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25.01.2022 The "Christchurch Call To Action" outlines the steps to be taken to address the abuse of technology to spread terrorist content. Here outlines the 9 step plan the G7 government along with Facebook, Google, Microsoft, Twitter and Amazon will implement.

23.01.2022 Social Media Advertising - What sort of results can you get? Can you estimate the returns? In this short video, I run through the numbers based on $1,000 ad spend, using average Click and Conversion and CPM metrics. ... Digital Advertising is not an exact science, but the numbers will tell you what is and is not working very quickly.

22.01.2022 Some more key changes coming up for Facebook. I think changes to relevance score will do a lot for helping advertisers increase their relevance, and thus engagement from their audience.

21.01.2022 How fast is your website... Speed - in the online world is second to none. Without doubt, the most important thing in online marketing is making sure your website loads super quickly.... The faster the better! This is an area where you spare no expense. A slow website will cost you sales. People don't wait. A website which takes longer than 2 seconds to load is like having a shop with its front door locked, wondering why people aren’t coming in. A fast website will not only have more of the traffic you send to it actually see it load, but the experience they get will be better.

21.01.2022 The digital world is destroying print media. According to the ACCC, these are the figures for advertising spend across the different media channels. As you can see, overall advertising spend hasn't changed much, TV and Radio have remained largely unaffected... However, print media has been decimated with digital advertising gobbling up about 75% of their market.

20.01.2022 Happy Easter! I hope everyone is staying safe and enjoying their time at home.

15.01.2022 Getting traffic to your front door is easy - it's what comes next that costs business their next sale. And it's got nothing to do with product, headlines or any other front line marketing stuff...

14.01.2022 Proof you don't need massive budgets to put together winning campaigns... This is step 1 in an audience creation sequence. Part 2 is to direct the traffic to an online TV program.

13.01.2022 A few more changes have just been released as Facebook continues to for-fill it's promise to make advertising more transparent.

12.01.2022 Fixing Broken Ads... It's all well and good when you put up an ad and it works... however what do you do when it doesn't? When you understand how to read the data (and what order to read it in), the stats tell you exactly where you need to focus your efforts.... Just like this example...

11.01.2022 Quality, not quantity... it's not about getting the most people - it's getting the right people.

04.01.2022 Whoo Hoo! This is one I have been waiting for. Direct integration to your CRM system for leads generated from Facebook! No more 3rd part middle step (and expense) - well, presuming your CRM is in the list. And its a pretty comprehensive list.