Oranje Creative in Adelaide, South Australia | Advertising agency

Oranje Creative

Locality: Adelaide, South Australia

Phone: +61 407 826 727

Address: East Terrace 5000 Adelaide, SA, Australia

Website: http://www.oranjecreative.com/

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• Business service
• Advertising agency
• Graphic designer

03.02.2022 WOMEN WHO INSPIRE ORANJE. The pivotal women who inspire Oranje? Well, that has to be the creatives themselves! Melinda Parent here - my brilliant innovative, inspired and creative lineup are the women who inspire me, daily. They’re as sharp as you can imagine - it's a fierce think tank. Always up for a challenge and down for a laugh. ... They see the Oranje Creative vision and work hard to ensure it’s part of every project and everyday life. They too are passionate about empowering women and allow us all to work in a non-hierarchical, open and creative space where we uplift and encourage each other. These women inspire me to show up each and every day more enthusiastic than the one before. Ready to face whatever we need to, together. So the biggest thank you of all, to Oranje’s creative collaborators There are not enough words of appreciation for all you do, who you are, and the relationships I cherish. Melinda #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #founder #creative #agency #advertising #creativedirector #producer #IT #content #contentcreator #marketing #design #graphicdesign #video #artdirection #styling #web #webdeveloper #TV #presenter #communications #neurodesign #womeninadvertising #thankful #womensupportingwomeninbusiness #womeninbusiness #creativeagency #femaleempowerment #womenwhoinspireoranje oranjecreative.com

25.01.2022 Neurographics? Neurographics examines colour, contrast, symmetry, grouping, isolation, orderliness (all graphic devices really) and how these elements can be used differently to generate emotional responses to brand design and creative communications. Oranjes direction in brand design is trailblazing. Its their secret neurographic formula which counts. Theyre fully armed to influence and enhance consumer behavior any time, any place. #what #the #neuroaesthetics #graphic #design #creative #art #womeninadvertising #womeninart #2019winnovationawards #winnovationSA #oranjecreative

25.01.2022 Blinded by Colour Within the spectrum of visible light, there is a wonderful physiological effect which exists every day for us. Colours with long wavelengths (eg. red) elicit a faster recognition response in the brain. While colours with shorter wavelengths (eg. green or blue) are considered soothing and have been proven to be little blood pressure reducers! Yellow is a middle wavelength colour and because its the brightest colour, its an attention grabber! Yellow is perce...ived as being a positive, filled with energy; red however, is more passionate in character. Heres a list of colours and what we think about them: Red: strength, disruptive, passion, boldness Blue: regal, authority, dignity, security, faithful Orange: fun, happy, warmth, positive Green: environment, tranquility, health, fresh Pink: femininity, innocence, softness, health Yellow: optimism, motivation, energy, cheerful Purple: sophistication, spiritual, regal, mystery Brown: earthiness subtle richness White: purity, truthfulness, contemporary, refined Black: sombre, serious, distinctive, bold, classic Grey: authority, practical, conservative Colour is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience. It is an essential character in your brands story. We excel at creating good brand stories. #colour #colourpop # colourtheory #colourit_up #colours #colourful #colourguru #neuroaesthetics #graphic #design #creative #art #formula #womeninadvertising #womeninbiz #2019winnovationawards #winnovationSA #oranjecreative

24.01.2022 3 responses to design; yes, no, wow! Wow is what we aim for. #24/7clientcontact #oranjecreative

23.01.2022 A good designer knows when to stop. Less is more work. #notwasted #oranjecreative

22.01.2022 Shortly after COVID hit in March 2020, Oranje created a ‘personalised pop-up party’ shop for children so that they can continue to party and connect, no matter where they are, no matter what stage we are experiencing of global pandemic. Having experienced COVID-19 through her son Willem’s eyes, Oranje’s Creative Director wanted to find a way to keep the kids of COVID happy and connected in a world so different to what they knew just yesterday. oranjesoda.com

22.01.2022 Fringe Facades Being surrounded by the energy of the Fringe fills us with creativity! Oranjes video installations have been changing daily over the Fringe season. Walk past our ever changing facade and take a look. #creativeagency #contentcreative #creativecommunication #brand #design #marketing #digitalmarketing #marketingstratergy #concepts #advertising #selfpromotion #brandawareness #womeninbusiness #juicycontent #madmarch #marchmadness #festivalseason #adelaidealive #G...OUD20 #gluttony #RCC #adelaidefringe #adelaidefestival #festivalstate #videography #runwildproduction #oranjecreative @adlfringe @adelaidefestival @thegardenofud @gluttony_fringe

20.01.2022 An exciting bouce-off-the-walls 2019 moment for me, and team Oranje, was being a finalist in the 2019 Winnovation Awards (Arts) for my work in the emerging field of neuroaesthetics and brand design. The Winnovation Awards showcases and celebrates the successes of female innovators changing the game in South Australia. The Awards also recognise businesses who support our state's innovative women. #go #bounce #ideas #concepts #springinto2020 #pop #new #orange #goals #womeninbusiness #creativeindustries #brand #success #neuroaesthetics #innovation #womenininnovation #winnovationsa #advertising #marketing #branding #digitalmarketing #business #socialmediamarketing #design #entrepreneur #graphicdesign #marketingdigital #marketingstrategy #instagram #success #oranjecreative

20.01.2022 Its 2020. Our Creative Director, Melinda Parent, designed the Adelaide Symphony Orchestra logo in 2000. The musical ear. #love #music #brand #design #advertising #identity #longevity #lovemusic #livemusic #oranjecreative

19.01.2022 Design is only as good as the concept. #hungryforideas #oranjecreative

19.01.2022 Fringe Unfolding Final weekend of Fringe! We have loved seeing the creative industries come alive over the last month - unfolding right in front of us. #creativeagency #contentcreative #creativecommunication #brand #design #marketing #digitalmarketing #marketingstratergy #concepts #advertising #selfpromotion #brandawareness #womeninbusiness #juicycontent #madmarch #marchmadness #festivalseason #adelaidealive #GOUD20 #gluttony #RCC #adelaidefringe #adelaidefestival #festival...state #videography #runwildproduction #oranjecreative @adlfringe @adelaidefestival @thegardenofud @gluttony_fringe

19.01.2022 Oranje are honoured to play a creative part in the celebration of South Australias 125th Anniversary of women winning the right to vote and the right to run for Parliament - the first in the world! At that time, there were many reasons proposed for denying women political engagement, including: Marriages will fall apart Women will lower the standard of political life... Domestic duties will be neglected Women are not qualified to manage business affairs Women will be vilified at the polling booth and at home Women will be told who to vote for by their husbands Emancipated women in blue stockings are far less attractive to men Heres to our strong female lead of 1895. #ustoo #votesforwomen #sistersbychoice #HeForShe #womensupportingwomen #womenempowerment #suffragette #SASuffrage125 #oranjecreative

18.01.2022 My final thoughts for 2019 ; ) I have always said you build a career in advertising and brand design with nothing but fresh air. It all comes down to an idea. We create something - from nothing. Its simply up to raw talent, hard work, building stong working relationships and persistence. So, I am feeling incredibly supported by these two brilliant women; Marieka my digital designer and marketing strategy guru and Gigi, my social media and go-to-girl for all things organisat...ional. Both strong and intuitive business women who understand me and help bring out Oranjes best. Thank you for sharing the ride during an incredibly exciting year - couldnt do what I do without you and look forward to working with you both, every day, in 2020. Melinda x #womeninbusiness #businesswomen #business #motivation #smallbusiness #success #girlboss #fashion #entrepreneurs #inspiration #style #branding #love #goals #mindset #leadership #women #strongwomen #womenintech #technology

18.01.2022 Oranje Creative. Feeling the Fringe. Check out our citrus flavoured window installations. 33 East Terrace, Adelaide #adelaidefringe #adelaidefestival #art #advertising #brand #design #marketing #digitalart

17.01.2022 The Arts & Innovation As a creative organisation our entire business is about innovation; it is the foundation of what we do. Businesses, for-profit and non-profit, are facing change like never before. The driving forces precipitating this change include a rapidly expanding marketplace, increasing competition, consumer diversity and access to new forms of technology. We have to be continuously at the forefront of change and development when designing new campaigns, products a...nd services for new platforms as our ideas are key to the success of our business. Oranje has raised the quality of brand design, and all creative, to help amplify the marketing impact for clients and, in turn, our reputation. In fact, increasing visual acuity in this way has helped boost our clients responses to creative campaigns - an important first hurdle - as we are able to provide objective, science-based rationales for our approach and creative solutions - embedded in neuroaesthetics - and this sets us apart from our competition. #innovation #womeninbiz #neurodesign #neuroaesthetics #marketing #facts #creative #arts #science #brand #design #lightbulbmoment #change #strategy #formula #aesthetics #influencer #2019winnovationawards #winnovationSA #oranjecreative

16.01.2022 Facing the Fringe Oranje faces the Fringe (literally!) and we have loved being immersed in the East End culture for the last 7 festivals. #creativeagency # contentcreative #creativecommunication #brand #design #marketing #digitalmarketing #marketingstratergy #concepts #advertising #selfpromotion #brandawareness #womeninbusiness #juicycontent #madmarch #marchmadness #festivalseason #adelaidealive #GOUD20 #gluttony #RCC #adelaidefringe #adelaidefestival #festivalstate #vide...ography #runwildproduction #oranjecreative @adlfringe @adelaidefestival @thegardenofud @gluttony_fringe

16.01.2022 We owe it to them. Many know that the South Australia Women’s Suffrage League was instrumental in obtaining the right to vote for women. It’s thanks to these powerful South Australian women that we were the first in the world to gain the right to stand for parliament in 1895. They were key figures in the campaign for equality. Mary Lee actually inaugurated the South Australian Women’s Suffrage League and was secretary well into her 70s. She organised a colony-wide petition to... allow women to vote, which yielded 11,600 signatures. The document was a whopping 122 metres long! By her 75th birthday, 60,000 women had enrolled to vote. The suffragists also had a significant interest in the education of girls. In 1889, Mary Lee as secretary of the Queen’s Home for Domestic Instruction reminded the government of its obligations to the women of South Australia and to provide funds and buildings to educate girls - with the same resources as the boys' technical schools. Women in South Australia can thank these women for their education. Society did not, though. And sadly many led incredibly poor lives - putting most of their own money to the campaigns. When researching the life of Mary Lee, our Creative Director Melinda Parent discovered Mary died penniless in one of the rooms of Melinda’s very own house. Oranje Creative is honoured to have worked on the suffragists 125 year celebratory campaign for Parliament House. At Oranje, we believe that, with the facts and understanding of the disparity between the sexes that remains today, we owe it to these women to continue their work. #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #suffragist #suffragette #womensrighttovote #womeninpolitics #education #femaleempowerment #femaleeducatedempowered #womensupportingwomen #womensupportingwomeninbusiness #womeninbusiness #creativeindustries #creativeagency #creative #director #founder #advertising #womenempowerment #womenempoweringwomen #marylee #catherinehelenspence #fierce #girlpower #WomenWhoInspireOranje oranjecreative.com

16.01.2022 There have been a couple of pinch me 2019 moments for me, and Oranje Creative. The greatest highlight was being a finalist in the 2019 Telstra Business Awards (Small and Succeeding). I can tell you now, my team was more than excited. There were 21,000 national nominations, but only 0.8% reached the finals. Oranje was one of them! #bouncinginto2020 #go #pop #new #orange #goals #bounce #back #style #energy #innovation #you #me #TelstraBizAwards #design #aesthetic #creativeagency #womeninbusiness #business #advertising #marketingstrategy #branding #digitalmarketing #socialmediamarketing #design #advertisingagency #creative #art #success #oranjecreative

16.01.2022 Colour be Quick! Research has shown that 90% of snap judgments are made on colour alone (depending on the product). We actually make up our mind within 90 seconds of our initial interaction with people or a product, and 60% of our decision making is based on colour alone. The right choice of colour on its own will deliver a competitive advantage and provide instant brand recognition. It is more than a subjective choice colour is a strategic business imperative. Formulaic ...colour treatment defines brand value, strengthens and supports brand positioning, enables greater brand awareness and customer recall, and distinguishes your brand among your competitors. Picking the right colour should never be underestimated. Colour evoke brands - and thats what Oranje loves to do. #colour #colourpop # colourtheory #colourit_up #colours #colourful #colourguru #neuroaesthetics #graphic #design #creative #art #formula #womeninadvertising #womeninbiz #2019winnovationawards #winnovationSA #oranjecreative

15.01.2022 What a Term 1 it has been! We started with bushfires ravaging our beautiful country, and have ended with a worldwide pandemic that has fundamentally changed the... way we live, work and learn. But throughout all of this uncertainty, one thing has remained the same: together, were St Andrews. #TogetherWeAreStAndrews

14.01.2022 Our second video capture. Walking on familiar footprints, reflecting back to the faces of yesterday. St Andrews School archive of student photos brought back to life in our 170th Historical Walk installation. #StAndrewsSchoolWalkerville #history #installation #collaboration #art #reflectingback #facesoflife #foreveryoung #brand #design #education #historical #footprint #wherebrightfuturesbegin #wherebrightfuturesbegan #oranjecreative

14.01.2022 Neurodesign: it sounds fancy. And the science certainly is, but at its core neuro design is simply how humans respond to visual stimuli. Meaning the colour, space and form used in a design can instantly create a perception of your brand, without a viewer even realising it! Our Founder, Melinda Parent was a finalist in the 2019 Women in Innvovation Awards (Arts) for her use of the emerging field of neuroaesthetics in advertising. In 2021 Melinda accepted an offer to study a M...asters Degree furthering her interest in Neurodesign - so that her 20+ years of on the ground experience can be backed by real science. It’s about creating a brand that connects, every time. #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #womensupportingwomen #womensupportingwomeninbusiness #womeninbusiness #creativeindustries #creativeagency #creative #director #founder #advertising #think #brand #neurodesign #design #thinking #designthinking #women #womenempowerment oranjecreative.com

13.01.2022 Ready for your pop-up party? Oranje Soda is here! The new personalised party solution. Designed with distancing in mind. All available online and in your inbox in 72 hours! Visit @oranjesoda_

13.01.2022 #Take3 Weve got it. #goforit #juicycontent #contentcreation #orangelove #loveOranje #creativecommunication #creative #brand #design #artdirection #creativeagency #designdetail #oranjecreative... Link in our bio

12.01.2022 Our Creative Director, Melinda Parent, was yesterday announced as a She Creates Ambassador! More than proud! A full link to Melindas interview is in bio @shecreates.adl #powerhouse #SheCreatesAmbassador

10.01.2022 Thank you for following the restoration of our 1870’s home in the Dec/Jan issue of @salifepublications While it wasn’t what we had planned for 2020, Oranje enjoyed the creative challenge. The project completely reinforced our love of art and design. Melinda Parent, Graeme, Willem & Gigi Koehne

10.01.2022 Emphasis. Check me out! Providing emphasis in a brand creative means deliberately highlighting an element to indicate its importance to the viewer. Creating contrast (eg. color, texture, size, or shape) is a simple way to draw attention to the product or person of interest. #makersgonnamake #element #highlights #contrast #shape #texture #emphasis #check #me #out #look #at #us #womeninadvertising #2019winnovationawards #winnovationSA #oranjecreative

10.01.2022 Here’s a closer look at a few of the Oranje Soda products you will receive in your party pack. Personalised for each child! -Personalised Invitations -Personalised Party Hats -Personalised Placemats... -Personalised Finger Puppets -Personalised Drinking Cup Labels -Personalised Bunting Flags -Personalised Badges -Personalised Cake Toppers -Personalised Zoom Backgrounds -Personalised Party Games All for just $5 per child with proceeds donated to the Smith Family. Check it out @oranjesoda_

09.01.2022 Our Brains Thrive on Colour. Colour triggers a diverse set of responses within the cerebral cortex of our brain and throughout our central nervous system. Once we identify a colour, a chemical reaction occurs which brings about an emotional response - a mood, thoughts, memories of people, places and events - which can affect us in profound ways. Oranje adopts colour psychology as part of our brand development for clients. We create poignant associations to provide meaning beh...ind each brand and how it sits in context of its marketing environment. Strategic colour application can be used to increase or decrease appetite, enhance mood, relax customers, and even reduce perception of waiting time. The magnetism of colour and brand identity is a dynamic and powerful tool. Its what we use all day, every day. #colour #colourpop # colourtheory #colourit_up #colours #colourful #colourguru #neuroaesthetics #graphic #design #creative #art #formula #womeninadvertising #womeninbiz #2019winnovationawards #winnovationSA #oranjecreative

09.01.2022 #Take2 Juice Box. #juicesrun #juicycontent #tonguetied #lickitrealgood #intouch #orange #tangy #orangelove #loveOranje #creativejuices #contentcreation #artdirection #creative #brand #design #designdetail #creativeagency #creativecommunication #oranjecreative Link in bio

09.01.2022 A good designer knows when to stop. Less, is more work. #notwasted #oranjecreative

08.01.2022 Theres an art behind science. design + science = neurographics. Its the combination of science and design that defines our success. To influenece consumer decision-making we need neuroscience and 2-part thinking: Part 1: Brands need to seduce the subconscious (ie. awake the emotional you)... Part 2: Brands need to convince the conscious (ie. alert the decision-maker in you) This (and a few more rules) is how we achieve maximum campaign cut-through and brand success for our clients. Its almost like having a secret weapon! #design #designlove #plus #science #equals #neurographics #neurodesign #winning #formula #smart #tech #womeninadvertising #womeninbiz #womeninart #2019winnovationawards #winnovationSA #oranjecreative

06.01.2022 Creativitys not cancelled. We make it our mission to go the extra mile for our clients and weve supported numerous not-for-profit companies and start-ups over the last 20 years. The arts being a biggie. Our giving back ethos has never been more important to us than now. Were here 24/7 for our clients. Were also reaching out to anyone looking for some creative help - greater social cut through, creative design thinking or support - completely free of charge. Were here for you. To discuss anything further please email us at [email protected] #creativity #community #standtogether #creativeagency #branding #digital #support #grow #flourish #oranjecreative

06.01.2022 #Take 1 Out of the box. #juicycontent #lickitrealgood #orange #tangy #orangelove #loveOranje #creativejuices #contentcreation #artdirection #creative #brand #design #designdetail #creativeagency #creativecommunication #oranjecreative Link in our bio

05.01.2022 A good designer knows when to stop. Less, is more work. #notwasted #oranjecreative

03.01.2022 Shortly after COVID hit in March 2020, Oranje created a personalised pop-up party shop for children so that they can continue to party and connect, no matter where they are, no matter what stage we are experiencing of global pandemic. Having experienced COVID-19 through her son Willems eyes, Oranjes Creative Director wanted to find a way to keep the kids of COVID happy and connected in a world so different to what they knew just yesterday. oranjesoda.com

02.01.2022 Women in Innovation. As creatives, we drive and inspire innovation daily. During our creative process we combine research, competitive analysis, consultation, market trends and idea generation to formulate an out-of-the-box response. This response usually goes through a process of adaptation and refinement of the idea until we have an answer that is unique and appropriate. But ideas are only valuable if the client perceives the answer as valuable. So we also know that we have... to be ready to challenge our ideas and processes plus look at every new thing from a variety of perspectives. To be open to change, and to face each challenge as something completely new, is essential in order for our business to continue to grow and develop. In other words, in our industry, an innovation mindset is vital - and thats what Oranje is about. #innovation #womeninbiz #neurodesign #neuroaesthetics #inspire #marketing #trending #trends #creative #ideas #daily #arts #science #brand #design #change #strategy #formula #aesthetics #influencer #2019winnovationawards #winnovationSA #oranjecreative

02.01.2022 Oranje won the contract to develop a new brand and identity for Immigration South Australia. Our work included a sub-brand to celebrate 20 Years of Immigration South Australia, plus concept and produce the publication ‘MiStory: Celebrating the stories and experiences of skilled migrants who now call South Australia home’. The scope of work included creating a suite of hero photos to capture the success of recent migrants. Interviews were conducted, we wrote their stories, sc...oped-out photographic locations. We directed and photographed each story candidly, and anywhere we felt captured their new life in South Australia. The brief came from Marketing guru, Mirjana Salopek. Oranje had previously worked closely with Mirjana on the National Pharmacies account. Mirjana wanted to highlight success stories of recent migrants who have chosen to make South Australia their home. Talk about where they have come from, their experience arriving in SA, where they are working, how they are settling-in. To tell their unique stories. A broad cross section of migrants were heroed from India, Philippines, South Africa, Malaysia, UK, South Africa, South America, Europe and China. It was a fascinating and a very fulfilling campaign to be part of. The stories were authentically told and revealed ways of life totally foreign to us. We loved working with Samadhi Thomaz (pictured). Samadhi reflected I came from the fifth biggest city in the world, and one of the biggest countries in the world, where opportunities are small, traffic is insane, pollution is high, it’s extremely expensive and security is quite non-existent. Garnering a job after just six months living in Adelaide, Samadhi is Systems and Innovation Manager | Head of IT at Motor Trade Association of SA/NT. Go girl! #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #womensupportingwomen #creative #advertising #womensupportingwomeninbusiness #womeninbusiness #creativeindustries #creativeagency #creative #womenempowerment #womenempoweringwomen #BrandPhotography #DigitalAssetCreation #DigitalMarketing #ImmigrationStories #Storytellers

02.01.2022 Neuroaesthetics & Innovation. Over the last few years Oranje has tapped into the emerging field of neuroaesthetics as a tool to enhance audience engagement. Neuroaesthetics examines the psychology behind how people respond to design, imagery, colour and form. It encompasses principles of colour, contrast, symmetry, grouping, isolation, orderliness etc and how these elements can be used to different effect in generating desired responses to brand design, creative communication...s more broadly and to shape consumer behaviour. Oranje has found by implementing Neuroaesthetics combined with design has had a powerful influence on brand choice and consumer decision making for their clients. The results exceed positive. #innovation #womeninbiz #neurodesign #neuroaesthetics #colour #creative #brand #design #strategy #formula #aesthetics #influencer #2019winnovationawards #winnovationSA #oranjecreative

02.01.2022 Balance. It really is a balancing act. While brand design contains many different visual elements, all design components (ie. objects, colors, texture, positive and negative space) carry different weight. The distribution of visual weight within a frame should be congruent, connected and part of the same visual theme. Keep it fair. Keep it even. Keep on-brand. #balance #act #visual #objects #connect #value #onbrand #graphicdesign #branddesign #advertising #womeninadvertising #womeninbiz #2019winnovationawards #winnovationSA #oranjecreative

01.01.2022 Thrilled with the response to our 170th Historical Walk installation created for St Andrews School. Bringing St Andrews archival photos of students back to life was both an emotional and beautiful experience. Thank you to our wonderful client for letting us do our thing showcasing the rich history of St Andrews School. Heres the first of two video captures.... #StAndrewsSchoolWalkerville #history #installation #collaboration #art #reflectingback #facesoflife #foreveryoung #brand #design #education #historical #footprint #wherebrightfuturesbegin #wherebrightfuturesbegan #oranjecreative

26.12.2021 WOMEN WHO INSPIRE ORANJE. A post that goes back to where it all truly began. Melinda had just completed the last of three uni degrees, was overseas modelling, travelling and absorbing as much art as she could with Graeme (now her husband) when she received a phone call about a job opening at a small design firm in Norwood. She returned and got the job. It was here she met Tania. They had a great rapport from the get-go. Both were so passionate about great design and working ...hard. The pair connected through their wicked sense of humour and as Tania remembers "having big, caring hearts". Fast forward and Tania has achieved milestones many artists only dream of, including hosting multiple exhibitions, owning her own art gallery and artwork hanging on the walls of celebrity homes (Amy Shark, Joel Parkinson, Shelley Craft, Aaron Finch and Curtis McGrath, to name a few) featuring in national design publications, and even making appearances on TV series including The Block! Her friendship with Melinda has been an inspiration to Tania too, Melinda’s home was surrounded by music, beautiful art pieces, modernist furniture. I remember being so inspired by her whole outlook on life. She also surrounded herself with incredibly artistic people. I think if you’re creative it comes out in you in all aspects of your life. Tania's vision is to encourage people to see their own version of the story in her art, to create conversations, to stir emotions. When you think about it, this is what connects us people and what we need now more than ever. My ultimate goal when I create is to make people feel something. If they experience an emotion or connection with the art, to me, that makes it a good piece of art says Tania. Tania’s striking, and somewhat mesmerizing pieces are a reflection of where art has been, where it is going and what you can do if you set your mind to it and believe in your passion. Tania is a true inspiration and a true innovator in her field and in between creating these masterpieces of impasto colour is also raising three incredible children from her Burleigh home on the Gold Coast. Totally inspired ... watching you, watching me. #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #womensupportingwomen #creative #director #advertising #womensupportingwomeninbusiness #womeninbusiness #creativeindustries #creativeagency #creative #womenempowerment #womenempoweringwomen #taniablanchard #taniablanchardcreative #signaturestyle #femaleartist #australianartist #art #modernart #theblock oranjecreative.com

06.12.2021 Walford Anglican School for Girls changed my life. And not just as a student. While it was wonderful to have been invited as a special guest speaker at a Walford Speech Night and share my story as an Old Scholar working in the creative industries, it’s Oranje’s ongoing connection to impact the lives of young women that makes me so passionate about the School. Oranje has held the creative account for Walford for over 10 years. If you have been following our Women Who Inspire ...Oranje stories, you will probably have noticed Oranje's purpose has always been to create content to accurately represent women. To create woman-made content that displays an easy, unconscious competence when it comes to marketing to women. A constructive, rather than critical, message. A freedom of creative self expression, reinforcing the fact that women are not about camouflaging or blending in. And that was the rationale behind our ‘Her Best’ brand, developed for Walford. The creative shows empowered, energetic, confident, courageous, resilient but compassionate Walford students - encouraged to voice their opinions, take risks and realise their aspirations. To be "Her Best" at whatever she chooses. To feel empowered for her future. To have the integrity to be herself. To make a difference. To have respect and empathy. While not an ‘easy’ project, this one flowed for me, as it came straight from the heart of the experience I had at Walford. I would not be where I am today without the direction, guidance and education I received at Walford and I will be forever thankful for the relationship we have. Melinda Parent Oranje’s Creative Director #TelstraBestofBusinessAwards #Telstra #acceleratingwomen #womensupportingwomen #womensupportingwomeninbusiness #womeninbusiness #education #creativeindustries #creativeagency #creative #content #director #advertising #femaleentrepreneur #womenempowerment #womenempoweringwomen #walfordschool #walfordalumni oranjecreative.com