Soar Digital in Sydney | Marketing agency

Soar Digital

Locality: Sydney

Phone: +61 468 333 089

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25.01.2022 Did you know Facebook is in the top 3 most popular websites in the world? (The other two being Youtube and Google, incase youre curious). With so many potential customers already using the platform, its a no brainer that your marketing dollars would make the most sense being spent here.

22.01.2022 How To Improve Your Lead Conversion Rate According to recent data the average conversion rate for online cold leads ranges anywhere between 8-15%, based on the type of industry. To make sure youre getting the most success from your digital advertising campaigns, in particular Facebook, here are some effective tips you can implement into your next campaign.... 1. Target a warmer audience If you have access to a large email list, previous website visitor data or any other form of potential lead information you should be taking advantage of this. By creating a custom audience of these already interested potential leads you will better your conversions instantly, seeing as theyre already in the market for your product/service. 2. Create an irresistible offer When creating your campaign you want to make sure what youre offering to your potential customers is something they cannot refuse. People love value so the more you can give, the better your chances will be at converting them. 3. Know your target audience This is a simple but often overlooked tip that can have a huge impact on your campaigns success. By researching your audience and knowing them inside and out, youll be able to tailor the perfect offer to them that ticks all of their consumer boxes. Give these a try next time to achieve better success in your digital advertising campaigns. The more effort you put into the planning process, the better your execution will be. Let us know you go! See more

20.01.2022 Who else kicked Monday in the

18.01.2022 It's time to soar

17.01.2022 Its never too late to soar

13.01.2022 Must Know Lead Generation Key Metrics Key metrics are important performance indicators which allow us to know whether our marketing campaigns are on the right track to achieving our set objectives Think of them as safety lights that help guide you toward your destination, making you aware of any hurdles and bumps along the way ... Click Through Rate (CTR) The click-through rate measures the percentage of unique clicks relative to the amount people reached by that ad Put simply, it represents all the people who were exposed to your ad across the duration of the campaign The CTR is the percentage that clicked. So when should you take note of it? The CTR is an important metric to note throughout a campaign, particularly for optimising your campaign By keeping a close eye on it you can then adjust your creative & landing page layout/setup to increase click throughs Pro Tip - When conducting A/B split tests across creative elements such as copy and imagery, use the click-through rate to ascertain which of the two is performing better! See more

10.01.2022 Its time to soar

07.01.2022 Why You Need A Facebook Pixel So whats a Facebook Pixel you say? The Facebook pixel is code that you place on your website. ... It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. So why is it important? The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI. So what are you waiting for? If you havent already, you can create your Facebook Pixel through Facebook Business Manager settings. So stop leaving money on the table and get the most out of Facebook See more

07.01.2022 Sit back and enjoy the ride

02.01.2022 Why You Need A Facebook Pixel So what’s a Facebook Pixel you say? The Facebook pixel is code that you place on your website. ... It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. So why is it important? The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI. So what are you waiting for? If you haven’t already, you can create your Facebook Pixel through Facebook Business Manager settings. So stop leaving money on the table and get the most out of Facebook See more