Scout Digital Marketing and Training in Adelaide, South Australia | Marketing agency

Scout Digital Marketing and Training

Locality: Adelaide, South Australia

Address: 167 Flinders Street 5000 Adelaide, SA, Australia

Website: https://scoutdigitaltraining.com.au

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25.01.2022 You asked we delivered! Our popular Video training workshop with Amelia Veale from Narrative Marketing is back! Thursday 31 October 2019, 9:30am-1pm, Intersect Coworking, Adelaide Marketers have long known the importance of online video content, however many are struggling to incorporate it into their marketing mix.... Our hands-on video training workshop will assist you with planning, preparing and publishing your own video content to enhance your business and digital marketing. From lo-fi to full production, our experienced video team will share their resources and experience to give you the confidence and understanding to make video a strategic and effective part of your marketing. Our experienced video trainer Amelia, will guide you through the process, providing valuable tips and advice. She will share her experience on how to realistically and affordably include video content into your marketing mix, and guide you through processes to assist you to confidently produce or improve your own in-house video content, using just the video camera on your smartphone! This practical workshop will quickly get you comfortable with: planning your video content assessing what video equipment you need to use and/or invest in creating quality videos by considering lighting and sound incorporating video captions editing your videos from your smartphone! and more. With more video being consumed every minute, dont waste this opportunity to up your video game! Early bird rates currently available ($217 + GST individual registration). Full details and registration via this link.

25.01.2022 Many thanks to the team at HerBusiness for including my guest blog post and tips on their site! (and a giant photo of me ;) )

25.01.2022 Early bird rates for our Introduction to Google Ads workshop close at 6pm tonight AND there is only one spot left! Thursday 17 October 2019, 9am-5pm Full details and registration here: https://scoutdigitaltraining.com.au//google-ads-training-/

25.01.2022 From the archives and still VERY relevant

21.01.2022 What a week! SEO tasks for a brand new website, social media management, Google Analytics coaching, Prakkys book launch, digital strategy webinar, lunch with Felt and KOA Digital, Introduction to SEO Best Practices workshop, AND 2 x Book Week costumes! Definitely time to close the laptop and wine down. Have a fab weekend scouts!

21.01.2022 Yesterday marked SEVEN YEARS of Scout Digital Marketing and Training, and coincidentally it was also our last planned public workshop. I am still unsure what the future of Scout looks like, but would like to thank the many people who have supported us over the years, in any way, shape and form. This Facebook family has been amazing

20.01.2022 I have recently wrapped up season 1 of The Dobcast podcast. It's been an exciting 9 months and I have learned so much! There are five benefits in particular that I have noticed from having a podcast: 1. Practice talking and asking questions... 2. An excuse to chat with interesting people about interesting things 3. Increased and improved access to people 4. Reach and new audience and increase your profile 5. Learn new skills Read more about these podcasting benefits here

20.01.2022 Fresh on the blog! I am often contacted directly by clients, students and others with various digital marketing-related questions. In the interest of sharing and assisting more people who may have the same question, I will start sharing these answers.... First up! "I noticed that one of our competitors has been paying for our brand name keyword, as an ad appears when I search our company name. However, this ad isnt always visible is there a reason for this? Other people have searched our name to see if the ad appears and it doesnt always appear." There are two main factors that could be affecting this, check out this post for the answer

19.01.2022 Interested in how podcasting is developing around the world? Join us for a discussion between local podcasting professional Amelia Veale from Narrative Marketing and James Cridland from Podnews. The session will also include a live podcast interview for Amelias Be The Drop podcast featuring live Q&A from the audience.... Tickets on sale now: Student: $7.50 General admission: $15 See you there!

18.01.2022 And its our LAST Introduction to Google Ads workshop, so if youre interested, get in quick! Thursday 17 October 2019, 9am-5pm, Intersect Coworking, Adelaide Full details and registration here: https://scoutdigitaltraining.com.au//google-ads-training-/

17.01.2022 Its Spring! Make sure your website and social media channels are ready for a blooming beautiful season with our spring clean tips.

17.01.2022 And it's our LAST Introduction to Google Ads workshop, so if you're interested, get in quick! Thursday 17 October 2019, 9am-5pm, Intersect Coworking, Adelaide Full details and registration here: https://scoutdigitaltraining.com.au//google-ads-training-/

17.01.2022 How is good digital marketing like exercise? Read on...

16.01.2022 Many thanks to Amelia Veale from Narrative Marketing for arranging James Cridland from Podnews to come to Adelaide and share his insights on podcasting both around the world and within Australia. Last nights presentation included many useful pod bits including: 40% of new podcasts are hosted by women.... Podcast awareness is higher in Australia than in the US. Australians now listen to more podcasts than owned music files (CDs, MP3s etc). Mobile devices remain the dominant listening platform. For more info subscribe to James daily podcast enewsletter or daily podcast. And a reminder that we have THREE spots left for our Podcasting Masterclass on Wednesday 6 November! (in Adelaide) https://scoutdigitaltraining.com.au/events/podcast-training/

16.01.2022 NEW PODCAST EPISODE And thats a wrap! In our season 1 final, we have collated the answers from all our season guests to the question: "what is the one skill or area you recommend people focus on to be prepared to do their best online?" Our Scout motto is being prepared to do your best online, and we aim to instil this in everything we do.... It is the most anyone can ask of us, and we can ask of ourselves Do Our Best. While you may find there are a couple of areas you may need to focus on, we really loved how my guests took this question on and distilled it into one single recommendation. Our answers come from: Amelia Veale, Tina May, Jen Evison, Kristy Schirmer, Brook McCarthy Business Coach, Ben Teoh, Kate Toon, Rubina Carlson, Melinda Samson, Belinda Weaver, Natalie Giddings, Kate Potter, Paul Gordon, Jane Wundersitz and Craig Swann. Many thanks to all of our guests for your generosity in sharing your time and insights! We really loved listening back to these answers, and hope you will too. If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do! We would also like to thank you for listening to and supporting The Dobcast After this episode, we are taking a break for a month or so, and will be back later this year with Season 2!

15.01.2022 It happens to the best of us If you have every experienced "content block" and been stuck for what to post about, read on! And if you have any fabulous tips for generating content ideas, please share them with us!

15.01.2022 I have had some pretty interesting and exciting experiences over the past almost 7 years of Scout, including stepping in for Prakky on TV when she had laryngitis. I presented three episodes of Social Media Jungle, a spot on the Business Agenda program on Channel 9. (Video sadly no longer available though let me know if you find any!)

14.01.2022 NEW PODCAST EPISODE! I have spoken with a lot of people over the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well. As we begin to wrap up season 1 of the show, I have decided to look back at some of the valuable insights and advice my guests have offered. You may recall that I ask the same three questions at the end of each interview.... So over these episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them. The second question 1 ask and the one we will focus on in this episode is what are you learning at the moment? With the rate of change of technology and marketing, we are constantly learning. We were interested to discover what skills or techniques my guests are learning! And they span both personal and business. Guests include: Amelia Veale, Tina May, Jen Evison, Kristy Schirmer, Brook McCarthy Business Coach, Ben Teoh, Kate Toon, Rubina Carlson, Belinda Weaver, Kate Potter and Paul Gordon. If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!

14.01.2022 Did you know that 46% of all searches on Google are seeking local information? So if youre a local business, local SEO is very important. Heres a great summary of 16 local SEO tips via Databox, including one from yours truly.... #SEO #localSEO

13.01.2022 If you are thinking about starting a podcast or even if you already have and are looking for ways to improve it do listen to this episode of Be The Drop! Chris and Amelia from Narrative Marketing chat through what they have learned in the THREE YEARS they have run a WEEKLY podcast, in addition to helping others with their podcasts, and all the other tasks involved with running a business. Search for "Be The Drop" in your podcasts app, Spotify (or literally anywhere podcasts are available), or listen on their website via this link.

13.01.2022 Have you registered for next week's Podcasting Trends Around The World presentation yet!? Our podcast trainer Amelia Veale from Narrative Marketing has arranged this EXCLUSIVE interview in Adelaide with James Cridland from Podnews. Join us on Wednesday 23 October from 5:30-7pm at The University of Adelaide for this discussion followed by live podcast interview with Q&A from the audience.... Tickets available: Student: $7.50 General admission: $15

12.01.2022 "Market online!" they said. "It will be easy!" they said. However the reality is that it can be a noisy, competitive, confusing area ... If you are feeling overwhelmed and confused with your digital marketing, gain clarity with our Digital Marketing Reboot ebook. https://scoutdigitaltraining.com.au/digital-marketing-rebo/ This free 30-page digital marketing ebook will guide you through the main areas of your digital and social media marketing, helping you to think about each aspect, and includes some tactical tasks for you to complete at the end of each step. Before you know it, you will have reviewed your digital marketing and be refreshed and recharged to keep going! The Digital Marketing Reboot covers: 1. Setting your digital marketing goals 2. Determining your target audience 3. Defining your brand personality 4. Knowing your keywords 5. Planning your content 6. Focusing on the most important channels 7. Considering enhancing your digital marketing with campaigns 8. Measuring your results You can tackle each step a week at a time, a day at a time, or jump right in and power through! And if you havent yet started your digital marketing, this is a great guide to get you started with a plan and on the right track! Sign up via link in bio to get this free 30-page digital marketing ebook delivered straight to your inbox! What are you waiting for!? Lets reboot! Download here: https://scoutdigitaltraining.com.au/digital-marketing-rebo/

12.01.2022 Yesterday I ran our last Introduction to Google Ads workshop! It was quite bittersweet, but so awesome to have a room full of people eager to learn this valuable (and overwhelming) tool. We have a handful of places left in our remaining workshops, so still time to learn!... https://scoutdigitaltraining.com.au/

12.01.2022 There is still time to register for this Wednesdays free webinar, where I will be sharing my Digital Marketing Strategy framework. The session will be recorded, and a link to watch the replay will automatically be sent to all registrants following the live broadcast. I hope to see you there!

11.01.2022 What I love most about training is seeing what our students do with their new skills! Shane from See Do Eat Review attended Amelias Creating Your Own In-House Video workshop on Thursday, and two days later has created his first edited video!

11.01.2022 While I am soon heading off to begin a full time in-house role, it is Business As Usual for our upcoming Scout Digital Training workshops: Thursday 17 October: Introduction to Google Ads - 1 SPOT LEFT! Thursday 31 October: Creating Your Own In-house Video Content - early bird rates available... Wednesday 6 November: Podcasting Masterclass - early bird rates available Thursday 17 November: Google Ads Optimisation - early bird rates available If you are interested in any of our workshops, check them out and let me know if you have any questions!

09.01.2022 ABC Australia recently released their 2019 Podcast Survey and it includes some insightful information about the growth of podcasting in Australia, whos listening, how often, why, and how they are finding new podcasts. Check out the full survey results here: https://www.abc.net.au//download-2019-abc-podcast-research If you are interested in learning more about podcasting, or starting your own - do check out our upcoming podcasting events hosted by Amelia Veale from Narrativ...e Marketing. We have a presentation Podcasting Trends Around The World on Wednesday 23 October, and our full day Podcasting Masterclass workshop on Wednesday 6 November. Full details and registration here: Presentation: https://scoutdigitaltraining.com.au/even/podcasting-trends/ Podcasting Masterclass: https://scoutdigitaltraining.com.au/events/podcast-training/

09.01.2022 Have you registered for next weeks Podcasting Trends Around The World presentation yet!? Our podcast trainer Amelia Veale from Narrative Marketing has arranged this EXCLUSIVE interview in Adelaide with James Cridland from Podnews. Join us on Wednesday 23 October from 5:30-7pm at The University of Adelaide for this discussion followed by live podcast interview with Q&A from the audience.... Tickets available: Student: $7.50 General admission: $15

08.01.2022 So just quietly weve just released our first online training course, and its free! If you want to get up to speed with Google Analytics, register for our 90-minute, 13 video series, that will guide you through: 1. What is Google Analytics and how does it work?... 2. How to set up and install Google Analytics 3. Understanding the Google Analytics account structure 4. Understanding Google Analytics permissions and users 5. An introduction to the Google Analytics interface and options 6. An overview of Google Analytics reports 7. More things you can do with Google Analytics This easy to digest course will give you the understanding and confidence to access your Google Analytics data, to better understand your website visitors and activity on your site. And did we mention its free!?

08.01.2022 Happy New Year scouts! If you havent yet reviewed and updated your social media channels for a successful new year, heres our helpful checklist! Do let us know if weve missed anything.

07.01.2022 For our government scouts, check out this helpful SEO advice. We cover much of this in more detail in our upcoming Introduction to SEO Best Practices workshop in Adelaide.

07.01.2022 Video has been a hot topic for digital content marketing for years now, and for good reason! Video content is in higher demand particularly because people are more likely to pay attention to it. We have collated the top ten video marketing statistics for 2019 below, to demonstrate just how powerful video marketing is.... If you want to learn the various ways of incorporating video to your digital marketing, check out our upcoming Creating Your Own In-house Video Content workshop. https://scoutdigitaltraining.com.au//video-marketing-stat/

07.01.2022 Today Amelia Veale from Narrative Marketing hosted our final Podcasting Masterclass. I’m excited to see what these budding podcasters create!

06.01.2022 BIG NEWS SCOUTS! The opportunity recently arose to join the team at MyBudget, and as of 14 October 2019 I will be their new Digital Marketing Manager! I am sure you can appreciate that this has been a big decision for me, and was an opportunity I could not pass up.... We will continue to deliver the four public training workshops that are currently scheduled as per usual, however at this stage there will be no further training scheduled beyond November 2019. I am in the process of winding up current client work, and will not be taking on any further projects at this time. This website will remain up, and continue to offer a wealth of resources to help people be prepared to do your best online there may also be future blog posts, podcast episodes and online training resources. I would like to take this opportunity to thank you for your support These past almost seven years of Scout have been quite a journey and an absolute honour. I have been incredibly fortunate to work with so many incredible clients, suppliers and partners, on many exciting, fun and challenging projects. I am constantly in awe of the evolution of the digital marketing space, and am excited for my own next chapter! If you have any questions regarding these changes, please do not hesitate to contact me.

05.01.2022 You know I love a good data infographic, but ones like these now make me simultaneously excited and a bit sad, that we are spending so much of our time online instead of in real life (though for many it is a combination). Either way, it is exciting to see the stats from the recently released Domo, Inc. Data Never Sleeps 7.0 infographic, a quick glimpse into the volume, velocity and variety of data generated and distributed over the internet. According to reports, the interne...t reaches 56.1% of the worlds population and now represents 4.39 billion people a 9% increase from January 2018, which implies the rate of data creation wont slow down anytime soon. This years edition shares some of the latest stats on the growth of data in the digital sphere. Some highlights from Data Never Sleeps 7.0 include: The sharing economy is hot. Increasingly, consumers are not just openly sharing their lives in the form of images posts, and live video, theyre also using digital apps to share tangible assets like vehicles, clothes and homes. In one minute in 2019, for example, Airbnb connected 1,389 users to homes and apartments all across the world. Streaming video is exploding. Streaming video is exploding, and with no signs of slowing down. Streaming giant Netflix saw an over 614% increase in streaming hours (97,222 hours to 694,444 hours per minute) from the previous years report, while YouTube video viewership also increased from 4,333,560 videos viewed per minute to over 4,500,000 videos in 2018. Humanity isnt dead. With a rise in awareness around bullying, social justice, and mental health, its interesting to see how many people are using the internet to make the world a better place. 2018 saw the hashtag #love posted an average of 23,211 times per minute. Most of our media is still social. It appears that the most popular social media sites are only gaining momentum. Twitter saw a usage rate spike from 473,000 tweets per minute in 2017 to 511,200 in 2018, while Facebook reports over 1,000,000 users logging into their platform every minute. Instagram, a baby behemoth in the Facebook family of investments, saw a rise from 49,380 to 55,140 photos shared per minute, a nearly 12% increase. Love at first swipe. More and more people are turning to dating apps to find their one and only. In 2019, Tinder users swiped 1.4 million times, up from 1.1 million who swiped in 2018a 21% increase in people looking to get digitally lucky in love. See full details here: https://www.domo.com/learn/data-never-sleeps-7

05.01.2022 Podcasts are In January 2019, CBS News released survey results which revealed that two-thirds of Americans listen to podcasts at least once in a while, including 23% who do so a few times a week. Data released from ABCs third annual Podcast Survey revealed that podcast popularity is also on the rise here in Australia.... There are three main ways you can get involved in podcasting, either as an individual or organisation: 1. Be a podcast guest. 2. Advertise on a podcast. 3. Start your own podcast! Learn more about these three options here

05.01.2022 Today Amelia Veale from Narrative Marketing hosted our final Podcasting Masterclass. Im excited to see what these budding podcasters create!

03.01.2022 Over the last two weeks I have facilitated some social media strategy sessions with History Trust of South Australia and Centre of Democracy. Digital and social are constantly evolving. Teams grow and change.... So it is essential to critically discuss and review what we are doing, whats working, whats not, assess new opportunities, and update our course to reflect current and future goals. When did you last review your digital or social media strategy?

01.01.2022 I have recently wrapped up season 1 of The Dobcast podcast. Its been an exciting 9 months and I have learned so much! There are five benefits in particular that I have noticed from having a podcast: 1. Practice talking and asking questions... 2. An excuse to chat with interesting people about interesting things 3. Increased and improved access to people 4. Reach and new audience and increase your profile 5. Learn new skills Read more about these podcasting benefits here

01.01.2022 This is how we approach every digital strategy we create. Its a simple yet powerful framework that can be applied to many different organisations and industries. If you would like a walk through of it, sign up for our upcoming free webinar: Webinar: Essential components of a successful Digital Strategy. Full details and registration here: https://scoutdigitaltraining.com.au//webinar-digital-mark/