Socially Awkward | Advertising/marketing
Socially Awkward
Phone: +61 423 660 931
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25.01.2022 Valid question. Also asking for a friend?
24.01.2022 What the fork is User-Generated Content?!! B R E A K D O W N User-Generated Content (UGC) is content that has been created by a business’s followers, product users or consumers. User-generated content can be found via users tagging your business handle in their photos or stories, hashtagging your business name in their posts OR checking into your business location.... STAT alert 55% of consumers trust User-Generated Content over any other form of marketing. B E N E F I T S Saves you time and dollar bills as the image and caption are already completed for you! All you have to do it repost, credit the user and tweak the caption if need be. Builds trust and loyalty with your audience as other people are confidently using and sharing your products or investing in your service. Encourages other consumers to post. This creates a snowball effect as when followers see other users doing this they feel influenced, excited and more comfortable sharing the product. Some of you may be thinking, excuse me Awkward lady My business doesn't have any User Generated Content Okay hear me out - How about developing an incentive for your followers to take pictures of your products/service/experience and tagging you. For example, every month a lucky person who tags your business or #businessbrandedhashtag will receive a complimentary product or voucher. If people love your brand and what you offer, they will definitely take advantage of this opportunity.
22.01.2022 Let me ask you this If you were going to advertise on the radio, television or the newspaper, would you do it yourself? Manage and organise the production, copy, imagery, the technical side and the mechanics of each system? Social media is one of the most valuable forms of advertisement in this digital age. If you’re going to do it, do it right! Don’t be #sociallyawkward , get in contact at [email protected] to find out more about how we can give your busine...ss the results and exposure it deserves! A sneaky side note to all my business pals, sole traders or anyone who needs some accounting assistance during these times Diligent Accounting Servicesis a professional, down to earth accounting and taxation service successfully run by a lovely local called Diane Hayman. Outsource the services you need and support local #lovecentralcoast Image by wolfewisecreative
22.01.2022 Some contagious beats to jam to whilst social distancing or self isolating (with or without your dog). A mix of oldies, newbies and classics that fit the theme of this uncertain time - in chronological order of my moods. 1. My Sharona (corona) - The Knack.... 2. It’s the end of the world as we know it - R.E.M. 3. Don’t stand so close to me - The Police. 4. Red Red Wine - UB40. 5. Can’t be happy all the time - Tones & I. 6. We’re all in this together - High School Musical. 7. It’s nice to be alive - Ball Park Music. Have any suggestions to add to ze list? Hit me with you best shot! Fire away See more
21.01.2022 Fakeness fails. Authenticity sails A strategy we love to implement with our client shoots is using real customers to showcase their products and services. There are reasons behind this tactic - 1. Those involved don’t have to pretend to love the products, they already will as they are your customers!... 2. Involving people in your images using and enjoying your products make it easier for ideal customers to visualise themselves in that position. 3. It is normally more cost-effective. 4. Authenticity. Tagging the customers in the image and getting them to post on their own accounts creates a sense of approachability, community and trust. It makes the potential customers feel at ease and less intimidated if they haven’t purchased from you before. 5. It is statistically proven audiences are more likely to engage in an image that contain people. After all - people connect with people. See more
18.01.2022 Until the PM kicks in and it’s wine time, what are you fuelling yourself with in the AM? To help you to get through those zoom meetings with your boss or to provide you with that essential energy boost needed to perfect your Tik Tok dance moves?! Soltura Specialty Coffee is an amazing non for profit organisation. All profits are donated back to organisations working amongst developing communities around the world... Taste the goodness and feel the goodness of giving back See more
15.01.2022 Ways to stop traffic 1. These girls. 2. A pedestrian crossing. ... Apply both steps for ultimate safety See more
13.01.2022 Today I am grateful for pretty pictures, music that helps the soul, my hard-working adaptable Socially Awkward sidekicks and my beautiful clients Thanks Monday, see you next week ... @kgluxuryhair @salthair_ @ Salt Hair See more
09.01.2022 POV: You’re my laptop watching me pack up my things and leave after you’ve had half a dozen technical difficulties and I’ve had the same number of breakdowns Technology for ya. New day tomorrow
09.01.2022 Spotted A ranga in her natural habitat ( @bamvino_pizza_wine_deli ) mid photoshoot. Sipping what seems to be an affogato with a shot of Frangelico... You may think the subject looks harmless with her pinky finger raised in the air, however we warn the surrounding customers and staff that the red hair does in fact represent the fiery nature of not stopping until the job is done ... Captured & tamed by @bec.bond
08.01.2022 Cool little dude looking for some cool gelato A lot of fun capturing little and big humans enjoying themselves @barbotanica_erina last Sunday for Father’s Day @ Distillery Botanica
08.01.2022 Reminiscing on the time when humans could stand this close to one another #imisshugs Stay calm, stay put. This will pass.... Instead of stressing about the impacts long term, it’s definitely beneficial to take it day by day. Especially because news and regulations are changing day by day. Instead of pondering on the negatives. Let’s think of what we DO have - a roof over our heads, music, our loved ones, books, the outdoors, doggo cuddles, wine, warm showers and TECHNOLOGY. I’m thankful that we have social media to stay social whilst being socially distance. It is a challenging and uncertain time we are all going through but I like to tell myself if you can’t change the situation, change how you feel about the situation. It’s weirdly comforting to know that we are all in this together. Let’s lean on each other, be honest about how we are all feeling because in the end we are all human and we will overcome this together. P.s. If anything, we’ve got to be stoked our fav Central Coast Eateries are doing home delivering AND our fav bars are delivering cocktails!!! #silverlining #supportlocal
07.01.2022 New year, new ideas We have a motto here at Awkward, you could say it's similar to the well known saying - ' If you don't have anything nice to say, don't say anything at all’. Our motto is ' If you don't have anything beneficial to post, don't post anything at all'. Never post for the sake of just posting. ... If we have a piece of content we are thinking of posting but nothing comes to mind for the caption, we delve into our content pillars to guide us - Witty or relatable. Informative / educational. Trend or current event. Behind the scenes. Professional advice/ industry tips. Testimonials. An interesting fact about the person, product or service involved. If nothing comes to mind - we scratch that idea entirely and move on to a better and brighter one that is going to make more of an impact on our client's audience. Less words, more wisdom! There are too many posts out there they just have words for the sake of having words. Our advice to you is to simplify your posts with factual and fun content! See more
06.01.2022 I didn't choose the hand model life, the hand model life chose me.
05.01.2022 YTB - yeah the boys. YTB - yeah the BamVino.
02.01.2022 Two years in business Taking it back to over two years ago when I bought myself a bitchin’ Toyota Hiace and drove around Australia for four months Coming back from a trip of a lifetime - volunteering with turtles at Cairns Rehabilitation Center, skydiving at Mission beach, breaking down 180kms out of Broome, driving solo across the Nullabor, swimming with whale sharks and meeting some of the best people - I knew it had to come to an end. With a degree in Communication ...and Media in my back pocket, my subconscious was pondering about jobs I could apply for when I was back home. For some odd society programmed reason, I thought I had to get a job in Sydney to ‘move up’ in the world. That was not the case. To this day, no word of a lie I had an epiphany. I looked at what I would like to have done in Sydney and noticed that this creative service was missing on The Coast. A professional and personal approach to managing and helping local businesses with their social media. My first ever client who gave me a shot was James Lewry from Balanced Building . I had met him at @loolooscoffeewarehouse and my friend Gracie had introduced us as he needed help with his media. BANG epiphany I asked myself ‘What if I helped other businesses on the Coast with their social media? AND I could call it Socially Awkward! People who are ‘Socially Awkward’ at Social Media’ Now Socially Awkward manages businesses not only on the Central Coast, but in Sydney and Newcastle! I have two lovely girls that work with me and an amazing support system of family and friends that listen to me vent 24/7 about my business - the good and the bad. Thank you to all my FANTASTIC clients, past clients and everyone who has collaborated with me in between. I’ve had some of the best times running my own business, but also some of the worst times. A major thing I have learnt in this journey and what I wish to tell others is - make sure you are working on what makes you happy internally, not what makes you LOOK happy on social media. Life’s too short. Thank you to everyone who has always believed in me, supported Socially Awkward and my dreams. It means the world. Love Caylee AKA Ranga X See more
