Simtail in Perth, Western Australia | Business service

Simtail

Locality: Perth, Western Australia

Phone: +61 8 9228 2827

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• Business service
• Software
• Advertising agency
• Graphic designer

25.01.2022 Whether you're at the office or on the go, Simtail is available anywhere, anytime! Access your strategy, campaigns, social media posts, artwork and insights all in the one place on all your devices! Simtail is here to make marketing easy peasy! Find out more: https://simtail.com

19.01.2022 Reach vs. Impressions on Facebook Facebook officially defines reach as the number of people saw your ads at least once. It organises reach into three categories organic, paid and viral: Organic reach: the number of unique people who saw your content organically (for free) in the Facebook News Feed.... Paid reach: the number of people on Facebook who saw a piece of content that has been paid for (an ad). It’s often directly affected by factors such as budgets and audience targeting. Viral reach: the number of people who saw your content because one of their friends interacted with it. Impressions, on the other hand, are defined as the number of times your ads were on screen. One user may see a post multiple times throughout the duration of the campaign and each of those times would count as an individual impression. Facebook organises impressions into two categories served and viewed: Served impressions: an ad that has been paid for and Facebook has decided to deliver it to users. Served ads may not appear on screen though. This is due to people either scrolling past too quickly or being below the fold (the user hasn’t scrolled down to it yet). Viewed impressions: an ad that had appeared in its entirety on a user’s screen. They did not navigate away from the ad before it could load properly.

18.01.2022 According to the "COVID-19 and the State of Marketing" CMO Survey, 62% of marketers reported that the marketing function has increased in importance during the pandemic. Building brand and customer retention through digital, mobile and social strategies are key to that heightened role. Sales over the Internet have grown to the highest level in the survey’s history (19%), marking a trend in more companies selling online. This is in line with the shift to virtual channels during the pandemic.

17.01.2022 Take a look at these photogenic furry friends! Boy, do they know how to work the camera. This is just one of the many adorable shots from our most recent Pure Pet Products photoshoot!

17.01.2022 At the end of March, Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses) and have just recently updated the information on this business ad credit. The main eligibility requirement within this subset of advertisers is that you must have spent the following on Google Ads: - 10 out of the last 12 months in 2019 AND in January and/or February of this year.... - If you hadn’t spent anything in 2020, you will be ineligible - Brand new accounts as of 2020 will not be eligible. - Each eligible advertiser gets 1 ad credit. What that credit is worth will vary by customer. Google doesn’t release specific details of the calculation, instead specifying that it’s based on historic Ad spend levels, plus their country and currency. Source: Search Engine Journal

14.01.2022 In this fast-paced and ever-evolving world, technology connects people to information and gives us the spotlight to tell our stories!

14.01.2022 Facebook has filed lawsuits in the United States and Europe against companies that have used unauthorised automation software. Taking legal action against software companies responsible for distributing fake likes and comments across Facebook and Instagram, both big and small companies are under fire and they will not accept any business violating its Terms of Service.

14.01.2022 Caring and having passion makes all the difference!

13.01.2022 It's Monday yet again and the Simtail dream team is back at it ready to smash a brand new week! We kick things off with a morning meeting each day and brief each other on the tasks we're getting done!

13.01.2022 Happy birthday, Queen Lizzy! We hope everyone enjoys their Queen's Birthday long weekend!

11.01.2022 Keep brainstorming and keep searching for those gaps in the market to solve problems!

11.01.2022 All businesses need recognition and exposure and while there are many different ways for you to achieve this, your presence online is what truly makes a difference in our fast-paced digital world! From social media posts to campaigns, email marketing and more, we're here to help! Get in touch at [email protected]!

09.01.2022 The digital ads we created for Watertown Brand Outlet Centre’s summer campaign really stand out and get people to take notice! Using the most effective standard banner sizes and keeping it simple in design with bold and striking colours, we’re able to efficiently increase brand awareness for our client.

09.01.2022 The expectation vs. reality of success!

08.01.2022 Authenticity is key! When you understand your customers, know their concerns and engage with them across multiple touchpoints, it will all come naturally.

07.01.2022 Jan our Digital & Project Coordinator and Tenneil our Social Media Team Coordinator team up to talk all things ads! With different strengths and features, Google AdWords and Facebook Ads are incredible advertising platforms that can hugely benefit your business. Rather than choosing one or the other, they should be viewed in a complementary manner as both paid search and paid social make for a remarkably effective advertising strategy.

05.01.2022 When it comes to promoting your business on social media, be careful of constant sales-speak and of overdoing it or else you'll come across as spammy. Instead, nurture relationships with your audience and work on building a brand people love. We recommend the rule of being 80% social and 20% promotional.

05.01.2022 If you're unsure whether your Instagram hashtags should go into your caption or comment, a test conducted by Agorapulse found that the reach was 29.41% higher in the caption! Read all about it below!

04.01.2022 Content marketing continues to be an essential component of digital marketing and as Google develops a deeper, more sophisticated understanding of online content, this means that there’s now an increasing emphasis on context and targeting of your content. With the Google algorithm giving preference to in-depth, accurate and current content that’s closely aligned with user intent, it’s important to ensure your website has fast speeds, useful links and well-written information. Good content still matters!

02.01.2022 Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media and blogs. This approach enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience. By delivering a seamless, consistent voice and cohesive brand message across all channels, you can generate much better results!

02.01.2022 Since March 2019, there has been a 55% year-over-year increase in conversations among connections globally. Increasingly reacting, commenting, resharing and replying to comments, users are spending their time on the network offering guidance, looking for jobs and internships, as well as staying connected with other professionals to help each other out and navigate the working environment together.