Relax in North Sydney | Graphic designer

Relax

Locality: North Sydney

Address: 104 Wyuna Ave 2060 North Sydney, NSW, Australia

Website: http://www.relaxdesign.com.au/

Likes: 58

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• Advertising/marketing
• Graphic designer

07.05.2022 There’s a lot to think about here: from colours, fonts, messaging and images to the materials used and the actual design of your product packaging. When launching a new food product, packaging space is limited, so it’s vital to only include the most pivotal, engaging, and essential information that conveys what your brand is all about.... Find out more in our latest article - What You Need To Know When Launching A New Food Product https://relaxdesign.com.au/what-you-need-to-know-when-laun/

05.05.2022 The existing design for German Butchery was put together quickly some time ago, and since then competitive brands have upped their packaging, so the time was right for them to update, giving the new look a modern, easy to navigate approach that has the flexibility to be adapted to new product opportunities. Additionally, the new look has given the brand added credibility which has allowed new retailers to come on board.

21.04.2022 Which logo do you prefer? We were happy to help Share the Spark with some branding choices recently. They are a not for profit organisation on the Northern Beaches of Sydney helping and assisting young people to find their own spark and make their inspiring ideas a reality.

03.04.2022 When launching a new food product, the first and most crucial step is to gain an in-depth understanding of your customer. You need to know their likes, dislikes, aspirations, challenges, and demographics. Ask yourself: Who will be buying your product. What are their likes and dislikes? ... On what occasion are they most likely to buy your offering, and how will they use it? What is likely to appeal most to the sort of person who will purchase your product? Is it the ingredients you use, the production process, or the product's origin? (It could even be the price or the ethos behind your brand.) Once you have a thorough understanding of your ideal customer, you’ll find it easier to create the appropriate packaging and branding to appeal to them.

28.03.2022 At the end of the day, sushi is enjoyed by everybody as a snack and a meal. It’s simple, easy and convenient, which is what the brand Big Crunch stands for. This design was simply an evolution, retaining the fun, colour and quirkiness, but with a bit more of a modern twist. #modernbranding #quirkybranding #foodpackagingdesign #foodpackaging #australianbrands

11.03.2022 Shoppers are buying less but spending more across many food categories, including alcohol and confectionery as they trade into more premium products. Brands can change the quality perceptions of frozen food and make it a destination by bringing premium tastes and experiences from other categories and executing them in a way that maximises the benefits of frozen. itsu have brought their premium aspirational brand into frozen, allowing consumers to replicate the restaurant experience at home.

09.03.2022 A BIG thank you to everyone at Big Crunch Sushi ! We love working on projects that test our creativity and working on your project was just that. We feel privileged to have been chosen as your Food Packaging and Branding Agency and having worked on the logo and packaging design for over 20 products in the Big Mouth Foods line up.

27.02.2022 Share the Spark is a not for profit organisation on the Northern Beaches of Sydney helping and assisting young people to find their own spark and make their inspiring ideas a reality. Relax offered to help pro bono of course, and have loved having the opportunity to help bring these ideas to life through branding and are excited to see the next stages of their journey. We wish them all the best of luck. #notforprofit #northernbeachessydney #sydneysmallbusiness #branddesign #branding

12.02.2022 Wishing every day of the new year to be filled with success, happiness and prosperity for you and your business.

05.02.2022 An interesting read. With online purchasing going through the roof in the last 12-18months, and with the popularity it’s likely to increase, brands are having to pay a bit more attention to the secondary packaging such as the opening and the unboxing and the experience you get from that. Apple have been doing it so well for such a long time.

25.01.2022 Wishing you and yours a very Merry Christmas from the team at Relax. May your day be filled with great company, big smiles and delicious food!

18.01.2022 Kikkoman is a well-known Japanese brand with a stable of authentic, premium Asian sauces. We've been working with Kikkoman Australia for some time, assisting with packaging design, new product development concepts, food service and digital advertising.

12.01.2022 Paella 2U takes all the fire and passion of authentic Spanish cuisine & creates unique dishes, using 99% local Australian produce, and then puts them on ice. Healthy, eco-friendly, gluten-free and with no artificial nasties, every recipe in her exciting range of frozen meals is ready to share and utterly delicious in minutes. Our design for them was bold, colourful and fun and we are so happy that they loved it so much!

04.01.2022 The environmental impact of food production and packaging, especially plastic, has never been higher on the agenda for shoppers. Brands that can credibly demonstrate they are making steps to address this challenge, while still delivering food fundamentals, will appeal to people wanting to buy delicious food with a clear conscience.