? Our Canva templates for Instagram are perfect for feminine brands who want to save time and $ on their content creation! In our Modern Femme template pack you get nearly a year's worth of content templates including: 112 Instagram post templates 112 Instagram story templates... 78 Pinterest posts The best part? These templates cover all four Instagram content pillars: inspiration, community-building, education, and sales! Let's turn your Instagram into a beautiful customer magnet. Head to the link in our bio to buy yours now. See more

17.01.2022 Do you know the difference between these font types and what they convey? Each font type can leave a different impression on your audience. To give you an idea here's some of the things different font types can communicate: Serif: Stability and professionalism... Sans serif: Playfulness and fun Cursive or script: Elegance and a personal touch Giving some thought to the fonts you use and why can make a big difference to the way your brand is perceived in the marketplace! Getting it wrong can mean sending the wrong message, or even turning people off your brand. If you take a look at our Instagram page, you'll see how we mix all three, with a major focus on serif fonts! Which font choice best suits your brand? See more

16.01.2022 YOU NEED A BRAND CONTENT STRATEGY! Fresh, relevant content is a critical, yet often overlooked aspect of brand marketing for small and medium-sized businesses. MISTAKE: Many companies simply churn out blogs and social media posts without first considering how that content fits into their overall brand marketing strategy, and that's often a waste of time and resources.... You can easily avoid this by creating a brand content strategy. This involves analysing your existing content, identifying gaps and inconsistencies, and highlighting opportunities to build your brand. HOW TO FOCUS ON YOUR BRAND CONTENT STRATEGY: Establish clear brand guidelines that reflect your brand voice, mission and core values Analyse how your audience interacts with your brand to determine what type of content, and content platform, is preferred by your customers and prospects Track the performance of blog posts using Google Analytics Need help creating an impactful brand content strategy? Get in contact to chat about our brand & marketing services See more

14.01.2022 Happy New Year!!! I think we can all agree we are relieved to see 2020 slip away, and we are ready to head into 2021 stronger, wiser, and really, ready for ANYTHING. Even if you might be doing a post-NYE regretting-all-that-champagne scroll right about now ... We are still out of office until the 11th of January, but in the meantime enjoy the last of the festive season and cheers to Marketing Your Brand together in 2021! Peggy & The MYB Team See more

14.01.2022 If a website is on your 2021 to do list and choosing the right platform for your business is confusing your decision making This handy info might be the helping hand you’re looking for. Swipe to learn about the pros of each platform Want to dive deeper? Head on over to our blog to read the key features and cons of each platform. It’s an eye-opening read. The link is in our bio. #aussiebusiness #entrepreneurher #smallbizmarketing #createlounge #growyo...urbiz #womenwithvision #thebossbabesociete #motivatedwomen #lifeonyourterms #smallbizau #sheconquers #intentionalbusiness #businessbydesign #bossbabeco #australiansmallbusiness #dreamersanddoers #gottastayfocused #lovemybusiness #smallbusinessaustralia #designalifeyoulove #solopreneurs #caffeinateandconquer #bossladystatus #goafteryourdreams #sayyestosuccess #businesschicks #hersuccess #buildyourbrand #beingboss #creativeentrepreneur See more

14.01.2022 Do you take the time to celebrate your successes? In the business world, it can be so easy to forget to celebrate your wins, and instead rush onto the next bigger and better thing. But doing this puts you on the fast-track to burn out and dissatisfaction. After all, what's the point in achieving your goals if you don't actually take the time to bask in that, even a little?... Celebrating your smaller wins can be as simple as treating yourself, or even taking the time to acknowledge your hard work and how far you've come. What's your favourite way to celebrate your wins? See more

14.01.2022 Community Highlight: @Karlene_Latimer Intellectual Property expert! Want to get educated on trademarking and protecting your intellectual property? Karlene is your go-to-gal! Most people think a Trademark is expensive and you need a lawyer to do it it's difficult, right? Well actually, Karlene says YOU can learn how to do-it-yourself. Affordably! ... Karlene helps online business owners and emerging entrepreneurs, who want to protect their business with a Trademark by teaching them EVERYTHING they need to know about Trademarks. AND she has launched an online course to impart her legal wisdom onto the world, and it covers universal standards! It’s called The Trademark Academy. We wish we knew Karlene before we settled on our brand name and logo! Trademark rights are not cookie-cutter, they can definitely spiral into a beast! Getting the wrong advice could cost you thousands and a lot of stress. Be sure to choose your brand name wisely and pre-screen your IP rights when it comes to your business. We’re looking forward to hearing more in her Introductory webinar - RIGHT NOW! Head on over to @karlene_latimer's profile and follow along to learn more about what she does and get into her next webinar dates See more

14.01.2022 What is a brand? It's often confused with the basic idea of visual branding, but a brand means so much more. In essence, a brand is the personality of your business. It's what draws your customers in (and keeps them wanting more). Brands fuel profitability! They become so powerful that they can shape, influence and attract your market.... At Marketing Your Brand, we are Brand Builders who help your small business become a distinct, memorable brand for customers. We look at everything that goes into creating a strong brand: Marketing Public Relations Brand identity Customer relationships Just ask Peggy, Marketing Your Brand Director (and resident brand marketing specialist), how her combined marketing and public relations strategies have generated over $10 million AUD worth of sales for small businesses. Ready to take your brand from forgettable to fave? Get in touch today to discuss our range of services! See more

13.01.2022 Appeal to your audience on a deeper level by fostering a positive brand image with these tips Learn who your customers and prospects are, what's important to them and what influences their purchasing habits Understand how your brand makes people feel, and develop an aligned brand story for example, is your brand marketing focused on fun and excitement, or do you want your customers to feel comforted, safe, and cared for?... Use focus groups to test drive all of your branding materials before you go all-in with your brand development plans Creating a positive brand image doesn't have to be difficult, it just takes some careful consideration of your target market to find out what will resonate with them the most. Remember: It's about what your target market views as a positive image - not you! So focus your efforts on discovering this and everything will fall into place Need help curating your brand image? Reach out to us to learn more about our brand & marketing services! See more

11.01.2022 Are you struggling to generate conversions with email marketing? According to research conducted by the Data & Marketing Association (DMA) businesses generate an average of $38 in revenue for every $1 invested in email marketing. But if you make email marketing mistakes you likely won't experience such a high return on investment (ROI) with this marketing tactic. Swipe to learn more ... PS. Like this post template? You can get our plug-and-play Canva templates right now! Just head to the link in our bio to shop #ladystartuplove #createlounge #aussiebusiness #smallbizmarketing #staybossyladies #growyourbiz #smallbizau #designalifeyoulove #australiansmallbusiness #smallbusinesstips #lovemybiz #smallbiztips #solopreneurs #alifeofintention #smallbusinessaustralia #buildyourbrand #australianbusiness #goaldiggers #shopsmallau #goalgetters #bossladymindset #fempreneur #buildingmyempire #womenwholead #ladypreneur #womeninspiringwomen #creativebusiness #befearless #beingboss #businessowner See more

10.01.2022 5 tips to help you take better photos on your smartphone for Instagram! 1. Natural light is your best friendLighting is what makes or breaks a photo, so ensure your subject is well-lit with natural light. 2. Consider your perspectivePlay with possible angles and points of view to create better images than a standard straight-on shot.... 3. Establish more depthTo create the illusion of more depth in your Instagram photos, consider using the technique of one-point perspective. This is where all lines converge to a single point, such as a mountain on the horizon. 4. Play with reflectionsYou can use mirrors, a variety of different glass surfaces, and even water, like lakes and puddles to create interesting reflections for more dynamic imagery. 5. Shoot RAW, not JPEG New models of smartphones are capable of capturing RAW files. If you want to edit your photos, these types of files are infinitely better than JPEG, as they do not automatically compress any information that your camera sees. This means you'll be able to recover the highlights and shadows, adjust white balance, and get more details out of your images. If you’d like to know how you can edit these settings, visit this article on our blog. There you have it, our top 5 tips for levelling up your smartphone photos. What about you? Do you have any phone photography tips? Share them below! See more

09.01.2022 To the mother’s. The stepmothers, grandmothers, foster mothers, single mothers, the not-yet mothers, solo dads, grieving mothers, the should-be mothers, fur baby mothers... Happy Mother’s Day Today we celebrate you. No matter how you mother, you deserve to spend today surrounded by love.

09.01.2022 It's all about how people FEEL when they interact with your brand. Get that right and you're on the fast-track to loyalty PS. Like this post template? You can buy our Instagram post template pack now at the link in our bio!

09.01.2022 Let's make your social media a magnet for customers & clients! Consistent, visually appealing, on-brand social media posts are a MUST for any business, and our Modern Femme Social Templates make staying on-brand beautiful and easy. Specifically designed to prompt your content creation with:... Sales templates Educational templates Inspiring templates Community building templates Created for your Instagram Feed, Instagram Stories and Pinterest posts - you will inspire, and build a social community in no time, with these easy to use Canva templates. This collection is available now via our shop. Visit the link in our bio to get yours today See more

08.01.2022 Are you ready to fast-track your way to your dream brand and business? Of course you are! We are very excited to be working on something special! In 2021, we will be opening doors to our Brand Building Workshops! Each workshop series is specially created to take you from business hopeful to BRAND BUILDING MASTER! Head to the link in our bio to sign up to the wait list, which will allow you to gain access to your 50% off early bird pas...s when the workshops launch. What are you waiting for? Head to the link in our bio to sign up now! See more

08.01.2022 Our top 6 tips for developing an impactful brand logo 1. Choose a relevant and meaningful brand name. Your business name should convey meaning and value to others. It also needs to be easy to spell and say, and not limit your future offerings. (E.g. "Coastal Candles" limits you to candles instead of being able to expand into homewares down the line. Think big!) 2. Choose a viable business structure. Your business structure can communi...cate a lot about where you stand in the marketplace, and a logo needs to reflect that. For example, a sole trader may have a more personalised, home-business feel, while a company is a bit more refined and professional. 3. Keyword-rich domains. When picking a name & considering the domain name, keep in mind that people are significantly more likely to click on a search result when the domain had the keyword they were searching for in it. 4. Your colours need to make a statement. Colour is visual literacy, and different colours (and combinations of colour) communicate different things. Be aware of any cultural differences and meaning for colour, particularly if you have an international market. 5. Your brand & brand persona matter. What does your logo need to communicate? Playfulness and fun? Sophistication and luxury? Quality and professionalism? Your logo needs to reflect those. 6. Pick the right fonts. Keep it simple. People remember simpler lines, simpler shapes, colours, and text. You want your font to help your logo be recognisable. Most importantly, you want your logo's fonts to transfer across contemporary and future print, web, and mobile venues. If you'd like help branding your business & standing out in the market, we're here to help! Just get in touch to chat. See more

07.01.2022 Happy customers are a business's greatest asset. How happy are your customers? Almost half of all consumers tell their friends and family about their favourite purchases at least once a week* and consumers trust referrals from people they know MORE than they trust direct marketing from a company. Put simply: Happy customers = a whole lot more profit for you!... Keeping your customers happy doesn't have to be complicated either. It can be as simple as having excellent customer service, smooth experiences, personalised marketing campaigns, and little surprises that add a dash of delight to their day. A customer who walks away happy is a customer who will tell other people about it! What can you do to ensure your customers are as happy as possible? ... Not quite sure? Luckily ensuring happy customers is our specialty! We should have a chat. Book in a marketing consultation or get in touch with us to find out how we can help you. Link in bio See more

07.01.2022 5 EMAIL LIST SEGMENTS YOU SHOULD HAVE TO MAKE MORE SALES! Email marketing is a huge revenue generator if you do it right. One way of improving customer experience on your email list is by using segments to deliver more personalised campaigns. Here's some of our top list segments to implement:... Purchase history: Your past customers are the people most likely to buy from you again, so be sure to follow up with past customers & share your latest offers Interests: If you offer a range of products, segmenting by interest in specific categories can ensure your emails are relevant to users. Inactive subscribers: Set up automation for subscribers who haven't opened your emails in a while, and try to re-engage them. If they don't re-engage, you should cleanse them from your list. Demographics: If you have different ideal customer avatars, you can send more personalised, targeted emails for each demographic. Abandoned carts: If you don't send follow-up abandoned cart emails, you're missing out on profits! Send reminder or incentive emails to users who abandoned their carts to close more sales. So, what do you think? Do you currently use any of these segment ideas? Or are you inspired to try some new ones? See more

04.01.2022 Do you keep changing the strategy, thinking it's not working? The truth is, most people don't give things enough time to actually work before they switch to something else. We're constantly shown mind-blowing results & sold stories of overnight success that make us doubt we're doing it right when for the majority of businesses the build up is slow, steady, and strategic. Be patient, trust your vision, and be willing to chip away at it.... Need some clarity or advice on your business direction? Book in a marketing consultation. Let’s discuss your goals and how your marketing plan can get you where you need to be! Visit our website (link in bio) or send us a DM See more

04.01.2022 SAVE THIS POST! Lead magnets - AKA some form of free value, typically offered in exchange for an email address - are a great way to bring in new leads to nurture into paying customers. Typically a lot of emphasis is placed on lead magnets for service-based businesses, but they're just as relevant to product-based businesses too. Visit our blog for the full article. Does your business use lead magnets? Comment below with what you offer? ... #aussiebusiness #entrepreneurher #smallbizmarketing #createlounge #growyourbiz #womenwithvision #thebossbabesociete #motivatedwomen #lifeonyourterms #smallbizau #sheconquers #intentionalbusiness #businessbydesign #bossbabeco #australiansmallbusiness #dreamersanddoers #gottastayfocused #lovemybusiness #smallbusinessaustralia #designalifeyoulove #solopreneurs #caffeinateandconquer #bossladystatus #goafteryourdreams #sayyestosuccess #businesschicks #hersuccess #buildyourbrand #beingboss #creativeentrepreneur See more

02.01.2022 As much as we Instagram, it's important to truly weigh up if this platform will have the best ROI of your time, energy, and money. It can be a great platform for SME's but does require a fair amount of investment to truly reap the full rewards, so you might be wondering... is it worth it? Here are some of the pros of IG for business:... It's all about images, making it a great platform for product-based businesses It's also great for service-based businesses using guides and carousels populated with copy-based posts (just check out our feed for inspo!) Users can easily share & save content making it easy to spread your biz through word of mouth Super easy to use via the IG app Real-time engagement metrics make it easy to measure success Endless editing & content creation apps for images & videos But then there's the cons... Sharing poor quality imagery can negatively impact brand perception There's a 125 character limit for ads Feed video clips are only 60 seconds long, unless you use IGTV No clickable links in captions, meaning you rely on 1 link in your bio At approx $0.50 to $1.00 USD, the average cost-per-click (CPC) on Instagram is relatively high Not everyone is on Instagram despite its popularity - so check if your demographic is Overall, we love Instagram for its ability to share regular content and stay front-of-mind with your audience. You can share a lot more content via IG than say, emails, without frustrating users, and the potential for cultivating community is enormous. What about you? Love or hate IG for business? See more

01.01.2022 Swipe to learn Choosing a name for your new business and designing a truly on-brand logo may seem like simple tasks. However, the truth is that they both require quite a lot of thought and even a bit of technical expertise. If you need some help with your brand, get in touch to jump on our client waitlist for 2021 ... #businessbydesign #intentionalbusiness #lifeonyourterms #growyourbiz #createlounge #smallbizmarketing #entrepreneurher #aussiebusiness #shopsmallau #lovemybusiness #australiansmallbusiness #dreamersanddoers #smallbizau #smallbiztips #hersuccess #savvybusinessowners #smallbusinesstips #goaldiggers #buildyourbrand #dontquityourdaydream #womenwholead #buildingmyempire #createcultivate #dreambigger #befearless #beingboss #communityovercompetition #womenempoweringwomen #marketingtips #entrepreneurmindset See more

01.01.2022 Our tips for choosing perfectly on-brand stock photos without wasting hours upon hours searching! Decide your visual direction beforehand Knowing your brand colours, personality, and overall mood will help refine exactly what you're looking for. Fun and colourful? Soft and feminine? Dark and moody? Decide ahead of time! ... Use keywords to search Instead of scrolling through endless pages, think up some keywords related to the type of images you want. This will speed up the process significantly. Search by collections or themes Most stock photo providers, whether free or paid, have collections or themes in which photos are organised. Use these to find the types of images you want faster. Find a provider who aligns with your brand There's so many stock photo providers out there (check out our blog for lists of free and paid options) who specialise in different styles. Find a source that aligns best with your brand to cut down searching time. If you want some of our favourite stock photo provider suggestions, head on over to our blog! We've created lists of our favourites (free & paid)! See more

01.01.2022 Oh pricing! It has to be one of the most difficult parts of business. It's so important to remember to price based on the VALUE you provide to customers. What a competitor is charging does not necessarily equal what you should charge, there's so much more to consider. (And in this day and age, it's not uncommon that your competitors may be secretly just as inexperienced and undercharging for their services too!)... Your target market, your experience, the amount of value your work will generate, the quality of your overall client experience and more can all determine your prices. PSST - Like this post template? You can buy our Canva post templates now at the link in our bio See more