Outdoor Media Association | Organisation
Outdoor Media Association
Phone: 0293579900
Reviews
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24.01.2022 A big honourable mention to BWS in the Best use of Multiformat category! The judges were luvvas of your campaign celebrating local drops. Paper Moose oOh!media #OOHAlwaysON #OOH #outofhome #outdooradvertising #OMA #BWS #CreativeCollection2020 #Q32020 #advertisingawards #creativeoutofhome #multiformatadvertising
24.01.2022 Well done Barbeques Galore Australia for your win in our Best Use of Digital category time to fire up the BBQ in celebration! Outdoor when done well, is so impactful. It has the power to grab attention, land a message and influence audiences in just a glance plus todays new technology makes it more compelling, more targeted and more interesting than ever, Matthew Michael, Managing Director, The Monkeys QMS Media #OOHAlwaysON #OOH #outofhome #outdooradvertising #OMA #BarbequesGalore #CreativeCollection2020 #Q32020 #advertisingawards #creativeoutofhome #digitaladvertising
23.01.2022 It's been a week since Victoria's coronavirus restrictions were eased, and Melburnians are springing back into the city's world-renowned food and beverage scene with relish. The rest of the country is sharing in the joy of being back in their favourite outdoor spaces and places too, with 84 per cent of Aussies intending to visit cafes, pubs and venues #SpringintoOOH #OOHAlwaysOn
22.01.2022 As Melburnians celebrate the rollback of restrictions, the rest of the country cheers with them as they are finally able to spring back outdoors! Join us as we take you on another #MyCommute journey across Sydney’s Inner West and CBD, and celebrate of the joy of being #OutofHome. #SpringIntoOOH #SpringIntoOutofHome
21.01.2022 Just one small ask: please wear a face mask! Australians re-embracing domestic travel can rest assured they're in good hands when keeping safe from COVID, with Brisbane Airport achieving global Airport Health Accreditation from ACI World oOh!media #OOHAlwaysOn #OOH #outofhome #outdooradvertising #OMA #airporttravel
21.01.2022 Did you know that if every Australian household spent an extra $10 a week on Australian Made products, it would inject an extra $5B into the economy annually, and create up to 11,000 new jobs? To celebrate the inaugural #AustralianMadeWeek, oOh!media has partnered with Australian Made Campaign for a campaign that highlights the importance of buying from local makers and growers. #OOHAlwaysOn #OOH #outofhome #outdoor #outdooradvertising #AustraliaMade #AustraliaMadeWeek... Source: Roy Morgan
20.01.2022 Going on holidays in VIC? Enjoying being able to travel again? The Victorian Government's outdoor Fire Season campaign ensures all holidaymakers have greater fire awareness with live Fire Danger Ratings across QMS Media billboards this summer #OOHAlwaysON #OOH #outofhome #outdooradvertising #summeroutdoors #firesafety
18.01.2022 Holey Moley, a bus shelter full of golf balls! Winning the Innovation in Out of Home category in quarter one's Creative Collection, Channel 7’s campaign invited passersby to scan a QR code and participate in a golf-ball guessing game. Congratulations Channel 7, QMS Media and Direct. #OOHAlwaysOn #OOH #outofhome #outdooradvertising #outdoor #creativecollection2021 #creativecollectionquarterone #creativeoutofhome
15.01.2022 Today we announced the winners of our Creative Collection for Q3! Congratulations to Mars Wrigley, Barbeques Galore Australia, realestate.com.au, BWS and Darrell Lea The judges praised entries that made good use of time and context. Take a look and come away with inspo for your next #OOH campaign! JCDecaux QMS Media oOh!media #outofhome #outdooradvertising #OOHAlwaysON #outdoormedia #OOH #CreativeCollection2020 #OMA #advertisingawards
14.01.2022 The #OutofHome industry has today announced a decrease of 39.4 per cent on net media revenue for 2020, reporting $566.5 million, down from $935.5 million for 2019. Quarter four 2020 saw a decrease of 32.9 per cent on net media revenue year-on-year, posting $181 million, down from $269.9 million* for quarter four 2019. #DOOH revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year. OM...A Acting CEO Kylie Green said The year just ended was extremely challenging for the advertising industry, and the Outdoor industry felt the full brunt of COVID-19 lockdowns. Though the impact of these restrictions still lingers, our outlook is bright: net media revenue is up 6.7 per cent from November to December, audiences are returning to outdoor spaces, and consumer confidence in December was at a ten-year high. Read more: https://bit.ly/35Y72Oz #OOHAlwaysON #OOH #outofhome #outdooradvertising #OMA #revenuereport #pandemicrecovery #outdoorrevenue #DOOH
12.01.2022 Stop it at the start: speak up, start a conversation and change behaviour. Winning our brand new Out of Home for Good category in the quarter one Creative Collection, the Federal Government used Outdoor to raise awareness of how disrespectful behaviour can lead to violence. The campaign stood out to the judges for personalising the issue by using photos, text message scenarios and the tagline ‘Unmute yourself.’ Thanks to Australian Government Department of Social Services, oOh!media, BMF Australia, UM Australia, Mint Imaging and Blow Up Imaging for calling for change. #OOHAlwaysOn #OOH #outofhome #outdooradvertising #outdoor #creativecollection2021 #creativecollectionquarterone #creativeoutofhome #unmuteyourself
11.01.2022 Today we announce the launch of a fun campaign we're doing with the Australian Government Department of Health: 'Add a handful of veggies' Follow along with us as we discover more about healthy eating and how easy and important it is to add just one extra handful of veggies to a meal. And who doesn't need this reminder after spending Christmas in lockdown? A big thank you to our members BIG Outdoor, Bishopp, GOA Billboards., JCDecaux, oOh!media, Outdoor systems, Paradis...e Outdoor Advertising, QMS Media and Think Outdoor for donating advertising space to share the campaign across Australia starting this weekend. #AddVeggies #ExtraVeggies #healthfirst #vegetablesfirst #knowyourveggies #healthyoutofhome #OOHAlwaysON #OOH #outdooradvertising #outofhome #outdoor
10.01.2022 Congratulations to realestate.com.au on taking the prize for Best Use of Multi Format in Q3’s Creative Collection! We loved seeing your ads spring across Sydney! JCDecaux #OOHAlwaysON #OOH #outofhome #outdooradvertising #OMA #REA #CreativeCollection2020 #Q32020 #advertisingawards #bestofOOH #multiformatadvertising
09.01.2022 Ready to return back to the office? Workers in WA are bringing energy back for Spring, with people out and about at 95 per cent of normal levels. Learn more about #SpringIntoOOH here: www.oma.org.au/spring Source: oOh!DataScience, DSpark, Retail and Roadside locations, total volumes week ending September 28 2020 vs. same week 2019... #MyCommute #OOH #DOOH #OutdoorAdvertising #SpringIntoOOH #SpringIntoOutofHome BIG Outdoor Bishopp GOA Billboards #JCDecauxAustralia oOh!media QMS Media Paradise Outdoor Advertising
09.01.2022 As the warmer weather returns and with summer just around the corner, it’s no wonder that 74 per cent of Aussies are more appreciative of the outdoors. There’s never been a better time to #SpringIntoOutofHome and meet audiences where they love to work, live and play. BIG Outdoor Bishopp GOA Billboards #JCDecauxAustralia oOh!media QMS Media #ParadiseOutdoorAdvertising #SpringIntoOOH #SpringIntoOutofHome #OutofHome #OutdoorMedia #OutdoorAdvertising #OutofHomeAdvertising #OOHAlwaysOn
06.01.2022 The OMA has today announced the appointment of global media measurement experts, Ipsos, to update its audience measurement system, MOVE, to cover all formats, be a national model and measure more than 100,000 #OutofHome locations, including Digital Out of Home. The updated system will deliver a national measured model that covers all formats and environments, including regional locations, with the capability to report on seasonal and monthly variations. Simon Wake CEO Ipsos A...ustralia and New Zealand said Ipsos is proud to be partnering with the Outdoor media sector in Australia to leverage our world-class IP to deliver sophisticated measurement services to the Australian market to help accelerate the industry’s transition to digital. OMA and MOVE General Manager Kylie Green said Over the last few years, Out of Home’s digital transformation has seen the channel’s remit expand to include localised and contextually relevant messaging that can be delivered en masse and at scale. While the dominance of Digital Out of Home is an innovation, updating our audience measurement system goes hand in hand with our channel’s transformation. Providing transparent and tangible proof is imperative for us to prove the channel’s efficacy to our clients. Read the full release: https://bit.ly/3bClgsf #OOHAlwaysOn #OOH #outdooradvertising #MOVE #IpsosAustralia #outofhome #outdooraudiences #audiencemeasurement
05.01.2022 With Aussies keen to soak up the warmer weather, and Christmas only 64 days away, now is the perfect time to Spring into Out of Home. Read more about the Spring into Out of Home campaign: oma.org.au/spring #SpringIntoOOH #OOH #DOOH oOh!media
05.01.2022 Post-lockdown, Out of Home is seeing green shoots once more. Alongside leaders in our industry, OMA CEO Charmaine Moldrich says We are in step with Australia’s economic recovery and reflect peoples’ return to normalcy. With consumer confidence at a high, and people out and about, now is the time to use OOH Read more here #OOHAlwaysOn #OOH #outofhome #outdooradvertising #outdoor #pandemicrecovery
02.01.2022 A splash of research, a pinch of science, and our world of advertising come together to make this tasty podcast with Paul McIntyre! Listen now to hear about Screen fatigue, surging brain chemicals, meaningful ads and why a more physical return to workplaces is inevitable! Mi3 Australia DynataGlobal #outofhome #OOH #OOHAlwaysON #outdooradvertising #OMA #Dynata #advertisingresearch #outdoor #Mi3 #mediaawareness #mediapodcast
