Shine On Social | Social media agency

Shine On Social

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17.01.2022 Happy Galentines Day! We are not sure who came up with this valentines day trend but would love to hear what you think!! ... #galentinesday #socialmediamarketer #socialguru #girlbossau #socialtrends

05.01.2022 Here at Shine On Social, we aren't just social media gurus, we are first and foremost marketers! And we are delving into a top tip to save for later.... We understand that not every business has an all star marketing department at their disposal but something we often find gets overlooked is a businesses brand. It is often assumed that a logo and a business name is all you need. WRONG! You need a complete brand identity including brand colours, fonts, tone (the way you speak ...as a brand) and brand personality (what characteristics represent your brand, which also comes out in your brand tone). Your brand identity is what will also be reflected in your social media posts which all should look consistent. Many brands posts cover a plethora of random colours, fonts, effects, filters and it looks a bit like paint splatter. Which doesn't help any of your customers identify your brand when scrolling their feed and doesn't tie your content to you as a brand. So if this sounds like you, give your brand identity some thought and start creating a more concise page.

02.01.2022 Social Media Tip #9: Identify your customer. Who is you customer, are there more than one? It's best to put together a customer persona for each customer group you want to target on social media. This should include gender, age, likes/interests, location, lifestyle attributes and you can even give this persona a name!... Then develop content which is tailored to each specific customer persona, given that you know all the above information about them. If you have more than one customer persona, create content for each! Have you put together a customer persona? Let us know how you went and how it helped in putting together your content. #socialmediatips #smm #networking #businesstips #socialmediamarketing #growyouraudience #smallbusiness #melbournebusiness #sydneybusiness #girlbossau #businesschicks #marketingstratergy #socialmediaau #socialmediamarketer #customerpersona #contentmarketing

02.01.2022 Have you considered a brand photoshoot? Here are 3 reasons why you should do a brand photoshoot with ideally a professional photographer: 1. It will give you professional, concise looking images to use across your business assets including your website, socials and other marketing collateral. So, great for your business and great for appearing more professional and trust worthy as a business to your customers.... 2. It will provide you with a plethora of ORIGINAL content for your social media content calender. Making your your social life must easier! 3. Good photography and imagery will look visually more appealing on your socials and most likely result in more engagement of your content. Which is also great for overcoming the algorithm! Have you thought about doing a brand photoshoot or are you a brand photographer If so say "Hi" and your thoughts on brand photography. #melbournephotographer #brandphotoshoot #melbournebusiness #sydneybusiness #businesstips #socialmediatips #socialmediabossau #smm #socialmediamanager #smallbusinessmelbourne #businessinpo #businesschicks #girlbossau