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Off To Market Podcast
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25.01.2022 Thanks, Lisa Holownia BuzzBuddy
24.01.2022 Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable products. Some of the topics covered are: The design brief Philippe Starcks lemon juicer Hourly rates and fixed fees... The disconnect between design & commercial outcomes Ego and projects Why its best to fail early Scots hot tips for inventors! If you have any questions or would like us to cover a specific topic please Hamish: [email protected] See more
23.01.2022 Perhaps a little off-topic for Off To Market, but perhaps not when you learn about the latest cybersecurity threat that is spreading around the globe. Entrepreneurs, business owners and inventors invest so much money and effort into developing products that you have to be aware of the devastation that a software virus can have on your business. The potential to lose your critical IP is real so we think its vital that you arm yourself with as much knowledge as possible.... Hamish speaks with Paul Nielsen about the new threat and what you can do to protect your business. For more information on the topics covered in this episode go to https://www.avantiacybersecurity.com/
22.01.2022 Conventional Brand or Identity Guidelines are over-sold by some agencies as a must-have deliverable that will save your brand from the perils of inconsistency. However, if youre commercialising a new product or service are they ultimately a useless document that will end up in your bottom drawer? Markets move very quickly and customers needs can also change rapidly. Promotional opportunities and marketing platforms are constantly evolving. We argue that theres a more effective approach to managing and building your brand. Want us to cover a topic? Do you have a question? Please email our Off To Market Listener Liaison Officer, Hamish: [email protected] P.S. we changed the intro music again... #podcastlyfe
21.01.2022 Scot and Hamish have an enlightening conversation with Angelo Coco from Invention Pathways about how inventors and entrepreneurs should structure their businesses not only to protect their assets but to be eligible for substantial R&D Tax Rebates from the Federal Government. Angelo also gives us insight into how the rules have changes to allow inventors to use Social Media and Crowdfunding to help finance the design and commercialisation of their idea. If youre an inventor or entrepreneur youll want to listen to this episode. For more information on the topics covered in this episode, we encourage you to visit the Invention Pathways website: https://www.inventionpathways.com.au
20.01.2022 How Effective is your Brand Name? Benchmark Your Name Now. Download the FREE PDF:... (Please Like & Share this post) https://www.hamishchadwick.com/brand-name-benchmark
19.01.2022 Scot has an interesting converstation with Belinda Vesey-Brown about Neuromarketing.
19.01.2022 Hamish explains what the three types of Brand Structures are and why its important for the entrepreneur and inventor to decide which structure will benefit them most before going to market.
19.01.2022 This is Hamish Chadwick, he is very skilled at naming products, which should never be underestimated when developing a successful product.
18.01.2022 New year, new music and a new digital audio recorder! Yes, weve ditched the smartphone for a Tascam. But as always the focus is on the content, not shiny gadgets. The first episode of Off To Market for 2020 is about what it takes to be an entrepreneur. Its never a straightforward journey, but it can be highly rewarding if you focus and ensure you look after yourself. Scot speaks from personal experience and highlights the need to plan ahead and put family first. Hamish ta...lks about how to use advice and to trust your gut instinct. Want us to cover a topic? Do you have a question? Please email our Off To Market Listner Liaison Officer, Hamish: [email protected] Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishchadwick/ Connect with Scot on LinkedIn: https://www.linkedin.com/in/scot-farley-82082013/
18.01.2022 What you sell versus why someone is buying it are vastly different concepts...
16.01.2022 Hamish talks to Scot about the importance of having a plan to build mindshare when launching new products. Marketshare is the result of building and maintaining effective mindshare. Listen to find out more. If you have any questions, email Hamish direct: [email protected]
15.01.2022 Belinda talks about Brand Archetypes. A fascinating insight into how to structure your brand.
15.01.2022 Hamish has a fascinating chat with the very talented Allan Morris about everything from Boards to branding. Hamish asks Allan his advice and perspective on what he has seen in the trenches that will help the inventor and entrepreneur understand what it takes to maintain a successful business. Allan has extensive international experience in multi-nationals, across retail, consumer goods and tourism industries. With expertise in strategic financial management, M&A, capital raisings, project management, organisational transformation, IT implementation, audit, financial analyses and financial reporting. If you would like to contact Allan please connect with him via LinkedIn: https://www.linkedin.com/in/allanjmorris
12.01.2022 Scot talks with Belinda Vesey-Brown about business and branding.
12.01.2022 This week Hamish and Scot talk about using professional service providers as part of your entrepreneurial journey. Are they a cost or an investment? As youll hear from Scot, the benefit of using his services is not just great product design. As an industrial designer, he can allow you to access R&D tax incentives as well as a wealth of knowledge around tooling, cost control, and how to design a product to ensure you can maximise your profit. Hamish talks about why the relati...onship between the entrepreneur and the service provider has to be a level playing field. Hamish explains why the term service provider is not ideal because of the relationship to work both parties have to be peers. Hamish offers some interesting perspectives on the working relationship and why as an entrepreneur its vital that the people you engage for your project offer pushback. If youre not being challenged, are you getting the best value? See more
10.01.2022 Hamish and Scot talk to OH Marketings Creative Director, Michelle OHara about marketing strategy, social media and marketing trends. Michelle was very kind to impart her knowledge and advice that will help investors and entrepreneurs navigate the complex world of marketing strategy. You will gain an understanding of the various marketing platforms that are needed to get your message in front of your market. If your current marketing strategy is either based on hope or using a scattergun approach, then you need to listen to this episode.
08.01.2022 Advances in design technology allow the inventor to get their hands dirty sooner; however, as you’ll learn from Scot, technology can also hinder your progress. There is a tendency to go straight to CAD without pushing a design concept on paper first. The reason for this is that you need to ‘fail fast’ and ‘fail early’. Hand sketching allows you to do this faster. You have to keep in mind that CAD is also intangible. In the early stages of exploring a concept, it’s better to c...onstruct a rough prototype. The ability to feel and test your idea is highly effective when it comes to problem-solving and creative thinking. It’s all about failing fast and cheaply. Spending hours on CAD only to find significant problems with a prototype will not only be disheartening, but it will also set you back financially. Get your concept right first, and you’ll be off to market sooner. If you have any questions about concept design or CAD please email Scot: [email protected] Please share this episode with someone you think would benefit from these tips.
08.01.2022 Hamish and Scot were privileged to speak with Sarah Barnes who gave us an inside look into how she and the team at Transitional Level Investments work with tech startups. Transitional Level Investments was founded by Steve Baxter (Shark Tank). Transition Level Investments backs early-stage startups from angel through to Seed rounds, and connect sophisticated investors with VC-grade, screened investment opportunities. Sarah was kind enough to recommend the following resources ...to our listeners: Send us your pitch www.transitionlevel.com/pitch http://theleanstartup.com/ (recommended reading for any entrepreneur) Where to go to get help: River City Labs. https://www.rivercitylabs.net/ Fish Burners. https://fishburners.org/ Startup Onramp https://www.startuponramp.com/ (Great program run by Colin Kinner & Nick Shewring) See more
07.01.2022 Advances in design technology allow the inventor to get their hands dirty sooner; however, as youll learn from Scot, technology can also hinder your progress. There is a tendency to go straight to CAD without pushing a design concept on paper first. The reason for this is that you need to fail fast and fail early. Hand sketching allows you to do this faster. You have to keep in mind that CAD is also intangible. In the early stages of exploring a concept, its better to c...onstruct a rough prototype. The ability to feel and test your idea is highly effective when it comes to problem-solving and creative thinking. Its all about failing fast and cheaply. Spending hours on CAD only to find significant problems with a prototype will not only be disheartening, but it will also set you back financially. Get your concept right first, and youll be off to market sooner. If you have any questions about concept design or CAD please email Scot: [email protected] Please share this episode with someone you think would benefit from these tips.
07.01.2022 If your current marketing strategy is either based on hope or using a scattergun approach, then you need to listen to this episode. Hamish and Scot talk to OH! Marketings Creative Director, Michelle OHara about marketing strategy, social media and marketing trends.
06.01.2022 Scot is madly passionate about invention and he explains why a large number of patents originate in Australia and New Zealand. " Invention is good because it generates new enterprise. The benefits are huge as far as employing people. Its all new money, new work and export money is new money into the economy, unlike a lot of our money which just spins around in circles in the same channels. Export money is new money. "
05.01.2022 We talk with HR expert Mark Thomson from True North about building and managing teams. Mark draws on his 20+ years of experience to offer advice for entrepreneurs and founders who are growing their businesses. Some of the areas covered are: How do you create and maintain a positive dynamic with a team How does it go wrong? (what are the warning signs to look out for). What sort of impact can bad people management have on a business?... Tips for interviewing candidates Should Founders become General Managers? If you have any questions regarding HR or recruitment, please feel free to reach out to Mark: Mark Thomson Managing Director | True North Call: 0405 415 917 [email protected] www.truenorthsolutions.com.au Connect with Mark on LinkedIn https://www.linkedin.com/in/mark-thomson-16617a2/ See more
04.01.2022 In this episode, we introduce David and Stewart and their company New Venture Australia. Stewart Gow and David Cotton are long term Investors and Serial Entrepreneurs. They have held many successful roles in many different areas of the business world and have been kind enough to offer us the opportunity to tap into their lifetime of experiences to bring you some golden nuggets of information about how to successfully raise funds, run your business and succeed as an entrepreneur. If you have any questions for either David or Stewart their contact details are; Stewart Gow 0403 310 520David Cotton 0424 025 209 http://www.newventuresau.com
03.01.2022 Scot explains why simplicity is the key to not only a great functioning product, but its also the best way to protect your idea and most importantly, your business profits.
03.01.2022 One last snippet from Episode 30 on how to create product names. The Naming Episode: The Black Art of Creating Names. Hamish gets into the finer detail of how to create, choose and think about the subject of product brand naming.... Some of the topics that Hamish discuses with Scot are over-creativity, the naming brief, how to choose a name, trade marking, how to manage availability, and what makes an efficient and marketable name. To download Hamishs Brand Name Scorecards PDF: https://www.hamishchadwick.com/name-creation #brandbuilding #namedesign #namecreation #marketingtips
02.01.2022 Scot and Hamish talk with Angelo Coco from Invention Pathways about fundraising. Fundraising is, unfortunately, an area where many projects fall short or worse, fail. Angelo discusses the different options and strategies available to inventors and entrepreneurs.
01.01.2022 Scot and Hamish talk with Jagdeep Jalota from Invention Pathways about how to structure your business so you can take advantage of the Federal Governments R&D incentives with Tax Rebates. Did you know the Federal Government has $137.9m in the budget set aside for R&D grants? If youre in the process of developing or commercialising your idea then you need to listen to this podcast. If you have any questions about accessing R&D grants and the associated tax rebates, please contact Jagdeep at Invention Pathways: https://www.inventionpathways.com.au/
01.01.2022 It can be easy to get caught up in your ideas and lose sight of the commercial objective when developing brand names for your product. On the surface a name may look fantastic, however, unbeknownst to you they may be unintentionally inappropriate or you simply cant own the intellectual property. To help entrepreneurs with the process of choosing a name I have developed the Brand Name Scorecards To access these free scorecards go to https://www.hamishchadwick.com/name-creation
01.01.2022 Hamish goes into the finer detail of how to create, choose and think about the subject of product brand naming. Some of the topics that Hamish discuses with Scot are over-creativity, the naming brief, how to choose a name, trademarking, how to manage availability, and what makes an efficient and marketable name. To download Hamishs (Free) Brand Name Scorecards PDF go to https://www.hamishchadwick.com/name-creation
01.01.2022 Cashflow and planning are at the crux of what Scot talks about this week when it comes to staging your project. A critical question you must answer in determining your launch strategy is are you going to partner with a distributor or are you going to take on the task of selling the product yourself. The point Scot makes is that you cant be all things to all people. During the discovery and design phase of the project, you may have identified several different markets where y...our product can help. However, the financial reality is you need to choose a market and stick to it to generate cashflow. As an entrepreneur who is close to your project, of course, you can see how your invention can help half the world. The marketing energy required to educate and convince a single market, let alone half the globe will be enough to keep you occupied for months, if not years. Success for the inventor and entrepreneur is often the result of many small victories. You must have lofty goals, but you must generate small wins first.
