QUT School of Advertising, Marketing and Public Relations in Brisbane, Queensland, Australia | College & University

QUT School of Advertising, Marketing and Public Relations

Locality: Brisbane, Queensland, Australia

Phone: +61 7 3138 1866

Address: Z Block, 2 George Street 4000 Brisbane, QLD, Australia

Website: www.qut.edu.au/business/about/schools/school-of-advertising-marketing-and-pr

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25.01.2022 A research study by PhD Student Sarah Dillon, Dr. Charmaine Glavas and Associate Professor Shane Mathews suggested that entrepreneurs who interact with digital technologies in a response way in international settings experience enhanced idea generation and opportunity confidence. Read more: https://bddy.me/32yQOKD

24.01.2022 Do social media influencer endorsements affect purchase intention? Dr. Shasha Wang and colleagues explored this question based on empirical data from 306 German Instagram users between 18 and 34 years of age. Read more: https://bddy.me/2YHIdTZ

24.01.2022 Nethmee Goonesekera, a student enrolled in Master of Business (Strategic Advertising), shared her takeaways from Business after Dark: Thriving in Turbulent Times, a virtual event co-hosted by the School of AMPR and AMPed QUT. Read more: https://bddy.me/322TlMI

24.01.2022 Congratulations to our team of capstone students from AMB359 Strategic Marketing who were offered employment by Queensland Youth & Family Support Services Inc., who were the client for the unit. The organisation were incredibly impressed by the high level of professionalism and skill provided in the project by our students. We also had a further number of students employed by The Plant People from this same unit, also impressed by the quality of candidates in this cohort. Were very proud of our recent graduates, who worked so hard to secure fantastic positions.

24.01.2022 As Semester 2 is about to start on July 20, our unit coordinators have been busy in their teaching preparation behind the scenes. Dr Sven Tuzovic has also put his creative skills to the test by creating this video to welcome his students into AMN442 Marketing Management.

24.01.2022 Our Head of School, Professor Ian Lings, welcomed new students to the School in our online orientation last week. Professor Lings laid out the Schools vision to deliver authentic education that empowers and enables our students to make a difference to society through their lives.

24.01.2022 Is studying public relations at QUT for you? Dr. Anne Lane introduces some highlights of the postgraduate public relations program at QUT.

23.01.2022 QUT advertising students', Wheres your sense? campaign has recently gone live across Brisbane and targets 18-25-year-olds who have a tendency to spend more time looking at their phones as road users. Read more about the campaign: https://bddy.me/3b0tojZ

23.01.2022 Our student club, AMPed QUT, will be hosting its first virtual event in Semester 2 with the General Manager of GrowthOps-Khemistry, a full-service digital marketing, content and advertising agency. Andy Fyfe will discuss founding his own Comms Agency, experiences working in the AMPR field, advice for soon to be graduates and more! Tune in Thursday, 30 July at 6:30pm-7:30pm via ZOOM. RSVP here now: https://bddy.me/2X5WhWa

23.01.2022 Dr Bree Hurst, Associate Professor Kim Johnston and Dr Anne Lane proposed two organisational approaches to building a social license to operate (SLO) and discussed the role of public relations. Read more: https://bddy.me/3ecU00N

21.01.2022 If you missed our Open Day and are curious about public relations, Dr. Anne Lane shares the top five reasons why you should consider the undergraduate public relations program at QUT.

20.01.2022 If you missed our Open Day and are interested in the marketing major, Professor Rebekah Russell-Bennett provides a brief introduction of the uniqueness of the marketing major at QUT in this video.

20.01.2022 When QUT partnered with the Re:act program, Advertising Copywriting Students focused on distracted driving. Students were challenged to create a behaviour change campaign to raise awareness of the critical road safety issue of distracted driving amongst 18-25 year old road uses. Professor Gayle Kerr added, "By exploring the problem of driving distracted in a logical, strategic and creative way, students not just created a great advertising idea, but hopefully, a whole new strategy for their own road safety". Watch the video to see all students' ideas: https://bddy.me/37lcTNi

20.01.2022 How are engagement-derived outcomes achieved and enacted? Associate Professor Kim Johnston and Dr Anne Lane propose a typology to distinguish different levels of communicative interaction within engagement and their outcomes. Read more: https://bddy.me/2YJOJtk

19.01.2022 Professor Brett Martin and QUT graduates Nissah Blanchfield and Sophie Caruana discuss artificial intelligence on cruise ships: https://bddy.me/2IcIf0q

19.01.2022 Associate Professor Amisha Mehta shares her insights in a radio interview on how people respond to crises, and how risk management plays out in the COVID-19 pandemic. Listen to the interview here: https://bddy.me/2Fqd2oN

18.01.2022 Our Public Relations scholar, Scarlett Stevens, shares her experiences of maximising online learning opportunities. Read her blog here: https://bddy.me/3j3HWSC

17.01.2022 How can people protect their privacy in smart homes? Professor Brett Martin and Master of Business alumni Justin George and Madhushri Banerjee discuss this topic: https://bddy.me/2XS75XN

17.01.2022 QUT have collaborated with YWCA Australia to launch the National We Speak Survey. PhD researcher Megan Godwin is leading the research study with a primary focus on women's health behaviour, mental health and subjective well-being. The results of this survey will contribute to and influence ongoing research into women's health. For more information or to complete the survey: https://bddy.me/2DVKrag

16.01.2022 Join us for our next Business Leaders Forum on 17 September, 12:30pm-1:30pm, via free webcast with Susan Anderson (Regional General Manager of Uber, Australia, New Zealand and North Asia). Register here: https://bddy.me/32IZAo0

16.01.2022 If you missed our Open Day and are interested in the Master of Business (Integrated Marketing Communication) program, watch Dr. Lisa Schuster's short video where she discusses the definition of IMC and some of the units in the program.

15.01.2022 What are the effects of consumers perceptions of cultural acknowledgement? Dr Di Wang, Professor Brett Martin and Jun Yao found from two experiments that Chinese tourists are more likely to purchase gifts and have positive attitudes toward gift shops and their destination when destination retailers use Pay 88% than when they use the economically equivalent Get 12% off as a price discount. Read more: https://bddy.me/2D3Q2e7

15.01.2022 Should organisational distrust be studied and understood as a distinct and separate construct from organizational trust? AMPR PhD student, Ellen Tyquin, Associate Professor Amisha Mehta and Professor Lisa Bradley provide much needed data to conceptualise organizational distrust in communications scholarship. Read more: https://bddy.me/3ftOx76

15.01.2022 What do the Lone Ranger, Hero-in-training, Happy-go-Lucky and Everyones Mate have in common? These are a set of safety compliance personas developed for the Australian Maritime Safety Authority by AMPR researchers Professor Rebekah Russell-Bennett, Dr Kate Letheren, Dr Kathleen Chell and honours student Sam Ong. To find out more read the summary report containing the persona profiles: https://bddy.me/2Fv6Hc3

14.01.2022 If you missed our Open Day and are interested in the International Business major, here are a few highlights by Associate Professor Shane Mathews.

14.01.2022 Congratulations to Dr Robert Mitchell who was officially granted the higher degree award of Doctor of Philosophy recently. Robert is a very valuable member of the AMPR community, lecturing and tutoring in units such as AMN405, AMB220 and AMB320 with great student evaluations. He has also published from his PhD work on gamification in the Journal of Business Research. This is great achievement and very well deserved.

13.01.2022 Our current PhD student, Jorge Carlos Fiestas, and his supervisor, Dr. Sven Tuzovic, proposed a shopper journey framework and developed four personas of mobile-assisted showrooms that provide retailers with new strategies to segment mobile-assisted shoppers more effectively and understand their needs and shopping motivations. Read more: https://bddy.me/2RMWUkf

12.01.2022 Congratulations to PhD student in marketing, Thusyanthy Lavan, on becoming a Fellow of the Higher Education Academy (HEA). HEA fellowship is a recognition of individuals who are able to engage with a broad understanding of effective approaches to learning and teaching support as a key contribution to high quality student learning.

12.01.2022 Wheres your sense? asks Kate Walters, Paulus Pearce, Mea Clifford and Macey Robinson-Stewart. These Advertising Copywriting students created the campaign to raise awareness of distracted driving amongst 18-25 year olds. Paulus said, The research backed up what Id already been feeling, that I am in my own bubble when Im listening to music and that can potentially be dangerous. The campaign is soon to be showcased on a billboard donated by Out of Home Media. Read more: https://bddy.me/37HJeOx

10.01.2022 With advertising practice and research changing significantly in the past decade, Professor Gayle Kerr and Jeff Richards interviewed a global panel of advertising experts to redefine advertising. Read more in the International Journal of Advertising: https://bddy.me/3dbK4Ev

10.01.2022 We're partnering with our student club, AMPed QUT, by co-hosting Virtual Business after Dark: Thriving in Turbulent Times on Wednesday, 12 August at 6:00pm. Join us as we chat with industry leaders from Expedia Group, Austrade, Ruby Communications, Institute of Managers and Leaders Australia and New Zealand and Know1 Consulting. Register your spot here: https://bddy.me/3ki4pwI

10.01.2022 Join the global livestream of 'Distractions' at 6pm AEDT, Thursday 19 November. The Re:act documentary follows students from participating universities, including some of our own AMPR students, through a road safety behaviour change program. Register here: https://bddy.me/2IMPCvL

09.01.2022 If you missed our Open Day and are interested in the Bachelor of Business (Advertising) program, Dr. Lisa Schuster provides an overview of what advertising is and the top reasons to study advertising at QUT.

08.01.2022 How are consumers individual differences associated with their attitude toward trip advice that has been curated by artificial intelligence (AI)? Professor Brett Martin, Dr HS Jin, Dr Di Wang and colleagues found individuals anthropomorphic tendency, need for cognition, and smart phone usage were positively associated with attitudes towards AI-curated reviews. Read more: https://bddy.me/31LCy0O

07.01.2022 Happy New Year! Comment '' if you're ready for 2021? Photo credit: https://www.instagram.com/leeloothefirst/

07.01.2022 If you missed our Open Day and are interested in the Master of Business (Advertising) program, Dr Schuster discusses some of the highlights of the program.

06.01.2022 Dr Bree Hurst gives us an insight on her recent research and what she’s working on next as part of QUT’s Women in Research Showcase Event.

06.01.2022 Our Marketing and Public Relations scholar, Cindy Nguyen, shares her experiences of participating in the Salesforce x Datarati Digital Marketing Boot camp & Graduate Program during which she learned to use the Salesforce Email Marketing software and picked up new consulting skills on customer experience and journey strategies. Read more on her blog: https://bddy.me/2Dk7TxY

05.01.2022 We're very proud to be the host of the SERVSIG 2020 virtual conference. The first of several live zoom sessions is 'Meet the Service Editors' on 11 August at 9:00pm and the second is the first keynote on the topic of 'The future of services: A human perspective' on 15 September at 8:00am. Register here to receive the zoom link and password: https://bddy.me/3i5petl

05.01.2022 Our Adjunct Professor, the Father of Integrated Marketing Communication (IMC), Prof. Don Schult passed away on 4 June. Prof. Gayle Kerr shared in Dons obituary: "He brought his understanding from working in the advertising and media industry for many years, augmented this with his academic integrity to research and discover new ideas and concepts, added his love of teaching and sharing ideas, and overlayed all of this with a kindness and generosity that made everyone feel special." Read more at: https://bddy.me/2AseN2P

04.01.2022 Although service firms invest alot to ensure frontline employees display authentic smiles as part of their customer service, fake smiles are still quite common. Some employees may even display anger, thereby compromising service performance. Based on studies, Dr Frank Mathmann and colleagues provide recommendations on how to ensure authentic smiles, with a focus on employees' psychological and economic wellbeing. https://bddy.me/392b4az

03.01.2022 We recently adapted to the COVID-19 pandemic by shifting the SERVSIG 2020 conference to virtual mode. This conference was meant to be held in Brisbane in July on the topic of the Future of Human Services: High Tech and High Touch. A webinar series will be coming to showcase some of the speakers but in the meantime we are pleased to announce the first of our Best Paper winners Leanne Butterworth from Empathy First, winner of the BEST practitioner paper: The power of virtual reality (VR) to create empathy in service roles to improve mental health and business performance.

03.01.2022 Our Senior Lecturer in Public Relations, Dr. Anne Lane, will join a panel of communication leaders in Candid Conversations: #CommsDisrupted 2020 Insights & Future Directions held by the International Association of Business Communicators (IABC) Queensland, online at 6:30pm tonight. Tickets are available for sale on https://bddy.me/32goJap

02.01.2022 2021 marks the 30th year of Professor Brett Martin teaching at a university, and his 12th year at QUT. Congratulations on this incredible milestone!

02.01.2022 Tune in today at 5pm! Professor Rebekah Russell-Bennett will be presenting a virtual masterclass on Innovating your product or service: how to turn a crisis into an opportunity. To join, please register here: https://bddy.me/2QEpGmC

01.01.2022 Interested in sustainability? Upcycling can be an integral part of your brand. Prof. Brett Martin, Amali Wijekoon and Dr. Achini Ranaweera show how Sri Lankan businesses employ upcycling for branding. https://bddy.me/2XtExE0

01.01.2022 Recently our AMB251 Designing Innovative Goods and Services students were inspired by the story of how Brisbane-based City Winery pivoted during COVID-19 to create in-home customer experiences. Adam Penberthy is a long-time guest lecturer and friend of AMPR who has gone from CEO of his own advertising agency to being co-owner of the first City Winery in Brisbane since 1860. Watch a snippet of his guest lecture discussing how to create winning customer experiences during a crisis. Adam was also recently listed as one of the top 30 under 30 in B&T Magazine. https://bddy.me/3lQ2Zdl