Melbourne Innovation Centre in Alphington, Victoria | Business consultant

Melbourne Innovation Centre

Locality: Alphington, Victoria

Phone: +61 3 9499 9100

Address: 2 Wingrove Street 3078 Alphington, VIC, Australia

Website: http://www.melbourneinnovation.com.au

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25.01.2022 With COVID-19 landing hard on the back of the 2019 bushfires, Leonie and her business Bright’s Old Fashioned Lolly Shop found much-needed support from the Business Recovery Advisory Service. After the fires, she returned to her businessand a devastating loss of income during what should have been the store’s busiest period. The shop had just started to gain traction again when COVID-19 struck, and lockdown was enforced. With the help of the Business Recovery Advisory Servi...ce, Bright’s Old Fashioned Lolly Shop has pulled through. The Business Recovery Advisory Service is a free, one-on-one session available to business owners located in East Gippsland, Wellington and North East Victoria. This service is delivered by the Melbourne Innovation Centre with Business Victoria and Bushfire Recovery Services. Read the full story: https://faces.business.vic.gov.au//brights-old-fashioned-l

25.01.2022 MANAGING MENTAL HEALTH IN THE WORKPLACE (free online workshop) Friday 21st August, 9.30-11.30am This workshop will be presented by Nicole Jordan, an experienced mental health trainer with a wealth of knowledge and a passion for educating the community and more specifically organisations on how to recognise the signs and symptoms of mental health problems.... In this online workshop, Nicole will discuss: - Understanding things that can impact mental health in the workplace - The importance of early identification of signs and symptoms of a mental health problem - What managers can do to provide support - Creating psychological safety and a culture where asking for support is okay This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-managing-mental-health-

23.01.2022 The Business Recovery Advisory Service is available to any business owner/operator in East Gippsland and North East Victoria that has been impacted by the 2019-20 bushfires. A Business Recovery Adviser can help businesses with business impact assessments, developing recovery plans and resilience mentoring. These strategies can help you reactivate your business and develop sustainable business models to strengthen and grow through the recovery period and beyond. North East Vic...toria: https://www.eventbrite.com.au/e/116830088941 East Gippsland: https://www.eventbrite.com.au/e/117218548835

23.01.2022 2020 marches on with its challenges and setbacks, but here in Victoria, many businesses are looking at establishing a new normal. If your business has suffered since the spread of COVID-19, we encourage you to reach out to our Business Resilience program for support. Free mentoring and online workshops available. Visit the program website here: https://www.melbourneinnovation.com.au/business-resilience-

22.01.2022 MARKETING DURING A CRISIS: SOCIAL MEDIA MARKETING (free online workshop) Wednesday 9th September, 9.30-11.30am In this 2-hour workshop you will learn how to best communicate with your audience via social media, focusing on Facebook and Instagram, during a crisis such as the unprecedented COVID-19.... No one can predict a crisis, but we can prepare for one. Be guided with practical, easy-to-follow steps, checklists, plans, tips and ideas that you can swiftly action and will be crucial to your business's long term success. This workshop will cover the following points: - Navigating The First Steps to Managing a Crisis - Social Media Crisis Communications Checklist - How to Implement an 8-Step Crisis Communications Plan - Social Media Best Practices During A Crisis - What to Post During a Crisis This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-marketing-during-a-cris

21.01.2022 Online resource: Preparing to Transition Your Team Back to Work Transitioning teams back to work will be different for every business, and will likely occur in phases, but there are some important steps and considerations that all businesses can take to make it as smooth and safe as possible. Victoria is currently in Stage 4 restrictions, so although we’re not in a position to be getting our teams back in the workplace, it’s a great time to stop and reflect on what we do need... to do when the time comes. Returning to work is a moving target, but we can remain agile and ensure we’re prepared. The key points this resource will cover are: - How are your employees coping during COVID-19? - Developing and implementing a COVID-19 Safe Plan - Considering the Return to Work Requirements and Communication Read full resource: https://www.melbourneinnovation.com.au//preparing-to-trans

21.01.2022 LEARN TO DESIGN ON CANVA (online workshop) Wednesday 21st October, 1-3.30pm Book here >> https://bit.ly/35ax4gz... Canva is a free, easy-to-master content creator for visual marketing. To stand out in a visual online marketplace, you must use relevant images and high-quality designmaking Canva well-suited to small businesses. You can catch a customer’s attention using a single graphic to market a promotion, tell a story, build brand awareness, or prompt an action. If you want to set up a Canva account and create your first design, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes. In this workshop, you will complete the following activities: - Create a Canva account - Create a branded style guide (including colours, logos, and fonts) - Upload your logo and/or product images - Create a graphic using a Canva template These workshops are being delivered as part of the ASBAS Digital Solutions program. Book here >> https://bit.ly/35ax4gz

20.01.2022 EAST GIPPSLAND | Business Recovery Advisory Service Information Session 27th August The Business Recovery Advisory Service is available to any business owner/operator in East Gippsland that has been impacted by the 2019-20 bushfires. Learn how our dedicated team of Business Recovery Advisers can help position you in the long term.... This online information session will cover how the Business Recovery Advisory Service can help your business. Learn about the availability of government grants and financial support, connecting you to further services, business recovery planning, free one-on-one resilience mentoring, and stay for the Q&A to have your questions answered. Register for this free, online information session here: https://www.eventbrite.com.au/e/117218548835

20.01.2022 CHRISTMAS ONLINE: MEET CUSTOMERS' NEEDS DURING COVID-19 (online workshop) Monday 19th October, 10am-12.30pm Book here >> https://bit.ly/3lHmrs2... As we start to get back to business within the pandemic, we need to think about how to approach Christmas from an online perspective. This workshop is full of ideas on how to use online business to your advantage this Christmas period. We will take a multi-channel approach and bring lots of examples to the virtual table to fire your creative juices. In this workshop we will cover: - Online marketing options for Christmas during COVID-19 - Examples galore - Tools and timelines to help you plan and generate ideas to help maximise this time of year online. These workshops are being delivered as part of the ASBAS Digital Solutions program. Book here >> https://bit.ly/3lHmrs2

19.01.2022 HOW TO FUND YOUR CAMPAIGN ON KICKSTARTER (free online webinar) Tuesday 29th September, 9.30-11.30am Crowdfunding is powerful. It can fund your startup into operation and expose you to thousands of potential customers. Personal investment gives people skin in the game and can turn them into ambassadors of your brand from the very beginning. Aside from pitching a solid product or service, you’ll need to deliver it in a short, intense campaign. Kickstarter is a platform that can... help you catch people’s attention. This webinar will explain: - How to set up an account with Kickstarter and start your first campaign - Key elements to include in your campaign to generate buzz and attract investors - How to set campaign objectives - How to achieve maximum reach and marketability with your campaign Register now: https://www.eventbrite.com.au/e/webinar-how-to-fund-your-ca

17.01.2022 SET UP A SHOPIFY STORE (online workshop) Wednesday 28th October, 1-3.30pm Book here >> https://bit.ly/3kwmBCx... Shopify is a simple, user-friendly way for beginners to sell online. It will save you the time, money, and stress of building an e-commerce website from scratch. Shopify offers templates that you can customise to suit your business, as well as options to use your own domain, manage inventory, and set shipping. If you want to set up a Shopify store, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes. In this workshop, you will complete the following activities: - Create a new Shopify store (with all required settings) - Design your Shopify store - Create new product listings in your inventory Important: This workshop is for businesses that have not yet started or only just set up their Shopify website. It is ideal for those looking to explore Shopify as an avenue for their business. These workshops are being delivered as part of the ASBAS Digital Solutions program. Book here >> https://bit.ly/3kwmBCx

17.01.2022 NORTH EAST VICTORIA | Business Recovery Advisory Service Information Session 25th August The Business Recovery Advisory Service is available to any business owner/operator in North East Victoria that was impacted by the 2019-20 bushfires. Learn how our dedicated team of Business Recovery Advisers can help position you in the long term.... This online information session will cover how the Business Recovery Advisory Service can help your business. Learn about the availability of government grants and financial support, connecting you to further services, business recovery planning, free one-on-one resilience mentoring, and stay for the Q&A to have your questions answered. Register for this free, online information session here: https://www.eventbrite.com.au/e/116830088941

17.01.2022 FREE BUSINESS RESILIENCE MENTORING Kirri Romero | Business Resilience Mentor Spotlight Kirri offers virtual mentoring in:... - Digital Strategy - Marketing and Content Marketing - Customer Experience - Website Building & Selling Online Examples of mentoring discussions with Kirri include developing a digital measurement plan; how to generate leads online using social and paid promotion; perfecting your customer experience from engagement to optimisation; and transitioning from retail to an online store. Book your free mentoring with Kirri or another Business Resilience mentor by viewing their mentor profiles and claiming your appointment. Click and scroll down to Kirri's profile: https://www.melbourneinnovation.com.au/covid-19-business-re

16.01.2022 We love working with entrepreneurs - in particular, the young entrepreneurs through our Student Start-up program (studentstartup.org) in partnership with Banyule Nillumbik Tech School and Whittlesea TechSchool. Meet Cooper Waller, a Beechworth Secondary College student and founder of Ear Savers who has developed a 3d printed clip to make our COVID-19 face masks more comfortable. Cooper took part in our High Achievers Program and has developed this excellent pitch.

15.01.2022 MARKETING DURING A CRISIS: REACH NEW AUDIENCES ONLINE (free online workshop) Wednesday 2nd September, 9.30-11.30am Knowing how to connect with your target audience online is critical for achieving your business goals during a crisis like COVID-19.... If you understand your market better and produce and share relevant content for the right audiences at the right time, you can significantly boost customer engagement, generate higher quality sales leads and reach new prospects. This session will cover how to reach new audiences online during a crisis: - Knowing where your audience spends most of there time - Create content that appeals to your audience - Incorporate multimedia into websites - How SEO helps This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-marketing-during-a-cris

14.01.2022 With the support from our adviser, Michael Anderson, we were eligible and successful in obtaining the 10k Small Business Support Grant. Sue Svetlik's business was hard hit by the 2019-20 bushfires. She was recommended the Business Recovery Advisory Service and is very grateful for the support. I would highly recommend the Business Recovery Advisory Service to other businesses.

14.01.2022 FREE BUSINESS RESILIENCE MENTORING Brett Melville | Business Resilience Mentor Spotlight Brett offers virtual mentoring in:... - Digital Marketing - Website Building & Selling Online - Search Engine Optimisation (SEO) Examples of mentoring discussions with Brett include how to quickly transition your retail store online; marketing your online store to new and existing customers; and reaching new audiences with SEO. Book your free mentoring with Brett or another Business Resilience mentor by viewing their mentor profiles and claiming your appointment. Click and scroll down to Brett's profile: https://www.melbourneinnovation.com.au/covid-19-business-re

14.01.2022 RECOVERING FROM RESTRICTIONS: RETAINING RELEVANCE FOR BRAND GROWTH (free online workshop) Wednesday 21st October, 4pm-6pm There has not been a sector or brand unaffected by COVID-19. Not only has consumer behaviour changed dramatically as a direct consequence, but so have the cultures in which many businesses were built on.... Businesses are now doing things that they have never done before to work and evolve within this disruption. This session will help businesses understand how they can grow within in a changed society and in a culture of modified consumer habits to help their brands grow. Book now: https://www.eventbrite.com.au/e/brp-recovering-from-restric

14.01.2022 When the 2019-20 bushfires hit, Julie-Anne and Rob feared losing their business Ramjam Catering Services, operated out of the Metung Yacht Club, but pulled through with vital support from the Business Recovery Advisory Service. The bushfires caused holidaymakers to avoid Metung and Julie-Anne and Rob struggled without the holiday trade. With COVID-19 travel restrictions not far behind, the consequences for their business were devastating. With the help of the Business Recover...y Advisory Service, Ranjam’s Catering Services received a much-needed grant and advice on recovery planning and marketing. The Business Recovery Advisory Service is a free, one-on-one session available to business owners located in East Gippsland, Wellington and North East Victoria. This service is delivered by the Melbourne Innovation Centre with Business Victoria and Bushfire Recovery Victoria.

13.01.2022 WORKING ON WELLBEING (free online workshop) Friday 18th September, 9.30-11.30am Understanding wellbeing what we mean by wellbeing and how it impacts employee performance. Learn how they can feel good and function effectively by being ‘active stewards’ of their wellbeing, even during COVID-19.... Improving Wellbeing We’ll share the science behind the six pillars of wellbeing to boost resilience, lower stress, improve confidence & creativity, create better connections, build grit and maximise energy. Participants will leave with practical, easy to implement tools, that Managers can use to keep staff engaged, satisfied at work and performing well. This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-working-on-wellbeing-ti

13.01.2022 A PATHWAY FORWARD FOR YOUR BUSINESS 15th September, 10.30am-12pm Times have been tough and small business owners in the North East have shown how resilient they can be. ... But there is no need to do this on your own. It is more critical than ever to prepare strategies to restart your business. A business with a plan will have clarity over its future direction, inspire its employees, and have a roadmap in place to achieve the overall goals of the business. This webinar will show you exactly how Business Recovery Program advisor can work with you to develop a recovery plan, taking into consideration where your business has been and where you would like it to go. Register for free here: https://www.eventbrite.com.au/e/119841002665

12.01.2022 Looking for tailored support for your small business? The ASBAS Digital Solutions program works with you to adopt digital tools and online strategies to save you time and moneyand to help you grow your business. To learn more and sign up for ASBAS Digital Solutions Program, visit: asbas.melbourneinnovation.com.au

11.01.2022 CURATING EXPERIENCES TO DRIVE SALES DURING COVID-19 (free online workshop) Friday 28th August, 9.30-11.30am Redefine and unleash the power of customer experience in your business to help drive sales and keep customers talking. Optimising the experience and interactions your customers have with your business during COVID-19 not only helps humanise your business, but it builds better connections with your customers.... This practical workshop helps you to understand how your business can create a unique experience that sets you apart, with examples of how others are making a difference to their audiences and customers. This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-curating-experiences-to

11.01.2022 FREE BUSINESS RESILIENCE MENTORING Kaye Priest | Business Resilience Mentor Spotlight Kaye offers virtual mentoring in:... - Business development, strategy, and growth - Social media marketing and branding - Diversification of your business offering - E-commerce development - Motivation Examples of mentoring discussions with Kaye include growth strategies for your small business; generating leads using social media and online marketing; alternative income streams; and motivation to help you maximise your businesses potential during this crisis. Book your free mentoring with Kaye or another Business Resilience mentor by viewing their mentor profiles and claiming your appointment. Click and scroll down to Kaye's profile: https://www.melbourneinnovation.com.au/covid-19-business-re

11.01.2022 HOW TO START A BUSINESS: SETTING UP (free online workshop) Wednesday 26th August, 9.30-11.30am You’ve got your business ideabut how do you take that concept and turn it into a functioning business? It can feel overwhelming with registrations and regulations, but once you’ve got it all set up, you’ll be ready to launch. This workshop will take the fear of missing something out of the process.... In this workshop, we will cover: - Establishing your business structure (sole trader, company, etc.) - Compliance with basic legal requirements - ATO obligations and reporting This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-how-to-start-a-business

10.01.2022 SELL PRODUCTS ON FACEBOOK (online workshop) Tuesday 20th October, 10am-12.30pm Book here >> https://bit.ly/33SkDGC... Thursday 22nd October, 10am-12.30pm Book here >> https://bit.ly/3jZgtCl Customers spend a lot of time on Facebook. Use the power of social media to drive your audience to buy your products without even leaving the platform. Allow customers to browse, share, and purchase your products. If you want to start selling your products on the Facebook Shop, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes. In this workshop, you will complete the following activities: - Set up a Facebook Shop - Set up a product catalogue in preparation for selling - Set up a simple advertisement to sell a product on Facebook Important: To set up a Facebook Shop, you must already have a Facebook Business Page set up, and prepare at least one product image, description, price, postage method, and payment provider. This must be done prior to this workshop. These workshops are being delivered as part of the ASBAS Digital Solutions program.

09.01.2022 Melbourne Innovation Centre would like to introduce our Business Resilience program. This program is designed to assist Victorian small businesses affected by COVID-19. Support includes free access to virtual mentoring, online workshops, and resources. For more information or to register for the program, visit: https://www.melbourneinnovation.com.au/business-resilience-... Eligible participants* can access 4 hours of free mentoring with a business resilience expert, and attend free virtual workshops on topics pertinent to the impacts of COVID-19 on small business. This includes strategy and resilience, finance and technology, customers and marketing, human resources, and mental health and wellbeing. *To be eligible for the Business Resilience program, you must be a for-profit Victorian business with an active ABN and less than 20 employees.

06.01.2022 SELL PRODUCTS ON FACEBOOK (free online webinar) Tomorrow! Wed 30th Sept, 1pm-3.30pm Customers spend a lot of time on Facebook. Use the power of social media to drive your audience to buy your products without even leaving the platform. Allow customers to browse, share, and purchase your products.... If you want to start selling your products on the Facebook Shop, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes. In this workshop, you will complete the following activities: - Set up a Facebook Shop - Set up a product catalogue in preparation for selling - Set up a simple advertisement to sell a product on Facebook Register here: https://www.eventbrite.com.au/e/sell-products-on-facebook-l

06.01.2022 The Eden Magnet has published a leading example of how the Business Recovery Advisory Service is supporting business owners that have been impacted by the 2019-2020 bushfires. "Mallacoota residents Carol Nelson and husband Paul tragically lost both their home and business in the bushfires last summer. It's been an incredibly difficult year, but ongoing assistance has allowed the family to reach a more hopeful position almost 12 months on.... The couple were previously operating a food van, in both East Gippsland and on the Far South Coast, offering traditional Greek cuisine to market and festival-goers, but sadly their van was decimated when the fire tore through Mallacoota. After receiving a $50,000 Small Business Bushfire Recovery grant, Ms Nelson said they are now in the process of replacing their trailer with a new custom-built one. "We're blown away, we'll have exactly the trailer we wanted, it's basically a commercial kitchen on wheels" she said." Read more: https://www.edenmagnet.com.au//mallacoota-small-business/

05.01.2022 It’s clear that businesses have quickly adopted digital technology due to COVID-19, to help them better navigate disruptions. It's important to understand the processes and systems that allow businesses to thrive in rapidly changing environments. What is Digitisation? Digitisation is the process of converting information from a physical format into a digital one. An example of digitisation could be scanning old printed documents and saving them to a hard drive to ...store that you can access later. What is Digitalisation? Digitalisation is the process of leveraging digitisation to improve business processes. An example of Digitalisation would be taking the scans of old printed documents and uploading them to a cloud drive, like Dropbox so you can always access them anywhere, anytime. To be agile in business and to be proactive to change, it requires a good understanding of how to digitalise key aspects of your business. Through our programs, such as ASBAS Digital Solutions, we're helping businesses make digitalisation an essential part of their strategy and to help them learn, grow and thrive with new technology. To learn more about our programs including ASBAS Digital Solutions, visit: https://asbas.melbourneinnovation.com.au/

05.01.2022 MARKETING DURING A CRISIS: RETAINING CUSTOMERS (free online workshop) Wednesday 16th September, 9.30-11.30am From GFC’s, bushfires and pandemics what are the things to think about, change and do during (and after) a crisis to retain your customers?... With so much uncertainty, many business owners feel like marketing is futile. But don't forget your existing customer base. It's a good time to be proactive in your planning: revise your marketing messages, put retention tactics in place, identify the difference between communication and "selling", and decide on the frequency and channels for communicating with existing customers. In this workshop we will cover: - A clear process to follow for during and after the crisis period - How to adjust your marketing and communications with customers - Retention tactics and tools This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-marketing-during-a-cris

04.01.2022 As part of our ASBAS Digital Solutions program, we offer free virtual workshops and events to help grow small businesses in Victoria. Some of our June online workshops include: iPhone Video Production: Editing - Tue, 8 Jun 2021 10:00 AM AEST... Create an Ecommerce Website with Shopify - Tue, 15 Jun 2021 10:00 AM AEST How to Undertake a Digital Audit on your Own Business - Tue, 22 Jun 2021 10:00 AM AEST And more! To sign up to an ASBAS Digital Solutions workshop, visit: https://www.eventbrite.com.au/o/melbourne-innovation-centre

03.01.2022 RECOVERING FROM RESTRICTIONS: RE-ENGAGING WITH CUSTOMERS (free online webinar) Wednesday 7th October, 4pm-6pm Victoria is now slowly emerging from strict lockdown and it's time to start re-engaging with your customers. This workshop will focus on tactics and strategies to get back to business and in front of both new and existing customers.... In this workshop we will cover: - Planning and ideas to awaken your customers - Timelines for easing restrictions and aligning marketing efforts - Channel and audience considerations for targeting and re-engaging - Ideas and examples to apply to your business. Register for this online workshop to learn about re-engaging with customers as restrictions continue to ease! Book now: https://www.eventbrite.com.au/e/brp-recovering-from-restric

02.01.2022 HOW TO STAY CONNECTED TO YOUR BUSINESS COMMUNITY DURING COVID-19 (free online workshop) Wednesday 22nd July, 9.30-11am Staying connect to your community and networks is more than important than ever. We’ll show you ways to stay connected, how you might approach your networks, and how to keep relationships alive.... In this workshop, we will cover: Benefits of remote networking Community building online The Do’s and Don’t’s of networking and community building online This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-how-to-stay-connected-t

02.01.2022 APPS THAT WILL BOOST YOUR PRODUCTIVITY (free online workshop) Wednesday 29th July, 9.30-11am Boosting productivity, particularly when working remotely, can be a challenge. This practical workshop will show you some of the best apps out there to help you get more done.... In this workshop, we will cover: Different apps on the market (free and paid) Ways to optimise their usage Productivity hacks This free online workshop is a part of our Business Resilience program. Register now: https://www.eventbrite.com.au/e/brp-apps-that-will-boost-yo