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Social Elucidation

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19.05.2022 First month of website care and maintenance packages done and dusted with 5 very happy customers. Second month about to roll around. I still have 1 space left if you wanted to take up this value packed offer. And it’s discounted by 1 month so you’ll only pay $100 each month for 5 months now Comment below if you want in

02.05.2022 Great tips on how to turn your reach into followers

24.04.2022 Facebook - Reach There are different types of Reach - Post, Page, Organic, Viral and Paid. Post Reach is the number of unique people that see your content.... Page Reach is the number of people that view your page over a given period i.e. a day, a week or a month. The subcategories within your Post and Page Reach are Organic, Viral and Paid. Organic Reach is the free reach, the number of your audience who see your content in their newsfeed. The more your audience engages with your content to better your Organic Reach will be. Viral Reach happens when your fan/s creates a story with your content. If they like it, or comment on it or share it, then your content is shown to their friends. Paid Reach is the paid promotion of posts. You’re paying Facebook to show your content to more of your fans. Ultimately you want both Organic and Viral reach. Achieve this with great content and it will be liked, commented on and shared. Encouraged your fans to like, comment and share your content. But if you are a page that doesn’t post a lot or have a lot of fans you might want to consider paid promotion. It does the job of Organic and Viral at a cost. So please feel free to like, comment or share this content

18.04.2022 Facebook - Reach, Engagement and the Scroll Facebook Reach is the number of unique people that saw your content, even those that didn’t engage with your content. Facebook Engagement is the likes, comments, shares, clicks your content receives.... Engagement is important as Facebooks algorithms will reward and send content with good engagement further. But it isn’t the be all! Think about how you view content on Facebook, especially content from a page? I’m a scroller, not a liker or a commenter. If you get my attention I will stop scrolling and read, but more often than not I don’t like or comment on others content. I sometimes will share and click a link to find out more. Hands up if you do the same? My guess is that most of us view content this way. So while I do look at my engagement, I defiantly place more emphasis on my contents reach. Go back and have a look at your content’s reach vs engagement to give you a guide as to how many people are really seeing your content.

15.04.2022 Business Strategy - Knowing your WHY! You all know WHAT you do, this is what your business actually does, the products you sell or the services you offer. HOW you go about your business are the marketing tools you have in place. It’s the delivery and customer experience that set’s you apart from the pack and makes the products you sell or services you offer special.... But do you know WHY do you do what you do? Your why is not about making money, it’s not the products you sell or services you offer either. Your why is a purpose, a belief or a cause. Your why is your story, it comes from your past and includes all the meaningful events that have shaped you and your business to present day. Find your why and you’ll find a way to break through the clutter and stand out from the crowd. Find your why and your target market will say ‘this is for me’. Find your why and you’ll find clarity around your brand and your audience. Find your why and you’ll find your success. This is an extract from my Digital Marketing Blog, read the full article plus many others on my website https://socialelucidation.com/2017/01/23/getting-clear/

06.04.2022 Business Strategy - Deep Diving I had the pleasure of meeting and working with Perth Online Market a few weeks ago on some website issues they were experiencing. The fix turned out to be pretty straight forward but it was the deep diving, or brainstorming, of options that got us there.... You all have ideas, you wouldn’t be in business if you didn’t, and often it’s the brainstorming of these ideas that turns the idea into a something. Who do you bounce your ideas off in your business? Is it in a Facebook Group, or via a Business Coach or do you talk things through with a trusted friend or family member. There are some amazing Facebook Groups offering lots of free advice and/or a forum to promote your business. Comment below with what kind of group you’re after and I’ll let you know which group I think would suit you best. P.S. Check out Perth Online Market for some amazing Perth businesses. Shop Local

25.01.2022 Woo - Happy New Year everyone. For all my WooCommerce clients if your orders arent showing run the WooCommerce Update and then this issue should resolve!#socialelucidation #woocommerce #clientcare

25.01.2022 Struggling to get your content seen? Have you optimised your Facebook Page SEO to increase its organic visibility - both on Facebook and in search engines. Read all about Facebook SEO works and how you can apply it to your own Facebook Page here - https://socialelucidation.com//optimising-your-facebook-p/

24.01.2022 Another happy customer xxx It was an absolute pleasure working with you HarEanne

24.01.2022 Incentivising email signups. Entice new leads with a freebie that gives your audience a taste of your services in return for their email address and permission to contact them. Youre giving them a free tool that they can use in their business.... But youre getting; An opportunity to impress them with your free tool. A warm lead, they are interested enough to give you their email. And you now have their permission to contact them and share more about what you can offer them. Those on my email list get access to lots a free tools, templates and guides that you can use in your business. Simply sign up here - https://socialelucidation.com/subscribe-to-my-email-list/ and youll be given access to all my free tours.

24.01.2022 Business Strategy - Knowing your WHY! You all know WHAT you do, this is what your business actually does, the products you sell or the services you offer. HOW you go about your business are the marketing tools you have in place. Its the delivery and customer experience that sets you apart from the pack and makes the products you sell or services you offer special.... But do you know WHY do you do what you do? Your why is not about making money, its not the products you sell or services you offer either. Your why is a purpose, a belief or a cause. Your why is your story, it comes from your past and includes all the meaningful events that have shaped you and your business to present day. Find your why and youll find a way to break through the clutter and stand out from the crowd. Find your why and your target market will say this is for me. Find your why and youll find clarity around your brand and your audience. Find your why and youll find your success. This is an extract from my Digital Marketing Blog, read the full article plus many others on my website https://socialelucidation.com/2017/01/23/getting-clear/

23.01.2022 What is digital marketing? This image (by Smart Insights) pretty well sums up what digital marketing is I have a copy of this image bluetacked up in my office and I use it to remind me of what Im trying to achieve. What content does my audience want? Will my content reach my audience? Will my audience act and go to my website? Does my website convert? Will happy customers refer?... And while I dont always get it right. Planning allows you to see what worked and what didnt and you can adjust it for next time. Will you head to my website to discover more?? www.socialelucidation.com

22.01.2022 INSIGHTS - Where and when does audience hangout online. With Facebooks changes made earlier this year to the content your audience sees, its so important to post when your audience is active and most likely to engage with your content to increase your reach. Find out when your audience is online with Facebook Insights, simply ... 1. Click through to your business page 2. Click on the Insights tab 3. Click on Posts You will be able to see what days your fans (audience) is on Facebook and below a graph of what times. Move your cursor along the days for further details on time of day based on each particular day. Does 1 particular day stand out from the others, what about a time?? Dont guess, find out the exact online habits of your audience.

21.01.2022 Great tips on how to turn your reach into followers

20.01.2022 NEW PACKAGE - Website Care & Maintenance! Has it been awhile since youve shown your website any love? Do you have lots of Plugins that need your attention? Does your website content still reflect what you do? While your website doesnt need as much attention as your socials its still a good idea to regularly update it with fresh new content to give your visitors a reason to keep coming back.... Also those issues youre having are probably because a Plugin needs updating. Let me take care of your website for you with my Website Care & Maintenance Package. Updating your website regularly gives people a reason to come back and visit

20.01.2022 Thank you @pixiegiftsau for my gift hamper, so beautifully presented. Looking forward to achieving more with you in 2019 #bestclient #youregifted #christmascheer

19.01.2022 So youve grown your email list. But what do you do with all those emails now?? Well now you need to nurture them along and turn some of them into paying customers. Statistics say that only about 10% of your current leads are looking to purchase from you straight away. Thats 90 that need to be convinced you have the right product or service for them.... How do you do that? - By knowing who your target market is and sending them targeted content that solves there problems. By implementing a multi-channel approach to target, inform and educate your leads. - By focusing on multiple touches. On average, prospects receive ten marketing touches from the time they become aware of your company til the time they convert into customers. How you can use a mix of content types like social media, blog posts, whitepapers, interactive calculators, or even direct mail, to addressing common questions and concerns to nurture your prospects into customers. - By ensuring follow-up via email or phone is done immediately. Conversion rates are higher when you respond to an email, message or phone call immediately. And by sending personalised communication. Take the time to personalise emails this encourages retention and establishes a relationship between you and your lead. If youd like some help in developing a Lead Nurturing Strategy Id love to work with you. Get in contact via my Facebook Page, IG Account or at www.socialelucidation.com

19.01.2022 Social Media SEO - Getting seen and heard on Facebook and Instagram. Did you know you can optimise your Social Media so you rank better in SEO? You may have noticed that I've made some changes to my handle names on Instagram and Facebook in the last few weeks.... I've been working on improving my SEO on Instagram and Facebook and the little tweaks I've made are starting to pay off. Over the next few days I'll share with you what changes I've made on each platform and how these improve your SEO.

18.01.2022 How does your Instagram handle rank? When people search Instagram using words, its your account name that Instagram will check searches against. Using your industry or a key word related to your business in the name field will also help to make you more discoverable.... Read more here - https://socialelucidation.com/?p=1360

17.01.2022 NEW PACKAGE - Website Care & Maintenance! Has it been awhile since you've shown your website any love? Do you have lots of Plugin's that need your attention? Does your website content still reflect what you do? While your website doesn't need as much attention as your socials its still a good idea to regularly update it with fresh new content to give your visitors a reason to keep coming back.... Also those issues you're having are probably because a Plugin needs updating. Let me take care of your website for you with my Website Care & Maintenance Package. Updating your website regularly gives people a reason to come back and visit

16.01.2022 Business Strategy - Deep Diving I had the pleasure of meeting and working with Perth Online Market a few weeks ago on some website issues they were experiencing. The fix turned out to be pretty straight forward but it was the deep diving, or brainstorming, of options that got us there.... You all have ideas, you wouldnt be in business if you didnt, and often its the brainstorming of these ideas that turns the idea into a something. Who do you bounce your ideas off in your business? Is it in a Facebook Group, or via a Business Coach or do you talk things through with a trusted friend or family member. There are some amazing Facebook Groups offering lots of free advice and/or a forum to promote your business. Comment below with what kind of group youre after and Ill let you know which group I think would suit you best. P.S. Check out Perth Online Market for some amazing Perth businesses. Shop Local

15.01.2022 Mid Masterclass with aj harrington - website and product photographer - babies welcome too

15.01.2022 Facebook - Reach There are different types of Reach - Post, Page, Organic, Viral and Paid. Post Reach is the number of unique people that see your content.... Page Reach is the number of people that view your page over a given period i.e. a day, a week or a month. The subcategories within your Post and Page Reach are Organic, Viral and Paid. Organic Reach is the free reach, the number of your audience who see your content in their newsfeed. The more your audience engages with your content to better your Organic Reach will be. Viral Reach happens when your fan/s creates a story with your content. If they like it, or comment on it or share it, then your content is shown to their friends. Paid Reach is the paid promotion of posts. Youre paying Facebook to show your content to more of your fans. Ultimately you want both Organic and Viral reach. Achieve this with great content and it will be liked, commented on and shared. Encouraged your fans to like, comment and share your content. But if you are a page that doesnt post a lot or have a lot of fans you might want to consider paid promotion. It does the job of Organic and Viral at a cost. So please feel free to like, comment or share this content

11.01.2022 LATEST BLOG - Good Website UX will result in increased conversions. If a user cannot easily navigate your website and find what they are looking for, they will leave. The chances of them sticking around long enough to purchase something become slimmer and slimmer with every passing second. The inability to navigate a website creates user frustration, and user frustration is not ideal for business. Read more on my website - link in bio. #websitedesign #website #websitetips #websitemarketing #websitemarketingtips #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingsolutions

11.01.2022 The Sensis Social Media 2017 Report states that Last year 52% of people said they were more likely to trust brands if they interact positively with customers on social media. These views have become even more prevalent (64% in 2017) and the number of followers a brand has on social media has also become more influential on the trust customers have in that brand (46% in 2017). Learn how to UP YOUR SOCIAL MEDIA GAME at our next Masterclass. Tickets and more info here

11.01.2022 Thank you, thank you, thank you! Only 2 spots left for my Website Care & Maintenance Package. After an amazing response I've had to cap my newest package to ensure I can deliver exceptional service to you all.... Thanks again to everyone who's signed up. If you want 1 of my last 2 spots comment below or get intouch via Messenger or at [email protected].

10.01.2022 This ones for all my e-commerce clients. Lots of good advice on this page.

10.01.2022 Wish list. Wish list, to-do list, action plan, goal setting etc... whatever you want to call them, its good to have a list of what you want to achieve today, the week, this month. It will help keep you on task and motivated. Plus I get so much satisfaction when I get to mark an item off. I have a great free visual planner on my website, get yours here https://socialelucidation.com/downloads/... If your on my Website Care & Maintenance Package plan your guaranteed to get to mark off your website goals each month. Want to know more? Comment below and Ill get in touch.

09.01.2022 Ooooh I love this image Clearly shows you what digital tools work best for all stages of the sales funnel. Id also add that the funnel breakdowns also represent your cold, warm and hot prospects. Source: DigitalMarketer

09.01.2022 Anyone using Facebook Creator Studio? Im liking it as it not only allows posting content across multiple platforms but also multiple pages within the platforms. Its now really easy to reschedule and move posts around to suit your audience. And the best yet it gives you better insights as to how your audience is responding to your content. I dont like that you have to create a post on your Facebook page, then schedule your posts to get to Creator Studio.... But that is all about to change, with Facebook announcing that well now be able to create posts within Creator Studio. Yay Via @socialmediatoday

09.01.2022 Facebook - Reach, Engagement and the Scroll Facebook Reach is the number of unique people that saw your content, even those that didnt engage with your content. Facebook Engagement is the likes, comments, shares, clicks your content receives.... Engagement is important as Facebooks algorithms will reward and send content with good engagement further. But it isnt the be all! Think about how you view content on Facebook, especially content from a page? Im a scroller, not a liker or a commenter. If you get my attention I will stop scrolling and read, but more often than not I dont like or comment on others content. I sometimes will share and click a link to find out more. Hands up if you do the same? My guess is that most of us view content this way. So while I do look at my engagement, I defiantly place more emphasis on my contents reach. Go back and have a look at your contents reach vs engagement to give you a guide as to how many people are really seeing your content.

07.01.2022 My good friend and Social Media and Photography Masterclass co-host, AJ Harrington - Website and Product Photographer, shared this article with me. Its an interesting read for those of you who have ever had a Facebook ad rejected and a good reminder about Facebook Ad policies. Well worth a read - https://www.andreavahl.com//facebook-ad-policies-understan

06.01.2022 Segmenting your email list Email marketing (much like direct marketing) used to be more of a batch and blast communicationeveryone gets the same message at the same time. These days, youll experience higher engagement if you cater your messages to specific demographics you collect about your customers.... For example if your business sells baby items you should ask your audience the age range of their child/children. You will then be able to send a target email campaign with products suitable to children of those ages in the segment. Over time insights into your customers behaviours will emerge and youll be able to further segment your list based on these behaviours. Such as; did they purchase, what they purchased and what days and times get the most opens. The more you cater your messages to your subscribers tastes, interests, activities, etc., the more likely you are to reach and engage with them. Whether you have an established email list or are just building your list its worthwhile building in some simple demographics into your opt in form. Want to learn more about email marketing? Subscribe to my list, https://socialelucidation.com/subscribe-to-my-email-list/, and Ill email you my checklist to ensure an error free Email Marketing Campaign. Photo by me of dried use to decorate HarEanne beautifully packaged products

06.01.2022 First month of website care and maintenance packages done and dusted with 5 very happy customers. Second month about to roll around. I still have 1 space left if you wanted to take up this value packed offer. And its discounted by 1 month so youll only pay $100 each month for 5 months now Comment below if you want in

05.01.2022 Fab guide from Digital Mums Directory for those of you who are not fans of Instagram. AJ Harrington Photos even scores a mention

05.01.2022 Using SEO to get discovered on Instagram Creating an SEO strategy for your Instagram account will give you an advantage on your competition. When people search Instagram using words, its your account name that Instagram will check searches against.... Your account name, the @name, which appears under your profile picture and should reflect your account handle and industry. Make it short and memorable. Using your industry or a key word related to your business in the name field will also help to make you more discoverable. For tips on how to create and optimise SEO friendly handles and names that will increase Instagram engagement, head to my latest Blog - https://socialelucidation.com/?p=1360

04.01.2022 Website User Experience Design or UX for short UX is more than just the layout and basic visual elements, its the way that your website works for the user; the way the user is able to come onto your website and navigate through the pages with ease. UX is the focus on usability within a website. It is a combination of user needs, business goals, and the presentation of information. If the website is not easy to use, does not achieve the businesss goals, or does not present t...he required information, the UX has failed. If a user cannot easily navigate your website and find what they are looking for, they will leave. The chances of them sticking around long enough to purchase something become slimmer and slimmer with every passing second. The inability to navigate a website creates user frustration, and user frustration is not ideal for business. For this reason, you should be investing ample time and resources into getting your UX in tip top shape. Luckily for you Ive prepared a blog that walks you through improving and ensuring your UX is working for you - https://socialelucidation.com//good-ux-will-result-in-inc/ https://i3lance.co.uk

04.01.2022 How do you compete with over 80 Million Facebook Pages? Facebook SEO! Optimise your Facebook Page SEO to increase its organic visibility - both on Facebook and in search engines. ... Learn how it works and how you can apply it to your own Facebook Page on my latest blog here - https://socialelucidation.com/?p=1426

04.01.2022 Happy Client! Receiving testimonials from your clients is a total mood booster. Check out more of the good things my clients say about me here! - https://socialelucidation.com/happy-clients/

03.01.2022 New date for the next Photography & Social Media Masterclass, Sat 4/8 at Feld & Co. in Booragoon. Perfect for both product and service businesses, AJ Harrington Photographer and Ill show you how to leverage your Social Media channels to build an engaged audience. Tickets and event info here - https://ajharringtonphotos.com/workshop/ . . . #perthworkshop #socialelucidation #socialmediamasterclass #socialmediamarketingtips #socialelucidationmasterclass #photographyworkshop #photographymasterclass #ajharringtonphotos

03.01.2022 Nits A letter was sent home with each of my three kids advising nits was detected on children in their class rooms. Yuck!! Luckily no nits here. This image reminded me of Android bot, anyone else? Maybe its because Ive updated my Messenger Bots today. Bots allow you to automate your Messenger response to welcome new users, send them content, notify clients when your in a meeting, and much more. You can also apply Messenger Bots to reply to your Instagram DMs.... Nits automatically make your head itch You can set up your messenger bots by access your Facebook Page via an internet browser. Then go into Settings/Messenger and applying the automation's you want.

02.01.2022 What Digital Marketing channel generates the most customers for you? This is where you want to focus the majority of your marketing efforts and spend.

01.01.2022 INSIGHTS - Where and when does audience hangout online. With Facebook's changes made earlier this year to the content your audience sees, its so important to post when your audience is active and most likely to engage with your content to increase your reach. Find out when your audience is online with Facebook Insights, simply ... 1. Click through to your business page 2. Click on the Insights tab 3. Click on Posts You will be able to see what days your fans (audience) is on Facebook and below a graph of what times. Move your cursor along the days for further details on time of day based on each particular day. Does 1 particular day stand out from the others, what about a time?? Don't guess, find out the exact online habits of your audience.