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Sky Digital Marketing

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24.01.2022 How to Successfully Convert Your Audience Through Copy Writing Copy Writing is words that you use to sell services or products. For example: Text for your advertisement and captions on photos. The first principle will always stay the same, whether its 50 years from now or 100. It’s not about you or your business, it’s about the reader. The reader is what matters most when it comes to getting results, and the reader is going to be interested in one thing, and one thing onl...y, themselves. If you make it about yourself or about the business, it’s not going to be as effective. How do you write copy that focuses on your audience? 1. AGITATE THE PROBLEM 2. JUSTIFYING WHY THEY HAVE THE ISSUE 3. DETERMINE WHAT IS POSSIBLE 4. WHAT IS DIFFERENT WITH YOUR PRODUCT NOW? - What is your USP? Make sure you read the FULL POST IN DETAIL here https://www.linkedin.com//how-successfully-convert-your-au This is just one aspect of copy writing that you can implement into your advertising strategy. Follow us on Instagram instagram.com/skydigital_aus

24.01.2022 You can triple your profits when you get one thing straight; your message. The human brain no matter what region of the world it comes from, is drawn towards clarity and away from confusion. The reality is, we aren’t just in a race to get our products to market. We are also in a race to communicate why our customers need these products in their lives.... Even if we have the best product in the marketplace we will lose to an inferior product if our competitors offer is communicated more clearly. Do you communicate your offer clearly? Can people understand what you are trying to sell within the first 5 seconds of seeing your brand? #skydigital #advertising #businessowner #marketingstrategy #copywriting See more

24.01.2022 Most businesses fail because they think the problem is the product or service they are trying to sell. What if the problem wasn’t the product you are trying to sell. What if the problem is the way you TALKED about the product? The fact is, pretty websites don’t sell things. Words sell things. ... Nobody will listen to you if your message isn’t clear, no matter how expensive your marketing material may be. So what is your message? Can you say it easily? Is it simple? Relevant? And repeatable? Is it compelling? How many sales are you missing out on because customers can’t figure out what your offer is within 5 seconds of visiting your website or reading your advertisement? If you haven’t clarified your message. Your customers won’t listen. #skydigitalmarketing #marketing #advertising #copywriting

24.01.2022 Throwback to the LinkedIn learning event with the awesome guys from Bugwash Property As you guys know Steven Musa & Khobi Brown are experts in Facebook Advertising But it never hurts to learn more skills with other social platforms

23.01.2022 Runnings ads online doesn’t mean people will buy from you... The goal of advertising is to get people to act. In order for our ads to be effective, we need to use our words effectively. Using our words effectively means we must write so our audience understands what we are saying. As simple as it sounds, you’ve just learned the #1 key to all effective written communication: write so people can understand. This idea is based on consumer psychology principle #11, M...essage Organisation. Write to the chimpanzee brain. Simply. Directly. - Eugene Schwartz. You could have the greatest invention since indoor plumbing, but if no one understands what you trying to say about it, you may as well have the crappiest one. What’s the difference? In either case, nobody is buying. Effective communication doesn’t happen until the people to whom you’re trying to communicate understand your message. Just because you’re running an ad online, doesn’t mean you’re communicating effectively. You are advertising, I will give you that... but until someone reads and understands it. You’re just talking to yourself. Inspired by Drew Eric Whitman Follow us on Instagram instagram.com/skydigital_aus #facebookads #facebookmarketing #goldcoastbusiness

22.01.2022 The most IMPORTANT thing you need to know to instantly increase sales How to sell through story telling Your brand story should not make your business look like the hero. It should make your customer the hero and your business should be the tool that guides your customer to success.... The story is not about your business. The day you stop losing sleep over the success of your business and start losing sleep over the success of your customers is the day your business will start growing again. #marketing #branding #brandbuilding #brandstrategy #advertisingagency #marketingstrategies See more

21.01.2022 Top 5 tips for writing content that sells Always put your biggest benefit in your headline. Hook the reader within the first 3 seconds of viewing your content to motivate them to keep reading.... Don’t mislead people, you don’t want lots of eyeballs reading your content, you want the right eyeballs Provide consistent content that benefits your audience. Stop posting content about coffee or what you are doing over the weekend. Nobody cares about you; they only care about themselves. #powerofbranding #copywriting #advertising #marketingstrategy See more

20.01.2022 *Checks quality of their image/video* *Checks Ad text* It’s no surprise that your ads aren’t performing. The first thing people look at when they see your ad is your image.... If your image looks like , don’t expect people to read your ad copy, let alone convert. The human brain is drawn towards clarity and away from chaos. If your image has too much text or is too confusing for the viewer to understand, their brain will automatically switch off and scroll past your ad. You’ve just paid Facebook your precious money just so people can see your ad in their newsfeed and scroll past it. Not only are you ruining your chances of running an ad that will actually generate SALES but you will actually LOSE MONEY because Facebook will penalise you for having a low quality image/video. Invest your money in quality graphic design, or better yet outsource your graphic design to experts. If you can’t afford this, there is good free design websites which you can use like Canva or IMovie. There is a number of reasons why your Facebook ads under perform/don’t perform at all. This could be anything from your audience, campaign objective, image/video quality, ad copy and everything outside of Facebook like your landing page or website. #facebookads #facebookmarketing #marketingdigital #marketingstrategy See more

19.01.2022 Social proof creates scarcity, curiosity and builds trust with your audience. In addition to the obvious appeal that social proof provides, there is an additional behind the scenes benefit as well. All the engagement that occurs on your ads boosts your Engagement Rank Rating score. This is the amount of clicks, likes, comments and shares on your ad. This gives you higher priority in the ads bidding system and can lower the cost of your ads.... Stay tuned for the next few posts about increasing engagement on your ads, lowering ad costs & increasing conversions Follow us @SKYDIGITAL_AUS #skydigitalmarketing #goldcoastbusiness #branding See more

15.01.2022 Why your social media page performance is dropping.. The most engaging social media pages post more content daily. Overall page engagement is drastically dropping. If the world top Facebook pages are posting an additional 20,000 pieces of content per day to the platform - then this is going to increase the amount of competition in the platforms newsfeed and decrease engagement spread across the board.... Social engagement is down for video, images and links. There is a difference in ad performance between various types of content which are posted per page. If you want to know how your social media pages analytics are being affected, make sure you check in with your marketer. #marketing #instagramforbusiness #goldcoastevents #goldcoastbusinesswomen #goldcoastbusiness #businesswoman #businesspassion #businesstips #facebookads #facebookmarketing #facebookadvertising #realestate #propertymanagement See more

14.01.2022 How to Acquire Customers FOR FREE Post content that gives value to your audience. Too many businesses are scared to give away their secret sauce. They think that if they keep their secrets people will come running to them . The truth is if you tell your audience your secret sauce they will see your value and they will come to you for business. Successful businesses hire people to do the things they don’t know how to do, and they stick with what they ar...e experts in. Always put your biggest benefit in your headline. Hook the reader within the first 3 seconds of viewing your content to motivate them to keep reading. But don’t mislead people, you don’t want lots of eyeballs reading your content, you want the right eyeballs Provide consistent content that benefits your audience. Stop posting content about coffee or what you are doing over the weekend. Nobody cares about you, they care about themselves. There are a number of different ways to acquire customers for free. Social media is a great way to warm up your audience. Remember it takes 7+ times for someone to see your brand for them to convert into a customer. Building up trust with your audience is the key to success. Follow us on Instagram for more educational posts instagram.com/skydigital_aus #skydigitalmarketing #powerofbranding #goldcoastbusinesses See more

12.01.2022 The first principle when it comes to advertising will never change, whether its 50 years from now or 100, it will always remain the same. It’s not about you or about the business that you’re creating content for, the one thing that you should always be thinking about is making it about the customer. It’s not about how funny, clever or cute you think you are, because that stuff is going to distract you when it comes to getting results.... The customer is what matters most when it comes to getting results, and the customer is going to be interested in one thing, and one thing only, themselves. Follow www.instagram.com/skydigital_aus/ for more #skydigital #facebookadvertising #marketing See more

10.01.2022 How to Improve your Facebook Ad Performance Verify the Facebook page you are running advertisements on - your page is going to rank higher, the algorithm will see your page as more trustworthy and your engagement and reach on your ads will increase Invite everyone who engaged with your ads to like your Facebook page - this build social proof and trust with potential buyers... Remove Angry face reactions on your ad - all you have to do it give your own ad a reaction of a wow face and it will cover up anyone who put the negative angry face reaction on your ad In settings, apply filters that automatically block negative comments These are just few ways you can improve your ad performance and grow your brand online to convert sales! #brandmarketing #marketingdigital #facebookads See more

07.01.2022 If you believe that running any Campaign Objective like Video Views will generate sales, you might be a little disappointed to find out that Facebooks algorithm is scrapping in your dollar bills like there’s no tomorrow. Let’s look at an example; If you select the Campaign Objective Video Views the outcome is low cost per video view, HIGH cost per click, and HIGH cost per result. Facebook is optimising 50% towards getting video views from people who aren’t int...erested in your service or product and the other 50% is towards getting people to take an action on your site, who have a low chance of converting. If you select the Campaign objective Reach the outcome is low cost per reach, medium cost per video view, HIGH cost per click, EXTREMELY HIGH cost per result. You are paying for people to see your video in their newsfeed and to scroll past it. If you are wanting leads and purchases, selecting the campaign to get link clicks, traffic, video views, engagement, messages or reach isn’t going to get you results. Why would you choose a campaign objective that has nothing to do with your bottom line? If your ultimate goals is to get leads or purchases then you should only optimise for leads or purchases by using the campaign objective Conversions. Anything else is a distraction and complete waste of money. We do this so we can work with Facebooks algorithm and optimise for the results your business requires. We are basically telling Facebooks Algorithm I want leads/purchases from people who are high quality, at a low cost and I want high results. There are a number of different factors that affect your ad results. This is just one element which needs to be taken into consideration when running your advertisements. It’s also important to note that every business is different, and it’s important that if you are ever unsure whether your Facebook advertisement is correct you consult a professional that can help you who has the experience and expertise that you can trust. #facebookads #digitalmarketing See more

06.01.2022 What makes a good Facebook advertisement? The most common error that I see when it comes to paid advertising is that business owners think the creative part to their ads is the issue to why their ads aren’t getting results. When in reality the main problem is the AUDIENCE that they’re targeting. You see if you don’t have a complete understanding of how Facebooks algorithm works, you’re simply guessing on which audiences will work and hoping. Unfortunately... this is something I see far to often, and incalculable decisions comes with incalculable results. So how do we fix this? We include the necessary data capturing software in place to allow Facebook to create calculated decisions on who exactly sees our advertisements. It’s not about BEATING the algorithm, it’s about PLEASING the algorithm with as much data information as possible, so it can provide us the best results. So next time you advertise on Facebook, take a moment and think. How can I provide better data to Facebook so it can capture me higher quality prospects? Follow us on Instagram instagram.com/skydigital_aus #facebookmarketing #facebookadvertising

06.01.2022 Facebook advertising provides enormous potential to grow traffic and increase sales. However, knowing how to create ads that gets real results isn’t easy. The bottom line is to sell on social media, you must use social proof. It’s no secret that social proof sells. You can increase your conversion rate by 300% and lower your Cost Per Results by 50% [Source: Neil Patel].... When you see a Facebook ad online with no or minimal social proof (likes, comments and shares), it is less likely that you will click on that ad and go to the page to see what they’re offering. Whereas if you see a post with a lot of likes, comments and shares, instantly trust is formed. Curiosity and scarcity is created and you are more than likely going to check out what they’re selling or offering. It basically comes down to that FOMO feeling, where people don’t want to miss out on the deal. #facebookmarketing #socialproof #powerofbranding See more

04.01.2022 Before I get into the details, it’s important to note that there is no secret app or bot that increases engagement on your ads (sometimes this can actually negatively affect your brand online). You still have to have a decent ad that catches people’s attention because the likes, comments and shares are REAL people engaging on your ad. What’s the secret? A Dark Post. Also known as an unpublished post.... WHAT IS A DARK POST? A Facebook post that doesn’t appear as an organic post to your following. It is assigned a unique ID but does not exist anywhere on Facebook aside from the back end inside of business manager. This allows us to retain all of the social proof from a specific piece of content without the likes, comments, shares and views resetting on each individual ad. WHAT ARE THE BENEFITS? Increases conversions by over 300%. Read previous post How to Increase Your Conversion Rate by 300% and Lower Your CPR By 50% Increase your Engagement Rank Rating. Lowers the costs of your ads. Higher priority in the ads bidding system. SWIPE to see how the ad structure looks WITHOUT and WITH a DARK POST Stay tuned for more posts discussing in detail about Dark Posts, increasing conversions, lowering ad costs & more! #facebookadvertising #marketing #facebookads @ Gold Coast, Queensland See more

03.01.2022 Over 75% of Facebook advertisements are wasted. This is due to a lack of knowledge, inexperience or people have been misinformed by a blog post on the internet about running Facebook ads that will guarantee tons of leads and purchases. Running Facebook ads is more complicated then you have been led to believe. You have to have the right campaign objective, the right audience, the right Facebook settings, the right copy writing and the right creative. And... not to mention everything outside of Facebooks control like your website, social media accounts, business structure, products and services. There are many different factors that contribute to generating REAL results. How well do your Facebook ads perform? SKY DIGITAL MARKETING #facebookads #facebookmarketing #businesstip #powerofbranding #businessinsider See more

01.01.2022 For centuries we have been told to work HARDER. To work extremely long hours. And to be a DIY Business Super Hero... We’ve all been there... But when it comes to running your business you need to work SMARTER, not HARDER. How do you work smarter?... Be time efficient. What are your strengths? Do the work that you are good at and outsource the work that you aren’t good at. Organise your day. What are your top priorities? Hire people smarter than you. You might actually learn something new. Control your habits. Force yourself to commit. There are a number of different things that you can do to work smarter when running your business or in your day to day life. How do you work smarter? #businessowner #businesswoman #businesstrip #businessdevelopment #businesscoaching #businesspassion #businesstips #businessminded #businessstrategy See more

01.01.2022 Why you shouldn't be so damn cheap when building your business... The biggest beginner mistake I see people make when starting out in building a brand is trying to save money everywhere. "$97 a month for Clickfunnels? I'll just build it on Wix myself"... "$19 a year for a domain? I'll just start without a custom one" "$29 a month for Shopify? I’ll find a cheaper option..." These are the most common mistakes the "wannabe" successful entrepreneurs make DAILY. They want to make millions of dollars instantly, drive a fancy expensive car, and quit their day job to work on their "true passion". Yet they don't want to invest sh*t into their own business... They want their business to be successful but won't invest in their business... The result? Amateur results. @skydigital_aus #marketing #buildingabrand #brandbuilding See more

01.01.2022 Social media marketing isn’t as easy as you are led to believe. Algorithms are constantly changing and making it harder for marketers and business owners to stay ahead and generate ROI’s. In order to achieve high performing ads that generate HIGH RESULTS and LOW AD SPEND. There are three factors: High Quality, Engagement and Conversion rates.... Quality Rank Rating: How your ads perceived quality is compared to ads competing for the same audience. This comes from having a high quality image or video, positive ad feedback and post click through experience (e.g. redirecting to a landing page). Engagement Rank Rating: How your ads expected engagement rate is compared to ads competing for the same audience. This includes: clicks, likes, comments and shares. Conversion Rank Rating: How your ads expected conversion rate is compared to ads with the same optimisation goal competing for the same audience. This comes from having people convert based on your objective goal. The higher conversions on your ad the higher the conversion rank rating goes up. This is just one of the changes that marketers, brands, and businesses need to be aware of when revisiting their social media strategy to ensure that they stay successful. Follow us on Instagram instagram.com/skydigital_aus #goldcoastbusiness #facebookads #skydigitalmarketing See more