Star Social | Advertising/marketing

Star Social

Phone: +61 422 222 720

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• Social media agency

25.01.2022 I am presently doing some work for a local business that is going to include some training on the ads platform so they can move forward and look after their advertising in house. Then I saw this training inside the Australian Retailers Association which was presented by one of the Facebook community trainers inside the Boost with Facebook group Australia and really I can not articulate this any better. Of course I will still be getting on a zoom and going over the mechanics ...of this platform with my client, but wanted to share this here for any small business wanting to do their digital marketing in-house. I will also link below to the Boost with Facebook Australia group which was set up to help retail business's when Covid hit and also will link to the Facebook Blueprint that she talks about in the training. #socialmediamanager #localbusinessmarketing #facebookads #digitalmarketing

24.01.2022 Good resolutions are simply checks that men draw on a bank where they have no account. - Oscar Wilde. Happy 1st week! Have a fruitful one. . . .... #socialmedia #socialmediamarketing #marketing #digitalmarketing #newweek See more

24.01.2022 The shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. The shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

24.01.2022 Facebook rolled out the new look for desktop quite some time ago, however, you had the option to toggle back to Facebook classic. Unfortunately from September you will no longer be able to switch back to the old version so weather you like it or not - Facebook classic on desktop as we know it is gone. I was not a fan, so I switched back to Facebook Classic - but now it is time to embrace the change and learn all the bits so my clients don't have any issues making the change.... Talk about a business that changes so much. Keeps me on my toes. #socialmediamanager #socialmediaadvertising #localbusinesssocialmedia #smallbusinessmarketing

21.01.2022 I watched The Social Dilemma on the weekend and thought it was brilliant. I thought the way that they had the 3 men who were the algorithm or I should say, the learning machine, doing the work to put the right content in front of the boy to re-engage him was a really clever way to explain to people just how the algorithm works. Now there is going to be a percentage of people up in arms, about all the data points they have on you, and that is natural, however, it is important... to remember that you are using a platform for FREE - you are not being charged for it and it is, in fact, us the advertisers that are Facebook's customers. Everyone else is just getting to use the platform for free. The other positive about how smart their learning machine is (and it is only getting smarter every year) - is that it is much better to be served up content that you would like based on your behaviours and the same thing goes for ads. I would much prefer getting shown relevant ads to me rather than crap that means nothing to me. Sidenote - you can also train your algorithm if you are not liking. things that you are getting served, or if you would like to see more of a certain thing - but that is a story for another day. #ilovesocialmedia #socialmediamanager #socialmediamarketing #thealgorithmissosmart #facebookforlocalbusiness

21.01.2022 Email marketing tips you can incorporate into your business: Include calls to action and links as striking visual buttons with texts such as find out more, learn more, visit the website. Write a killer subject headline. Avoid all caps texts.... Know your goal; it will help you focus on your marketing copy. Personalize your campaign depending on gender, age, location and what your audience is looking. . . . #starsocial #starsocialmedimarketing #marketing #emailmarketingtips #emailmarketing

21.01.2022 Savable or sharable content? Create content for saves and not shares. For some social media platforms such as Instagram, saves are equivalent to getting a super-like on your post. Savable information and content indicate the provision of value by the brand, business or individual. Value makes people click on your page to find more content and makes them come back for more.... It also helps get your posts bumped up in the feeds and shown to more people for being high-quality content. . . . #contentmarketing #Digitalmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing

19.01.2022 I am so excited to share with you today, Star Social’s Happy 2nd Birthday. Two years ago, I decided to start a side hustle working in a field that I loved. Never did I imagine that it will scale to the point that it has. Over the past two years, Star Social has helped many local businesses with their social media strategies and execution. My involvement has offered me the time to work on my product; The Beer Gauge that is scaling at a high rate.... I am not on my own anymore I have an AWESOME assistant Jacqueline (who truth be known, will be creating this video and post lol) and a whole team of others that work with me on different aspects of the business. Our partners and people who have made this all come to life are way too many to mention. A huge thank you to every business partner that works with me, thank you to my coaches (especially Amanda from AH Coaching and Jonathon Tanner from Social Media College), and most of all thank you to all my clients over the years. They say most businesses don’t make it past the first year well Happy 2nd Anniversary to Star Social.

19.01.2022 Sitting here clicking between clients pages, navigating Facebook with ease - remembering 2 weeks ago I was hating on the new layout. Now it is just second nature to me. #embracethechange

19.01.2022 LinkedIn is ideal for networking and growing your business. It is a great platform for business looking to get more B2B leads. The platform generates more leads than Facebook, Twitter, Instagram and other social media platforms in terms of B2B sales. Business owners can use LinkedIn to create email marketing lists through their networks.... By engaging in surveys, industry discussions, LinkedIn can market to potential partners for your business and potential customers. Build your content using keyword-rich content to make it a traffic magnet which will passively attract potential clients to you. . . . #starsocial #socialmediaagency #linkedinmarketing #marketing #tips

18.01.2022 Content marketing ideas; - Create and write content for your audience, by understanding your the audience, you know what resonates with them and address their concerns and needs.... - Videos are great for drawing attention, use them to promote a product or service. - Add visual images to you all your content pieces; blog posts, social media posts etc. See more

17.01.2022 Wishing all your awesome dads out there a very Happy Fathers Day. Keep being awesome. #fathersday #socialmediamanager #localbusinessmarketing

17.01.2022 In 2020 it is more important than ever to ask this question. #ruokday #mentalhealthawareness #socialisoloation

17.01.2022 Followers do not always mean sales. As a business, you could layout the best social media strategy; create great content that increases following but does not yield any sales. Focus less on having a huge following and growing your audience and more on a strategy; a path to convert them from visitors to paying clients.... Sales happen with a combination of a good product/ service, right audience, great website and a well-implemented strategy. As important as social media is to any business plan, it is only part of the pie. . . . #starsocial #socialmedia #marketingfirm #marketingtips #audience #following #marketing #strategy #socialmediastrategy #business

16.01.2022 Wishing you and your family a joyful, bright, healthy, prosperous and happiest new year ahead! #newyearseve2020 #socialmediamanager #facebookads #socialmediasmallbusiness

16.01.2022 This year’s World Mental Health Day, on 10 October, comes at a time when our daily lives have changed considerably as a result of the COVID-19 pandemic. The past months have brought many challenges: for health-care workers, providing care in difficult circumstances, going to work fearful of bringing COVID-19 home with them; for students, adapting to taking classes from home, with little contact with teachers and friends, and anxious about their futures; for workers whose liv...elihoods are threatened; for the vast number of people caught in poverty or in fragile humanitarian settings with extremely limited protection from COVID-19; and for people with mental health conditions, many experiencing even greater social isolation than before. And this is to say nothing of managing the grief of losing a loved one, sometimes without being able to say goodbye. Please make sure you are looking out for one another. #WorldMentalHealthDay

16.01.2022 Unsplash platform offers over 300,000 high-quality images you can download for free to use in generating and creating content for your business. Other platforms include; pixabay, gratisography, and pexels. . . . #starsocial #marketingfirm #socialmediamarketing #marketingtips

14.01.2022 If you are a local business and not using Facebook Ads, you are crazy. I was thinking perhaps business owners that are not advertising on social media simply are not doing so for two reasons. 1 - they have a pre-conceived idea that they are expensive... 2 - they have no idea how to set up ads inside ads manager Now I am not sure what you are spending on your local paper or radio or worse, television station for marketing -but guaranteed it is WAY more then you need to spend on social media and you are not able to laser target to get your ads in front of the people who need to see them - like you can on social media. Below are the results of a few ads that we run for one of my clients. Each of those 3 ads below we spent $30 (yes you read that right) and each ad reached well over 10,000 people and these people all live within a 20 mile radius of their store location. The other image I have shared shows you the exact geo location and sex of all the people we have reached with the page in the past 28 days. This is just a tiny example of the insights that the data gives us. Can you tell when you advertise on television, radio or newspaper, exactly who will see your ads, and use that data for your next marketing strategy? Of course you can't. If you would like to discuss how I can help your business with this - shoot me a quick message. My books are full, BUT I am going to open up to take on 1 or 2 max new business's that want to start showing up on social media (which is where all the people are hanging out these days). #localbusiness #localbusinessmarketing #socialmediaadvertising #getyourbusinessseen

14.01.2022 It is always nice to receive such wonderful reviews from happy customers. Thank you Annette. #socialmediamanager #facebookads #socialmedialocalbusiness

13.01.2022 They shall grow not old, As we that are left grow old; Age shall not weary them, Nor the years condemn; At the going down of the sun... And in the morning WE WILL REMEMBER THEM. See more

12.01.2022 P ay Per Click advertising also referred to as PPC is a method of marketing that involves buying visits to your site. This advertising is on search engines such as Google#sales and

12.01.2022 Don't forget to put your clocks forward when you go to bed tonight. #socialmediamanager #facebookforlocalbusiness

11.01.2022 As the holiday season approaches, have you considered how you will market your product/ service and what strategy to employ? Here are a few holiday marketing strategy tips you can apply; Start early and do not wait for the last minute. Plan what discount offers you will give to clients and create awareness for them.... Online businesses can offer free shipping for all holiday purchases made. Appreciate customer loyalty. Reward your best customers by offering a special gift/ discount to them, or send holiday cards to them. . . . #thestarsocial #marketingtips #holidaymarketing

11.01.2022 Whenever I speak to a local business that is wanting to look after their own social media marketing inhouse - I ALWAYS recommend they do the Social Media Intensive Live course with Social Media College . #localbusinesssocialmedia #socialmediamanager

10.01.2022 Are you using Facebook Business Suite for your business? Side note - I met this lovely lady Heather Porter when I was lucky enough to have an invite to Facebook Headquarters in Sydney last year.

08.01.2022 When we make our clients happy and satisfied with our services, that's real success to us. Thank you, Nicole, for trusting to walk this journey with you. . . . #starsocial #socialmediamarketing #marketingfirm #review #christmas #christmasiscoming #socialmedia #digitalmarketing #digitalstrategy #holidays #family #holiday #navidad #gifts #photography

08.01.2022 Happy New Year Happy New Year

08.01.2022 Yet another great video that explains how to use Facebook ads manager to increase sales/customers for your business. If you are in local business and going it "alone" with your social media - you really should join this group. This group - Boost with Facebook was created when COVID hit, by Facebook to help small business better manage their social media marketing.... #socialmediamanager #facebookforlocalbusiness #socialmedialocalbusiness #facebookads

07.01.2022 Almost 50% of a brand's image stems from what they say and how they say it. One of the benefits of being on social media is that it enables a brand to communicate with their audience and show their authenticity. They adopt a particular tone via their posts; casual, formal, friendly or funny. . . . #socialmedia #socialmediamarketing #marketingfirm #starsocial #marketingservices #socialmediamanagement #consulting

06.01.2022 It’s the most wonderful time of the year, and during this season, our thoughts turn thankfully to the clients who have made our year memorable. Thank you for your support, it has been our pleasure serving you, and we look forward to doing so in future. May this Christmas bring a joyful end to the year that has been 2020! We wish you and your family a Merry Christmas.... . . #starsocial #Christmas #christmas2020 #christmastree #merrychristmas See more

03.01.2022 FACT - In 2020 your business can not afford NOT to be on social media. The problem for small business owners is that they don't know how to use it correctly. Are you posting and only reaching a few people (normally your staff)? Yes this is super common because you don't know how algorithms work - and why would you know that - you have not got any formal qualifications in the field. I would not know how to do what it is that you do in your line of work - same same.... Hiring a professional to manage your social media for both organic and paid reach will help your business reach more of your ideal customers as well as give you the edge on your competitors. Your time in your business should be spent in your areas of strength so if Social Media is not your area of expertise, you should be handing it over to someone who does know what they are doing. Shoot me a quick message with your business page and I will give you a FREE SOCIAL MEDIA ANALYSIS valued at $150 and discuss with you some strategies to improve your reach.

02.01.2022 The new Facebook design starts in September. What are your thoughts on it? Personally, I didn't like it so I switched back to Facebook classic in the hope that Facebook would change their mind. Looks like they have not changed their mind, so I have no other option but to get back in there and figure it out.... Oh the joys of working with Social Media. #socialmediamanager #facebookmarketing #localbusinesssocialmediasupport

01.01.2022 Great live video for any small business owner to help understand the importance that technology now plays in retail and why it is best to outsource the things that you don't really understand or know how to do correctly. A great example of this is Social Media - there is so much more to managing a small business social media account other then just making posts. And that is why most small business that look after their own Social Media - just do not get any results. #socialmediamanager #socialmedialocalbusiness #SocialMediaMarketing #facebookforlocalbusiness #facebookads

01.01.2022 Finally the warmer weather is here. #socialmediamanager #localbusinesssocialmedia #localbusinessmarketing #firstdayofspring #facebookads

01.01.2022 PUBLIC SERVICE ANNOUNCEMENT. I saw someone post last night (as always) that they had been hacked and not to open any messages from them. I then saw a comment that said "seems to be happening all the time" So it struck me that people perhaps do not know why this is happening? It is because of all these stupid games people play.... Think about why people or companies or whoever would create such things purely for your entertainment value without it serving them any purpose? (I would argue how much entertainment do they really provide anyway ) .The purpose it serves them is that it these silly things are mining your data. A quick google search of OMG quizzes will tell you this - The OMG facebook virus starts out as a Facebook game but turns into a malicious platform once it acquires your confidential information. Worse, it sends out trojan messages to all the user's friends for further infection. A google search of Nametests will tell you this - Using the name tests app on Facebook could put your personal information at risk. So if you don't want your account getting hacked and more importantly if you don't want to risk putting your friends accounts at risk - it is simple. DON'T PLAY THE SILLY GAMES. #socialmediatips #datamining #ivebeenhacked