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25.01.2022 THE ULTIMATE MAMA + MINI ESSENTIALS PACK We’re so excited to team up with @milk_and_poppy on and a bunch of amazing small Australian mum businesses. Sharing with one lucky mama beautiful essentials for your hospital bag/nappy bag plus a few extra luxuries for mum and bub. Swipe through to get a closer look. Valued at over $1500 and it could be all yours Just head to @milk_and_poppy on Instagram to enter. It’s a super simple entry. P.S. Theres a 2nd and 3rd prize to be won... too! 3 chances to win Giveaway ends Monday 27th July 7pm AEST. This giveaway is in no way sponsored or endorsed by Instagram or Facebook. Open to Australian residence only. By entering you agree that you’re 18 years and older and living in Australia.

23.01.2022 Whether you’re currently pregnant or well into your breastfeeding journey, there is a pretty big question that keeps popping up how long should I breastfeed for? Breastfeeding is an extremely personal experience so the real answer to this question is between yourself and your baby. However, the World Health Organisation recommends exclusively breastfeeding for six months and then continuing breastfeeding with solids for two years and then beyond for as long as the mother a...nd baby desires. I have had a wonderful breastfeeding experience with Tobi (once we got through the first few difficult months) and I’m still feeding him at 22 months. I don’t know how long I will continue to breastfeed for but currently we are both very happy. I also have friends who only breastfed for three months and are also very happy. The most important part to answering this question is seeking out information and support from your local medical professionals and the Australian Breastfeeding Association. These people can help you make an informed decision about breastfeeding but ultimately you are the only one who can answer this question. How long are you planning on breastfeeding for? What helped you make this important decision?

23.01.2022 || THE BEST VIEW - comes after the hardest climb. Were you 1 of 7 women who felt the depths of fear looking at those little fingers for the first time? YOU ARE NOT ALONE. Read an excerpt from one mom's journey to #climboutofthedarkness below of her raw chronicle of the first 48 hours living through postpartum anxiety and faking happiness during maternity leave. This is for all the women who suffer in silence and deserve to be heard. I remember the day we were to be dischar...ged. I asked how long we could stay. I didn't want to go home. I started to panic. I cried to every nurse who came in my room. One told me it was my hormones and everyone feels this way and I'd be ok. I tried to believe it. We finally left.... That night I lay awake. Feeding every two hours. Fuck. When am I supposed to sleep? What do I do if she cries? How do I know she's getting enough milk from me? And it goes on and on.... but the scariest thoughts came around 2am when I had been awake since the last feeding, shaking uncontrollably." @baltimore_birth_photographers Have you got a similar story to share? What helped you get through those early days, the cluster feedings and PND/anxiety?||

21.01.2022 MOTHER’S DAY GIVEAWAY WIN OVER $2500 WORTH OF GOODIES We have teamed up with some of our favourite businesses to put together a MEGA Mother’s Day present to seriously spoil one lucky mama ... It only takes 30 seconds to enter! HOW TO ENTER: Head over to @mamagiveawayaustralia on Instagram and follow the instructions on the giveaway post. This competition ends Saturday the 8th of May at 11:59 PM AEST. Open to Australian residents only. This Giveaway is in no way endorsed or sponsored by Instagram or Facebook (Please note: The winner will be announced on @mamagiveawayaustralia on Sunday the 9th of May at 0900. If you receive a message from anyone else stating you have won, please block and report)

21.01.2022 ||EVER BEEN TOLD TO GIVE YOUR BABY WATER? Here’s why giving water to a breastfeeding baby before 6 months of age isn’t recommended by the World Health Organisation (WHO). The WHO states that giving water to young babies puts them at risk of diarrhoea and possible malnutrition. Water may not always be clean and can cause the baby to get infections. Giving water may also cause the baby to drink less breastmilk or to stop breastfeeding early and therefore cause malnutrition. If... mothers give water instead of breastfeeding it can also cause the mother to have less milk in the future. Breast milk is more than 80% water, especially the first milk that comes with each feed. Therefore, whenever the mother feels her baby is thirsty she can breastfeed him or her. This will satisfy their thirst, and continue to help protect from possible infections, and help the baby to continue to grow well. Babies do not need water before they are 6 months old, even in a hot climate. This is also one of the reasons that the WHO recommends babies to be exclusively breastfed for the first 6 months of life. A child is considered exclusively breastfed when he or she receives only breast milk, without any additional food or liquid, even water, with the exception of oral rehydration solution, drops, syrups of vitamins, minerals or medicines. When breastfeeding, the mother gives her baby all the water he or she needs, while providing safe water and protecting the baby against diarrhoea. So as we head into the warmer months of the year, if you’re a breastfeeding mum, trust your body and know that your breastmilk is enough and will adequately hydrate your precious bub. You might notice that they need to feed more regularly. Who else is excited about warmer months and longer sunny days ||

18.01.2022 ||SUPPORTING MUMS AND THEIR LITTLE MILK MATES - How many mums have heard of Australian Mothers Milk Bank (@mothersmilkbank_australia) This amazing organisation gives food to the hungry, hope to the needy and life to a baby. Their vision is to provide families with the option of donor mother’s milk when needed and to see babies exclusively receiving breastmilk from birth to six months of age. They collect, screen, pasteurise and distribute donated milk to babies where mothers... own milk is not available. At Milk Mate, we love their work and to show our support we donate $1 from every Milk Mate breast pump purchase to their cause. We are very proud to be supporting this wonderful charity! Have you ever considered donating your excess breastmilk or would you give your bub donated breastmilk?||

16.01.2022 Every voice counts... These three little words are so important to me. During those long nights and confusing moments as a first-time mum, there was so much advice and googling going on (especially at 2am) that it felt like my voice was lost amongst it all. Thankfully, it wasn’t all negative because those feelings and those long nights spurred on my idea for Milk Mate. I realised that being able to share my struggles and my amazing successes with other mums was really importa...nt to me. I want all mums to feel like their voice counts and I want to hear it. I want to hear about why you love or hate breastfeeding. I want to hear your funny stories or those moments where you wanted to give in. I also want to share your voice and your stories with our Milk Mate community so we can laugh and cry about it together. I truly believe we’re all in this together and as a community we can lighten the load and have a few good laughs along the way let's be honest, mums have some of the funniest stories! So please feel free to share your funniest story so we can all have a little laugh with you

15.01.2022 Our body is amazing! New research shows that breastfeeding helps protect mothers long term against diabetes.

15.01.2022 The reason we say breastfeeding is hard is because breastfeeding is HARD. One of the biggest things drilled into our heads as breastfeeding parents is that something will go wrong. We won’t have enough milk, we are going to dry up, some of us just can’t breastfeed, OR our milk is just not enough. The reality is that’s entirely unrealistic.... MOST women actually can breastfeed. We search for alternative routes, easier routes because we can’t comprehend that breastfeeding, something so natural, can be so difficult. We spend HOURS a day attached too a pump or we have a child at our breast. This has become a majority of our life from day to day. It’s all some of us mamas even think about on top of the reality of new motherhood. We’re not prepared for this. We’re not aware of the true bittersweet inconvenience. WHY can’t there be an easier way to feed our children? Didn’t God know we had 900 other things to accomplish in one day? The thing is, breastfeeding gives us time to STOP what we’re doing and be present. Put the dishes down and focus on our babies. The reality is my friends, breastfeeding is for the strong willed and it needs to be promoted, encouraged, and praised. It’s so important for the health of our planet and future generations. I will leave you with this friendly reminder.. Just because your breast are smaller then Susan’s down the street or softer then the day before, DOES NOT MEAN YOU DONT HAVE A MILK SUPPLY Remember our milk is specific to our babies needs at that very moment. Reposted: @goddessofbreastfeeding

14.01.2022 NOT LONG NOW - I’ll be 37 weeks pregnant this week. Wow has it gone so quickly! I can’t wait to meet our beautiful bub once earth side. I often find myself day dreaming of what bub might look like. I’m getting more and more excited and can’t wait to hold bub in my arms. It’s going to be interesting to see how Tobi reacts to our newest family member. He always talks about sharing things with the baby. Which is really cute. I’ve been very quiet on social media lately, so I ...could spend more quality time with Tobi before he has to share my attention. I’ve also really loved having a break from social media while I prep and get into a good head space for birth. Preparing for birth the second time round has been so very different to the first time. This time we have our own private midwife and it’s really made the experience so much more calming and relaxed than my first pregnancy. I’d love to know what challenges you faced going from one to two kids that you weren’t expecting and let me know any tips that really helped with the transition See more

14.01.2022 ||WE MADE IT!! - It was my son’s birthday on Saturday, not only did this mark 2 years of amazing moments with my beautiful boy Tobi, it marked my 2 year milestone of breastfeeding him. Now this isn’t a brag post or meant to trigger any less than feels for other mums. It’s about allowing myself to celebrate a milestone that was very important to me. Breastfeeding for this amount of time has definitely had ups and downs! There have been blissful times where I’d stare down and... totally love the moment, to times where I’d just had enough, never wanting him to latch on again and I really wanted my boobs back. But those beautiful blissful times far outweighed the ‘give me my boobs back’ times. So now that we’ve made it to two years, where to from here?? Well these days breastfeeding is usually accompanied with hands full of duplo or matchbox cars. I often feel somewhat like a race car track as Tobi drives his cars across me while feeding. He is feeding less often and it’s usually a lot quicker. I will allow him to self wean and gently stop when he’s ready, because that’s what works for us. This isn’t everyone’s journey, but it’s ours. I wholeheartedly believe that no matter what your breastfeeding story is, it should be celebrated. Every feed is special! I’d love to know what milestone you set yourself? You can do it, you’re strong, brave and resilient, you’ve got this!||

14.01.2022 HAPPY BIRTHDAY Milk Mate just turned 1! Woohoo what a wild year it has been. It all started when I become a mother after the birth of my beautiful boy Tobias. A passionate idea and vision of supporting other mums grew from the challenges and wins we experienced and fuelled my drive to create a growing community and brand of supportive products for breastfeeding mums. ... So from the depths of my heart, a huge big thanks to YOU, for joining the Milk Mate community and cheering us along on our journey as we learn and grow in this space. Without YOU and your endless encouragement and support we wouldn’t be here . To celebrate our first major milestone, we’re gifting a FREE Milk Mate Silicone Cleaning Brush with every purchase of a Milk Mate Silicone Breast Pump (includes pumps in combos). All you have to do is add the brush to your cart when ordering a pump. Offer ends next Sunday 14/03/21. So if you have any friends that are pregnant or just had a bub and needing a silicone breast pump, share this post with them and tag them below. When you purchase from Milk Mate, not only do you support a rural Aussie business and family, $1 from ever pump is donated to a charity that supports Aussie mums and bubs (currently supporting @mothersmilkbank_australia ).

11.01.2022 WHAT IS AN IBCLC? | This acronym represents an extremely important breastfeeding service that many of you may not know about. An IBCLC is an International Board Certified Lactation Consultant. They are the health professionals and experts in the management of breastfeeding and human lactation. Their mission commits them to the empowerment of breastfeeding women and their families. So, if you are having any issues with breastfeeding or would like to talk to a lactation consult...ant for support, this amazing service can link you up with someone in your area that is certified and a member of Lactation Consultants of Australia and New Zealand. Many consultants will travel outside of their local area to support families in regional areas. Their website also has some great resources available for breastfeeding mums. I have mentioned it before that being a mum can be lonely and confusing but there are some fantastic services that can support you through any of your challenges and the IBCLC is your specialist support for breastfeeding. Share your experiences below if you’ve been supported by an amazing IBCLC and feel free to give a shout out to any superstar IBCLCs and show them some love for the awesome work they do in supporting us mums.|

10.01.2022 Kate is a midwife, nurse, Board Certified Lactation Consultant (IBCLC) and the gorgeous mother of 2 behind @milkybusiness. We are excited to be going live and giving you the opportunity to ask Kate all your breastfeeding related questions. We’d love you to join us at 12pm AEST this Wednesday 29th July to chat all things breastfeeding ... If you have any breastfeeding related questions or problems and you’d like some tips from an expert, but can’t join us at that time, drop them below or feel free to send them via DM and we will save our live so you can watch it later. Don’t forget to SAVE this post and add a reminder to your calendar so you don’t miss it!

10.01.2022 HAPPY DANCE - Last night Milk Mate won the Best Product Innovation category at the 2020 ROAR Awards. I was definitely not expecting to win amongst the other amazing businesses and their products. I was just stoked to have made it as a top 5 finalist and am both humbled and grateful to have won. Congratulations to everyone that entered and to @benandelliebaby and @williamready2017 for placing in the top 3. A huge thank you to @daniellestearman from @roarsuccess for being the m...astermind behind such a phenomenal awards platform enabling Australian businesses to be recognised, connect and collaborate. A special thanks to my supportive family and friends that have cheered me on. But most importantly I thank YOU, my Milk Mate Community of beautiful mums for supporting me and our Milk Mate products. I thank you for all the amazing feedback, reviews and DMs of support and kind words about how our Milk Mate products have helped and supported you. Milk Mate was only launched in January this year and WOW what a whirlwind of a year it’s been! Looking forward to many more years of innovative product launches and supporting all you amazing mums through the early days of motherhood.

09.01.2022 Have you entered yet!? One day left to win all this and more! P.S. there’s a 2nd and 3rd prize to win too! Head to @milk_and_poppy on Instagram to enter. Giveaway ends Monday 27th July 7pm AEST. This giveaway is in no way sponsored or endorsed by Instagram or Facebook. Open to Australian residence only. By entering you agree that you’re 18 years and older and living in Australia.

09.01.2022 PARTNERS | Breastfeeding is a team sport and our partners are really important, especially in the first few weeks. As mums we are definitely the MVPs but our partners make up the best support crew. I’ve gathered a few tips for our partners because we all know they would love to help but sometimes it’s hard to know how. Learn about breastfeeding: just understanding how it all works can really help the mum when she’s struggling.... Help settle your baby: sometimes babies are very fussy with mums because they can smell the breastmilk you may have more luck helping them to settle. Look for practical ways to support breastfeeding: prepare food or bring water, remove siblings or visitors when appropriate. Be patient: breastfeeding can be very stressful in the first few weeks but it does get better and an IBCLC or the Australian Breastfeeding Association is a great organisation that can support you both. Take on extra housework. Don’t forget to let your partner know she is doing an amazing job. What was something special your partner did for you while you were breastfeeding?

08.01.2022 GIVEAWAY Got to be in it to win it! If you’re keen to get your hands on one of our 150ml Milk Mate Silicone Breast Pumps, head over to @barebirthstory on Instagram and check out the giveaway post! While you’re there if you’ve ever been keen to unpack and share your birth story send Kirsty a DM! She’s creating a beautiful hood for all things conception, pregnancy, birthing and motherhood.

08.01.2022 Thanks for the amazing review Newbornbaby

07.01.2022 || HAVE YOU EVER TASTED BREASTMILK? - If you have, you’ll know it tastes quite sweet. Breastmilk contains over 150 sugars (oligosaccharides) that feed your baby’s intestinal microbes to keep healthy digestive bacteria flourishing. Bacteria from your body transfers through your milk to help your baby establish his or her own gut flora and immune system. The precise microbial makeup changes from day to day and season to season. Breastmilk really is perfectly designed and made... by our amazing bodies for our little ones. So..... spill the beans below and tell us if you’ve tried breastmilk? One of my girlfriends had run out of milk for a cup of tea, so popped a little bit of liquid gold in, she still claims it was the best cup of tea she’s ever tasted.||

07.01.2022 BETA-ENDORPHINS - are hormones that relieve pain and give a feeling of wellbeing. Beta-Endorphins are our bodies natural opioids and bind to opioid receptors. In adults they are the hormones that are responsible for the "runner's high" that many endurance athletes experience. Your babies are getting these feel good hormones every time they drink your milk. How amazing is our milk? Not only is it providing our little ones with perfect nourishment, it’s also helping them feel better when they are stressed or in pain.

06.01.2022 ||SUPPORTING MUMS AND THEIR LITTLE MILK MATES - Have you heard of the Mothers Milk Bank? This amazing organisation gives food to the hungry, hope to the needy and life to a baby. Their vision is to provide families with the option of donor mother’s milk when needed and to see babies exclusively receiving breastmilk from birth to six months of age. They collect, screen, pasteurise and distribute donated milk to babies where mothers own milk is not available. At Milk Mate, we l...ove their work and to show our support we donate $1 from every Milk Mate breast pump purchase to support their cause. We are very proud to be supporting this wonderful charity! What are your thoughts on donating or receiving donated breastmilk? Have you or would you donate or receive donated breastmilk? Let us know below @lucedore17 packing her frozen stash to be donated to @mothersmilkbank_australia

05.01.2022 Have you heard? We have been announced as finalists in 3 categories of the @ausmumpreneur awards 2020 The categories we are finalists in are People’s Choice - Product Regional Business... Product Design I would like to thank all of you amazing mums for supporting us and believing in what we’ve created as well as being part of our journey. We couldn’t have done any of this without your support! So thank you, thank you thank you! I’d be forever grateful if you’d take a moment and vote for Milk Mate for the People’s Choice Award. Check out this link and you’ll find Milk Mate under 8.Product Award. https://www.surveymonkey.com/r/AUSMUMNSW Thanks for taking the time to vote

05.01.2022 EXCITING NEWS - The Ultimate Breastfeeding Guide launches TODAY!Post by @milkybusinesslactation - Mama, today is the day. A stamp in time for revolutionary support for breastfeeding women. It’s the day you now have access to the most encouraging, informative, realistic, relatable and skill building breastfeeding course. You can now receive evidence based support from an expert in the field of lactation, you can do it from the comfort of your own home, you can be apart of a su...pportive, online breastfeeding community and be prepared for and take charge of your own breastfeeding journey. You can now have the ultimate support to achieving your own goals. 6PM AEST The Ultimate Breastfeeding Guide by Milky Business drops. Not long now milky mamas Share far and wide with all you mum-to-be friends or new mums. It is the perfect investment to help you on your breastfeeding journey

05.01.2022 || MUM GUILT - Why do we do it to ourselves? It’s not like we don’t have enough mental load without piling on the guilt too, but we do because being a parent is tough. There are so many things that make us feel guilty, breastfeeding really takes the cake though. Understanding the best way to feed your baby and navigate the ridiculous amount of challenges that breastfeeding can throw at you, is hard (especially on top of sleep deprivation). My breastfeeding journey was really... difficult at the beginning and I definitely had some pretty intense mum guilt moments. The guilt impacted my confidence and undermined my amazing efforts. It’s easy for me to see this now but during those hard times and long nights, I struggled. I still suffer from mum guilt for other reasons, but I have started consciously weeding those negative thoughts out because they’re exhausting. Those negative thoughts also affect my self-confidence and my intuition, which are some of my most powerful mum tools. Plus, mum guilt takes away from the amazing job we’re all doing. Can you please join me in letting go of some of that mum guilt, even if it’s just for tonight? We are all doing our best and despite 2020 being a full-on year, we should be celebrating our successes not feeling guilty about our challenges. Let’s share some of our successes below and give up that mum guilt for a bit (or forever if you’re keen!). I’ll kick off by sharing one of my breastfeeding successes in the comments.. ||

02.01.2022 We have such high expectations of babies. We expect them to be able to eat and drink at regular intervals, timed without reasoning by us. Let’s not even go i to... our unrealistic expectations when it comes to sleep. Responsive (or also called demand) feeding is where you follow your babies cues and offer them the breast, rather than watching the clock and offering feeds at certain intervals. Bad habit? Nope. Mean you can never leave the house because you won’t know when they need to feed next? Nope. Going to get them used to room service like parenting? Yep but also nope. Is it developmentally appropriate and in their best interested? Yep, 1000x yep. For more than a few reasons- Babies need a regular intake of milk to ensure their blood sugar levels are stable A babies stomach capacity is small, around 90ml so smaller, frequent feeds are needed Breastmilk empties from the stomach around 40 minutes after a feed because it is low in protein and fat, but high in carbohydrates and lactose. It’s essential to maximise and protect your breastmilk supply Babies breastfeed for more than just nutrition, so denying a breastfeed based on the clock could be denying comfort, reassurance, safety, the opportunity to sleep etc. And finally, because you, as a grown human eat and drink when you want it. That’s not a bad habit by any means. It affords you the ability to drink to thirst and eat to hunger. On top of this, if we need comfort, reassurance or safety, we can seek it out ourselves. No one controls the timing of what we do. Babies are the exact same as us adults, they just have the inability to get what they need without our help. Respecting and trusting the needs and wants of our babies is fundamental.

02.01.2022 Christmas Gift Guide is LIVE!! Head to @sociallyem for the link to shop our 15% SALE. Use the code: XMAS2020 at any of the participating 300+ stores in the guide!... 300+ STORES ALL ON SALE Men, Ladies, Kids, Baby, Home, Services & More Ends 24th October at midnight. HOW TO SHOP THE GUIDE: Each picture is linked! As you are browsing, click the image and it will take you right to that store’s page! How easy is that? Grab yourself a cuppa (or a glass of wine) and sit back and enjoy! Thanks for supporting small this year! #sociallyemchristmas

01.01.2022 Have you ever considered donating your breastmilk or have you ever fed your little one donated breastmilk? Did you know that donated breastmilk is often donated to sick babes in NICU? Milk banks such as @mothersmilkbank_australia screens, pasteurise and distributes donated mothers’ milk to infants where mothers own milk is not available. Support from the milk bank is given to mothers who encounter difculties with lactation. Research shows pasteurised donor human milk pro...tects your baby from infectious disease especially vulnerable preterm babies. What an amazing gift to be able to give! Lucy has now donated around 150L of breastmilk. Most of the 150L was collected using a Milk Mate while feeding her daughter Pippa on the opposite side. THANK YOU @lucedore17 for donating your precious liquid gold to those little ones in need. Let’s show this mama some support by letting her know what an awesome job she’s been doing