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Riley Stewart | Entrepreneur



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Riley Stewart

Phone: +61 3 8593 9505



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25.01.2022 Proud of this one! Just hit 75 members in their new gym Love how Chrissy Barron communicates with clients like this (stolen from their convo)... Happy Sunday! Beau Zorko Jason Mottlee Madeleine Ponini



25.01.2022 A respected business owner and friend asked me - "You did something many people are trying to do. And you did it quickly. What sets you apart?" After some thought I decided... "I face facts."... . The facts: - Other people know bucket loads more about business than myself, and are willing to teach me for an investment. - Failing to acknowledge and invest in help is not the same as getting it done - I need to be paid to THINK and should only do everything once, so that it can be systemised and delegated. - Anything not going to plan in business is my own responsibility to improve. Blaming others or being lazy is not a solution. (Eh-hem... Many gym owners in the marketing / sales department...) - Most people never achieve anything of profound significance in their life, thus doing what normal people do or recommend is not an effective strategy. - "I dont have time" is a lie. I just dont prioritise or manage the topic well enough. . The list could go on... Ray Dalio (very smart billionaire) talks about Weighted Believability Bias Where everyone has an opinion but not all opinions were created equal. I seek and value the opinions of experts in their field. No matter how difficult it may be to face the fact they give me, I take it on board and implement like crazy

24.01.2022 Gym Collects An Extra $46,644 in Aug... Not bad ey?

22.01.2022 What Should Gym Owners Use As Their Price Point?



22.01.2022 CLIENT FINANCED ACQUISITION FOR GYMS One thing Gym Owners consistently miss-interpret is their 2x Engines Return On Investment when scaling quickly. Heres the thing ...Continue reading

22.01.2022 When Corona hit - my gym, and all our clients gyms, got pretty f**ked up. Based on our data: 30% Immediately ceased all trading to wait it out, 15% threw in the towel immediately and permanently,... 15% pushed on but buckled after 4 weeks, 40% have kept pushing the entire way through and used this to adapt and thrive again. . For me personally across More Gym Members & my gym, it was a $115,000 per MONTH reduction in recurring revenue in a matter of 14 days. Thats a significant amount of money to lose and start bleeding on an ongoing basis... One word - Fuck. . How do you respond to a situation like that, when the world is turning to shit and youre bleeding out quickly? That moment in March was really a defining moment for many of us. Not only do you get hit with that, but then every time you pick yourself up a new issue tries to kick you back down. Like Arnold Schwarzenegger in Terminator charging forward despite the bullets and rockets exploding on him to stop him. . Everyone needed a leader during this time and some of us stood up to be this leader. Now I dont often congratulate myself but damn, We adapted like champions. . 1718 Gyms and PTs through our free program to transition online quick and stop the bleeding, created and launched within 7 days, 241 through our paid premium program to dominate in the new industry, created and launched within 4 days, New software launched successfully, New Paid Per Performance marketing business model launched successfully, April now flipped from our lowest, to our highest grossing month to date, Too many reviews and gratitude messages coming through each week to count. . Theres been an unlimited number of times I could have said... "Fuck this, fuck the 100 hour work weeks, fuck this level of stress, lets just get government handouts and lay-low." But - In life you have two choices; Victor or Victim. During usual circumstances its easy to be a Victor, most people can do this without issue, times are easy. But when life kicks you down, and keeps beating you down... Thats when you truly learn about yourself

21.01.2022 FITNESS PROFESSIONALS - PLEASE SHARE For the first time in history the fitness industry is uniting across the globe to hijack every social media platform with these two hashtags on Monday 1st June: #exerciseismedicine... #gymsaresafe This is a grass roots approach to bring attention to the benefits of exercise and that gyms are safe. I have been asked to get involved and am now asking you do the same. . Just imagine IF: Every fitness business on the planet posted a consumer facing message that identifies why exercise is important and that gyms are safe; 50% of employees in the fitness industry on the planet posted a similar message; and 25% of every gym or studio member on the planet shared they love their gym. . There is no website for you to sign up to, it is just you committing to help the entire industry bring confidence back to gyms and exercise. It is a coordinated approach to dominating social media for one day! Share this now.



21.01.2022 Gym Owner Troy had an issue. Leads were starting to dry up, it was hard getting people in the door... This was causing a number of problems.... Without leads, how do you continue to grow? How can you serve more people? What’s the effect on your bank balance? Being a man who values results, Troy was always on the lookout for a strong team. I’m a busy guy working 16 hours per day... I just wanted more people walking in the door. The results speak for themselves - 104 Members in the first 90 days. Learn how to become our next pay-per-performance success story: https://mgm.fit/aligned

21.01.2022 Blessed to escape to nature in such a beautiful country. Taking breaks to refresh and relax are just as important as the grind!! Massive things are in motion

21.01.2022 How to hit industry-leading show up rates?

20.01.2022 When COVID first hit I flew in by helicopter to a high-end business event full of true business leaders. While the rest of the world was submitting to chaos, one conversation I had completely changed my perspective. "Riley, the top guys I know are genuinely PUMPED by this chaos, cause they know they can use it to their advantage while everyone else runs and hides."... . That was it. We then spent all of March-June without a day off making ourselves a LION not a sheep. Its a choice. We got beat up real bad like everyone else, but now were exploding with growth. . Truth is - Too many people are too soft. There is no easy way to building an empire like theres no easy way to becoming a bodybuilding champion You either train insane, or you remain the same. Fortune favours the bold and longevity favours the wise. It does NOT favour the fearful or erratic. Choose wisely

19.01.2022 As a pay-per-performance growth company for Gyms, where we are paid MORE the more we produce... This is exactly the client feedback I like to see Spend money, make mo money.... *This is just front end sales



19.01.2022 Years ago Id see people post their 2 Comma Club Award and think "Wow I wish I had one of those!" And now I do! Its been an awesome journey of so far.... Going from a lost 20 y/o Uni drop out, to a 23 y/o with 2 companies and a team of 13. . I completely underestimated how much personal development I would have to go through over this period. Growing a strong business has less to do about anything other than on your own mind and skills. Only 4% of businesses make it to 7 figures, Which is a real shame cause the world would be much better if everyone had to go through this kind of journey . Anyway - Its been great delivering cutting-edge results for our clients and building what we have Just remember enjoy the process and be patient! Next stop: 8 Figures

19.01.2022 "Ofcourse your Gym's not profitable yet, it's only been open for 2 years!" This is the kind of standardised bullshit business owners are told, which keeps them broke. The REAL reason it takes 2 years for a gym to get profitable is because they spent $1k/mo on marketing for 24 months - instead of compressing it to $4k/mo for 6 months.... . Why not spend that same $24,000 4x faster, Get the same amount of leads in 1/4 the time, And be profitable within half a year instead of two full years? (And burn far less cash in the red zone because of it?) . Failing to allocate adequate budget towards marketing activities is the death of too many businesses. Don't cheap out on the 10% of your expenses that drives 100% of your revenue... Marketing. Cut some other expense like new equipment or inefficient staffing instead... Shiny new equipment without any leads equals shiny new SECOND HAND equipment for the person who buys it when you CLOSE. Play smart.

18.01.2022 Today was cool... Officially became the proud owner of my 4th gym!

18.01.2022 When I began in business I had no idea how much of a role momentum would play... At the time making my first $1,000,000 seemed like a distant dream ... Producing results without actually being the person to fulfill the work was something reserved only for Gods.... . Yet here we are. Over the years Ive seen pop-up gurus come and go. Some of which could have probably been good. ... Had they stuck with it. . What seperates HUMANS from THE OTHER ANIMALS, is our BRAIN. Its not strength, its not how hard we work, its our ... To truly succeed you need to gather the BEST people around you, Develop your brain, strategise, and sit in deep reflection. Then implement like a boss and stick with it! Simple

18.01.2022 Was just featured on this epic CUB podcast - "Writing The Perfect Ad!" View full episode with link in comments

18.01.2022 Who said you cant expand Online Fitness during times of crises? People are STARVING for an effective engaging at-home Fitness Community, and are WAITING for the right message to grab them!!

17.01.2022 Secrets weve learned scaling 200+ gyms and helping 1,100+ Fitpros... Formal education teaches you how to be a coach, More Gym Members University teaches you how to be a profitable PT or Gym owner with CONTROL and SCALE. ... 4 Main Topics - Marketing - Sales - Retention - Profit & Scale The countdown is on! Stay tuned

17.01.2022 FITPROS WANTING 91+ ONLINE TRAINING LEADS IN THE NEXT 14 DAYS The Guaranteed-Results Get Online Quick Challenge opens TODAY, with kickoff THIS MONDAY! ... As the CEO of More Gym Members, responsible for helping (literally) 1,100+ Fitpros & Gyms get online over the last 3 weeks ALONE - Weve had many asking us to give them a complete Turn-key Plug-And-Play online business they can customize and implement IMMEDIATELY ...While we coach them every step of the way. So weve created it here: https://mgm.fit/91 . Not only will you finish day 14 with an online fitness business your existing (and past) clients love paying for But youll get AT LEAST 91+ Online Training leads in the first 14 days! Im so confident in this, that we have a 100% Money-Back Guarantee: If you implement and are not happy - well refund your investment. Which, by the way As a Gym Owner myself I was getting annoyed at the number of pop-up Gurus charging $4,000-$10,000 for their Online Fitness Business program So were now giving ours for 99% Off (seriously). Which (quite frankly)... ...Is more effective than most And instead of charging $5,000 Im giving it away for PEANUTS! But only if you get in this round and join 20+ other Fitpros for kickoff THIS MONDAY. Go here https://mgm.fit/91 . **Full disclosure: I intend to WOW you with so much value and results in 14 days, that youll be ready to scale up further with us at the end. Sound good? Get Early Bird Access Here: https://mgm.fit/91 See you inside! - Riley

17.01.2022 Felicity is a Bootcamp owner who recently hit a turning point: Re-opening was a fork in the road for us We either had to stop entirely, or scale it up It can be tough running a business;... - Processing client cancellations, - Trying to keep new people walking in each week, - Taking classes and managing coaches My question to you is - How do some work 80 hour weeks with slow growth, while others work 1 hour per month and grow quicker? What do they know, that others do not? Felicity chose to step her foot on the gas, and has now FILLED her first location AFTER JUST 10 WEEKS! ...With MGM it’s just different. Everything is great. Learn how to become our next pay-per-performance success story: https://mgm.fit/aligned

16.01.2022 Business is a contact sport. You can't expect to win if you never enter the competition. #saucy

16.01.2022 Another Million Dollar Funnel Award came in the mail today... We sold multiple millions of dollars in gym memberships while; Our gyms went in and out of lockdown,... Consumer confidence is at an all-time low, Flipping more than 2300+ previously in-person coaches to Online/Hybrid. Business is the most intense, long-enduring and competitive sport there is. It’s the only sport I love.

16.01.2022 When COVID hit, a lot of 'VICTIMS' came out of the wood work (those who constantly blame everything but themselves). While 'VICTORS' (tough mofo's) became excited with the opportunity to thrive in chaos. People were literally shooting others down for trying to prosper during a bad situation... ... Ridiculous. All while I was talking with CEO's of $100Mill + companies, genuinely EXCITED by the opportunity. . Here's the kicker - EVERYONE understands that during times of chaos, the wealthy have the opportunity to gain more wealth. But what most DO NOT UNDERSTAND is that even the NON-WEALTHY have an opportunity to gain wealth in times of chaos. The difference is the wealthy have a mindset which helps them win in shit situations. While the 'Victims' often have a self-defeating mentality. "It's XYZ conspiracy" "The Rothschild's did it" "There's no way I can win while this shit is happening" . YOU CAN DECIDE TO ADOPT THE WINNERS MINDSET AT ANY TIME. Sadly - Too many sit around pointing fingers at the reasons they can't join the league of winners, rather than just joining. As the COVID situation in the US continues to worsen, this becomes more crucial for you to stay above the line. If there's one thing you can count on... ...It's that chaos will ALWAYS exist. There will ALWAYS be a 'justifiable' reason for you to not succeed. ALWAYS. But why let it stop you?

16.01.2022 New intro montage

15.01.2022 Love seeing our gyms win! Just had one send us this, even through COVID theyve continued to grow stronger

15.01.2022 Message me to learn more! #LearnWithRiley

14.01.2022 Gym owners tend to focus so much time on GETTING members, but not much time on KEEPING members... 10% attrition at 200 members is 20 members out the door each month - Equal to the number of members some strong gyms are able to attract each month.... . This could be improved by simple things like: - Client care systems - Proper client induction - Community building - More 1-1 touch points... - Failing to plug the leaky bucket means all your hard work is lost, When you could be growing by a net of 10-70 members per month... Reach out if you need help

14.01.2022 Not one, but TWO of our Gym Owners featured in the news for the action theyve taken to fight on through Corona We must be doing something right Reach out if you want to be the next Gym Owner in the news...

14.01.2022 How Rich People Implement 'Thinking' To Get Richer. Get more here: https://www.youtube.com/channel/UCBUfZRGYHe-2gcuyyN-ADmQ

14.01.2022 Pedro owns a Gym which like most of us, recently took a hit. "I was gutted... I actually broke down..." "...Riley kept retargeting me and appearing on my news feed and I decided to give it another go... Best decision I ever made!" ... Pedro started on our pay-per-performance model back when YOU SHOULD HAVE, and is now winning because of it. Become our next success story here: https://mgm.fit/aligned

13.01.2022 More Gym Members has maintained an average 3.5% monthly attrition rate, even with 140+ clients. Other Marketing Agencies in this space report as much as 45% monthly attrition (yes, almost half...) This is the result of bulletproof systems implemented by A Players.... I challenge you to beat that

13.01.2022 Yo - Any Gym Leads In Here?" #franzjosef #newzealand #glacier

13.01.2022 IF YOUR GYM IS FORCED TO CLOSE DO NOT IMMEDIATELY SUSPEND ALL CLIENTS!! They need to remain fit and healthy. They still want the community and social interaction. And your business still needs to pay bills!... . By default, you should announce that you are shifting everyone to your remote program/community at X discounted rate. Thats the option you focus on. Suspending and letting themselves slip is not an option and you shouldnt mention it! (Unless the individual specifically pushes for it at least) . Online fitness communities will be one of the only fun things people can do while in lockdown. Give it to them! If you want a copy of our expert crafted announcement email, just check comments

13.01.2022 Picked up my first hitchhiker and found a sweet place to camp #Newzealand

12.01.2022 Day 2 in the USA: Found some gym leads at Santa Monica Pier!

11.01.2022 How we continue to launch gyms in the middle of a pandemic

11.01.2022 The success of Gyms and PTs has always been our number one priority, heres the plan Vs. Corona- * * :... # - - # . - Move all clients to online with discount - PACK it full of value, 1-1 time with you normally cost $400/w now its $50/w! - Negotiate lower/free rent with act of god clauses or pros/cons . # , . - Begin selling online programs for $199 for 21 days, leading to ongoing. - We are already testing this in 35 markets with the offer and selling it. Its working and will be rolled out once 100% refined & confident. . # . - Unprepared gyms will go out of business, this is your time to take market share. - Make double the money twice as easy. . If you havent already logged into the Gym Corona Survival Toolkit, do so after reading this. This is where I go in depth and deliver the material. If you do not utilise this you only have yourself to blame. https://kit.moregymmembers.com/kit1 . * * For all gyms not yet effected by the virus and able to avoid closing stay open! Youre lucky, keep rolling business as usual. For gyms forced to close and shift to online (for now), we will be shifting all the gyms we work with to marketing to selling online programs over the coming 5-15 days(ish) as needed. You have a unique opportunity to sign up a lot of people (as other gyms stopped) and enjoy high margins with an online program delivery. Use it! To assist with the temporary reduced income you likely have, we are temporarily reducing all our fees for those switching to online-only by 25%. Although our overheads are high, I want to ensure you crush it. If you would like to talk and work with us 1-1, please schedule a consultation here: https://get.moregymmembers.com/schedulea . * * To provide extra support, we will be implementing 3x ongoing weekly group coaching calls in this Facebook group: https://www.facebook.com/groups/1768367163470091/ Here we will be going through strategy, domination mindset, client control, lead generation, sales, business systemisation, and all things sexy. These will be every Mon, Wed, Fri at 3pm Los Angeles time, or Tue, Thu, Sat 9am Sydney time. --- In times like this I want you to remember something. During EVERY crisis in history, theres been people that have capitalised on it and crushed it. . !

11.01.2022 Launched another F45 yesterday... Not only did we have 44 bookings in 1 week of pre-launch, but now an extra 30 as soon as we launch paid ads! Whos next?

11.01.2022 Karlene & Hector just enjoyed a 2 month holiday which ALSO happened to be their highest grossing quarter in the 5 year history of their gym! Weve spent over a year working on this gym, and I just interviewed these two legends to give insight into what weve been doing... Anyone who wants to grow their gym, pay attention

10.01.2022 "Yo - You have any gym leads in here..?"

10.01.2022 Gym Owners looking to build online programs can now swipe our Online Membership Portal for clients for free, just comment below and our fancy Riley Bot will send it over!

09.01.2022 New Zealand - Routeburn 3 Day Hike #routeburn #mountains #hiking

09.01.2022 "Hey Riley, you want to go for a private flight through Milford Sound and try spot some gym leads?" "Sure mate - just let me grab a quick pic first" #milfordsound

08.01.2022 Its always nerve racking to launch someones new gym... Yet here we are with 34 new members within the first 5 days of marketing Next stop: 100!

07.01.2022 Great time talking with these legends in Nashville!

07.01.2022 Going on stage in front of thousands of marketers at FHL has to be a 2020 highlight...

07.01.2022 We call Gym leads on average 5x, and SMS 6x within 1 week. The second week they will get an average of 2x calls and 3x SMS. That means 350 calls and 450 SMS done for a week's 50 leads.... In a month, that's 1505 calls and 1935 SMS. For 100 of our gyms, we're looking at 15,050 calls and 19,350 SMS! . Your average Gym Manager, would be lucky to show you they made 100 calls in a week. And that's where your problem is. People might not like how much work this takes, but that's fine. Our gyms will get all the sales. And as the owner... If you're not pumping this kind of volume and wondering why your sales are lacking... Your system is the problem. Step it up or let us do it!

05.01.2022 Gym flipping - In July I bought 50% of a gym in distress that was losing money every week with only 35 clients, for a low valuation. We revamped all the systems & staff, pumped $35,000 into marketing over 4 months, and now have ~170 active clients ... Following our aggressive plan, we should have over 300+ active clients by June, and a ~$600,000+ valuation to sell the company. . This will give me roughly a 10x multiple return on my investment within 12 months. Many business owners see that and think "aw shit they spent $35,000 in 4 months!?!!?!?!?!" But a client-based business value is largely determined by the total number of clients, aka revenue/profit. If I pump $35,000 into marketing, add an extra $31,000/mo recurring revenue, then (assuming a 20% margin and ~2-2.5x multiple) I've added $150k-200k in resale value to the company. . $35k into $150k in 4 months? You'd be crazy not to! This is how the transfer of wealth occurs and the Warren Buffet's move ahead of everyone else. They play the long game

04.01.2022 Observations from selling $4.05 Million in Gym Memberships during COVID... We've spent $590,000 USD on Gym advertising over the past few months, resulting in an immediate $1.43 Million in Front End Offer sales (such as a 6 week challenge). This in turn typically results in 60% of those Challengers upgrading to long-term ~$50/w membership for ~6-12 months. ...Continue reading

03.01.2022 Episode #5 - Taking Over, Selling, And Investing Into Companies. Don't miss these amazing notes. https://loom.ly/B8kFVX8

03.01.2022 4 key things you need to know on how we keep growing gyms during the Pandemic...

02.01.2022 Our Clients Win. GREAT FEEDBACK

02.01.2022 Right now, in the Fitness Industry, we are experiencing a gold rush. Weve just launched a new clients gym and with only $230 adspend weve signed up MORE THAN 70 new members in the last 2 weeks (and counting)! Let that sink in...... $230 out, SEVENTY + new recurring members in. Thats insane! . More gyms are opening up than ever before, but the poor business acumen of many owners mean there is a huge number of them shutting down as well. This means that the serious players, the ones with grit, determination and hunger, can play their cards right and make a fortune. Obviously we are here to better peoples lives, but why shouldnt you build an empire at the same time? . Its easier than ever to get in front of a starving crowd with a compelling offer, and with the number of copycats using the same ads as the next guy... Businesses that dedicate REAL resources into marketing (not keeping their head in the sand ignoring the issue) are cleaning everyone else up. . Now is the time to build your business into a true machine - A printing press. A printing press for results for your clients and money for all parties involved with your organisation. Make 2020 your best year yet and reach out if you need help

01.01.2022 Ronnie Coleman shoutout to our team. What a legend! 8x Mr Olympia

01.01.2022 Packing up and travelling solo is one of the greatest things a man can do... Theres no existing expectations from people who already know you, You adapt to live in completely new environments constantly,... And you have no ability to sit within your comfort zone . Everywhere I go brings a new appreciation to what we have. Earth is such a beautiful world and New Zealand is no exception! Might open a gym here soon, especially if we keep getting leads for 50 cents in NZ ;) Thats day 2 rapped up, Tomorrow - Helicopter Flights and Glacier Hikes! #Newzealand #Queenstown

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