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Smith Social

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25.01.2022 The ability to market specifically to those who have already consumed a certain amount of a video ad you have already run has been available on Facebook for years, great to see LinkedIn finally offering what is a GAMECHANGING feature. It allows users to shove their hand up and say yes I am interested in this without have to click or comment or engage. In other words, they can passively self select as interested in what you are selling. Big deal.

25.01.2022 For all my fellow Perth and WA small business owners out there, big announcement from Premier Mark McGowan Will this help you?

24.01.2022 Were back and better than ever! And with the most excellent guest speaker Jo Saunders - The LinkedIn Demystifier We answer your marketing questions live at the most excellent 399 Bar * and really looking forward to Jo dropping some LinkedIn knowledge bombs. We sold out our last one so get in while the gettins good!... Grill The Marketer III - Tokyo Drift 12th Feb 5:30pm 399 Bar Tickets : http://bit.ly/GTM-III-TokyoDrift

23.01.2022 I feel like the the worst judge of whether something you do is content worthy is YOU. Seriously its not up to you. Its up to everyone else.

22.01.2022 Well this just got serious very quickly. Who loves TikTok? Hands up! Do you use it more than Instagram? ... https://www.abc.net.au//trump-issues-tiktok-execu/12533938

21.01.2022 WRITING HEADLINES THAT CONVERT Headlines that convert are not about mystery or curiosity. That might get you clicks, but we are talking about conversions here. Conversions are about value and relevance. ... The difficulty is understanding what value and relevance is to your user at the exact moment they are reading your headline - its hyper contextual ie Facebook ad vs landing page vs thank you page vs button to submit form etc Heres an exercise to help you write better headlines; 1. Walk over to a whiteboard 2. Write your headline 3. Show that headline to someone who doesnt know what you are writing the headline for. It will be immediately clear if that headline is communicating the hyper relevant info we need to get the user to engage and read further or take an action. Better headlines = better conversion rate Give it a go and write the before and after in the comments! Or DM me them if youre shy, thats cool too. Lets talk headlines! #copywriting #marketing #digitalmarketing

20.01.2022 | ANOTHER JOB AD FOR THE UNICORN MARKETER | ok its rant time Just got sent another job ad by a friend from an agency looking for digital marketing unicorn. I have seen so many of these ads and they are a freaking joke, mainly businesses but occasionally agencies too. It must stop.... Key responsibilities usually include: - genius copywriter - expert videographer, shoot and edit - brilliant photographer - Google Ads champion - SEO legend - social media phenom, paid and organic across every platform that has ever existed - graphic design lord for digital and print - website management across all platforms - podcast sound engineering tsar - can do attitude - years of experience in each of the above fields - university degrees - data analytics savant - May or not be full time, maybe part time SALARY EXPECTATIONS - 60K Stop expecting unicorn marketers. Its ridiculous. Businesses, start properly understanding where your marketing dollars should be placed and put them there. Strategy is crucial. Scale outwards one channel at a time, and dont hand it all to one/two people. Agencies, stop being cheap. Rant over, thank you for your time.

20.01.2022 Live online panel discussion this Friday 4pm - Content & Covid - with 2 awesome guests @so.perth founder Adam Barrell & crisis comms expert Melissa Bowen: sign up at the link in bio #contentmarketing #marketing #perthmarketing #livepanel

19.01.2022 Q: can I target people who have already clicked on a previous Facebook post of mine with an ad? A: You bet that sweet delicious first after work Friday beverage you can! Facebook offers some EPIC options in terms of retargeting those who have engaged with previous posts and ads.... You can separate them out into their own audience and then run ads specifically targeted to them. You can also drill down and get more specific in terms of how they interacted with you Facebook page and campaigns. Dont forget! Come get your questions answered live by myself, Carma Leven and special guest So Perth founder Adam Barrell at Grill The Marketer II - tickets available and selling fast! Hit the link to learn more - http://bit.ly/gtm2-grillharder #grillthemarketer #grillharder Tag someone who has lots of marketing questions, this is for them:-)

19.01.2022 Thanks so much Hayley, it was my pleasure!

18.01.2022 There were reports that the next version of Safari was going to block Google Analytics from tracking users. The plot thickens!

17.01.2022 This Wednesday my friends! So many questions will be answered!

17.01.2022 Another one bites the dust! Any kikki.k fans out there? Love to hear from you. Did they change what they offered? Or did they not change what they offered? ... The retail sector continues its colossal shift. Which big chain will go down next?

16.01.2022 To duplicate a page in Wordpress, you need to download a plugin. This 100% sums up my Wordpress hatred.

15.01.2022 Hosting another free online session this Friday with ma gal Carma The Social Chameleon where well discuss CONTENT & COVID. What content should you create? How to come up with new content ideas? Should COVID feature in my content?... What did Carma eat for breakfast that day? Super special guests - crisis comms expert Melissa Bowen & all round marketing champ & So Perth founder Adam Barrell. THIS FRIDAY Friday 8th May 4pm - 5pm Free Sign up here - https://bit.ly/gtm-content-covid Its totally free, just sign up and youll get the link on the day. The last one was great, really looking forward to this one. Cant wait to see yall there!

15.01.2022 A recent post of mine got featured by the Perth Advertising and Design Club - PADC! Unicorns! Its all about unicorns.

15.01.2022 Get your Grill The Marketer tickets! August 12th, 5:30pm

14.01.2022 Tiktok self serve ads are coming, KFC copped some spicy feedback and text message marketing... All covered in our fresh episode of our podcast The Marketer - listen at the link below or head to itunes, spotify and the other podcatchers - https://www.themarketer.news/podcast

14.01.2022 GRILL THE MARKETER Live Q &A is on again! Your marketing questions answered live. Just your questions about your business, no pitches, no upsells, just answers.... Come get answers from myself, my champion Facebook Ads bud @Carma the Social Chameleon, and special guest So Perth founder Adam Barrell. 28th Oct Bar 399 5:30pm - 8:30pm $20 + BF (free drink included) https://www.eventbrite.com.au/e/grill-the-marketer-ii-grill

14.01.2022 POP QUIZ - whats the most reprinted book in the English language besides the Bible and Shakespeare? UPDATE: The Complete Angler First published in 1653POP QUIZ - whats the most reprinted book in the English language besides the Bible and Shakespeare? UPDATE: The Complete Angler First published in 1653

13.01.2022 FRESH WEBSITE BY SMITH SOCIAL - BIGTALK BARBER Recently finished this website for the deadliest barber in the known universe, Joel Pinto - Big Talk Barber. Built on Squarespace with e-commerce setup and ready to go, onsite SEO setup complete with dedicated service pages aligned to his ongoing digital marketing strategy moving forward.... I took a tonne of factors into account before selecting Squarespace as the platform. 1. Ease of use - Joel needed to be able to change, update and operate this thing on his own, easily and quickly. 2. Ecommerce - Joel wanted to be able to sell a small, select group of products, easily with no fuss, so his clients could get the products he recommends easily and quickly online, direct from him. 3. Design & Feel - Squarespace themes are clean and crisp and ensure a lovely end product without days and days of design time if youre on a budget. 4. Bookings Integration - I had to make sure Joels booking platform synced nicely with whatever platform we chose, as we wanted to embed the booking widget directly on the website. Remember, make sure your website platform is right for you. It will really hamstring your business in the future if you are on the wrong platform in the short term. And if you need a deadly clean and crisp cut, talk to BigTalk :-) #smallbusiness #websitedesign #perthmarketing https://www.bigtalkbarber.com/

12.01.2022 How good is this! I know a bread bag isnt revolutionary, but less plastic is always a move in the right direction!

12.01.2022 Big Twitter influencers started having decade old tweets liked by Burger King over a few weeks at the end of last year Twitter was intrigued. Influencers & normal users were sharing and discussing, wondering what heck was going on.... Finally Burger King revealed their hand. Simple but damn fun and effective! https://medium.com//burger-king-hired-an-absolute-genius-a

10.01.2022 Such a great time! Answered so many questions

10.01.2022 || Perth Business News || Kosmic to re-open after being thrown a glorious lifeline. This story has been interesting on many levels; from a Perth business and marketing point of view, a retail business point of as well as a musicians point of view. On the whole, Im happy for Kosmic, a business that was a big part of my youth. I was a big fan back in my guitar playing days. Heading in there on the regular was a treat. ... I bought my first real guitar there. A Gibson Les Paul Standard, with a deep blue and black sunburst finish. It was a beast. It was heavy as hell, and really shone when recording in the studio. From a business point of view, music retail is a microcosm of retail as a whole. Any retailer that wants to survive the internet apocalypse needs to develop. They need to change. They need to break free of the past. They need evolve. Part of this is realising that you cannot rely on your previous audience and the traditional ways of reaching that audience. The new generation of players dont go where you used to be. Just being open, with product on the shelf isnt enough anymore. The other massive realisation is that you need focus on providing me something I cannot get online. And make that a big deal in your business. For example. when I used to go to a friends record store and hang out and buy records, it wasnt because I couldnt buy the records online cheaper, it was because I loved hanging out there. I loved being there. They had comedy nights, they had live shows - they had a community. I made friends. In real life. Walk in retail will always be there, but there are going to be many brands that perish in this continuing correction and reallocation of shopping behaviour. Its about experience. Who provides the best retail experience in Perth for you? Tag them in the comments so we can give them some love and everyone can get on board and support Perth biz. Yay guitars. -Clay https://www.96fm.com.au//perths-kosmic-sound-to-re-open-/

10.01.2022 || GUEST LECTURING TODAY at ECU || Looking forward to getting down in the data dirt of real Facebook Ad Campaign results to help the marketers at Edith Cowan University (ECU) Joondalup. Big thanks to Dr Violetta Wilks for the invitation.... Nothing better than a captive (ie they have to listen to you) audience

09.01.2022 | NICE DESIGN DOES NOT EQUAL GOOD CONVERSION RATE | I love great design, but user experience trumps great design every time, and the key is understanding your brands average website user. I just finished initial analysis of a retail businesss website with a few stores throughout Australia and one store overseas.... Client is the Perth store owner, asking to decode the website analytics and social media reports theyve been getting from head office so we can put together a strategy to improve lead generation. Website is beautifully designed and communicated a high end brand. Would have cost a bomb. After analysing the limited data and the website, I uncovered a conversion rate crushing error. -- All store locations and contact details were only found on a single page each, dedicated to each store, only accessible via a single menu link -- The data supported this - only 13.4% of WA users were making it through to the Perth store page. As a medium sized business with low brand awareness, especially here in WA, this error is costing big revenue for the Perth store. Consider placing location links/info in your; - Header - Footer (with contact details for each) - Homepage sections - Contact page

09.01.2022 How good is this from @baerinthewild Great graphic design is so great.

08.01.2022 Facebook wants to help find you a mentor. This came up in my feed this morning and Im fascinated to here everyones thoughts on it. Would you find a mentor through Facebook? Would you let Facebook help find you mentor?... #marketing #facebook #mentorship

07.01.2022 Such a great night!

06.01.2022 Get your marketing questions answered LIVE. No pitches, no slideshows, just live Q&A with Perth marketing experts. Grill The Marketer is back, in the flesh at the brilliant Henry Summers in Northbridge on August 12 at 5:30pm.... Hosted by the classiest of em all Melissa Bowen (thanks so much Mel), and featuring myself and Facebook Ads champ Carmelita Levene, we'll answer any and all marketing questions you can throw at us. It's a brilliant event for small business owners, fellow marketers and students. So great that we can once again do this for real, man we're freaking lucky here in WA. Grab your ticket here - https://lnkd.in/gy_nTNB

06.01.2022 || How to approach communications and marketing in a crisis || Live Webinar We taken our live Q&A event digital, and weve made it FREE. Carmelita Levene and I have handpicked crisis communications specialists to help understand how we should be marketing and communicating during this strange time.... Get your marketing questions answered! Grill The Marketer - Live Q&A : Crisis Marketing Panel Discussion 15th April : 4pm - 4:45pm : Online Sign up here - https://bit.ly/gtm-crisis-marketing

06.01.2022 || UNDERSTANDING QUALITY CONTENT || I think theres a crucial step many are missing when creating content. Ask this question;... What content is going to be continuously engaging for my audience over time? Check out these epic pics from Iceland by a few incredible photographers. This is the kind of quality that people want in their feeds every single day. So stunning. Photo credits 1. Studlagil Canyon - @davidgarciabarber [IG] 2. Landmannagaur Region - @arnarkristjans_photography [IG] 3. Reykjanes - @arnarkristjans_photography [IG] 4. Reykjanes - @arnarkristjans_photography [IG] 5. Seydisfjrdur - @nicholas_esposito [IG] 6. Seljalandfoss - @merveceranphoto [IG] 7. Blue Lagoon - @tiffpenguin [IG] 8. Landmannagaur Region - @sarah.bethea [IG] Great work from Architecture & Design to collate these epic pics.

05.01.2022 So Facebook has moved the the ability to schedule posts from a page to the publishing tools section. Small change but it communicates plenty. I wonder if they will begin to throttle reach of scheduled posts in the future? ... Carma The Social Chameleon we need to hear your thoughts on this!

05.01.2022 Lets talk about content! This is a paid partnership between Scratch and a sponsor. Ive got watched other chapters of this and it really is awesome. I want to know when they release an episode. ... What content can you make that will make people want to know when an episode is released?

05.01.2022 The attempts at imposing social media ad standards on brands and influencers are so overblown and here’s a perfect case study demonstrating that people don’t actually care. People might SAY they care. But they actually don’t. As I’m sure would be demonstrated by the incredibly small pushback these news programs would have received.... It should be left up to the brands, the influencers and their audience to disclose when and where they choose what an ad is and who paid for it.

05.01.2022 Q: Is TikTok for real? A: Yes. According to MediaKit, TikTok now has over 1.5 billion active users.... To give some context for that ridiculous number, the finale of game of thrones had 19.3 million viewers. 41% of users are between 16 & 24. Users have built massive followings. Self serve TikTok Ads are now in beta, and I cant wait to try them out when they are rolled out to all. As always, in the early stages of a social media platform (we are starting to see patterns in these platforms in the way they grow and mature), there is massive organic reach (ie free reach) available. And as always, this will not last forever! Checkout this article for more TikTok stats- https://mediakix.com/b/top-tik-tok-statistics-demographics/ #grillthemarketer

04.01.2022 | IF ITS UNCLICKABLE, ITS UNREADABLE || Hey rocknrollers! Email is still a big deal, but I keep seeing this CRUCIAL mistake, by big companies and small business alike.... And it is DESTROYING the performance of your email marketing I guarantee it! Watch and tag a friend who needs help with their email marketing! Do you see terrible email marketing? Post me a screen shot below!

03.01.2022 Its time to Grill The Marketer again! Q: How much does it cost to run Google Search Ads? A: two main factors! ... Factor 1: whats everyone else bidding for your keywords? - Google Ads are run by auction. You choose the keywords you want your ads to show on, and then you say, hey google, Ill bid $5 for that click. Then the next person says, Ill bid $5.50 etc etc. Factor 2: how much can you spare? - you set how much you want to spend per day on Google Ads and you can change this at any time. Up, down and around, its endlessly flexible. $5 per day, or $500 per day. Usually we are trying to make sure though that your ad spend is worth it, and that we can turn ad spend into revenue. Tag someone who needs Google Ads in their business life. More questions? More answers! lets do this. Grill The Marketer II is happening. Myself, Carma Levene with super special guest Adams Barrell, So Perth founder and social media weapon. Come get your marketing questions answered in the awesome 399 Bar *, while having a beverage and meeting other likeminded business and marketing Perth friends. Hit the link for more info - http://bit.ly/gtm2-grillharder

03.01.2022 Wow Google has come out swinging! Google has had enough of pleasantries obviously and has donned helmet and armour. What do you think of this? Is the Australian government on the wrong track here? Has Google misstepped? ... Does this pave the way for other governments around the world?

03.01.2022 SUPER EASY VIDEO HACK - Improve the quality of your phone videos in a flash! Your phone offers higher quality video settings, you just need to go into your camera settings and select the highest quality option! Phones are usually shipped auto set to a lower quality video setting than they are capable of to preserve space, as the higher the quality the video, the more space it takes up on your phone.... But, if you are recording content for your business or LinkedIn profile, you want the highest quality vid possible. Especially if its just a three clicks away Improve your video settings -> make better vids PS : Content coaching packages coming soon, stay tuned for more info!

02.01.2022 Thirst. A Scent by VB sold out in under 72 hours. Marketing genius on so many levels. Firstly, we’re all talking about VB ... Secondly, they are making money from these products Third, they have outsourced the selling & distribution to a third party Fourth, there will be VB product in the bathrooms of hundreds of thousands of people to remind you of your favourite beer every time they walk in the bathroom Fifth, we’re all talking about bloody VB. Generating revenue directly from marketing. Master level marketing. https://www.brewsnews.com.au//vb-fastest-selling-aus-fra/

01.01.2022 Q: How do I get more people to see my Facebook / Instagram / LinkedIn posts ? A: Make ENGAGEMENT your top priority. Not sales, not traffic clicks - engagement. All social media platforms have made engagement the key factor in deciding how much reach a post will receive.... The more likes, shares and comments you receive, the more reach your posts will receive. This is where I find many businesses lacking strategy. Generating engagement on business related posts can be difficult. Think about it from a users point of view - what kind of posts will actually make a user comment, or tag a friend? or share? I guarantee its probably not another pic of your showroom that youve already posted 13 times over the last year. What do your people want to engage with? And how can it align and connect to your business? Organic reach is still there, you just need to work for it. GET YOUR MARKETING QUESTIONS ANSWERED - at our next Grill The Marketer event next Wednesday Aug 12 at Henry Summer. All info here - https://bit.ly/GTM6-wrath-of-kahn #grillthemarketer #perth #marketing

01.01.2022 Friends, Romans, Marketers...lend me your ears We've been working away behind the scenes to bring a bit more celebration into your worlds - and it's FINA...LLY time to launch! We present to you - The Marketer Campaign Awards 2020 We kept it simple to enter and have 3 categories: Best Organic Campaign Best Paid Campaign Best NFP Campaign We asked some learned marketing friends to help us judge, so a big thanks to Melissa Bowen, Alison Blach and Adam Barrell! We also wanted prizes - so a MASSIVE to Pentanet Eat The Street Walking Tours Canva and ThinkBox Media for contributing to the prize pool. We can't wait to celebrate YOUR campaigns and make you an award winning marketer Check out the link below and find out how to enter! Also thanks as always to So Perth and Henry Summer for their support. #themarkerter #themarketerawards2020 #grillthemarketer See more