Pineapple Promotions Co. | Social media agency

Pineapple Promotions Co.

Phone: +61 457 060 679

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• Businesses
• Advertising/marketing
• Social media agency

20.01.2022 "How do we get more Facebook engagement for our brand?" As organic reach on Facebook continues to drop across the board it is becoming harder for business owners to get their product or service recognised. Things to consider before you click Publish;... 1. When are you posting? Research shows people frequently engage with content either when they first wake, when they're commuting or relaxing at home after dinner time. *Know your target audience and their habits* 2. Video. Yes, video...don't be scared. Video is the best performing post type generating some 59% more engagement. If you want to win at Facebook in 2019 you need to be looking into video for optimum reach toward your target audience. *Tip ; your video length should be no longer than 2 minutes*. 3. Shorter posts perform better. Obviously I have not listened to this advice considering the length of this post! Studies show that 50 characters is enough for people to read. But I would suggest experimenting, reflecting and researching your analytics to see what works best for you and your audience. Good luck!

15.01.2022 Why pineapples? Well, why not...they can leave a sweet or sour taste depending on which one you pick! This is how you may feel when choosing your Social Media platforms. If you pick the wrong one you may be left feeling a little sour. ... ~ Know your target audience and where they hang out. Is it Facebook, Twitter, IG, Pinterest? ~ Don't over complicate it! Pick 2 and nail them.

14.01.2022 Today we launch!...insert *big sigh*. Sigh of excitement, sigh of fear, sigh of relief for this babe has taken 18 months from conception to birth! We understand the demands of running a small business and voila along comes social media just to add another *must have* to your busy daily schedule;... ~ the long never ending to-do-list, ~ branding, pricing and selling your product, ~ reaching out to the universe praying for clientele ~ invoicing etc, etc Let us offer our expertise and ease your experience with social media. At Pineapple Promotions Co. we aim to take the ‘Sour out of your Socials’

10.01.2022 That filthy word...algorithm. But it doesn't have to be if you understand it! The algorithm is broken into 4 components;... ~ Inventory (content available), ~ Signals (considerations about content), ~ Predictions (considerations about person), and ~ Overall score. So, what is it? 'The Facebook algorithm is a process that ranks all available posts that can display on a user's Newsfeed based on how likely that user will have a positive reaction'. This is Googles explanation anyways. Basically the algorithm controls what you see according to what you like. So what can we do in business to help promote our Page? Keep your content meaningful by being a conversation starter, an advocate for your audience. Track your best performing organic content and start thinking about promoting through Facebook Ads. Avoid 'click bait' which means those posts where the questions pose as "like if" or "share if". This is engagement baiting. It does not add value or interaction for users.

07.01.2022 This week we have talked all about the importance of *branding*. You will hear me say this over and over again ~ "branding is your business voice". Colour Palate, Type Style and Voice are key elements to any brand. Each one plays an important role of communicating what a company's 'personality' is to a current and potential client.... Colour is one of the quickest and most effective ways for a person to identify with your brand. Tuesday Tip; Check out this really cool colour scheme generator; www.coolors.co And be consistent with your colour palette.

03.01.2022 Know Yourself. Know Your Audience. Who you are? Who is your Community? What does your voice sound like?... Make a connection with your community. Build relationships and trust. No one enjoys the 'schtick' of the sale-sy, salesman/woman. We are beyond that people. Transparency vs Authenticity.