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25.01.2022 Digital Marketing Checklist for Tradies. Do you need more jobs? http://ow.ly/OII8O
25.01.2022 An American dentist, Walter Palmer has killed a beloved wild lion in Africa. http://ow.ly/QcVT5 The outrage is worldwide and almost universal. Putting aside the morality of hunting for fun for a moment, it is useful for business owners to see what has happened here. Palmer owns a business called River Bluff Dental. His website and facebook pages have been taken down. His Google+ and Yelp listings are still live. He is being hammered by negative "reviews", really people vent...ing their disgust at his actions. Google+ http://ow.ly/QcWcm Yelp http://ow.ly/QcWdP In the pre-internet world he could have experienced a vandalized shopfront and maybe a scratched up car. But it would have been local and relatively contained. Today the retribution is massive and global. It is conceivable that hackers took down his website. Outraged individuals have been bombarding his listings with negative comments. This is an extreme example, but important to keep in mind as business owners with a diverse online presence. You have many "shopfronts" to maintain. Oh, and illegally hunting lions in Africa is probably not a great idea.
25.01.2022 We are hiring! Digital Marketing Agency in Miranda seeking Account Manager. Family-friendly hours. Modern offices. Growing business. Would love to hear from experienced account managers who have a passion for digital marketing.
23.01.2022 Are you a Health Professional wanting to grow your Practice? Download our free Digital Marketing Checklist for Health Professionals to measure your progress so far and determine your next steps. http://riselocal.com.au//digital-marketing-checklist-heal/
20.01.2022 The new Rise Local website is live. We fill the appointment book of health pros and tradies. Tell your friends! http://ow.ly/NnrEC
20.01.2022 Jo Reeson is a sales & marketing professional with over 20 years of experience. We welcome Jo to Rise Local as Client Services Manager.
19.01.2022 Is Facebook dead? Use of FB by small business is dropping. Important to have a strategy and measure results. http://ow.ly/O3nge
19.01.2022 Had a big win this week getting Google to take down a defamatory review left for a client of ours. The review appeared on the clients Google+ page and was potentially very damaging. Google were very reluctant to take down the offending review but after a long process we had it deleted. Online Reputation Management is becoming very important for all businesses.
19.01.2022 Subscribe for free marketing tips delivered to your inbox. Rise Local http://ow.ly/Ot3eM
18.01.2022 Is your business being recommended by people on Facebook? If someone on FB asks for a business recommendation - for example "can anyone recommend a good local plumber" - FB will automatically add a local map to your post. Then commenters can copy and paste the FB address of a local plumber and their business will appear on the map. Think of it as a human-powered search engine. To take advantage of this feature you need to make sure you:... 1. Have a FB business page 2. Have correct address, phone and business category information on your page 3. Get your happiest customers to like your FB page and recommend your business. Or ... just ask us to set it up for you!
15.01.2022 Wow! Streaming service with huge range of music, talk, news. Multi-device. All for free! Its called "radio" ;-) http://ow.ly/O6xgv
14.01.2022 Hackers take control of a Jeep and crash it into a ditch. Maybe connecting everything to the Internet is not such a good idea.
12.01.2022 The Plumbers Guide to Accurate Marketing. Learn how to spend your marketing dollars wisely. This 8min video accompanies our article in Australian Plumbing Magazine. I show you how to advertise only to the people who are most likely to buy your services. Looking to put more plumbers on the road? Download the free Plumbers Digital Marketing Checklist now - http://riselocal.com.au/plumbers-checklist... * Best viewed in HD
12.01.2022 Google has launched a new Ad format and its a game changer for Trades and Home Services businesses. Check out this screenshot from Google. I searched for a plumber in California and Googles new "Home Services" ads appear at the top of the page. These ads show local plumbers to the searcher. But Google have taken things a step further and are only showing ads from "Google Guaranteed" plumbers. This is a game changer.... Google is going through a process of vetting plumbers they allow to advertise. Shonky trades will miss out. They check licences, insurance, review history, litigation history and criminal checks. This is a great opportunity for well run businesses with a good reputation. The fly-by-night competitors will gradually be weeded out (hopefully). The businesses being affected right now are plumbers, locksmiths, electricians, handymen, painters and house cleaners. It is highly likely to be rolled out to all Trades and Home Services and even Health and other Professionals. Note, this is only appearing in the US at the moment and has not yet rolled out to Australia. We dont know when it will arrive but you should be getting ready for it now. That means making sure all licences and insurances are up to date. It also means actively managing your business reputation. We can help you get more positive customer reviews on Google.
11.01.2022 The steps in redesigning your business logo. This is how Google just did it.
09.01.2022 Digital Marketing Checklist for Tradies. Are you getting all the jobs you should be? http://ow.ly/OII8O
09.01.2022 Attention Plumbers: Plug The Leaks In Your Marketing & Get More Leads For Your Money. Free Download. Get it now - http://ow.ly/SUYgR
09.01.2022 Digital Marketing Checklist for Tradies. Are you on the right track with your online marketing? http://ow.ly/OII8O
07.01.2022 Looks like the Google Street View car us making its way around the Shire at the moment. Just spotted in Miranda. So if the "street appeal" of your house is important to you it could be a good time for a clean up. Or if you are into photo bombing and want to get your face (or some other part of your anatomy) immortalized on Google, now is the time!
07.01.2022 We got a little write up in the Sutherland Shire Council newsletter and website. http://www.sutherlandshire.nsw.gov.au//Local-Business-Succ
06.01.2022 Big Changes to Google Rankings Coming in April 2015 | Rise Local http://ow.ly/Lk5Ya
06.01.2022 The Grid - websites that design and build themselves. Artificial Intelligence comes to website design. Not launched yet but will be interesting to see if it works as advertised.
06.01.2022 How people ignored each other before smartphones.
05.01.2022 Charles Darwins birthday. Evolution applies to the business world too. How adaptable to change is your business?
03.01.2022 No more marketing waste. Track the source of every phone call to your business.
03.01.2022 The Simple Health Plan. 1) Eat a crapton of vegetables. 2) Do something active and fun every day.
03.01.2022 Great source of creative inspiration if you need it today. It helps if you are a Nick Cave fan but even if youre not its worth watching the first bit. All of our days are numbered. We cannot afford to be idle. To act on a bad idea, is better than to not act at all" https://youtu.be/kRwy95PehxQ?t=1m14s
02.01.2022 Anyone else feeling that technology is getting more and more spooky? https://youtu.be/rVlhMGQgDkY
02.01.2022 Case Study: Fluid Plumbing increased revenue 2.5 times and went from 7 trucks in the road to 23 trucks. All in 2.5 years. Read about here https://riselocal.com.au/why/
01.01.2022 Following on from #RedesignMyBrain last night, here are some brain fitness tips anyone can use. http://ow.ly/NzW2V
01.01.2022 Reminder: Google Australia now charging GST on Adwords. Make sure your bookkeeper or accountant remember to include in your quarterly BAS.
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