McKee Creative | Social media agency

McKee Creative

Phone: +61 412 609 777

Add/Update information

Reviews

Tags

• Businesses
• Marketing agency
• Advertising agency
• Advertising/marketing
• Social media agency

25.01.2022 This year has definitely been one of upheaval in the world of Facebook ads, forcing us to think laterally to make the most of what is still an extremely powerful way to grow a brand's revenue. But in the middle of some days huge/other days scrappy reporting and results combos every change brings opportunity. If you're after a great wrap of what the landscape looks like now, listen to this episode from the team at Right Hook Digital's Greatness Ecommerce Podcast.

25.01.2022 This client's campaign is a little unusual, in that we're building a web of ecommerce product purchases and training program sales. We're pleased that it's consistently performing - 5.54 x return on ad spend over the lifetime of the funnel. Average order value is just under $200, however many of the customers' lifetime value will increase as they (a) buy repeatedly and (b) enrol in higher-ticket training options. We're backing up the Facebook campaign with a growing email marketing system and will add Google Ads soon, to retarget.

24.01.2022 Making your customers feel special doesn't have to be complicated. Here's how BOOM! by Cindy Joseph picks up birthday details so they can send a gift at the right time. After someone joins the newsletter list, this page opens up. ... Then the info is dropped into an automation where a discount or small gift is sent on the right day. No need to get all knotted up about how to segment or tag your lists. Just think about the path you would like to lead your customers down, and make the signposts.

23.01.2022 Huge congratulations to Andrea Curtis and Jessica Curtis on the opening of your third Easy Exercising clinic, this one at Wellington Point, Brisbane. You're making a huge difference in people's lives.

23.01.2022 This solar lead generation campaign launched just 3 days ago, new to online marketing. To create a solid lead generation strategy, book a call: https://go.oncehub.com/JoanneMcKee

23.01.2022 First, an on-platform store, then email marketing, and now it appears that FB is vying for space in the CRM market with tracking deals. Our advice to clients is to absolutely not put all your business info into a platform you don't own, because if it's down for a period of time, you're toast. (This actually happened for a few hours early last year ...) We'll see how the features develop on this and, if you decide to use it, be like a Scout and 'always be prepared'. A tidy tech stack we recommend for SMEs is to run your lead ads > integrate with ActiveCampaign (which has a deal tracking system similar to Hubspot's but at a very sensible price).

22.01.2022 Client's Facebook campaign back on this afternoon after lockdown eased. First two leads in the door at just $9.34 each. Let's do this!

22.01.2022 Some businesses pages on Facebook have been given an email option in their back end. Many business owners will see this as a convenient way to run email campaigns. Word of caution: just like the new Shop feature rolling out, putting all your eggs in the one basket could be risky. If your business inadvertently breaches Facebook's policy, you could see everything on hold while you appeal. Definitely take a look if you see these features. But remember that building on your own ..."real estate" is always the safest option. If you are looking for a robust email system, there are great options. We recommend Klaviyo for eCommerce, and ActiveCampaign or MailChimp (for beginners) for others. Each will do the job well.

22.01.2022 Keen for feedback on your campaign copy? @: , . Register now and let's get your ads, emails and sales pages earning their keep!... https://www.copywritingforprofit.com/mjdi3h6s

20.01.2022 Okay, so it's summer here in Australia which means this image isn't quite the dress code. But it does sum up how January has felt so far here at McKee Creative. I want to stop long enough to say thank you to each of our clients, and I know this year is going to be one of growth and significant contribution for each of your campaigns. New "slow fashion" and exquisitely beautiful jewelry store client who had spent quite a pile on FB ads without results ... we launched them ye...sterday and this morning had over 4 x return on ad spend. A hospitality chain running at 3.23 x return on ad spend and opening new stores as fast as their team can manage. A gorgeous couple - in their 70s so don't ever tell me you have excuses - working flat out to have their course released by the end of January to help people take out stress. A development team that wouldn't give up on a curly integration issue, and fixed it. Long-standing clients seem to have found a location for their third studio and who have people messaging to ask "When will you open here? Please come!" Another incredible woman almost ready to launch her digital campaign after working for years to help kids - yes kids - create a drug-free future. The stories are at once heartbreaking and full of better things to come. Others getting their site up to speed to launch one very cute subscription business in coming weeks. A B2B course client launched yesterday. And thank you to our copywriting clients who, via Your Ads On Demand, have sent a bunch of very fun (and diverse) topics to write for!

19.01.2022 Overall, this client's campaign is returning 4 x every dollar spent on ads. They've been with us since mid January. We've been testing a bunch of different audiences, and I post this to show the importance of retargeting - following up with people who have visited your site but have not yet purchased. If you're not familiar with our shorthand, 'TOF' is ads to the 'top of funnel', or a 'cold' audience - people who haven't heard of the brand before. ... MOF and BOF are middle and bottom of funnel. You can see the middle of funnel is outpacing the bottom at the moment with 10.93 x return on ad spend; eventually the bottom will come through. If you know anybody who needs a hand selling their products online, have them give us a call: https://go.oncehub.com/JoanneMcKee

19.01.2022 We’re so excited to welcome Bub & Me to McKee Creative! These Canberra-based, women-focused physiotherapists empower soon-to-be and new mums with specialty built classes. They’re doing great things, and we can’t wait to lend a hand with our creative know-how!... www.instagram.com/bubandmephysio www.bubandme.com.au

19.01.2022 Queensland Small Business owners - take a look at the grants available here: https://www.business.qld.gov.au//advice-s/grants/schedule For instance, regional businesses may like to apply for the Small Business COVID-19 Adaption Grant Program to help build resilience via online revenue. If you have questions on how the grant can help your business start (or grow) online, you're welcome to message us.

18.01.2022 One of the things we teach our ecomm clients is to make sure that every part of the process - even after the customer receives their order - makes the customer feel special. Here's a great example from Mannys (https://www.mannys.com.au/). Remember that your "unboxing" is the one marketing channel you have that has a 100% open rate!

18.01.2022 The One Big Thing that keeps coming out in conversations with prospective clients is that they feel overwhelmed by all the marketing options available. As always, the solution is the time-honoured KISS principle. The tools and platforms are secondary. The only thing our clients really need to do is answer two questions:... 1. What does your product or service do? 2. Who is it for? Then it's our job to set up the systems to get that product or service to the people who need it. Easy.

17.01.2022 #emailmarketing Have you incorporated a solid email marketing strategy into your campaigns? We advocate for a holistic approach to advertising: paid traffic (with a strong offer) can bring quick wins... SEO for long-term, solid growth and high-quality leads, and strategic email marketing. Think about it: once someone's on your list, you can speak to them any time you want to, without ad spend. Building your list year round means you also have an enormous advantage during holiday periods - every competitor is bidding for space in the news feed (which means the cost per thousand impressions can skyrocket), while you can concentrate on sending offers to your email list. At the very least, get these in place: a strong abandoned cart sequence to encourage people who didn't complete their purchase to come back and buy for lead generation, a welcome message when someone signs up to your list, telling them what to expect and where they can find the resources they need tags so that you can decide who to send a message to, depending on their interests and actions an automated sequence that educates the prospect via case studies, social proof and building your authority as the go-to timely offers related to holiday periods occasional messages where you just be a good human and offer tips, give a shout-out to a client who's achieved something excellent, or a bit of office humour. Here's one example that we find many businesses don't have set up ... when a contact visits your webpage, have a message sent out asking them if they'd like more info. Give it a go :)

16.01.2022 Here's what came out of a staff meeting yesterday. Let me know if you'd like to help Amit.

16.01.2022 PSA: If you're in ecommerce and have not set up your plans for the upcoming season of: Singles Day - Wed 11 November Black Friday - Friday 27 November Cyber Monday - Monday 30 November... and then Christmas, New Year and Valentine's day ... You're about to be left in the dust. Here's what you absolutely need to do ... Build strong audiences NOW to retarget while the bidding wars are on - both in your ad campaigns and via email/Messenger. When others are fighting skyrocketing CPMs (cost per thousand impressions) during the craziness to come, you'll be cruising through with strong returns. One of our clients was not in a position to offer a discount during Black Friday weekend. But because we'd built a loyal audience throughout the year, we were able to carry them through with over 4 x their return on ad spend. Need someone to make it happen? Talk to us before you're stuck: https://go.oncehub.com/JoanneMcKee

16.01.2022 When a request for copywriting comes in and this note is on the form ... https://copy.youradsondemand.com/

15.01.2022 We're excited to have joined ActiveCampaign's Partner Program. What does this mean for you? You can use ActiveCampaign through our Partner account to access priority support from our team. Enjoy the benefits of top email marketing automation systems at a "friendly to business" price. Pair this with our done-for-you email packs at Your Ads On Demand and you're good to go: https://copy.youradsondemand.com... #ACPartner

15.01.2022 Very excited to announce our renovated website, with branding and design by Taylor Hopping, Hazelwood Studio. Now it's time to make the articles that will provide maximum value to clients (and potential clients - we see you!) ... there's no more "we'll do it once the site's done" excuse. If you'd like a squiz, go here: https://mckeecreative.store... AND if you'd like to find out what Taylor can do for your brand and online presence, get your name down here: https://www.hazelwood.studio/ or email [email protected].

15.01.2022 Go, you good thing! First day on a brand new Shopify store. For every $1 this client put in, they received $9.17. Still early testing days for audiences/best traffic sources, so once we lift the site conversion rate this will be even more robust. Talk to us if you'd like help on your ecommerce campaigns. ... We haven't met one yet that we couldn't improve ... #ecommerce #onlinebusiness

14.01.2022 These clients have a clear offer that solves a specific, immediate problem, and they know their audience. They convert about 30% of their leads to long-term customers. Each customer is worth around $1400/year.... This translates to a return on their ad spend of 15 x what they put in. The secret to a good return on investment is not a secret at all ... solve a specific, immediate problem, know how to communicate that to the people who need it, and look after your customers for the long term.

14.01.2022 Don't make these online marketing mistakes (that so many business owners do!) - use the checklist in my article on Inside Small Business, out now.

14.01.2022 Robes, sauerkraut crocks and skateboards ... find out why this mix is good for your business right now https://bit.ly/3aDcdE6

13.01.2022 Welcome to the team, Evelyn! Ev lives in Brisbane and has been described as a "legend" in the industry, with a rare blend of skills as a strong copywriter and performance marketer. Her Spotify playlist may feature The Kinks, Shuggie Otis, Parcels, or Peter Cat Recording Co. (there's a starting point, Sammy Shoebox Moses Taggett) and we're protecting her spare time so that novel gets written.... Onward ...!

13.01.2022 Stress is something that many workplaces are reluctant to acknowledge as they don't want to be held liable. Which leaves people "on their own" to deal with it. We're very proud to share the work Drs John and Judy Hinwood are doing, helping people take out stress in a very effective way. The benefits? Greater productivity, of course. But even better, feeling more in control of life (on all fronts) and being able to live with a consistent sense of calm.... If this is something that would be useful to your or your colleagues, take a look at "Stress to Strength". Not only does it include the 7 tools, but also clips at each step from people who are using them.

12.01.2022 Huge thanks to Bob at OzeComputers Caloundra for saving the day yesterday!

12.01.2022 Bravo, Koala for a job well done on this ad.

11.01.2022 If your ecomm sales have slowed in recent weeks, you're not alone. From the Financial Review: "E-commerce has boomed in the past 12 months as the world stayed home, but several listed businesses have recently reported slowing online growth, including Temple and Webster, Red Bubble and Adore Beauty." However, this is no time to pull back. Instead, revisit your customer journey and look for ways to strengthen that relationship. ... Remember that on social profiles, entertainment and education are as important as "buy our product" messages. One indication of whether your campaign needs a shakeup is monitoring your unique outbound click percentage and cost per outbound click, to gauge the impact of your offers month-on-month. Check out the full article in the Financial Review here: https://bit.ly/3wa2iQD

11.01.2022 When your email sees an open rate of over 64% Want copy written for your campaigns? https://copy.youradsondemand.com/... Or, do you need full digital marketing campaign management? https://mckeecreative.store/

11.01.2022 Via AdWeek: From expanded sizing options to adaptable clothing and partnerships with advocates and influencers, fashion brands are embracing body positivity and inclusion in more ways than just representation in advertising. Some brands like Universal Standard have long embraced a mission of body inclusion, but more classic brands like Target and Tommy Hilfiger are joining with post-mastectomy swimwear and clothing lines that adapt for people with disabilities. New partnershi...ps are cropping up too: Aerie partnered with startup Slick Chicks on a disability-friendly underwear line. Real bodies, real people: Brands who embrace more inclusive products are carving out a path for other fashion brands to follow. Full article here: https://bit.ly/3gLuLV1

10.01.2022 Welcome, Chelsey Jean LymFATics Fabulous to have you onboard and help you get the word out about how good a happy lymphatic system feels! (a) for everyone - join BooB Camp now! https://www.facebook.com/groups/boobcamp... (b) for natural health practitioners - don't miss Chelsey's LymFATics Alive training on November 9, Capalaba. Sign up here: https://la.chelseyjean.com/lymfatics-alive-workshop-for-hea

09.01.2022 It was great to share some tips on email marketing with Foot Traffic with Stacy Tuschl this morning. For anyone on the call who didn't get the links to your free email sequence and checklist, go here: Get the FREE email nurture sequence template for coaches here: https://bit.ly/3dVPDas... Get the FREE email campaign checklist here: https://bit.ly/3fgGI57

09.01.2022 Clients Stress Management Institute with Drs John and Judy Hinwood featured in PR Newswire for Journalists blog. Free "9 Keys to Living Stress Less" here: https://www.stresstostrength.com/9-keys-to-living-stress-l/ Excellent "Stress to Strength" course here: ... https://www.stresstostrength.com/7-simple-steps/ See more

09.01.2022 For every $1 our client puts into this Facebook marketing campaign, they're getting over $10 back. We don't stop there - your paid traffic campaigns should be just the beginning, helping you add new customers to your email list. That allows us to make offers via email, and also serves to insure you against the more expensive times of the year on paid channels.... Want decent results on your own business marketing? Get in touch.

09.01.2022 Hey, Databox thanks for featuring us!

09.01.2022 It's become obvious that selling online - either completely, or hand-in-hand with a physical location - is a really good idea. It seems I have a knack for helping businesses move online. Regardless of age, technical skills, or appearance.... If you'd like to know how your business could use this time to set up online, send a message and we'll look at how to make it happen. What kind of businesses? I prefer to work with people who are bringing something to the market that is genuinely useful. You know, something with heart. There is a truckload of opportunity. Want to know more? Send a message, or set up a call here: https://go.oncehub.com/JoanneMcKee

08.01.2022 Sunshine Coast Bookkeeper Jenny Dyer from Small Business in Balance nails it on ABC this morning. Whoever thought thermal paper was a good idea for receipts must have been having a slightly scattered day ...!

08.01.2022 Catch Jo McKee on Chris McLean's podcast "The Peak Performance and Predictable Growth Show" where the ideas behind A more human agency are explored. YouTube: https://youtu.be/Xg8BIG1PquI Buzzsprout (audio): https://www.buzzsprout.com/1679653/8358130... Apple podcasts: https://podcasts.apple.com//peak-performance-/id1554789939 Spotify: https://open.spotify.com/episode/0KPvGWRs5BKDeV6KRuob3j

06.01.2022 We've had a number of enquiries via our website from people keen to grow their business revenue in 2021. And thank you, Chelsey Jean - Lymfatics, for the shout-out! If you're wondering what do to for your own brand, you are welcome to look into the three ways we help our clients' businesses grow: . ... You'll love the relief of not having to deal with all the moving parts! I'm incredibly proud of the team we have built since we started McKee Creative in 2016 - each person is at the top of their game. Here's what Chelsey Jean said this week after starting with us 3 months ago and seeing a very quick, significant increase in sales: "She has taken care of everything. I trust her 1000%. My parents have two successful businesses (15 years) that I have equaled their sales in 12 months so they have signed up with her too now." To make a client application, please visit: https://mckeecreative.wufoo.com//client-application-form-/ . -- From a single ad through to full funnel copy, turnaround within 3 business days. Over 65 agencies, at the time of writing, repeatedly order copy from us for their own clients' campaigns, as well as a number of independent brand owners. Here's this morning's feedback from an owner of a float spa in Washington, DC: "I wanted to inquire about creating some content for the upcoming holiday (Valentines day)! Your content was very helpful and effective during the holiday season. " To order done-for-you copy, visit: https://copy.youradsondemand.com . Launched by request from agencies in 2020, Copywriting for Profit helps people dispel that feeling of "I'm not a writer" and teaches them to see beyond the rules. We make it easy, fun, and you will find you can write for any niche. You will also learn how to tell when the copy is effective, and what levers to pull to make it stronger. Here's what Clay Tharle of SWAY Digital Agency said was most useful after completing Copywriting for Profit: "Stripping back the b.s. that is surrounded with writing copy. Jo's knowledge really simplifies the process which in turn helps you write copy faster and easier. Whenever I get stuck now I can always go back and look at my downloads and the slides that Jo has provided me and quickly get back on track. The live calls and edits are a game-changer." To register for Copywriting for Profit, visit: https://copywritingforprofit.com If you're keen for more info, you're welcome to set up a call for a time that suits you here: https://go.oncehub.com/JoanneMcKee Here's to your success! Jo McKee

06.01.2022 Watch this space for pay-per-use economy. Still in development. But, you'll be able to pay per article, or video, etc, instead of having to take out full monthly subscriptions to platforms: https://dropp.cc (Built, of course, on @$HBAR)

05.01.2022 If you run a business in Queensland you may be eligible for Small Business COVID-19 Adaption Grant Program opening July 1. You can use the eligibility tool and register for updates here: https://www.business.qld.gov.au//advice-s/grants/adaption I just spoke to the team who are still assessing the first round. Some are approved and there is still a couple of week's work ahead of them. However, if you haven't heard back from Round 1, you're eligible to re-apply in Round 2.... Very useful for professional consulting, operational expenses and, of course, marketing development. If you've been thinking about adapting your business to do more online, book a call to see what's possible: https://go.oncehub.com/JoanneMcKee

04.01.2022 Learned to negotiate a bunch of alleyways and dirt tracks on a scooter, in keeping with Michael's penchant for exploration. Rewarded with lunch at The Deck, perched over the bay.

04.01.2022 Loved catching up with Matthew Denneny from Cognetics after his flight back to Spain, and having him share his experience since coming onboard with McKee Creative. Matthew's developed quite the effective nootropic (think you, but more efficient) - order at https://cogneticsgroup.com And if you're ready for us to improve results on your marketing, get in touch here: https://www.mckeecreative.store/work-with-us

04.01.2022 It's easy in the day-to-day to forget what a difference we can help to make. This update from Well Aware keeps things in perspective ... the girls at Sweet Waters Secondary School no longer have to ration their water. Thank you so much to each of our agency and copywriting clients who order via Your Ads on Demand - you helped create this. https://wellawareworld.org//a-new-chapter-at-sweetwaters-s

03.01.2022 Black Friday weekend can be tough for ecomm business owners who aren't in a position to give huge discounts. But there are strategies to get through without taking too much of a hit. This account is ecomm - clothing - no discounts. It still returned 3.53 x the ad spend, so a healthy result. We paused the Top of Funnel Lookalikes that had died off and ran with the best performing interests. Bottom of Funnel - the people already familiar with the brand - saved the day.... This reinforces the importance of planning ahead, building a solid audience you can speak to via ad campaigns and email during the competitive period and, as my favourite Hitchhikers Guide to the Galaxy reminds us, "Don't Panic" ;)

03.01.2022 For every 100 organic visitors to this client's site, more than 12 are filling out the "Contact Us" form. This is an excellent complementary channel to the client's paid traffic campaigns. More than just a "business card" online, you want your website to be earning its keep. A solid SEO strategy brings rewards and is the perfect foundation to underpin your paid traffic and email/messenger follow-up.... If you'd like to know more about how your own site can pull its weight more effectively, send a message and we'll take a look.

02.01.2022 Huge welcome to Charlotte who has joined our team to help with agency campaigns + the Your Ads on Demand orders that continue to flow in. Charlotte's Insta profile (c.g.poetry) notes that she "writes angry poems for money". We love Charlotte's poems, and we love that in her work time Charlotte flips the switch and writes copy so hope-infused that you'll suspect the Insta is a front.

02.01.2022 Define what your brand stands for, and you'll attract customers for life. People want to make a difference. They want a sense of being part of a broader community that's actually . ... For more details on what James and Erica Bartle are doing with Outland Denim, go visit them here: https://www.outlanddenim.com.au/

02.01.2022 Find out why, even in the middle of the toughest time our generation's ever seen, now is an incredibly good time to advertise. Read more for the data here: https://bit.ly/2UBmNoj And for practical ideas to implement for both NOW and the long term, go here: https://bit.ly/33Sy1sD

02.01.2022 New business: leads and sales. It needs to come in at a rate your team and systems can handle. And you need to be able to turn that flow up a notch whenever you're ready.... That's what we do, with dependable, stress-free and measurable results. Send us a message if you'd like to learn how to get started.