Neilson Communications | Businesses
Neilson Communications
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22.01.2022 End of financial year orders Do you have stationery or brochures that need to be replenished before the end of the financial year? Make sure you get your orders in soon so we can deliver to you before June 30.
22.01.2022 We have been including QR Codes on some of our projects lately. We got a chuckle out of some inappropriate uses mentioned in this article. We always consider if the QR Code will be effective on the POS we produce.
20.01.2022 We were excited to receive our 3D Optix sample book from Allkotes. Here's a video showing just a couple of examples. Contact us to find out how we can incorporate 3D Optix in your next project.
20.01.2022 What it means to DESIGN
18.01.2022 MARRS GREEN THE WORLD’S FAVOURITE COLOUR In a press release from G. F. Smith we discover the World’s favourite colour. Marrs Green, named after Annie Marrs. G.F. Smith rand an online survey that spanned over 100 countries worldwide.... People were asked to vote for most loved colour. With the global reach of the Internet surveys were taken by varied cultures and continents, national borders and language barriers no longer defined the limitations of a survey, age brackets and social categories also contribute to the success of this survey. The project was one of the most ambitious and wide ranging investigations into colour preference ever conducted. So what is your favourite colour? Any child can answer this question in a heart beat. Adults tend to ponder the question for a little longer. Is this due to the impact of society and advertising? Or the loss of innocence that comes with age? Some of us never think much upon the question of our favourite colour with fashion and decorating industries making many of the decisions for us. However your favourite colour is always in the background guiding your choices without even being noticed. Colour is very powerful indeed. It can influence our moods, decisions and the way in which we react to the world around us. Psychologists love to use colour as a tool to understanding the human race. Colorplan who have adopted the Marrs Green and added this magnificent colour to their paper range (now available for selection for your next print) talk about the changes in colour of paper throughout the las 80 years. These colours capture the spirit of the age. With ‘Smoke’, ‘China White’ and ‘Bagdad Brown’ of the inter war years to bold and bright pops of ‘Vermillion’ and Mandarin’ as TV sets exploded into colour in the ‘60’s, followed by the muted tones of ‘Mist’ and ‘Stone’ as the 1970’s backlash against ‘60’s psychedelia placed more emphasis on the natural environment. (G.F. Smith 2017) We are now in a different time again with the introduction of the Internet and global reach being able to obtain more accurate World Wide Polls. So what is the colour for the Digital age? The survey reveals Marrs Green. Selected from the selection closest to the average of the Overall favourite. This the 51st colour now added to the Colorplan range of papers is available to all designers, brands and individuals. Ask us about using Marrs Green or your companies corporate colour. Reference: PR - G F Smith Paper City and Worlds Favourite Colour.
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