Redline Digital in Melbourne, Victoria | Advertising agency

Redline Digital

Locality: Melbourne, Victoria

Phone: +61 3 8393 0230

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25.01.2022 Is your small business guilty of trying to do it all? You may have the best intentions: keep budgets under control, delegate and DIY wherever possible. But what if your self-sufficient attitude is eating away your time and causing your brand damage? When you start to get serious about social, it becomes clear that theres a mammoth amount of work in a solid DIY effort. In this latest post, we go over pros & cons so you can be sure which approach is right for your business. https://www.redlinedigital.com.au/working-with-a-social-me/

25.01.2022 Content marketing is a highly underutilised marketing strategy, with Neil Patel finding companies only spend approximately 5-12% of their marketing budget on Content Marketing/SEO. However, when looking at the return on marketing spend, content marketing delivers some of the best results. Learn more: https://buff.ly/2E4tlnA #contentmarketing #redlinedigital #digitalmarketing

25.01.2022 Unlike brochure style sites, ecommerce websites give the opportunity for greater functionality and mean immediate sales for your business. This not only aids in enhancing overall customer experience, but also acts as an effective marketing tool. See our artilce for recommendations on getting the most from your ecommerce website:

24.01.2022 Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an understanding of data and the important factor it plays in the overall marketing efforts of an organisation. Data is and always has been crucial to marketing efforts, so lets start using it to its full potential. #da...tadrivenmarketing #redlinedigital #digitalmarketing https://buff.ly/38irzfe

23.01.2022 Content is one of the key elements that affects a website’s SEO performance as it allows for search engines to not only determine what websites are about, but how relevant and useful they are to users. Google even outlines content creation best practice through the use of E-A-T. E-A-T stands for Expertise, Authority & Trustworthiness which have been found to greatly influence a website’s SEO ranking and provides a useful guideline for content creation. #contentmarketing #redlinedigital #digitalmarketing

22.01.2022 What are external links and what is their importance? As explained by Moz: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) Simply, when you attach a hyperlink to a certain word or phrase and that word or phrase is clicked on, it directs the user to another external website; this is an external link. A perfect example of this is the Moz external link above. Now it is important to remember that external links... can be both provided and received and how build your external links in both aspects. Learn more: https://buff.ly/37WpEg6

20.01.2022 Some things never change social media isnt one of them. Constantly shifting while adapting to audience demands and technological developments, its never been more important for businesses to get on top of their social strategy & understand the trends. Thats why we think you should at least be familiar with these emerging social media trends so you can build some of them into your own social media strategy in a way that works for your brand. https://www.redlinedigital.com.au/emerging-social-media-tr/

20.01.2022 Is your digital marketing ready for 2019? Search engine optimisation (SEO) never sleeps, and if your small business marketing strategy isnt on top of the latest SEO trends, you could get left behind. Luckily, the Redline team have gazed into our crystal ball to find out what the rest of the year might hold. Check out five of 2019s biggest SEO trends and get ready to bump your small business to the head of the pack. https://www.redlinedigital.com.au/5-seo-trends-for-2019/

19.01.2022 The power of social media is evidenced with billions of users worldwide. Social media provides a multitude of opportunities for brands to engage with customers across numerous platforms and through a variety of mediums. One such area is paid social media campaigns. This guide will explore social media PPC campaigns across some of the largest platforms today including Facebook, Instagram and LinkedIn. #paidsocialmedia #redlinedigital #digitalmarketing

19.01.2022 Google reviews have become increasingly prominent over the past few years with 86% of consumers claiming that they read reviews for local businesses before making a purchase or enquiry. Google has even openly stated their admiration for businesses that take an active role with their reviews. Learn more: https://buff.ly/38mPc7A #googlereviews #redlinedigital #digitalmarketing

18.01.2022 Restrictions are now starting to ease, with people and businesses looking to transition back to their normal (pre-COVID) routines. However, as many businesses are realising, there are long-lasting effects left behind by COVID, especially surrounding consumer purchase behaviour. Many consumers have become more accustomed to making purchases online, making it more important than ever to focus on digital visibility. #postCOVID #backtobusiness #redlinedigital... https://www.redlinedigital.com.au/getting-back-to-business/

18.01.2022 A landing page has to capture the attention of your audience quickly. To combat our increasingly short attention spans weve put together 4 top tips for developing compelling landing pages. #landingpages #redlinedigital #digitalmarketing

18.01.2022 The adage Content is King is frequently mentioned in marketing, as content plays a huge role in a number of different digital marketing strategies. One of the most important areas for engaging content is across a business’s website. Read on to find out why and more importantly how to write engaging and high performing content for your website! #contentisking #digitalmarketing #redlinedigital

18.01.2022 Hubspot defines a customer data platform as: Software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles. These customer profiles utilise a host of data from multiple mediums such as, social media activity, email activity and buying habits. This then allows for marketers to gain a deeper understandin...g of various customer profiles and behavior, as in the past this information would often be kept separate. #customerdataplatforms #redlinedigital #digitalmarketing

18.01.2022 While web content can be a valuable SEO tool for your business, the content itself is not just there to sit and look pretty. Writing content that genuinely engages audiences doesnt have to be difficult. These five tips are a great start to writing web copy that converts. #webcopy #convertingcopy #goodwebcopy

17.01.2022 For any e-commerce business, advertising through Google is a necessity. As the world’s largest search engine, Google offers a wealth of advertising opportunities for businesses. One of the most prominent is via Google’s shopping network. So what is the Google Merchant Center exactly? Search Engline Land best describes it as a tool and central dashboard where online retailers can upload and store product data and manage the appearance of their e-commerce products. This means anytime shopping ads or products are displayed, they provide the most up to date information. Which also means businesses no longer have to rely purely on Google crawling a website for product information. #ecommerce #googlemerchantcenter #digitalmarketing #redlinedigital

17.01.2022 Google looks at more than just the technical aspects of your website to determine its SEO ranking. While your sites speed and design may be phenomenal, quality web content is still a major factor in how your website is indexed, and should be appropriately prioritised in your content strategy. #qualitycontent #contentmarketing #SEOcontent

17.01.2022 Adam and Damian helping out at AVEO Pinetree, with the excellent Smartphone Skills workshop delivered by ReadyTechGo as part of Get Online Week

16.01.2022 In our 2019 trend predictions blog, we discussed how video content is continuing to take the world by storm. This is mainly due to its incredible ability to hold a viewers attention, turning clicks and views into sales and reviews. The brain is far more stimulated by noise and images than reading content. This means even if your videos are short and simple, theyll still attract views. If done right, video content has the power to get audiences buying your product or service, and keep them returning. Here we explore some of the main benefits of video content. https://www.redlinedigital.com.au/benefits-of-video-content/

15.01.2022 Chatbots have gone from a futuristic idea to one of the most exciting things in digital marketing. They offer a whole new way to connect to your audience, and can change the face of your brand. Are you wondering whats next for your business online marketing? The rise of the chat-robots could offer some hints. https://www.redlinedigital.com.au/evolution-of-the-chatbot/

15.01.2022 In life and in business, we often face uncertainty. However its rare that we all face the same level of uncertainty at the same time! Fortunately our company and systems allow our team to work from anywhere, meaning little to no disruption to continue work as usual. Weve been working as a distributed team for many years and can confidently continue to operate as normal. All in-person meetings are now being replaced with video conferences. Our office can still be reached on... 03 8393 0230 between 9am to 5pm, Monday to Friday. Your call may be diverted to our answering service - please leave a message and well get straight back to you. We undertake this preventative approach with our employees and clients health and wellbeing as a priority. Feel free to contact us if you have any questions. https://www.redlinedigital.com.au/contact-us/ Keep calm, & wash your hands!

14.01.2022 Some businesses don’t have a firm understanding of what is needed to ensure their website is fully secure. In fact, according to KPMG, 89% of Australian businesses said they had a breach that went undetected, whereas 65% of Australian businesses were interrupted due to a breach in 2019. With the current COVID-19 pandemic also sweeping across the country and businesses moving more to a purely online capacity, it is vital that all businesses have a firm understanding of the threats to their websites and how to best protect themselves. #websitesecurity #digitalmarketing #redlinedigital

13.01.2022 Gmail Advertising - A new way to advertise, right in your audiences inbox Gmail ads are interactive paid Google ads sent directly to the inbox of your users Gmail accounts. Theyre displayed in both a collapsed and expanded form, where the collapsed version acts as the attention grabber and the expanded ad contains the full body of the message. Click on the link for more information: https://buff.ly/2Vwc91z

13.01.2022 About two weeks ago Google rolled out its January Core Update globally. Core updates occur every few months and Google usually classifies it as a chance to refresh their search results. But in some cases it also provides opportunities for businesses to distinguish any changes in the Google algorithm. So what is this update, how can it affect your SEO performance and how can you prepare? Learn more: https://buff.ly/2SuR1YR... #googleupdate #redlinedigital #digitalmarketing

13.01.2022 New loot for upcoming trade show... #businessinheelsmelbourne #businessinheels

13.01.2022 We all know the pain of waiting for a new website to load on our mobile or desktop. As websites have become more responsive, weve becoming much less forgiving. So lets get your site speed checked out so you dont have to guess anymore. #sitespeed #SEOranking #slowwebsitebadwebsite

12.01.2022 205 Trees & Counting! As part of our partnership with Carbon Neutral, Redline has purchased and planted another 5 trees through their Plant-A-Tree Program. If your business would like to learn more about the Carbon Neutral Partner program, follow the link below: https://buff.ly/3ncDLXS... #plantatreeprogram #5moretrees #carbonnuetral #redlinedigital

12.01.2022 If you work in marketing, or do a bit on the side for your business, youre always on the lookout for ways to automate or program the process to make things easier. We take a look at using programmatic marketing with your ad buying.

12.01.2022 We are Redline Digital! An integrated digital marketing agency based in Melbourne, Australia. We have an energetic & creative team, that exist in the space where technology meets design. Our team consists of award-winning designers and digital marketing experts that guide everything we produce.... https://www.redlinedigital.com.au/

11.01.2022 It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently has 600 million users who visit business pages and approximately 1.5 billion searches are conducted on Facebook per day. It is clear that Facebooks reach and search capabilities can have a real impact on businesses SEO performance, as well as becoming a search engine within its own right. #facebookSEO #redlinedigital #digitalmarketing

10.01.2022 In the current climate, it is now more important than ever that businesses ensure they have a strong level of online visibility. Online visibility can come from a variety of sources including paid and organic, as well as different mediums such as search engines and social media. The most widely used platform; search engines, are also one of the most neglected environments when looking to maximise visibility. There are a number of different methods companies can undertake to i...ncrease visibility and remain top-of-mind. This guide will take a look at a couple of methods involving two of the world’s largest search engines; Google and Bing. #onlinevisibility #redlinedigital #digitalmarketing

10.01.2022 Google has moved its attention from our desks to our palms, so its more important than ever that your business has properly mobile optimised site. Find out more about whats changed, and the must-have features of mobile-first websites. #mobilefirst #googlealgorithm #mobileindexing

10.01.2022 If you work with websites or digital marketing tools, chances are you live and breathe analytics and reporting tools. The question is: have you been making your life a bit easier for yourself with the help of Google Data Studio? If that sounds like just another name to add to your to-do tabs, heres why you should check it out. #googledatastudio #googleanalytics #reportingtools

09.01.2022 Heres something you cant ignore by 2020 at least 50% of all search is predicted to be performed through voice control. Yes, were talking next year. Things may not change drastically for your business because of this, but voice search will certainly impact how users interact with your website. Voice technology will open more opportunities for potential customers to find your business and get in touch with a simple, spoken request. In this article well explore the influence voice control is likely to have in the coming years. https://www.redlinedigital.com.au/what-will-voice-search-m/

09.01.2022 The Palace Hotel South Melbourne is Keeping Local Alive. As a pub, the doors are closed. But there is always opportunity! Get behind Jess and Pratty and the Palace Hotel crew. #keepinglocalalive #southmelbourne #portmelbourne #albertpark

09.01.2022 Michelle & Alex wowing the crowd at Business In Heels Melbourne. #businessinheelsmelbourne #businessinheels #redlinedigital

09.01.2022 According to Adweek the influencer market was worth $2 billion USD in 2017 and is set to reach $10 billion by 2020. Talk about significant growth! So what exactly is influencer marketing, and how can you leverage it for your business? Learn more: https://buff.ly/349CfKN #influencermarketing #redlinedigital #digitalmarketing

08.01.2022 In life and in business, we often face uncertainty. However it is rare that we all face the same level of uncertainty at the same time. Corona Virus or COVID-19 has played havoc with businesses across Australia. This disruption has not only been implemented through government lockdowns, causing retailers, bars and restaurants to close, but also due to peoples instinct to redirect household income to other areas during times of crisis, such as medicine, groceries and protective clothing/equipment. #COVID19 #redlinedigital #digitalmarketing

08.01.2022 New official and all important ranking factors are just about here; Google’s Core Web Vitals; a set of specific factors designed to measure how users experience the speed, responsiveness, and visual stability of a page. Core Web Vitals will become key ranking signals from May 2021, in an update that will also combine existing UX-related signals. It appears these updates from Google will become a serious ranking factor in the coming months, impacting all sites and users, there...fore it’s now more important than ever to test and measure your website performance and implement optimizations to remain ahead of the curve. #corewebvitals #redlinedigital #digitalmarketing

07.01.2022 According to Statista, the number of social media users is expected to rise to 3.09 billion by 2021 meaning that social media is expected to be used by over 1/3 of the global population. This high reach has provided new opportunities for businesses to interact with customers. In the past much of this marketing has focused on content creation and ads to get a user to complete a specific CTA. However, today customers want their purchase journey to be more streamlined which has led to developments in the area of social media e-commerce or social commerce. #socialcommerce #redlinedigital #digitalmarketing

06.01.2022 What better place to market our #socialmediamarketing than on social media Check it out: https://www.redlinedigital.com.au/social-media-marketing/ #leveragesocialmedia #digitalmarketing #redlinedigital

06.01.2022 Some businesses dont have a firm understanding of what is needed to ensure their website is fully secure. In fact, according to KPMG, 89% of Australian businesses said they had a breach that went undetected, whereas 65% of Australian businesses were interrupted due to a breach in 2019. With the current COVID-19 pandemic also sweeping across the country and businesses moving more to a purely online capacity, it is vital that all businesses have a firm understanding of the threats to their websites and how to best protect themselves. #websitesecurity #digitalmarketing #redlinedigital

03.01.2022 Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance. One of the most popular trends involves animations, as they have an uncanny ability to be utilised across a range of different digital advertising platforms. #animations #redlinedigital #digitalmarketing

03.01.2022 Location-focused SEO is a powerful tool, especially for those running a brick & mortar store. Bringing more customers to your store is goal number 1 & local SEO can help with that. Check out our article for more info. #localSEO #redlinedigital #digitalmarketing

01.01.2022 LinkedIn is the largest professional social network in the world, making it a crucial platform for any business looking to build networks or connections within the professional environment. In fact, according to Microsoft, LinkedIn is up to 690 million users this quarter, with a growth of 26% in user sessions, further highlighting the need for businesses to maximise their LinkedIn presence. #linkedinbusiness #redlinedigital #digitalmarketing

01.01.2022 Mobile usage is ever-increasing since the introduction of smartphones in 2007. In fact, 91% of Australians have a smartphone, and mobiles have overtaken laptops as the preferred method of making an online purchase. Google states that mobile-friendly sites show up higher in search results. Therefore, it is now more important than ever for businesses to make sure their website is optimised for mobile.

01.01.2022 Video advertising offers brands the unique opportunity to create an emotional connection with audiences, with people typically gazing five times longer at video than static content on Facebook and Instagram. However, this only achieved when its done right. Thats where we come in! #leveragevideocontent #videomarketing #digitalmarketing #redlinedigital... https://www.redlinedigital.com.au/video-marketing/

01.01.2022 Orders for Fruit & Veg Boxes are now open; get behind your local businesses. #keepinglocalalive