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Salon Wise

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25.01.2022 HOW DO YOU GET CLIENTS WHO SAY "NO THANKS" TO PRE-BOOK? Ideally you want your clients to leave every appointment with their next appointment firmly secured. The obvious plus for them is that they have more choice in their appointment day and time, and they don’t have to worry about missing out when the time comes for their next visit. It eases pressure and stress for them. From a business point of view, pre-booked appointments enable you to predict cash flow and worry less... about your salon! But there are always some people, who for whatever reason cannot will not pre-book. Maybe they don’t feel they want to commit to your salon, or don’t plan to come back to your Salon again... so how do you turn the "No thanks" to a YES... One thing you could consider is to offer to put them on a VIP list. This list could simply include the person’s name, phone and email, as well as details such as when they are due for another treatment or service and the service provider. You might also want to include what they had done last such as a full styling or a trim only. So how do you work the list? Essentially you contact the client who are soon to be due to have their next visit, to make an appointment for them. It is probable that they have already quietly started thinking that it is time to do something about that hair. By contacting them in a preemptive way, you are giving them an effortless way to take action. Rather than them having to remember to make a booking they can make the appointment on the spot when you call. You might even want to consider offering clients an incentive for pre-booking. Such as making the booking on your least busy day.

15.01.2022 Does your front desk person sell your salon and brand or do they just baby sit the desk? Many salon owners get the least experienced person (and usually the youngest) to represent their business at the front desk. Think about it they are the first person the clients meets either face to face or via the phone. They are the person people walking past see. They see the client at the beginning and end of a consultation They have a HUGE opportunity to increase the profits of ...your business. The front desk is a sales position. They have a huge impact on how your client's experience goes and have a chance to increase the average dollar spend of a client. They must know about the products and service you provide, what the clients might be interested AND and how to sell them. Train this person well and you will not only get more sales for existing customers but you will get more new customers through word of mouth. Talk to us about how SalonWise

12.01.2022 Interesting salons...

06.01.2022 HOW CAN YOU MAKE AN ADDITIONAL $4800 WITHOUT DOING ANYTHING EXTRA? Answer Your Front Desk This is a profit centre just waiting to be capitalised on! Your front desk person has an opportunity to increase your profits in 5 key areas 1. Pre-booking 2. Products... 3. Upsells 4. Gift Cards 5. Referrals The person at the front desk is usually the first and last person your client deals with. While arranging payment at the end of a visit is a perfect time to add value to your client’s visit through each of the above. By making the client aware of these offers through friendly chatting, they will certainly be more disposed to take up such opportunities on the next visit, if not this one. To give extra incentive to your front desk person, you could set specific goals for each of these areas for them to aim for. Reward them if they hit the agreed targets. A goal could be to pre-book 5 out of 10 clients and sell 20 additional services or products per month (e.g. pedicure, brow wax) Ensure that these targets are achievable and that the reward is worth the effort. The person at the front desk is an important part of your sales and marketing arm and needs to feel valued in this way. Don't underestimate what an extra sale here or there can mount up to over time. Look at the numbers If the average spend for an additional service or product is $20 and there are 20 booked per month that's a cool $4800 extra a year! If you have 2 people doing it or make the goal 40 extra a month - yep! you guessed it, $9600!!! There is plenty of potential here for your business to benefit from the relationship between your front desk staff and your clients. You can help your people see success by showing them how to sell, training them in your products and services, and giving them great things to promote every month.

06.01.2022 WHAT TO DO WHEN YOU DON'T HAVE A CLIENT Sitting around chatting is not going to create the right impression of your store. Sitting in the tea room also doesn't help you get more clients or perfect your craft. When you don't have a client get out a manikin and practice, practice, practice Perfect those techniques you are not completely confident with Create new styles Be proactive with your time! ... Show your enthusiasm for your craft and love for what you do. Stand with a sense of purpose and intent. It creates a buzz in the salon and sparks interest from onlookers. People will show interest in what you are up to, and want to know who you are you will get people talking and remembering you in a positive way. Be noticed for your vibrancy and infectious energy, even when doing menial tasks. Don’t get known as the stagnant salon that has no clients hardly inspiring to prospective clients! A successful salon is made up of a team and it’s up to all team members to promote the salon through their daily attitude and actions. Be a valued part of your team - create some interest and buzz.