OMDIGI Group in Lane Cove | Marketing agency

OMDIGI Group

Locality: Lane Cove

Phone: +61 2 9427 6481

Address: Suite 101a, 79-83 Longueville Road 2066 Lane Cove, NSW, Australia

Website: http://www.omdigigroup.com.au

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25.01.2022 2020 is nearly over. It's been an unpredictable year with many businesses having to re-think their marketing plans and strategies. With many people shifting to online platforms, social media has been in the spotlight. A few experts have come together to predict the top 10 social media trends for 2021 View the infographic below: https://www.socialmediatoday.com//experts-predict-/587695/

25.01.2022 Do you use an Instagram Link In bio tool? Unsure what we're even on about? Frustratingly, Instagram only allows us to link one website to each profile. But what if you want to share your new blog or link to your next event to make it easier for your followers? Here is where a Link In Bio Tool comes in handy! It allows you to hack the system and open up a more extensive list of links when clicked on from your main profile.... Have a read of the blog below to see the different tools available and why some are better than others! Which ones do you use? What features would you like to see added? Let us know in the comments! https://bit.ly/2R1dJrS

23.01.2022 Gone are the days where gaining a new follower or a receiving a quota of likes on an Instagram post deserved a little dance As social media evolves, it's time to re-evaluate your social media analytics and find out what's really important in order for you to convert those followers to sales! So what kind of metrics should you be focusing on? Read our blog below on how to measure social success! https://omdigigroup.com.au//measuring-social-success-in-2/

23.01.2022 With an increasing presence on social media platforms, where do different generations spend their online time? With 75% of millenials saying that a brand's online presence impacts their purchasing decision, is your business' social media presence enough, and is it hitting your target demographic? Check out this helpful infographic from Social Media Today to find out how different generations consume social media! https://www.socialmediatoday.com//how-different-g/576243/

23.01.2022 We've all heard how important LinkedIn is for building connections and possible new job opportunities. But have you made it easy for like minded people to find you? Maximise your LinkedIn profile for SEO to increase your connection pool and get more people to see your page! https://omdigigroup.com.au//4-step-guide-to-optimising-yo/

23.01.2022 It's time to get back to basics! If you've ever been left scratching your head when people talk about 'SEM', it might be time to get acquainted with the theory. Check out this quick read from BigCommerce on SEM or Search Engine Marketing! Click here: https://www.bigcommerce.com.au//what-is-sem-search-engine/

23.01.2022 With working from home being the new normal, it's important to keep your team connected while maintaining efficiency! Looking for some suggestions on remote working technology to use for your own business? Check out this article for a list of tools and apps that you can get started with to get the most out of your new virtual workplace! https://www.socialmediatoday.com//50-must-have-re/575069/

22.01.2022 Does the word 'Algorithm' fill you with a sense of dread? It can be hard to figure out how to use things like the Instagram Algorithm to your advantage, but in order to even start you need to understand how it works! Check out Later's quick read on how the Algorithm works in 2020: https://later.com/blog/how-instagram-algorithm-works/

22.01.2022 It's time to put a focus on community engagement! Everyone is staying at home scrolling, with screen time being higher than usual, so now is a great time to get to know your customers! Not sure how to engage your audience? Need some tips on where to start? Read our blog for some quick-fire tips that you can use to start encouraging engagement on your social media channels today! https://omdigigroup.com.au//its-time-to-focus-on-communit/

21.01.2022 Unsure how to market your apartment? Before the internet, properties were advertised solely through brochures provided by real estate agents. With the increase in technology, potential buyers now search through real estate websites looking for their new homes. Learn how to take advantage of emerging technologies such as voice search to get ahead of your competitors and maximise your digital presence. Read our blog and implement these tips today!

21.01.2022 With marketers finding it difficult to plan for the future, Instagram has decided to share some tips about how to best use their platform to increase business! The information ranges from Instagram's new gift card and food ordering stickers, to how to engage with your consumers. Check out this article from Social Media Today which can give you a run-down of the information provided! https://www.socialmediatoday.com//instagram-provid/576680/

20.01.2022 With the recent situation, many small and large businesses have had their long-term plans put on hold Many companies are stuck wondering if they should still be advertising and creating content, and if so, what should their content be about? Check out the blog below to find out how you can still be providing value and connecting with your customers at this time https://customerthink.com/4-ways-businesses-are-providing-/

20.01.2022 We all want to reach more customers and achieve insane growth but how do you convince your customers to purchase? Well, we've collated a few reasons as to why digital marketing can help you and why you NEED digital in your life. - Digital marketing is relatively inexpensive when you take into account other marketing methods and there is a lot of flexibility. - There are many different forms of digital marketing that include Email Marketing, Content Marketing, SEO, Search Eng...ine Marketing, and Paid Social Marketing (All services that we offer). - Many consumers have turned to online shopping and the industry will continue to expand at a high rate. - Digital marketing also allows for interactivity, you can communicate directly with customers through comments, messages, and reviews. - Not only can you communicate with customers who view your content, but you can also track their behaviours which helps in improving your strategy and refine your marketing tactics. Let's chat! Contact us today to book your FREE strategy session [email protected]

20.01.2022 The newest addition to our team! Welcome Emily, our skilled copywriter! When Emily isn't copywriting, you might find her fencing And if that wasn't cool enough, she also writes poetry! We look forward to seeing what Emily is capable of!

19.01.2022 Colour is all around us, but did you know it can have an impact on your behaviour and choices? Choosing the right colours for your brand, website and goods can have a dramatic impact on how your customers relate to your product! Want to learn the psychology of colour and what colours are best to optimise your platforms? Check out this article! https://www.socialmediatoday.com//color-psychology/576772/

19.01.2022 June has already been a massive month with sweeping changes to lockdown restrictions throughout the country! With doors opening again, how do you ensure your business is recovery ready? Read the article below to find out what some of the global business leaders around the world are doing to support their team and business at this time. https://www.campaignlive.co.uk//ensure-business-re/1684807

18.01.2022 101 years ago today, Australians returned back to Australia after the First World War. Their first ANZAC Day commemorating was in the middle of the Spanish Flu, similar to the current situation today. Traditional Dawn services have been swapped for Driveway Dawn tributes, with Australians encouraged to grab a torch, head to your driveway, and join your neighbours throughout the country to pay our respects. To all those unselfish heroes who have given everything for us you will never be forgotten. Lest We Forget.

18.01.2022 First lesson of Digital Marketing - Don't expect instant results! We all want to see a return on our ad spend or time spent updating everything for SEO best practises as quickly as possible. Constantly questioning ourselves - Did it work? Did we do it correctly? Is it a good investment? But as seen with advertising spend, it takes time for you to develop which audiences are likely to purchase your products and whether your ideal cost per lead is achievable with your current b...udget. Have a read through Forbes' blog below for some tips on how to play the long game for your business. https://www.forbes.com//remember-digital-marketing-is-a-/

18.01.2022 If you know, you know

17.01.2022 Creativity is all about collaboration. It takes many minds to make things look awesome. But how do you clearly communicate your vision to others? Providing clear and concise feedback is important. But how do you define it more than just 'make it pop more'? Read our blog to find out how to give great creative feedback! https://omdigigroup.com.au//how-to-give-great-creative-fe/

17.01.2022 #throwbackthursday to when Instagram and Facebook removed likes and everyone thought the world was ending! Now that it's been a while, what are your thoughts? Do you prefer not seeing outward-facing like numbers?

17.01.2022 With over 71% of Aussies using social media, it's definitely here to stay. There's Facebook, Twitter, Youtube, Instagram and now Tik Tok. This has led us to wonder how are Australians using their time on these platforms and what can brands do to enhance their social media presence? Read our blog to find out more! https://omdigigroup.com.au//how-aussies-are-using-social-/

16.01.2022 iOS14 is HERE and we can help you through it. The world of digital is always changing so it's important you are aware of what's going on. We have put together some ways in which you can navigate around it!

16.01.2022 Facebook - you okay?

16.01.2022 Heard about Apple's new iOS14 updates and unsure how it may affect your Facebook campaigns? We've put together a blog article to help you understand what is changing and how it may affect you. https://omdigigroup.com.au//how-ios-14-campaign-may-affec/

16.01.2022 It's time to start shopping Facebook has recently announced that it's releasing 'Facebook Shops'. A platform designed for businesses to sell directly on Facebook without customers leaving the platform! Read more about it in our blog below: https://omdigigroup.com.au//facebook-update-introducing-f/

14.01.2022 With social media getting a bad rep recently, it's important to not forget the benefits of it and why everyone rushed onto these platforms. For businesses, it is an easy and convenient way to advertise while allowing customers to freely communicate with them. For consumers, it allows them to get in touch with brands without having to talk to anyone or ask questions at a time that suits them. Check out this handy social media infographic for Social Media Today: https://bit.ly/3mx1NeN

14.01.2022 Don't let the easiest way to increase your audience slip through your fingers! If you're not taking advantage of digital marketing by now, why not? Check out this blog for 5 Reasons Why Your Business Needs Digital Marketing: https://medium.com//5-reasons-why-you-should-have-digital- OMDIGI Group can help kickstart your digital marketing campaigns in a matter of days, let's chat!

14.01.2022 Welcome Lawrence! We are thrilled to bring on a new digital marketing executive to the team. Just graduated, our newest member of the SEM team brings a wealth of new ideas and a lot of determination!

14.01.2022 Do you still use a third party software to schedule and publish your Instagram posts? When Facebook launched their "Creator Studio" they also gave you the ability to schedule Instagram posts as well as Facebook. If you haven't used "Creator Studio" before Facebook have a course to help you publish like a pro.... https://www.facebook.com//learn/l/creator-studio-overview

12.01.2022 Need a boost to your Shopify Store? Have you tried optimizing your ecommerce business for effective SEO results? Check out this easy guide from Optinmonster on how to make small changes to your Shopify site to increase performance! https://optinmonster.com/shopify-seo-guide/ Still not sure how to increase your online sales? OMDIGI Group can help with everything from Facebook marketing to PPC ads, we'll do whatever it takes to help you smash those sales targets!

12.01.2022 Have you heard of the new Google update regarding Featured Snippets? When you do a Google search, have you seen your results come up with some questions you may be looking for the answer for? Featured Snippets are just another name for the answers that appear under these questions! Read our blog to see what the new update is and how it could affect you!... https://omdigigroup.com.au//google-algorithm-update-jan-2/ See more

12.01.2022 OMDIGI Group is looking for a driven, determined and proactive sales superstar to join our rapidly growing Business Growth Team in Lane Cove, Sydney. If networking, building relationships and chewing the fat on all things digital with current and new prospects is your thing then this role is perfect for you. OMDIGI Group has ambitious growth targets and this role will be wholly focused around new business generation. You will work closely with the senior management team to ...achieve growth targets and to support ongoing agency growth, with exciting opportunities for the right candidate to lead the overall Business Development and Sales function of the agency and contribute strategically and commercially to the agencies longer-term vision and future. Previous agency experience would be advantageous but is not essential. Business Development Manager Key responsibilities: Develop prospect targeting lists for key target sectors. Outbound calling, emailing and social messaging to decision makers to establish business objectives, discover potential channel requirements and identify agency review dates. Maintain and manage CRM - keeping all leads and new businesses up to date. Maintain a new business pipeline and report on a weekly basis. Work with the team to create proposals and pitch documents. Networking at marketing events, conferences and agency seminars. Focus on hitting and exceeding monthly targets. About you: An understanding of the digital media landscape an awareness of SEO, Social Media and Pay-per-click advertising (preferred but not required). Excellent written and verbal communication and numerically minded. Tenacity and resilience - you'll relish the challenge of tracking down people that are difficult to get hold of and closing meetings with them. Ability to work under pressure. Strong organisation, time management and prioritisation skills. A little bit about OMDIGI Group: OMDIGI Group is a boutique agency working with some amazing brands primarily in Australia but with an ever growing International portfolio. We pride ourselves on delivering those Big Agency Feels but giving Small Agency Love, a mix which has afforded us the opportunity to work with some fantastic brands over the years! The OMDIGI family hails from all over the globe, with skills, experience and expertise spanning the entire digital marketing spectrum. If you join the team you can be sure that you’re in an environment that fosters and promotes personal development and adds value to your career. We’re a hard-working team and no two days are the same but we do let our hair down. There are some great perks and opportunities if you decide to join - flexible working, summer work hours, mentorship programmes, team nights out and a pet-friendly office (to name a few!) Find out more about OMDIGI Group careers: https://omdigigroup.com.au/careers/ Applications close 30th November with an early 2021 start date.

11.01.2022 FACEBOOK UPDATE: Facebook is constantly evolving. With it's newest update, some users have reported seeing a Wikipedia type knowledge box appearing on the right-hand side column, next to search results. Read the article below about how these knowledge boxes can benefit you https://www.socialmediatoday.com//facebook-adds-wi/579510/

10.01.2022 Have you seen the new Facebook Messenger change? Facebook has recently announced that it's integrating Facebook Messenger Instagram DM's. What are you thoughts on it? Do you mind that your FB and IG messages will now be mixed? Let us know! Read more about the integration below: below: https://bit.ly/2HGoZaZ

10.01.2022 Have you ever had an ad on Facebook rejected because there's been too much text on it? You're in luck! Facebook has removed their 'less than 20% text' in any image rule! Read more about the text changes below: https://www.socialmediatoday.com//facebooks-removi/585705/

10.01.2022 Social media is more important now than ever. With many businesses scrambling to improve their digital presence, where do you start with social media? Read our blog to find some handy tools for planning, content creation and scheduling! https://omdigigroup.com.au//the-best-free-tools-to-kickst/

09.01.2022 Should you pause all your advertising? Unsure how to act in the current situation? We found a great article at Marketing Week detailing why you should be currently advertising and how to advertise while still being mindful of the current climate. Read more here: https://bit.ly/2R5SUvf

09.01.2022 Black Friday. We're all waiting for it. Some of us may be holding out to buy an item they've had their eyes on for months, while others complete a majority of their Christmas shopping with those sales. Regardless, what can brands and businesses do to maximise their sales on Black Friday? We've written a blog to help you get started! https://omdigigroup.com.au/bl/how-to-prep-for-black-friday/

08.01.2022 Amazon. 10 years ago, we barely heard about it. Now it is dominating e-commerce space. Millions of people are on Amazon daily, but do you know how to advertise on Amazon? Read our blog to find out what the different types of Amazon ads are, marketing strategies you could use and how to effectively sell your products on Amazon. https://omdigigroup.com.au//the-beginners-guide-to-amazon/

07.01.2022 Want summer hours, team nights out and more people to share your memes with? We're expanding and would love to have you join our team! Office features include but not limited to: Pet Friendly location and more nerf guns than currently employed staff members. Learn more about careers at OMDIGI here: https://omdigigroup.com.au/careers/ Learn more about the jobs below: Sales Coordinator - https://www.linkedin.com/jobs/view/1648513912/... Paid Social Specialist - https://bit.ly/3donusc See more

06.01.2022 Still unsure about Tik Tok? The new social media craze has taken the world by storm, with users creating, viewing and sharing short videos. Also dubbed as the 21st-century karaoke, and popular with Millennials and Gen Z, Tik Tok is a great way to connect with the younger audience Read the blog to see how your brand can maximise your impact on this under-utilised social networking app! https://omdigigroup.com.au/b/what-is-the-hype-about-tiktok/

06.01.2022 Do you utilise landing pages in your marketing strategy? The design of your landing pages can make or break your lead conversions and have a significant impact on your bottom line. Read our new blog to find some tips and tricks for creating an effective landing page! https://omdigigroup.com.au//tips-tricks-for-a-functional-/

06.01.2022 OMDIGI Group is looking for an ambitious and analytical, full-time, Digital Marketing Executive who will be trained to specialise in SEO, to join our growing Search Marketing team in Lane Cove, Sydney. About your role: This hands on role will provide exposure to Search Engine Optimisation, where you will be assisting in the strategy development and execution across our clients. ... If you don’t have direct hands on experience - don’t stress! We’re looking for a passionate analytical thinker - we’ll provide you with all the training you will need. Some of your responsibilities but not limited to: *Contribute (with assistance) to the strategy development across accounts. *Writing and implementing compelling content for humans and Google's robots. *Assisting in optimisations and recommendations across Client *Websites based on goals and data analysis. *Communicating and building relationships within internal and external stakeholders (clients, platform points of contacts and our SEM & Paid Social team). *Deliver keyword research and analysis. *Supporting the Head of SEO with creating client reports and presentations. What we are looking for: *Passion for learning and developing a career in SEO and digital advertising. *A general understanding of marketing principles such as TOF, MOF and BOF. *1+ years experience in marketing roles. *Some exposure to Google Analytics, Google Ads, Google Search Console and GTM. *Excellent analytical skills, and ability to generate insights from campaign data. *Excellent written and verbal communication and presentation skills. *Knowledge of SEMrush, Ahrefs, Deepcrawl or Screaming Frog (desired) *Completed studies in the areas of Business, Communication or Marketing. (desired) *Good knowledge of MS Office, especially Excel and Google counterparts. If the above sounds up your street and you want to start kicking some digital goals for new clients then send over a CV and cover letter so we can get to know you a bit more. A little bit about OMDIGI Group: OMDIGI Group works with some amazing brands primarily in Australia but with an ever growing International portfolio. We pride ourselves on delivering those Big Agency Feels but giving Small Agency Love, a mix which has afforded us the opportunity to work with some fantastic brands over the years! The OMDIGI family hails from all over the globe, with skills, experience and expertise spanning the entire digital marketing spectrum. If you join the team you can be sure that you’re in an environment that fosters and promotes personal development and adds value to your career. We’re a hard working team and no two days are the same but we do let our hair down. There are some great perks and opportunities if you decide to join - flexible working, summer work hours, mentorship programmes, team nights out and a pet friendly office (to name a few!)

06.01.2022 The marketing world is always evolving. What may have worked yesterday could be an absolute flop today. Constantly trying to stay ahead of the trends can be tiring, and having the agility to consistently change and adapt while still getting the best results for your clients can be tricky! We've put together a blog of the marketing trends already happening in 2020, and what our predictions for the future are. Have you tried any of these yet? Is there any others you think shou...ld be on the list? Let us know! https://omdigigroup.com.au//marketing-trends-to-watch-in-/

06.01.2022 Where do you appear on search results when you google your local area? Have you maximised your potential on Google My Business? We've collated some tips on how you can improve your local presence without spending any money on advertising. Read our blog to find out more: https://omdigigroup.com.au/blog/improve-your-local-seo/

05.01.2022 Remember that classic 90's rom-com, You've Got Mail starring Meg Ryan and Tom Hanks? Well emailing has changed a lot since then! We now use emails for everything from paying our bills to getting the latest updates from our favourite subscriptions. And with AMP (Accelerated Mobile Pages) doing its part in speeding up the loading times of web pages, AMP is now starting a serious relationship with Email, making it the perfect game-changer for email marketing. Click on the link below to find out more about AMP and how it can support your email marketing strategies: https://omdigigroup.com.au//why-amp-for-email-is-a-potent/

05.01.2022 If you're having a bad week...

05.01.2022 Do your customers trust you? A recent survey revealed that customers are placing a higher value on trusting relationships with the brands they purchase from, as opposed to other more common factors such as good prices and product quality. But what does this mean, and how do you build trust as a business? This article from Customer Think summarises ways your business can start building a foundation of trust with your consumers, prospective buyers and the general public https://customerthink.com/how-to-build-trust-with-b2b-buy/

03.01.2022 It's time to expand your business and outsource your digital marketing needs. But where do you start? How do you pick the right agency for your brand? We've put together some tips and questions to ask when evaluating digital agencies, ensuring you pick the best one for your business https://omdigigroup.com.au//how-to-choose-a-digital-marke/

03.01.2022 Facebook Marketplace - have you used it? Originally beginning as a Consumer to Consumer platform, more businesses are taking advantage of its low selling fees and easy to use interface. Consumers are already on Facebook, so why not take advantage of the platform and list your products directly on there? Read the article below to see how your business can use Facebook Marketplace to its advantage. https://marketingland.com/facebook-marketplace-is-open-for-

02.01.2022 Have you viewed and used your website as a potential customer? Do your users know exactly where to go to achieve the end goal you're after? Optimising your website to make it easier on your potential customer is a key component of customer service, so why not read up on this article to ensure you're providing the best online customer experience possible? https://customerthink.com/how-to-improve-the-user-experien/

01.01.2022 The holidays are coming up. With the recent pandemic, there is no doubt that Christmas shopping will look very different for many this year. Consumer trends, attitudes, changes in disposable incomes and shopping behaviours will inevitably change. We've written some ideas about how we believe consumers will react to the upcoming holiday shopping but we'd love to know your thoughts! Will you be out shopping as normal or will you be waiting for the sales? Read our blog to find o...ut our thoughts! https://omdigigroup.com.au//advertising-on-facebook-durin/ See more

01.01.2022 With everyone remaining indoors to protect their health and their loved ones, events being cancelled, and future plans being put on hold, how has advertising changed? Billboards and other out of home media are now only being seen by a select few but does that mean we should pause everything? It may be time to look to digital marketing for new solutions. Read more about it here: https://bit.ly/2wYpEzN