Social Marketing at Griffith in Brisbane, Queensland, Australia | Educational research centre

Social Marketing at Griffith

Locality: Brisbane, Queensland, Australia

Address: 170 Kessels Road 4111 Brisbane, QLD, Australia

Website: https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith

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24.01.2022 In the lead up to the first-ever virtual government communication #GovComms Festival, we will highlight some of the world-leading behaviour change practitioners organised to speak at the conference. Professor Jeff French is a global thought leader in Social Marketing and social programme planning and evaluation. Jeff has published over 100 papers and five books. In this session, we explore why governments, public agencies NGOs and the private sector need to invest more in and... respond more to the needs wants and potential contributions of citizens to solving complex social problems and developing better solutions. The session will review international learning and guidance in the field illustrated by several case examples. The session will close with a summary set of recommended actions that governments, agencies and other organisations can put in place to deliver better what citizens want and need. Register at: https://bit.ly/GovCommFestival Griffith Business School contentgroup #SocMar #BehaviourChange #Research #GovCommsFestival #GovAfterShock #governmentcommunications

24.01.2022 Females remain underrepresented in STEM fields. Less than 15% of domestic students completing engineering and related technology degrees in Australia in 2016 were females (Commonwealth of Australia, 2019). Numerous barriers have been identified, including low self-efficacy and limited access to role models. Although efforts have been made to reverse the trend, ongoing attention is needed to attract and retain females in #STEM. Our study applied the C-B-E framework, pioneered ...by Timo, Julia and Sharyn, to retain females in STEM. A social marketing programme was co-designed and piloted to increase self-efficacy amongst females in STEM. http://bit.ly/JP_FemaiesInSTEM Authors: Carina Roemer, Sharyn Rundle-Thiele, Bo Pang Dr. Patricia David Dr Jeawon Kim Dr Timo Dietrich Julia Carins #SocMar #CBE #BehaviourChange #Research #STEM #femaleretention Griffith Business School, JNJInnovation

23.01.2022 Join this Change 2020 event and explore how a systems view can change focus away from individuals. For more event details or to register, visit https://bit.ly/Change20_SystemsChange

22.01.2022 This is your final chance to register for the upcoming No Time to Waste Free Webinar. An online panel discussion featuring speakers from the Australian state and local government and the South Pacific region. Join us to discuss governance and the global plastic crisis. You will shape the conversations in our Q & A online seminar. Register now to see if government legislative measures combined with other approaches can provide solutions to this complex waste management issue. ...Griffith University, Griffith Business School, Plastic Oceans Australasia, City of Prospect Australian Local Government Association City of Prospect #freewebinar #reduce #reuse #recycle #circulareconomy #plasticwaste #environmentalpolicy #behaviouraleconomics #socmar #notimetowastePOA

21.01.2022 Talking to your teenagers is often challenging and frustrating. So how do you talk to your teenager and reduce their risk-taking behaviours? A question most parents have contemplated for a very long time. Join us in this free online webinar to understand how to develop strong family relationships so that your teenagers remain healthy, safe and productive. During the webinar, we will share with you the six communication secrets that were co-created with parents. Not only are they relevant and engaging, but importantly the strategies have been proven to work. https://bit.ly/Communicating_with_Teens Griffith Business School, Griffith University #SocMar #FreeWebinar #Teenager #Parent #FamilyRelationships #Communication #Parenting #BehaviourChange

20.01.2022 Not all communication is effective. Talking with your teen could be destructive if you are not having quality conversations Erin Hurley. Empowering parents to foster positive change for families is Erins mission. Through her research, Erin collaborated with parents to co-create an evidence-based technique that is proven to work. Join Erin online on Wednesday 19 August at 7 pm AEST to learn how you can improve the quality of your communication with your teenager, reduce ...their risk-taking behaviours and strengthen family relationships. https://bit.ly/Communicating_with_Teens Griffith University, Griffith Business School #SocMar #FreeWebinar #Teenager #Parent #FamilyRelationships #Communication #Parenting #BehaviourChange

19.01.2022 The way we live and play is causing our planet to change. Yet, confronting the challenge of climate change is not an easy task. We will need to employ significant structural and transformative behaviour change across the entire system. Governments, businesses and citizens all have a role to play. So, what is the next step, and what can WE do to combat this problem? Fight for Planet A: Our Climate Challenge is a three-part documentary series premiering on ABC TV + iview tonight at 8.30 pm. The documentary hosted by Craig Reucassel will explore these critical questions. Through a suite of stories, tools and tips, it aims to highlight how Aussies can all take action on climate change. #ClimateChange #EnviornmentalSustainablity #SystemsThinking #FightForPlanetA #BehaviourChange #SocMar

18.01.2022 Keen to study social marketing? You could be eligible to obtain an Honours degree at the worlds largest university-based social marketing research centre. Gain hands-on experience, under one-to-one supervision, and position yourself for your dream job.... Join, a team who know how to deliver change to improve peoples health and wellbeing and protect our planet. Our team of 40+ changemakers tackle some of societys most pressing problems, and we will help you take away valuable career skills that will help you contribute to a better world. Come along and learn what studying Honours entails and learn about the types of behaviour change programs you could study within in our upcoming online session. bit.ly/SMGHonours20 Griffith Business School Griffith University #SocMar #UniversityStudent #Honours #Research #BehaviourChange #SocialImpact

18.01.2022 Are you struggling to evaluate your behaviour change effort and are unsure whether you successfully changed behaviour? Do you lack the evaluation budget and are confused by the different options available? Does the thought of evaluating scare you? If the answer to any of these questions is affirmative, and if you are a behaviour change manager, policymaker, or a student, this masterclass is for you. Our team of evaluation research experts will train you in a systematic proces...s, approaches to designing and evaluating behaviour change efforts on a reasonable budget by illustrating examples representing diverse contexts. In our free webinar filled with concepts, real-life examples, and your active participation, you will learn the value of theory-informed program evaluations, evaluation logic, and the steps required to construct a comprehensive monitoring and evaluation framework. A/Prof Sameer Deshpande, Dr Kathy Knox, and Dr Joy Parkinson will provide you with the tools to make decisions about the significance of your initiative. #Research #OnlineLearning #FreeEvent #BehaviourChange #Evaluation #SocMar Griffith Business School, Griffith University

17.01.2022 Can you help with university research? Griffith University are looking for people who are happy to participate in research Sign up for a 90-minute online workshop and earn $80 for sharing your thoughts about the future of Queensland. https://bit.ly/EQCo-design Griffith Business School Griffith University ANZMAC

16.01.2022 With five trillion pieces of plastic floating in our oceans, urban and natural resources are unable to manage this ever-growing volume of plastic waste infiltrating landfill and marine ecosystems. We must change this, and together with Plastic Oceans Australasia, we bring you the final instalment of the No Time to Waste Webinar Series in just a few hours when the session begins at 12.30 pm AEST. Registrations are now closed but if you missed out on registering and would like ...to hear how a multifaceted approach mandated by waste reform can deliver solutions to the plastic crisis please go to our Youtube Livestream https://bit.ly/NTTW_LIVESTREAM Department of Natural Resources Mines and Energy (Queensland), City of Prospect, Griffith University, Griffith Business School, Griffith Environment, School of Government and International Relations, Griffith University Plastic Oceans Australasia Australian Local Government Association #freewebinar #reduce #reuse #recycle #circulareconomy #plasticwaste #environmentalpolicy #behaviouraleconomics #socmar #notimetowastePOA

16.01.2022 The world is filled with wannabe marketers preaching that you should be on Facebook, Instagram, YouTube, LinkedIn, Snapchat, TikTok, and post once a week, no once a day, no 5 times a day! Dont do more. Instead, do more of the right things and get strategic with your digital marketing. If content is KING, then strategic planning is the throne that the king sits on. Strategic planning is essential if you wish to effectively achieve your goals, make an impact and improve your bottom line. During our interactive masterclass, we will teach you how to apply a 5 step process to extend your reach, engagement and conversion across all digital channels. Keep ahead of the game and join us today. #DigitalMarketing #SocialMedia #ROI #OnlineLearning #ProfessionalDevelopment #Upskill #Masterclass #SocMar Griffith University Griffith Business School

16.01.2022 Today A/Prof Sameer Deshpande, Dr Kathy Knox and Dr Joy Parkinson wrapped up the second interactive Evaluating Behaviour Change Masterclass session. Participants learnt that at a programme level #monitoring and #evaluating is a systematic process of tracking and measuring progress and outcomes. Determining what works and what doesnt is critical for communicating progress towards your goal. The framework you use serves as a roadmap for identifying what data will be collected..., when and where. To begin, consider your success criteria and how you will gather the evidence needed to access the programmes outcomes. Collaborate with the stakeholders to develop your monitoring and evaluation framework. Organise it all using a logic modelling tool. If your team or organisation would like to engage our evaluation experts to facilitate a similar learning experience, let us know https://bit.ly/Contact_SMG. #Research #OnlineLearning #Masterclass #ProfessionalDevelopment #BehaviourChange #Evaluation #SocMar Griffith University Griffith Business School Australian Association of Social Marketing

15.01.2022 50% of business dont have a digital strategy in place, but yet they are busy producing content for all the various channels that they are on. So how do you ensure that your digital marketing efforts are of value and are relevant to the right people at the right time? Lots of eager learners joined us today for our Free Introduction to Digital Marketing Webinar to learn about the 5-step digital marketing process - a step-by-step approach to mastering the digital madness. The p...rocess provides you with a roadmap to improve your customer experience and your bottom line. If you are itching to learn more, why not join our in-depth training of the 5-step process in our digital marketing online masterclass where you can take a hands-on approach to work on your own unique organisational challenges. Join us for one day and immerse yourself into applying the five-step five-step digital marketing process: https://bit.ly/DMKT-masterclass Griffith University, Griffith Business School, Australian Association of Social Marketing #SocMar #OnlineLearning #FreeWebinar #ProfessionalDevelopment #DigitalMarketing #Strategy #Content #SocialMedia

15.01.2022 This week we reflect on starting those sometimes-challenging conversations with the people dear to us who are struggling to manage lifes ups and downs. When you recognise that someone you care about is down, you could begin by asking "Are you OK?. It may spark the conversation and also provide an opportunity to offer some proactive support to those in need. Our body and mind are our most valuable assets. When in good shape, they allow us and others to navigate some of the ...curveballs thrown at us. In this blog, Yannick shares four ways to nourish and care for your mind and body. The tips are not rocket science most of us are very aware of the benefits of healthy lifestyle choices. Thats why this article is different from the usual list of healthy lifestyle tips. Yannick outlines habit-kicking strategies to make it easier for you to build (new) healthy behaviours into your everyday life. Maybe its just what you need to help your loved ones through a difficult time. https://bit.ly/Blog_HealthyMind Griffith University Griffith Business School, Australian Association of Social Marketing International Social Marketing Association (iSMA) Jean Hailes for Womens Health, R U OK Day Beyond Blue #SocMar #RUOK #Anxiety #Depression #HealthandWellness #TinyHabits #Support #Empathy

14.01.2022 Are you new to research and would like to develop networks and gain confidence to present to others? The ANZMAC Marketing Symposium is your opportunity to do so. Submission : Friday, 4 September, 2020 Griffith Business School... #HDR #Research #Symposium #ANZMAC

13.01.2022 Stress Down Day is today. Numerous studies suggest excessive social media use is linked to a variety of mental health issues such as anxiety, depression and stress. Over the past decade, there has been a marked increase in these mental health conditions. Stress is the most prevalent health issue, while anxiety levels have more than tripled amongst teens and young adults during this period. Interestingly, young adults suffering anxiety spend more time on average on social medi...a. Cleansing your digital behaviours removes unnecessary distractions making room for more meaningful interactions. If you feel overwhelmed and isolated by your social media behaviours, now may be the right time to declutter your digital closet. Dr Timo Dietrich and Yannick van Hierden have some useful and practical advice on how to take stock of the digital media you use to focus on making room for the things you love. At the same time, removing the meaningless activities consuming your time and space. In doing so, your choices are intentional influencing the way you live, think and act. #SocialMedia #DigitalDeclutter #MentalHealth #StressDownDay #Health #Wellbeing #BehaviourChange #SocMar Griffith University, Griffith Business School

13.01.2022 Over the last 4 years, we’ve worked with dog owners. Dog owners and other stakeholders helped us to create the Leave It Program, which today features free dog training resources. Leave It reduced koala mortality from dog attacks by 40%. Our award-winning team are excited to be expanding our work. Moving forward, we will be working with all types of pet owners. Furry Friends delivers a channel for us to celebrate our furry friends, delivering a place for pet owners to talk..., follow, like and share. While there is always a serious aspect of our work, we know every pet owner just wants to get the very best out of their furry friend. If you are keen to follow us on our latest journey, make sure you follow Furry.Friendsaus on Facebook or Instagram. Furry Friends #SocMar #dogtraining #dogs #catsofinstagram #furryfriendsaus #petfriendly #petfriendlycommunity #wildlifeconservation #behaviourchange

13.01.2022 Its official, there is a new Dr in the house! We are incredibly excited to announce that Jeawon Kim has reached the ultimate academic milestone for her thesis entitled Extending social marketing principle application to program co-creation. As the saying goes, a PhD is a marathon, not a sprint that requires extreme self-motivation, focus and enthusiasm towards your chosen area of study. Your hard work and unwavering dedication to your endeavours are beyond excellent. Congratulations, Dr Kim, well deserved indeed, and we are very proud of your achievement. https://bit.ly/JK_Research Griffith University Griffith Business School Social Marketing Quarterly - SMQ Australian Association of Social Marketing ANZMAC #HDR #PhD #BeRemarkable #Research #SocMar

12.01.2022 Woohoo, more than 500 passionate change-makers have already registered for the first of our four-part Change 2020 online events. We are a little bit excited (ok maybe a lot) and we cannot wait to kick things off. Creating impactful and innovative behaviour change programs is what drives us. If you havent registered yet, join us for this Thursday. We have three amazing speakers lined up to help you unlock audience insights in ways that you have not thought about. https://bit.ly/Change20_CIM Griffith University, Griffith Business School International Social Marketing Association (iSMA), Social Marketing Quarterly - SMQ, Australian Marketing Institute, ANZMAC, #SocMar #ChangeTribe2020 #Empower #Enable #Enact #BehaviourChange #OnlineEvents #ProfessionalDevelopment #ConsumerInsights

11.01.2022 Want to be the face of our next campaign? Help us to improve the quality of clothes #donated to Australian charities. Learn more and register here http://bit.ly/O-itModel Vinnies Australia Loopistyle Circular Fashion The Salvation Army Australia O-it... #OpShopFinds #CircularFashion #Thrifting #SustainableFashion See more

10.01.2022 Last week to register for our Evaluating Behaviour Change Masterclass! Are you struggling to evaluate your behaviour change effort and are unsure whether you successfully changed behaviour? Do you lack the evaluation budget and are confused by the different options available? If you answered any of these questions in affirmative, and if you are a behaviour change manager, policymaker, or a student, this #masterclass is for you. Our team of evaluation #research experts will t...rain you in a systematic process, approaches to designing and evaluating behaviour change efforts on a reasonable budget by illustrating examples representing diverse contexts. Our masterclass comprises of two highly interactive workshops filled with concepts, real-life examples, and your active participation. You will learn the value of theory-informed program evaluations, evaluation logic, and the steps required to construct a comprehensive monitoring and evaluation framework. A/Prof Sameer Deshpande, Dr Kathy Knox, and Dr Joy Parkinson will provide you with the tools to make decisions about the significance of your initiative. #OnlineLearning #Masterclass #BehaviourChange #SocMar Griffith Business School Griffith University MBA Griffith University

10.01.2022 As our children transition into adulthood, their increased independence means that they no longer depend on parents and caregivers as much. This makes it harder to understand what is going on in their lives. Finding out what is going on in your teenagers world and understanding how to communicate with your teen effectively can enhance the quality of your relationship and reduce risk taking behaviours. In yesterdays free webinar, Erin Hurley shared some practical strategies ...for building a solid foundation of open communication practices. Strategies focused on understanding the characteristics of a quality conversation, recognising the importance of active listening, and tips for discussing sensitive topics. Check out our events page for other opportunities to learn http://bit.ly/SM_Training20 #SocMar #FreeWebinar #FamilyRelationships #Parents #Teenager #Communication #BehaviourChange Griffith Business School Griffith University Blurred Minds

10.01.2022 Are you a social media pro passionate about protecting Australias much-loved native marsupial the ? If yes, we would love to hear from you! The person we are looking for will need to bring creative flair, strong communications and media monitoring skills to grow community engagement on two new social channels. Leave It and Koala Watch. Sound interesting? Click on the job ad to learn more. Griffith University Griffith Business School #socialmedia #digitalmarketing #recruitment #SocMar

09.01.2022 COVID-19 has caused many organisations to postpone or cancel their conferences. However, we have decided to go another way. This year, Change 2020 is being delivered as four FREE online events starting this September and finishing in December . Each online event offers a unique theme focussed on helping you to enact more change. 14 leaders from Australia and around the world will be sharing their change stories in TED-style talks keeping you on the edge of your chair. Becom...e part of the #ChangeTribe2020 and register #Empower #Enable #Enact #ChangeTribe2020 #BehaviourChange #OnlinEvents #ProfessionalDevelopment #SystemChange #SocMar Griffith University MBA, Griffith University, Griffith Business School, Australian Association of Social Marketing International Social Marketing Association (iSMA), Australian Marketing Institute Australian Digital Marketing Institute

08.01.2022 Our very own health and wellness research expert Dr Joy Parkinson has dedicated more than ten years of practitioner knowledge to researching health living. With a multitude of conflicting and often complicated information available at our finger tips, how do we determine what being healthy means? Day to day choice influences our ability to maintain vitality as we age and increase the likelihood of developing chronic life shorting conditions like diabetes, heart disease or h...igh blood pressure. Many of us do understand what is needed to be healthy yet; getting started is usually the biggest hurdle to overcome. Changing habitual behaviours isnt easy. However, your chances of success are improved if you gradually work towards your desired health goal. In this blog, Joy shares strategies that will help you get started as you embark on a happier or healthier you! Griffith Business School Diabetes Queensland #BeWell #NationalDiabetesWeek #NDW2020 #BoostYourHealthy #Health #Wellbeing #BehaviourChange #SocMar

08.01.2022 How do you know if your behaviour change intervention successfully changed audience behaviours? You monitor and evaluate it over time. The process involves building evaluation into the development cycle. Starting with the initial concept, pilot studies and of course the final behaviour change program. In our free webinar on Friday, our evaluation experts A/Prof Sameer Deshpande, Dr Kathy Knox, and Dr Joy Parkinson share the importance of theory-informed program evaluations an...d how to construct a systemic process for evaluating your program while keeping to a reasonable budget. If you are after a more in-depth, personalised and interactive learning experience then our upcoming Evaluating Behaviour Change Masterclass is for you. https://bit.ly/MC_EBC #SocMar #UpSkill #ProfessionalDevelopment #OnlineLearning #MasterClass #MarketResearch #CoDesign #CoCreate #BehaviourChange Griffith University Griffith Business School Australian Association of Social Marketing

08.01.2022 To address the unique challenges of our times such as optimal health, environmental sustainability, and social inclusivity we need to create lasting partnerships. In this webinar, you will learn how to create a win-win cross-sector relationship that benefits both the social cause and the partner organisations business objectives. This session will investigate the roles corporations play in influencing social change, the ethical dilemmas, and the obstacles that may arise from collaborative partnerships. Griffith Business School Griffith University, International Social Marketing Association (iSMA), European Social Marketing Association, Social Marketing Association of North America Australian Association of Social Marketing #Research #OnlineLearning #FreeEvent #ProfessionalDevelopment #BehaviourChange #Partnerships #SocMar

07.01.2022 Join this Change 2020 event and take a deep dive into the world of consumer insights that will help you design innovative behaviour change solutions. For more event details or to register, visit http://bit.ly/Change20_CIM

06.01.2022 We have been inspired by how our staff and extended community #Change4Good this #PlasticFreeJuly. Together we must continue to reduce, reuse, recycle and repurpose plastics so that the places where we live and play are protected and sustainable into the future. Our friends from Indonesia, Korea, Fiji, Adelaide, Melbourne, Sydney, Brisbane, Gold Coast and the UK shared their ideas and images during the month. A massive shout out and heartfelt thank to everyone who contributed. You have shown that together we can all inspire change! #SocMar #Reduce #Reuse #Recycle #CircularEconomy #EnivronmentalSustainability #OneCommunity

06.01.2022 Back by popular demand. Introducing the second series of No Time to Waste! Join the conversation that focuses on solutions to one of our planets biggest challenges. Do we really need this much packaging? Who should be held accountable for the cost of tackling waste? What else can be done to speed up our progress on recycling? If we continue with business as usual post-consumer plastic waste will triple by 2040. Join our trans-Tasman panel of industry and government to get the... wrap on packaging and product stewardship. Together lets tackle the plastic waste. Join the live Q & A session now. Plastic Oceans Australasia Griffith University, Griffith Business School Griffith Science The Australian Greens, New Zealand Product Stewardship Council, Takeaway Throwaways, The Rubbish Trip, Amcor Packaging, Australian Association of Social Marketing, International Social Marketing Association (iSMA) #SocMar #CircularEconomy #Reduce #Reuse #Recycle #Repurpose #PlasticWaste #EnvironmentalPolicy #WasteReform #Packaging #SystemsThinking #BehaviourChange #NoTimeToWastePOA

04.01.2022 Change 2020’s third event is quickly approaching. Novembers online event focuses on the strategies used to make change happen for society and the environment. Our keynote speakers will share their experience, knowledge, and they will provide solutions that deliver real-world impact. Register today: https://bit.ly/Change20_Saving-Our-Planet Griffith Business School World's Biggest Garage Sale Plastic Oceans Australasia Australian Resilience Centre, Centre for Culture-Centered Approach to Research and Evaluation.

04.01.2022 The recording of the No Time to Waste Series Three Webinar is now available for you to watch online. A popular and insightful session that rounded out a series delivering a variety of solutions to reduce plastic. Thank you to Plastic Oceans Australasia for joining with us to co-host an engaging series on the plastic crisis. To our panel of experts the Hon Leeanne Enoch MP, Mayor David OLoughlin, Kosi Latu, A/Prof Sunil Herat, Dr Len Humphreys, Dr Geoff Brighty, Prof Sharyn R...undle-Thiele, Ms Ricki Hersburgh and Chris Chesterfield we are grateful for your contributions to the conversations and the time you have invested. Finally, a big shout out to everyone who attended your interactivity during the series helped to shape exciting and engaging talks. Department of Natural Resources, Mines and Energy (Queensland), Secretariat of the Pacific Regional Environment Programme - SPREP, City of Prospect, Australian Local Government Association, Plastic Oceans Australasia, Griffith Business School, Griffith University, Co-operative Research Centre for Water Sensitive Cities (UK) #freewebinar #reduce #reuse #recycle #circulareconomy #plasticwaste #environmentalpolicy #behaviouraleconomics #socmar #nottimetowaste

01.01.2022 Some new research has just landed on COVID-19s effects on the heart. It is widely acknowledged that #COVID19 targets the lungs and the respiratory system, but did you know that it also affects the heart? One in four people hospitalised with COVID-19 suffers heart damage. Cardiovascular disease affects 4.2 million people in Australia and having the condition or other associated risk factors such as - high #cholesterol or blood pressure, #obesity and #diabetes mean that you are... more likely to be adversely impacted by the disease than someone with none of these problems. Dr Zaman, from the University of Sydney, cautions that people with an existing heart condition or other #cardiovascular risk factors need to be more vigilant and limit their risk of contracting the virus. In the context of the pandemic, improving these risk factors through health-related behaviour change programs is an important consideration for the future. We are curious to hear your thoughts on the mechanisms that can be used to encourage healthy lifestyle choices for people in high-risk categories. https://lnkd.in/gu6eRyv Griffith Business School, International Social Marketing Association (iSMA), Australian Association of Social Marketing #SocMar #Research #Heart #BehaviourChange