mWords Communications in Box Hill | Consultation agency

mWords Communications

Locality: Box Hill

Phone: +61 424 069 164

Address: 990 Whitehorse Road 3128 Box Hill, NSW, Australia

Website: http://www.mwords.com.au

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20.01.2022 /: Cultivation 2020 is still young... an ideal moment to look at TIMING.... Not timing to join the masses Not timing to game the algorithm Not timing to piggyback a trend . How long have you been on LinkedIn: 1 yr 3 yrs 5+ yrs , ? Maybe you have one now but not the beginning Maybe you had one then your goals changed Maybe you never had one [aka 'bigger is better'] 1 , 2 . Human nature drives many of us to not only AMASS numbers but HOLD ON to them. You have connections that: aren't interested in your content = WON'T ENGAGE don't spend time on LinkedIn = WON'T SEE connect randomly = WON'T CARE = = = Follow #LI4B2B for LinkedIn + Content Marketing insights #marketingstrategy #contentstrategy

20.01.2022 /: Focus ? ?... '' ? It's easy to jump on the bandwagon by posting at peak times: pre/post work, meal breaks. ? Yes, you might get more attention More reactions More comments But is it attention with ? Attention that your commercial goals? Goals you had in mind in content ? Note the 3 words above Read it again. If it's the right audience [see Part 1/5: Cultivation], next priority is capturing . Eg: If your content needs thought, PRIME RECEPTIVITY is probably not Mon 9am or Fri 4pm, when FOCUS is not the newsfeed. Write your content with the in mind. Then post with the in mind. Can they act? Will they act? . Follow #LI4B2B for LinkedIn + Content insights #marketingstrategy #contentstrategy

18.01.2022 15 women from 6 countries come together to deliver 15 masterclasses sharing their unique experience and expertise to celebrate International Women's Day 2020 #iwd2020

18.01.2022 /: Presence So you've published a great post, that ALIGNS with your commercial goals and is TAILORED to your audience.... ? In a word, presence. Have you ever Googled the term 'presence'? The key themes are: Interestingly, there's no mention of: once you publish, the work is done someone else can pretend to be you the social media gods will take care of it The heart of your presence is exactly that. No, I'm not getting fu-fu on you. ' . Your body is hot. The water is not. You either: Put a toe at a time in the water, holding back even though you know the water will cool you down. Or you can immerse yourself all at once, stick with it while your hot skin adjusts to the cool, and then... THE COOL STARTS TO WORK AND FEEL GOOD! The moral of the story? Real presence equals: Follow #LI4B2B for LinkedIn + Content insights #contentstrategy #marketingstrategy

10.01.2022 /: Creation THINKING ?... Is it , created when and where you feel it? Is it , created ahead to free up time? It CAN be either. But which approach delivers ? You see, it's not WHEN, or with WHAT TOOL, you create your content. ' . THINKING who you want to reach [part 1/5: cultivation] THINKING when there's prime receptivity [part 2/5: focus] and part 3/5: THINKING what goals your creation must align with . They are the filter on your finger, before it hits 'publish' So next time you learn a new piece of information you feel tempted to share in a post that is UNCONNECTED and UNRELATED to your true north . Because we all know that whilst not all of your audience engages, they notice more than you think. ? Follow #LI4B2B for LinkedIn + Content Marketing insights #contentstrategy #marketingstrategy