MobiWeb | Advertising/marketing

MobiWeb

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22.01.2022 Are you still not sure whether you should market on social media platforms? Let's help you change your mind with the below mindblowing stats - Did you know that 3.81 Billion People Use Social Media worldwide? Facebook alone has around 2.5 billion monthly users and Instagram has another 1 billion unique visitors a month! - 78% of Facebook Ad Profits come from Mobile. Despite over half of search traffic coming from phones and tablets, over 78% of all Facebook ad profits com...e from these same users. Mobile users are more likely to click on your marketing campaigns, watch your videos, and engage with your content. - 59% of People Use Social Media for Shopping Inspiration. If you’re not posting regularly, you’re missing out on an opportunity to showcase products, promotions, and positive customer reviews. Consequently, you won’t get as much traffic, engagement, or exposure compared to companies that are serious about social media marketing. It’s clear to everyone in the marketing space that social media will continue to play a pivotal role in how businesses and customers communicate. If you’re not using your social media profile to engage with your audience, there’s no better time to get started than right now. Call us to help you set up your social media campaign

19.01.2022 You've heard of SEO, but do you know why you should invest in it? Is it even the right platform for your business? Click here to find out!

09.01.2022 You've set up your Google Ad campaign, chose your keywords wisely, negative keywords, bidding, all set up and ready to go but you're still not getting the conversions you're hoping for! Have you checked your quality score? Not sure what that means? Read on and get ideas!... Ads quality score is a metric that Google uses to influence ad rank and cost per click of ads. Google takes into consideration your landing page, google ad copy and your choice of keywords. In order to have a healthy quality score: Make sure your ad copy is relevant to the keywords you're targeting. If you're targeting a specific product or service make sure your ad copy is mentioning that. Keyword to Ad ratio, remember that the higher the number of keywords the greater the chances of diluting your ad. With Google it’s the precision and quality of keywords that matter the most How well structured is your landing page? Does it include the products and services you're talking about in the ad? Would customers find what they're searching for on your landing page? Is it mobile friendly and loads relatively fast? There are other factors as well that go into a quality score. want to learn more? Get in touch and book your free consultation!

05.01.2022 I lost so much money on Adwords and it ate up my budget If only we get a penny for everytime we hear this! Setting up a campaign on Google Adwords is not an easy thing, however, it's not impossible. You just need to know what you're doing. When setting up an adwords campaign there are three important things to keep in mind:... Set up your bidding strategy to manual so you can control how much money you want to spend on a specific day/campaign Make sure you choose your keywords wisely. Always check search terms that are driving more traffic and conversions and add irrelevant ones to Negative keywords Aim to bid lower, you don't need to always be in 1st position to get good results. Focus on your average position to be lower than one, your ads will still be clicked and your spending will be reduced. Have questions or need help? Give us a buzz

03.01.2022 "I tried Social Media ads and I didn't get the conversions I wanted" Let's all agree on one thing, social media is about brand awareness and people connecting directly to your brand. When people are on social media it most probably means they're window shopping. They have no buying intent but while they're there, they might find their favourite brands running a special promotion or a discount or even saw a new brand they've never bought from before but liked what they saw ... This will build up "intrest" but not necessarily a purchase intent However, the more they see your brand, the more engaged they become and end up with a purchase and that's the importance of remarketing. Industries that perform really well on social media are: e-commerce, restaurants, tourism (hotels, flights, etc..) online deliveries, online services, etc.. You need to build up your social media presence and have it ready for when your customers are looking for social proof or can find you even though they're not looking. Still have questions? Get in touch