Melbourne Social Co in Moonee Ponds, Victoria | Consultation agency

Melbourne Social Co

Locality: Moonee Ponds, Victoria

Phone: +61 1300 386 165

Address: Level 1/3-7 Puckle Street 3039 Moonee Ponds, VIC, Australia

Website: http://www.melbournesocialco.com.au

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• Consultation agency
• Marketing agency
• Social media agency

23.01.2022 To our Melbourne community, we’re about to embark on another lockdown together. We’re all hands on deck and will be working safely and remotely from home for our wonderful clients. If you need any assistance, or guidance on how to navigate comms for your business during this period, please get in touch.

16.01.2022 Are you running a small business? In 2020, it's now more important than ever to learn how to create gorgeous social media visual content at home. So why not learn from the pros? In our latest interactive online course, our Director Shelley Friesen and our Senior Content Creator (and digital influencer) Alice Honey are sharing their top tips and tricks for creating visual content for social media.... Enrol now: http://courses.thesocialco.com.au/cours/product-photography

14.01.2022 One year on. We’ve now had a full year to both live through and reflect on the impact of the pandemic, and the changes it’s brought to both our business, our clients and our local economy. I feel incredibly fortunate that as a business we have not only survived 2020, but are thriving and continuing to produce incredible work for some really wonderful clients into 2021. This really is a true testament to the hard work of our team, the care we have for our clients and the exce...ptional quality of the work we produce. I know that the business landscape has not been as kind to some, and with this in mind I have decided to rework our online course offering to become more accessible to a larger audience. We have been inundated with training requests from small business owners over the past year and I wanted to ensure the training options we provide are not only a) safe (learn from the comfort of your couch!), b) relevant, easy to consume and useful, but they are also c) accessible from a pricing point of view. We know that digital marketing has never been more important. Due to its reactive nature and potential to reach large audiences, social media is a no-brainer for businesses looking to navigate the current climate and future proof their businesses. So, what have we done. Firstly, we have updated our Social Media Masterclass to include 2021s’ latest trends with up to date guidance and advice from our experienced team. For me, the highlights of the course are the step by step guidance on how to put together a social media strategy, the in-depth look at how to use Instagrams latest features such as Reels and IGTV, and the inclusion of our video guide on to how to take a great photo for social media that I put together with our Studio Photographer (and digital influencer herself) Alice Honey in 2020. Secondly, we’ve updated the price significantly. Prior to 2021, this course was charged out at $425, reflective of the value, expertise and materials included. And while it is still worth this price (if not more), in 2021, we want it to be as accessible as possible to as many small business owners as possible, and have brought the pricing in under $80 to reflect this. If this sounds like something that would be useful to a small business owner you know, please pass it along, and if they have any questions please send them our way. https://courses.thesocialco.com.au - Shelley / Director, Melbourne Social Co

12.01.2022 From this - to that. On Instagram, the one thing that sets the pros apart from the rest is a beautifully curated feed. By curating a cohesive and aesthetically pleasing feed, you’re more likely to turn visitors into followers - when they come to your grid to check it out, and like what they see, they’re more likely to stick around to see what you’ll post next. Here’s an example of a 'before' and a beautiful 'after' for our client Ardell Lashes.

11.01.2022 Check out the latest updates to #InstagramReels via the post below. And then read our latest blog all about Reels and how you can utilise them for your business: https://melbournesocialco.com.au/the-down-low-on-instagram/

11.01.2022 It's such a thrill to achieve results like these for our clients. Get in touch if you'd like to chat to us about our social media advertising services.

10.01.2022 Hashtags are a powerful (and free!) Instagram tool that allow you to reach new audiences on Instagram, as well as create a sense of community within your existing audience. But what hashtag strategy is best for your brand? Why not book in a virtual strategy session with our team and we’ll craft a custom hashtag strategy for optimal results. Visit melbournesocialco.com.au/onlineshop to book your session now.

09.01.2022 We were recently commissioned by the Moonee Valley City Council to provide a free photography day for local business owners. After selling out the event in record time, we had 10 local business owners come in to our studio last week to have their products (and themselves) photographed, providing them with gorgeous content to share and promote their businesses online. We also used their sessions to share our insider knowledge on styling and producing engaging digital content themselves moving forward. We were thrilled to be able to provide this service to the local community and can't wait to share the results with the lovely business owners who came in.

08.01.2022 Did you know that this month MSC celebrates our 9th year in business? With a traditional fashion editorial background, our Director Shelley Friesen began forging a career in social media over ten years ago establishing Melbourne Social Co in 2011. While pursuing IT wasn’t a stylish choice for a child of the 80’s, Shelley’s intuition to pursue social media was bang on (much like Olivia Newton John’s leotard in Let’s Get Physical!) I got into digital marketing through ident...ifying a need for businesses to embrace it. From my experience working in the editorial department of a fashion magazine and as a Marketing Manager for an Australian fashion and accessories label, I could see that social media was a tool businesses could adopt and utilise to connect with their consumers. Despite people’s hesitance at the time to take a leap of faith on such an emerging field, I decided to start my own digital marketing agency! Now a team of fifteen, most of whom can’t remember a world without selfies and Snapchat, Melbourne Social Co has been instrumental in building the digital presence of some of Australia’s biggest brands. While 2020 has certainly presented its’ challenges for both our business and our wonderful clients, the power of digital and social media is greater than ever and we’re excited to be able to continue to assist small business owners in navigating this difficult time. Want to get to know our team a little better? Reach out today and get in touch. https://melbournesocialco.com.au/melbourne-social-co-celeb/

08.01.2022 Should your business be on Tik Tok? We discuss in our latest blog post.

08.01.2022 In typical Instagram fashion, mid-2020 Instagram launched a TikTok reboot on their platform. Almost a carbon-copy of the short-length video platform, Instagram Reels takes the best performing features from TikTok and reinvents them the Instagram way. So, six months on, with a few strategic nip and tucks we’re able to take a better look at Instagram Reels, what it means for agencies, brands and personal profiles and work out how to make the most of it! Read more: https://melbournesocialco.com.au/whats-the-deal-with-insta/

08.01.2022 Facebook launches Small Business Grants Programme in Australia Facebook recently announced a USD $100 million grant programme to support up to 30,000 eligible small businesses in more than 30 countries. The good news is that applications for this program are now open in Australia. Here are a few of the requirements to see if your business is eligible: ... To be eligible to apply, your business must: Have between 2 and 50 employees Have been in business for over a year Have experienced challenges due to COVID-19 Be in or near a location where Facebook operates Small businesses in Australia can submit their application between 16-22 September 2020. Visit https://www.facebook.com/business/boost/grants for more information. #facebook #smallbusiness #grants

01.01.2022 With COVID-19 restrictions in place, it can be difficult for small business owners to consistently create content to feed the hungry social media beast. If you need to get some professional content on to your social media channels quickly, why not check out our stock image and graphic selection on The Social Files. Don’t ‘make do’ with traditional stock images and graphics that elude to what you do. Our images are industry specific, realistic and on-trend.... Shop our Social Files now. https://socialfiles.melbournesocialco.com.au/library/