Roadmap Strategy in South Melbourne, Victoria | Marketing agency

Roadmap Strategy

Locality: South Melbourne, Victoria

Phone: +61 411 135 317

Address: Buckhurst Street 3205 South Melbourne, VIC, Australia

Website: http://www.roadmapstrategy.com.au

Likes: 106

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• Marketing agency

25.01.2022 Consumers are served over 10,000 advertisements every day. Our article shares an understanding how to develop and execute an advertising strategy that will cut through the noise, and achieve your desired advertising goals is more important than ever. https://roadmapstrategy.com.au/how-to-choose-the-right-adv/... #MarketingStrategy #AdvertsingStrategy #BrandStrategy

24.01.2022 Awards give your business a story of excellence, build your industry profile, and recognise the hard work and achievements of your team. While winning is great, and is often rewarded with a trophy, press interviews and bragging rights, don’t underestimate the value and promotional opportunities of entering and not taking home the gold. Our article shares the benefits of entering awards, and how to get the most out of entering business awards.... And for all our tourism friends, don't miss the opportunity to enter the 2021 Victorian Tourism Awards - all the details you need are in my article. https://roadmapstrategy.com.au/why-entering-awards-is-good/

22.01.2022 You should never waste a good crisis. With picnics and picnic hampers the new black in Melbourne, it was only a matter of time before someone helped out with the picnic bevies. Customers are pivoting and looking at new ways of doing things and businesses needs to listen and respond to meet their needs. ... A shout out to Diggin' In The Cellars for seeking out an opportunity and initiating wine deliveries to peoples picnic rugs.

21.01.2022 It has been a long seven months for Victorian businesses. During this time we have talked about 'not going dark' and 'review, reset and regrow'. Now we must lift our eyes and look at our customers needs and re-imagine the future. For more - check out our October eNewsletter... http://postoffice.theincubator.com.au/t/r-638BEF71AD6C01E62 See more

21.01.2022 It's Day 2 of the inaugural virtual Victorian Visitor Information Service Summit. Congratulations to Grace Maynard and the team at Victoria Tourism Industry Council - VTIC (VTIC) (VTIC) for being brave and taking industry connection and collaboration to the next level. We are were so pleased to have been able to support VTIC deliver what could be one of the most important VIS conferences of our industries time.... #Collaboration #TourismRecovery #VisitorEconomy #Victoria

18.01.2022 Christmas is the season for BIG brand ads. The successful ones will connect with us emotionally, and on a personal level. The reward for these brands is the audience is more likely to trust them and see them as being more relatable. The results are consumers being more likely to engage with the brand and develop stronger brand loyalty. Congratulations Coca Cola. A 2020 Christmas ad success story.... Warning - Likely to reduce you to tears. #BrandBuilding #BrandLoyalty #EmotionalAdvertising https://www.youtube.com/watch?v=yg4Mq5EAEzwchi

12.01.2022 I dare you not to be moved. Destination Canada understand how to connect with their audience on an emotional level. Their latest campaign connects our heart, reminding us that tourism is at the heart of Canadian communities and shows Canada is getting ready to welcome visitors back. #RegenerativeTourism #Localism #VisitorEconomy #TogetherWeAreStronger ... https://www.youtube.com/watch?v=2WQ8YZYOda0

12.01.2022 Teaching children to respect, care for, and love our animal kingdom is our most powerful tool to fight extinction. This conversation between the Royal Children and Sir David Attenborough sends a message of hope that the future of our animal kingdom is in safe hands. #TheyWillBeHeard #FightExtinction ... https://www.youtube.com/watch?v=et0LEMRRk4w

03.01.2022 We are incredibly proud of the work we are doing through Live, Love, Work Port Phillip to support local business and build social and business connection. Step by step we are making a difference, creating connections and differentiating our place brand to encourage our locals to stay and welcome new visitors. #SupportLocal #PlaceBrand #ConnectingCommunities... https://www.facebook.com/watch/?v=1854989847981655 See more

02.01.2022 Smart brands don’t go dark . When the people couldn’t visit the the little penguins at Phillip Island, Phillip Island took the penguins into lounge rooms across the globe - 25 million times. Madeline Blaer, Monash University uncovered a number of insights from this virtual initiative that included; watching the penguins became a ritual for people, helped people cope during lockdown, built communities, audiences built relationships with Rangers wanting to visit to meet them, c...onservation messages connected and the audience took action, and the initiative positively influenced future visitation from intrastate, interstate and overseas. Phillip Island Penguin Parade did not go dark. They built stronger relationships with existing visitors, amplified their voice globally when competitor brands fell silent, and built their brand awareness and knowledge. Phillip Island Nature Park grew their share of voice in a mostly silent market, as a result the little penguins and Phillip Island have entered the consideration set of a higher proportion of consumers. Congratulations Phillip Island Nature Park on an exceptional industry leading marketing initiative. I can’t wait to see what you have planned next. #BrandStrategy #DontGoDark #Tourism #MarketingStrategy #Connection https://lens.monash.edu//how-virtual-travel-and-the-little

01.01.2022 Destination Canada has built a brilliant campaign to stimulate the VFR market when travel restrictions ease. Research shows that 39% of Canadians expect their first trip will be to visit friends and relatives. To prompt this segment, Destination Canada have created postcards for Canadian’s to send to their loved ones, inspired by destination images and messages such as Miss You, Come Visit. ... Personal messages are entered online portal, postcards are printed, and posted at no cost to the sender Reconnecting their people, rebuilding their visitor economy and promoting their destinations. Bravo Destination Canada #DestinationMarketing #TourismEconomy #TargetMarketing #BrandBuilding https://www.mypostcard.com/en/designs/destination-canada