Sponge Agency in Sydney | Advertising agency

Sponge Agency

Locality: Sydney

Phone: +61 2 9250 1600

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25.01.2022 Loving everything Japanese at the moment in our office. This floatie by Takashimi Murakami looks great in any pool. Happy Friday!

23.01.2022 Our new campaign for Victa lawn mowers that celebrates some of Australias great backyard combinations and their new 18V start petrol mower.

21.01.2022 Recent international campaign for the award winning Tirar range of architectural furniture. Wishing them the best of luck at Clerkenwell Design Week this month.

18.01.2022 Almost the end of school holidays here in Australia. Time Magazines 2019 person of the year, and our hero, Greta Thrunberg gave up school last year in protest of the lack of commitment to addressing climate change. After the devastating fires lets hope that finally something will be done.

17.01.2022 Powerful solar energy campaign. Our campaign for innovative solar company Energus targetting farmers exceeded targets by 30% using only half the original media budget. Cost of acquisition was a quarter of the category average. For this and other great case studies check out our new website https://spongeagency.com.au

17.01.2022 Trailblazer Barbara Proctor, first African American woman to own an advertising agency, dies at 86 In 1970, Mrs. Proctor struck out on her own with the help of a U.S. Small Business Administration loan. By 1984, her billings had topped $12 million. President Ronald Reagan, in his State of the Union address that year, named her as an example of the American spirit of enterprise, recalling her rise from a ghetto to build a multimillion-dollar advertising agency in Chicago. ... She had been married to and divorced from Carl Proctor before she opened Proctor and Gardner Advertising and used her married surname for her business, she said, because it suggested that a man was participating in operations. Reflecting on her life, Mrs. Proctor remarked that she owed her determination, her successes and her resilience to her experience as a black woman who had grown up poor. I think blacks have a different acceptance of reality than white people, she once told the publication Working Woman. Were more realistic. There is less fear. ... Once youve been poor and black and you survive, theres nothing left to be afraid of. https://www.washingtonpost.com//e338a846-1932-11e9-88fe-f9

16.01.2022 International Womens Day 2019 - celebrating in the office with Watermelon Daiquiris, as you do

16.01.2022 Our new website is live, check it out. Homepage represents the gestation phase of the strategic and creative process. Thank you Julian Watt Photography and model Saleh Simba. https://www.julianwatt.com/ https://spongeagency.com.au

16.01.2022 October is Breast Cancer Awareness month. The original breasts for Breast Cancer Awareness campaign was created by us at Sponge Agency to raise funds for National Breast Cancer Foundation (NBCF). Make a conscious decision to support brands who help raise funds for research and remember to self check. #spongeagency #adagency #BreastCancerAwareness #NBCF #mountfranklin #creative #communications #brands #strategy http://nbcf.org.au//how-to-check-for-breast-cancer-sympto/

16.01.2022 Happy Friday. In honour of the Labour Day holiday were posting a campaign we previously created for Mount Franklin. Stay hydrated, drive safe and hope you enjoy a beautiful long weekend. #spongeagency #adagency #mountfranklinwater #creative #communications #brands #strategy #hydrate #longweekend #voteyes #drivesafe #roadsafety https://u.metigy.com/X03edML

15.01.2022 Sponge Team hands on action on set for the new Victa Campaign

15.01.2022 R U OK? Staying connected and having meaningful conversations is something we can all do. You dont need to be an expert - just a good friend and a great listener. So, if you notice someone who might be struggling - start a conversation. https://www.ruok.org.au

15.01.2022 A personal story for International Womens Month. In October 2019 Sponge Agency partner Shirley Brown had the humbling experience of visiting a Rwandan NGO, the Nyamirambo Womens Centre. Opened in 2007 in the face of adversity, 18 Rwandese women started a project aimed at addressing gender-based violence, gender inequality and discrimination. To see how much theyve achieved over the 13 years, read their inspiring story: www.nwc-umutima.org/about.html

14.01.2022 Today is #NationalSandwichDay Enjoy it with a bit of Vegemite. http://ow.ly/Ijgm50jxd5s

14.01.2022 Congrats to Billie Eilish and her brother on the Grammys and Triple J Hot 100. Were particularly loving the Takashimi Murakami collaborations and the Aussie pedestrian crosswalk samples.

14.01.2022 New Hi-Chew ANZ campaign lift off from Sponge Agency

13.01.2022 Vale Australias original cooking guru and brilliant woman. The first person to publish a cookbook in Australia.We had the privilege to work with Margaret on several campaigns for St George Appliances and got to hear her stories about her career. Margaret, thank you for getting Aussies off the staple meat and 3 veg and helping us become the multicultural success Australia now is. #margaretfulton #advertising #cooking

13.01.2022 Happy Friday. Sponge Cocktail Comp. Always looking for an edge in our office cocktail competitions, we stumbled across this quirky grenade ice mold. Nice example of thinking outside the square and making life more interesting. https://geekyget.com/products/3d-grenade-ice-mold #spongeagency #adagency #TGIF #fridaydrinks #alcohol #creative #communications #brands #strategy #cocktails https://u.metigy.com/LmrkrzX

12.01.2022 Congrats to Billie Eilish and her brother on the Grammys and Triple J Hot 100. We’re particularly loving the Takashimi Murakami collaborations and the Aussie pedestrian crosswalk samples.

12.01.2022 Our new campaign for Victa lawn mowers that celebrates some of Australia’s great backyard combinations and their new 18V start petrol mower.

12.01.2022 Cooking up a storm! Epure sinks from Clark. With kitchen usage changing, the humble sink needed to be reinvented as well. With Epure it became a dynamic food preparation zone.

11.01.2022 Case Study: Thomas Cook Money has big plans for expansion, launching a range of easy to use, handy digital products. Our approach was based on Thomas Cooks heritage of delivering happy holiday experiences for family groups; but for Australians in 2018 a more contemporary approach, the modern family encompassing a broader group, from traditional to same-sex families, extended families and friends that feel like family. http://ow.ly/hq6950jxcXD #spongeagency #globalbrands #creative #brands #strategy #strategicinsights #digital #performancemedia #advertising #marketing #different #advertisingagencysydney #thomascook #travel

10.01.2022 Happy Friday 13th from Sponge Agency. Were ending this week with a nice cold Grolsch beer. A product we know extremely well having created campaigns that celebrated the brands support of film festivals globally. #spongeagency #adagency #TGIF #fridaydrinks #Grolsch #alcohol #globalbrands #creative #Communications #Brands #Strategy https://u.metigy.com/6WlYbwE

09.01.2022 A cute spot we did for Destination NSW to celebrate the Year of the Rooster. Communications were in Cantonese and Mandarin. This and other case studies at https://spongeagency.com.au

09.01.2022 Happy Friday! A relaxing and rejuvenating previous campaign for Caroma Baths and Spas.

09.01.2022 Good read about content: Key takeouts: 1)Make your content a conversation 2)Keep SEO in mind with smart keywords 3) Recycle content across channels 4) Create content modular and format free #spongeagency #adagency #globalbrands #creative #communications #brands #strategy #strategicinsights #advertising #marketing #advertisingagencysydney #content... http://ow.ly/VJ1k50jxd67

08.01.2022 Happy Valentine’s Day Pic by @dj_fattony_

07.01.2022 Happy Friday! Stay safe. Loving this image by @thejealouscurator

07.01.2022 Happy Valentines Day Pic by @dj_fattony_

06.01.2022 Part 1 of our new campaign for Iconic Aussie brand Victa Mowers

06.01.2022 Its not always the BIG gun agencies who design it! The Nike swoosh is one of the worlds most recognisable logos. The tick a symbol of affirmation, literally telling the consumer yes you can, Just Do It . Designed by Carolyn Davisdon in 1971 for $35. Phil Knight, co-founder, initially didnt like the logo. I dont love it, but itll grow on me. Almost a decade later, Davidson was invited to lunch where Phil Knight gave her Nike stock. Its a great example how every connection can be important, and how little jobs and efforts can ultimately pay off in very big ways. #spongeagency #adagency #branding #communications #nike #strategy https://u.metigy.com/LgrB7GE

06.01.2022 Welcome to 2020. Exciting year ahead - including the Tokyo Olympics. Loving this unofficial logo by @daren_newman that set off a discussion amongst designers across the internet at the end of last year.

06.01.2022 Mount Franklin Lightly Sparkling on the rocks! Our launch of this new product for CCAmatil using extremely large diamonds lead to us being appointed to the whole Mount Franklin Springwater account. Mount Franklin grew at over 3.5 times the category growth and become the number 2 brand in CCA product sales to Coke and ahead of Diet Coke. #strategy #brands #spongeagency #adagency #communications #cocacola #integratedcampaigns #waterawards #diamonds #julianwattphotography #mountfranklinwater https://u.metigy.com/LkryoJE

06.01.2022 Part 2 of our Victa Test Drive campaign to challenge preconceived ideas about lawn mowers and power garden tools. Thanks again to our tester George Casha for being a good sport.

05.01.2022 A new campaign for our client Victa kicks off this month. Part of the campaign includes a series of Victa Test Drives that challenge preconceived ideas about lawn mowers and power garden tools. Thanks to our tester George Casha for being a good sport.

04.01.2022 A creative collaboration between Sponge Agency and photographers Montalbetti+Campbell for Fashion Targets Breast Cancer (FTBC) - the campaign encouraged young women to self check and to also promote a fashion range by some of Australias top fashion designers and sold through Target. All 3 creatives are on our Instagram. #spongeagency #adagency #FTBC #NBCF #BreastCancerAwareness #creative #strategy #digital #socialcampaigns #collaboration #communications #brands https://u.metigy.com/63Ak21L

02.01.2022 The outdoor industry announced an increase of 10.7% on net media revenue year-on-year in the third quarter of 2018, posting $221.2 million, up from $199.9 million for the third quarter in 2017. The Outdoor Media Association reports digital revenue has risen to just over half of total media revenue, and now accounts for 50.5% of total net media revenue year-to-date, an increase over the recorded 46.0% at the same time last year. http://ow.ly/Xppp50jxd3E #spongeagency #adagency #globalbrands #creative #communications #brands #strategy #strategicinsights #performancemedia #advertising #marketing #advertisingagencysydney

02.01.2022 Exercise videos are always a great way to help you achieve new year resolutions. Our favourite was created by Nagi Noda for Panasonic in 2004. Enjoy!