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S&J Media Group

Phone: +61 3 9867 1022



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19.01.2022 Here at S&J Media Group, we commit to providing a one-stop service to create long-lasting value for your brand. Starting with S&J Transit we utilise Train Interior Advertising on networks in Melbourne and Queensland, helping reach the captive and connected daily commuter. With S&J Digital - we pride ourselves with our official relationship with Chinese streaming platforms and social applications - making it easy for brands to connect to the Chinese Audience.... Expanding further into reaching CALD Audiences - we can also target consumers in over 50 languages within Australia through our Multicultural Premium Network (MPN), enabling brands to directly reach the audiences through premium advertising placements. FOLLOW US. S&J Media Group is looking forward to supporting economic recovery in the post-pandemic era. https://www.sjmediagroup.com.au/ #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoment #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok #traininterioradvertising #transitadvertising



18.01.2022 What is the key to marketing in China? Cultural Engagement! Unique Chinese Culture surrounds the Chinese audience, asking for more connection between brands and their culture. Understanding Chinese Cultural Events and their importance to the community should be the first step in engaging the Chinese consumer. We have outlined some of these key annual Chinese cultural moments below. Let's celebrate this year, and reach the Chinese audience together! https://www.sjmediagroup.co...m.au/ #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #chinsesmarket #chineseconsumers

12.01.2022 Public Transport Commuters are on the rise across the Eastern Seaboard with Train Passengers improving across the three key metro markets. Victorians are coming back to the office, which is seeing amazing flow-on train patronage. Metro Trains Melbourne CEO, Raymond O’Flaherty, has even announced that passenger peak levels have been as high as 60% of pre-COVID passenger numbers! In order to encourage people to take public transportation in #Melbourne, fares outside of peak t...imes will be discounted by 30% for three months. #Queensland Rail has seen a significant increase in passengers, reaching over 3 million monthly passenger journeys in March 2021 the highest monthly figure since pre-COVID. This is an amazing increase of over 15% month to month! #Sydney Trains also saw an increase of passengers from February to March by a considerable 18%. Sitting at 69% of pre-COVID level patronage, more than 20 million passenger journeys were made on Sydney Trains during the month of March. https://lnkd.in/gPypDtr #sjtalk #socialmediaadvertising #mediamonitoring #reach #promo #transportation #transportation #transport #melbournemetro #melbournetrain #queenslandtrain #queenslandrail #sydneytrain #marketing #marketingdigital #multiculturalmarketing #digitalmarketingagency

12.01.2022 S&J Media Group commits to provide a one-stop service to create long-lasting value. Our official and premium partnership with Chinese streaming platforms and social applications makes brands tightly connect to the Chinese Audience. And we utilize MPN to target audiences in Australia in over 50 languages to promote brands through premium advertising placements. It is significant to understand and engage your potential audience. FOLLOW US. S&J Media Group is looking forward to ...supporting economic recovery in the post-pandemic era. #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok #littleredbook #LRB #influencemarketing #brands #advertising #media #digitalmarketing #streaming #ecommerce #socialmedia #australia



10.01.2022 S&J family Christmas party. Thanks John for such a wonderful event and keeping us together through this tough time.

09.01.2022 To all families, friends, and partners of S&J WE WISH YOU HAVE A HAPPY EASTER! https://lnkd.in/gPypDtr #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments... #chinsesmarket #chineseconsumers See more

09.01.2022 What makes WeChat the top social media platform in China? WeChat is the all in one app for the Chinese market. Starting with Moments Feed, Chat Functions and News Articles with Subscription Accounts, the social networking aspect of WeChat is formidable but did you know there is so much more to the app? WeChat Pay (similar to Apple Pay/Paypal/Google Pay) is there to help make purchasing easier than ever! Shopping online is a breeze with WeChat Mini Apps - integrated appli...cations that help users explore products without having to browse external websites or download multiple apps. It even has built-in services like DIDI or Uber to get you where you need to be! WeChat is the one-stop for all the necessities and luxuries of life With everything so easily accessible from one app, you can see why WeChat is the first choice for exploring your Chinese customer journey. https://www.sjmediagroup.com.au/ #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #digitalmarketingagency #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok



08.01.2022 Many advertisers try to reach this audience by targeting the right people in the wrong way. The Culturally and Linguistically Diverse (CALD) Audience is driven by their own culture and values in Australia. S&J Media’s Multicultural Premium Network (MPN) can reach the right consumer, at the right time and in the right place - with the right language. Through accurate geotargeting via languages and postcodes, the MPN reaches CALD Audiences through well-known and frequently vi...sited in-language websites/apps from their home country, right here in Australia. Contact S&J Media to get connected with your audiences and create trust in the right way. https://lnkd.in/gPypDtr #sjtalk #multiculturalmarketing#china #advertising #digitalmarketing #people #language #network #network #culture #marketing #marketingdigital #chinesedigital #chineseculturalmoments #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok

08.01.2022 In this day in age, social media presence is as fundamental to a business as a website. Getting your social media right will convert customers and grow your presence in the market. Determining your target audience is crucial in this process in order to build a connection, create trust, and turn the consumer into a customer. https://lnkd.in/gPypDtr #sjtalk #socialmedia #socialmediamanagment #socialmediamarketing #chinesesocialmedia #chinesesocialmediamaketing #chinesesocialmediamanagement #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #digitalmarketingagency #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok #influencermarketing #littleredbook #kocmarketing #kolmarketing #koc #kol

07.01.2022 Little Red Book is a content-sharing site, where users can post photos of products, travel, hospitality and more with reviews and tips for other users to read. In contrast with other e-commerce platforms, Little Red Book focuses on a unique blend of trusted user-generated content, word of mouth advertising, and online community-building. It is a great way for your products to be socially verified with the 1000's of Key Opinion Consumers "KOC" representing your product. ... Please contact us to arrange a workshop or know more about LRB. https://lnkd.in/gPypDtr [email protected] #sjtalk #advertising #branding #socialmedia #digitalmarketing #marketingstrategy #content #KOL #KOC #littleredbook #xiaohongshu #influencermarketing #LRB #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #digitalmarketingagency #chinsesmarket #chineseconsumers #wechatmarketing #weibo #mpn #iqyi #youku #tiktok

06.01.2022 On Friday February 12th the world welcomed in the Year of the Ox! S&J Media Group Sydney popped into OMD Australia to celebrate with dancing lions, plenty of food, and a whole lot of multicultural product knowledge to be shared with the team! Thank you OMD for hosting us and letting us celebrate the Year of the Ox!

01.01.2022 Traditional Festivals and Public Holidays are significant marketing points towards the Chinese consumer. Non-traditional holidays and events have also become more and more popular to this audience, making these days just as important as the traditional ones. Traditional events such as the Mid-Autumn Festival and National Day, are met with the same excitement as shopping events like Double 11 Day and 618 Shopping Day. Understanding these events and holidays will ensure you ar...e reaching the Chinese Consumer at a time that is right for your product. https://lnkd.in/gPypDtr #sjtalk #china #marketing #marketingdigital #multiculturalmarketing #chinesedigital #chineseculturalmoments #digitalmarketingagency #chinsesmarket #chineseconsumers #wechat #weibo #mpn #iqyi #youku #tiktok #influencermarketing #littleredbook #kocmarketing #kolmarketing #koc #kol



01.01.2022 Happy Chinese New Year from all of us at S&J!

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